How Wellness Speaker and Entrepreneur Stacy Fritz 10xed Her Workshop Fee

Being surrounded by like-minded people in a safe learning environment, Stacy had breakthrough after breakthrough. “I think I wrote down every single word every single person said,” she recalls. She felt at home almost immediately. “The culture there is quite different than anything I've ever experienced. That's where the differentiator is.” 

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Stacy enrolled in GRAD | Speech Writing & Stage Performance Mastery and spent the next six months developing a speech using a proven organizational structure focused on the audience, then learning how to perform it onstage in an impactful, moving, and transformational way. 

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She learned that a transformational speech is much more than just words; it’s how you work to make your audience feel, think, and act differently. An audience-focused performance is one that achieves the results you dream of. It’s not just memorable, it’s unforgettable. 

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“I truly believe that my time there was spent refining myself,” Stacy says, reflecting on her journey through HEROIC’s GRAD-level programs. She discovered a passion for writing, and began a lifelong commitment to developing transformative, audience-focused speeches. 

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“When I shifted all of my speaking to the Foundational Five, that’s when it got good.”

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At CORE | The Breakthrough Experience, we show speakers the five foundational elements that make a speech compelling, memorable, and transformational. Each of these important elements is centered on the audience and their world. Speakers use the Foundational Five as an organizational framework to craft a speech that’s audience-focused, one that has the power to transform how people feel, think, and act.  

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Stacy had speaking experience before coming to HEROIC; she frequently gave workshops and she had credibility. But, she realized, she wasn’t focused enough on her audience. In part, that was why she wasn’t earning the fees and making the impact she wanted to. 

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She had always enjoyed listening to speakers, and could easily identify the ones that really resonated and made an impact. She wanted to be that speaker. “I was feeling a little chaotic about speaking,” she said. “But HEROIC took that away. 

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“The skill that I learned was deconstructing a message to make it in service of my audience. That for me was huge, because it put an organizational route in place that I don't default from,” Stacy said.  

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Now Stacy knows the route to an impactful speech and she always keeps these three essential questions top of mind when crafting her workshops, pitches, and messages: 

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• What is my audience’s problem? 
• What is it that I think they need to know? 
• How do I want them to feel? 

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This simple shift has made all the difference. 

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How Stacy 10xed Her Workshop Fee

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Before training at HEROIC, Stacy was charging a few hundred dollars for her hour-long workshops. She would do four to five workshops a month, sharing wellness strategies and breathwork techniques with employees and corporate leaders.

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After crafting an audience-focused workshop and using the onstage performance techniques she mastered at HEROIC, she was finally able to deliver her message in a new, more powerful way. 

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Today, she’s still doing the same number of workshops. But there’s one big difference: Now she consistently earns ten times what she was charging in 2019 for her hour-long workshops. 

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But for Stacy, that metric isn’t even her greatest achievement since completing GRAD | Speech Writing & Stage Performance Mastery. Even more importantly, now she knows that the message she shares is felt, understood, and put into practice by the people in her audience. 

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Ever since (literally) dreaming up the idea for her product, Stacy worked to bring her idea to life. After multiple designs and prototypes, she created a handheld breath-training device to help people easily manage stress and anxiety. With the skills she learned at HEROIC, selling her product was much easier than ever before. 

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“I had zero innovation experience, but with my experience and my credibility from HEROIC, I brought the product to life, launched it in February of 2024, and sold out in six weeks. Then I turned around and ordered 5,000 more. I started working with Eli Pauley and started pitching,” she said. 

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Using an audience-focused approach, Stacy was also able to successfully pivot her business, launch her patented product, and sell out, all in less than six weeks. 

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But she didn’t stop there. 

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How Stacy Crafted a Winning Pitch Script 

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Stacy wanted to get on a bigger stage and impact more people. She had a valuable product that could change the lives of many people, just like her brother Brad, who were dealing with stress and anxiety.

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Throughout her training at HEROIC, Stacy worked to create a message that was audience-focused. She worked with performance coaches Russell Ewing and Eli Pauley to uplevel the performance side of her speech and create a pitch that was impactful, effective, and unforgettable. 

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Every year, WBEC, the Women’s Business Enterprise Council of the Metro NY and Greater DMV area, hosts a pitch competition to help women-owned businesses gain exposure, build valuable connections, and compete for a cash prize. The judges for the competition are large-scale company representatives and procurement managers looking for products, services, and training programs that could serve their companies. 

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Stacy was one of thousands of women from across the nation to submit a one-minute pitch for her product and idea. And then she was one of just 15 women in her region to be chosen for the next round of the competition. Then she won. 

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“I won my Women’s Business Enterprise National Council Region for pitching with the skill set I learned at HEROIC. Eli is the one I credit with really getting me to land that winning pitch speech.”