1

Put Your Audience First

2

Know What You’re Going to Do Before You Do It

Just the thought of forgetting your speech during a big presentation can make your heart race. All eyes focused on you. No one is there to feed you your next talking point. The adrenaline. The pressure. The fear.

So some of us rely on our slides, or notes, or both. Some have even been known to write on their hands.

But maybe you don’t need the slides or the notes to deliver a transformational experience.

You see, there’s a better way to prepare for your speech.

Because learning your material and delivering mic drop moments on stage happens during the creation stage, not after you’ve finished your slides.

HEROIC has created a simple and effective process for content creation. A process that makes everything easier.

Easier to generate content for your speech.

Easier to remember what to say when you’re presenting.

And easier for your audience to digest and understand.

You’ll even discover how to use the power of staging to remember what comes next in your speech.

Staging is the key to a compelling, natural, visually interesting and memorable performance. And there’s a surprising benefit to staging…it makes it easier to remember what you’re going to say!

You’ll get detailed lessons about how to stage your speech (and, if you want it, you might even get live feedback from our HEROIC Performance Faculty. Maybe even from Michael and Amy!).

Learn strategies used by the world’s best performers to transform your keynote presentation. You’ll discover:  

• How to harness the power of muscle memory to learn your speech.

• What three things will help you save the moment and save your show like a true professional when you forget your place―because it happens to everyone.

• How to focus entirely on your actions while speaking to change the way your audience feels. You won’t have to think about what to say next, it will come to you in the moment.

Simple exercises you can use for better enunciation. These will help you feel more natural when speaking.

• Why your rehearsal is not the reason you feel uncomfortable and rigid on stage. The problem is actually the opposite.

We’ll share a time-tested and sophisticated process for knowing your speech so well that when you step on stage, you can be fully present in the moment.

You’ll be more focused, more enthusiastic, and less stressed. And you’ll be prepared to give your best performance.

So, are you ready to stop worrying about what to say next and start sharing your message with more impact, power, and confidence?

3

The Foundational 5

Most leaders think that to create a great speech, all they need to do is share the right information.

So they cram all the information into slide presentations, charts and graphics. And then try to make all that information stick in the minds of the audience.  

But information alone isn’t enough to inspire change.

Everyone knows vegetables are healthier than sugar-filled delights like donuts, ice cream, and Skittles… but does that make you crave carrots?

Everyone knows that exercising daily is good for your heart…but after a long day, binge-watching your favorite show is much more appealing than going to the gym.

Everyone knows the best investment is in yourself… but how often does splurging on feel-good-in-the-moment consumer goods and new tech toys get in the way?

Knowing isn’t enough. You have to make your audience feel. And when they feel, they’ll act.

But starting with your slide presentation, adding a few transitions, and changing the images for your next big audience isn’t going to get the results you desire for yourself, your company, and your clients.

To inspire your team, your potential clients, and your audiences to feel, think, and act differently, you need to redesign the way you create and craft a transformational presentation.

There’s a better way. And it starts with The Foundational 5.  

This is the basic structure for creative and inspiring content development, and it works for speeches, projects, TEDx-style talks, business pitches, even team presentations.

After one of our students used The Foundational 5, he got the green light for a $50,000,000 project (yep, that’s not a typo, that’s seven zeros).

We’ll show you exactly what The Foundational 5 are and how to use them to spark your creative process.

You’ll also discover:

• The key to finding inspiration in any creative endeavor.

• How to trigger your creativity and what tools work best for you.

• The two parts of your speech that audiences always remember and how to polish them to make sure they make a lasting impact.

How to tailor your presentation without customizing it and starting from zero for every new audience.

Whom to build your speech for―this specific section of your audience is the one that needs to hear you the most. You’ll learn how to engage them and give them exactly what they need.

• The specific 3-part formula for inspiring your listeners that has transformed how thousands of entrepreneurs and business leaders motivate their teams.

Whether you’re trying to come up with your next breakthrough entrepreneurial idea, the next topic for your book, or the perfect way to persuade your team to make a change, the Foundational 5 will help you get more results, faster.

Stop speaking and start performing.

Discover how to give your audience everything they need for the transformation they deserve.

You’ll leave our HEROIC campus ready to get into your creative flow faster, transform your speech, and make big commitments to leave a lasting impact.

Can you imagine how The Foundational 5 can transform your message, impact, and revenue?

4

Bridge The Gap

The right story can drive your message home, inspire your team, and form an emotional connection between you and your listeners.

But crafting a story that’s relevant to your audience, appealing to everyone, emotionally engaging, captivating, authentic, AND entertaining is a challenge.

And on top of all that, you need a story that creates connection.

They say the key to connecting with your audience is to be vulnerable and open up on stage.

But that’s not how you build trust.

Simply sharing your scars with your audience isn’t the only key to connecting. In fact, it can backfire. There’s a better way to connect… a better way to tell stories.

But it’s not about sharing your life story.

Contrary to popular belief, you'll be surprised to discover that most audience members don’t care that much about your “origin story.”

There is something they care about much more (we’ll show you what it is and how to use it for leverage).

It all starts with a simple structure you can use every single time you tell a story so you can engage your audience, share your big idea, and persuade listeners to take action.

This foundational storytelling structure is used in almost every award-winning TV show, Hollywood movie, and Broadway show. We’ll walk you through this ultra-effective storytelling process created by one of the most famous ancient philosophers (and no, it’s not Joseph Campbell).

During your two days at our HEROIC campus, you’ll learn how to stage and craft every moment of any story so you can hold the audience in the palm of your hand throughout your entire presentation.

We’ll also show you:

• How to empathize with your audience and understand what the world looks like to them (this is essential to shift the mindsets of your listeners).

• The four consequences (and the four rewards) you can use to get people to buy into your big idea fast.

Why you’ll have much more impact when your personal story solves a big problem for the audience (this makes your story more captivating, interesting, and appealing).

• How to master the power of contrast to take your audience on a roller coaster of emotions (content may be King, but contrast is Queen, Emperor, and Sovereign).

The secret to putting your listeners inside your story (using stagecraft, the present-tense technique, the essential storytelling framework, and more).  

• How to use your voice so that it resonates with people emotionally (but without increasing your volume).

• How to communicate confidence and power on stage (but not with the awkward “power poses” most coaches recommend).

• The key to creating a massive curiosity gap and keeping your listeners engaged and interested in your stories (and give meeting planners what they are looking for).

• Why most of your stories are way too long and how to fix them (and never give a boring presentation again).

Master the art of storytelling, and you’ll capture the hearts of your audience and form a real, meaningful, and lasting connection.

Are you ready to learn the simple storytelling structure that will keep your audience on the edge of their seats?

5

The Art of Rehearsing

Before you pitch a new idea, give your presentation to a new group of investors, or get on stage to give your speech to an eager audience with high expectations, you prepare (hopefully).

But is what you’re doing working?

We know we need to rehearse our presentations to be successful. But what does a REAL rehearsal look like?

Some of us just click through our slide decks. Others review their notes. Maybe you mumble your speech in front of the computer screen… Boom! Rehearsal done.

It’s hard to improve your performance if you don’t rehearse like a professional performer (even if you’re not one).

To achieve the kind of impact you dream of, get the response you desire, and transform your audience, you need the kind of rehearsal process that delivers results.

A rehearsal process that allows you to create a connection between your ideas and your audience. One that gives you the confidence you need to land it when the big day comes. One that makes actually giving your speech the easiest part of the entire process.

If you’re not sure now, within just the first two hours of this breakthrough event you’ll realize that your current rehearsal process just won’t cut it.

But we can change that.

Start rehearsing your presentation with the 7-step rehearsal process.

HEROIC’s 7-step rehearsal process is the key to preparing and rehearsing your speech like a performer.

It’s the best way to improve your valuable content and perform it in a way that lets you be as compelling and impactful as possible, every time.

We’ll take you step by step through each of the 7 steps and we’ll even show you:

• How to transform your speech into a conversation between you and the audience (connect faster and get your listeners to buy into your big idea).

• How to leverage the power of operative words (make it easy for your audience to get back on track when their minds wander).

• How to content map your speech (if you’ve ever been told you talk too fast, this is the solution―and you DON’T need to talk slower).

How to overcome “speech perfectionism” (and why it’s absolutely essential for full expression).

• The trick to discover whether your speech will work or not (before you perform it in a high-stakes situation).

• How to ensure you won’t have wardrobe malfunctions (avoid embarrassing and revealing moments on stage).

• Ultra-effective ways to block and stage your speech (eliminate wandering, pacing, or paralysis on stage and radiate confidence in every move).

• How to rehearse without ever having to memorize (and without needing your notes).

• The feedback secret that will change how you see your speech (and any business or personal project) forever.

During this type of rehearsal, you’ll work on small sections until you nail it. And when you get it right and feel the excitement, satisfaction, and joy of success, you’ll be more prepared to make the impact you and your audience deserve.

Because when you focus on what you want your audience to feel during your speech, it’s much easier to adjust your speech to make it more compelling and more engaging.

That’s the power of rehearing like a performer.

Are you prepared to give the best performances of your life?

6

New

Before you pitch a new idea, give your presentation to a new group of investors, or get on stage to give your speech to an eager audience with high expectations, you prepare (hopefully).

But is what you’re doing working?

We know we need to rehearse our presentations to be successful. But what does a REAL rehearsal look like?

Some of us just click through our slide decks. Others review their notes. Maybe you mumble your speech in front of the computer screen… Boom! Rehearsal done.

It’s hard to improve your performance if you don’t rehearse like a professional performer (even if you’re not one).

To achieve the kind of impact you dream of, get the response you desire, and transform your audience, you need the kind of rehearsal process that delivers results.

A rehearsal process that allows you to create a connection between your ideas and your audience. One that gives you the confidence you need to land it when the big day comes. One that makes actually giving your speech the easiest part of the entire process.

If you’re not sure now, within just the first two hours of this breakthrough event you’ll realize that your current rehearsal process just won’t cut it.

But we can change that.

Start rehearsing your presentation with the 7-step rehearsal process.

HEROIC’s 7-step rehearsal process is the key to preparing and rehearsing your speech like a performer.

It’s the best way to improve your valuable content and perform it in a way that lets you be as compelling and impactful as possible, every time.

We’ll take you step by step through each of the 7 steps and we’ll even show you:

• How to transform your speech into a conversation between you and the audience (connect faster and get your listeners to buy into your big idea).

• How to leverage the power of operative words (make it easy for your audience to get back on track when their minds wander).

• How to content map your speech (if you’ve ever been told you talk too fast, this is the solution―and you DON’T need to talk slower).

How to overcome “speech perfectionism” (and why it’s absolutely essential for full expression).

• The trick to discover whether your speech will work or not (before you perform it in a high-stakes situation).

• How to ensure you won’t have wardrobe malfunctions (avoid embarrassing and revealing moments on stage).

• Ultra-effective ways to block and stage your speech (eliminate wandering, pacing, or paralysis on stage and radiate confidence in every move).

• How to rehearse without ever having to memorize (and without needing your notes).

• The feedback secret that will change how you see your speech (and any business or personal project) forever.

During this type of rehearsal, you’ll work on small sections until you nail it. And when you get it right and feel the excitement, satisfaction, and joy of success, you’ll be more prepared to make the impact you and your audience deserve.

Because when you focus on what you want your audience to feel during your speech, it’s much easier to adjust your speech to make it more compelling and more engaging.

That’s the power of rehearing like a performer.

Are you prepared to give the best performances of your life?

1

Put Your Audience First

2

Know What You’re Going to Do Before You Do It

Just the thought of forgetting your speech during a big presentation can make your heart race. All eyes focused on you. No one is there to feed you your next talking point. The adrenaline. The pressure. The fear.

So some of us rely on our slides, or notes, or both. Some have even been known to write on their hands.

But maybe you don’t need the slides or the notes to deliver a transformational experience.

You see, there’s a better way to prepare for your speech.

Because learning your material and delivering mic drop moments on stage happens during the creation stage, not after you’ve finished your slides.

HEROIC has created a simple and effective process for content creation. A process that makes everything easier.

Easier to generate content for your speech.

Easier to remember what to say when you’re presenting.

And easier for your audience to digest and understand.

You’ll even discover how to use the power of staging to remember what comes next in your speech.

Staging is the key to a compelling, natural, visually interesting and memorable performance. And there’s a surprising benefit to staging…it makes it easier to remember what you’re going to say!

You’ll get detailed lessons about how to stage your speech (and, if you want it, you might even get live feedback from our HEROIC Performance Faculty. Maybe even from Michael and Amy!).

Learn strategies used by the world’s best performers to transform your keynote presentation. You’ll discover:  

• How to harness the power of muscle memory to learn your speech.

• What three things will help you save the moment and save your show like a true professional when you forget your place―because it happens to everyone.

• How to focus entirely on your actions while speaking to change the way your audience feels. You won’t have to think about what to say next, it will come to you in the moment.

Simple exercises you can use for better enunciation. These will help you feel more natural when speaking.

• Why your rehearsal is not the reason you feel uncomfortable and rigid on stage. The problem is actually the opposite.

We’ll share a time-tested and sophisticated process for knowing your speech so well that when you step on stage, you can be fully present in the moment.

You’ll be more focused, more enthusiastic, and less stressed. And you’ll be prepared to give your best performance.

So, are you ready to stop worrying about what to say next and start sharing your message with more impact, power, and confidence?

3

The Foundational 5

Most leaders think that to create a great speech, all they need to do is share the right information.

So they cram all the information into slide presentations, charts and graphics. And then try to make all that information stick in the minds of the audience.  

But information alone isn’t enough to inspire change.

Everyone knows vegetables are healthier than sugar-filled delights like donuts, ice cream, and Skittles… but does that make you crave carrots?

Everyone knows that exercising daily is good for your heart…but after a long day, binge-watching your favorite show is much more appealing than going to the gym.

Everyone knows the best investment is in yourself… but how often does splurging on feel-good-in-the-moment consumer goods and new tech toys get in the way?

Knowing isn’t enough. You have to make your audience feel. And when they feel, they’ll act.

But starting with your slide presentation, adding a few transitions, and changing the images for your next big audience isn’t going to get the results you desire for yourself, your company, and your clients.

To inspire your team, your potential clients, and your audiences to feel, think, and act differently, you need to redesign the way you create and craft a transformational presentation.

There’s a better way. And it starts with The Foundational 5.  

This is the basic structure for creative and inspiring content development, and it works for speeches, projects, TEDx-style talks, business pitches, even team presentations.

After one of our students used The Foundational 5, he got the green light for a $50,000,000 project (yep, that’s not a typo, that’s seven zeros).

We’ll show you exactly what The Foundational 5 are and how to use them to spark your creative process.

You’ll also discover:

• The key to finding inspiration in any creative endeavor.

• How to trigger your creativity and what tools work best for you.

• The two parts of your speech that audiences always remember and how to polish them to make sure they make a lasting impact.

How to tailor your presentation without customizing it and starting from zero for every new audience.

Whom to build your speech for―this specific section of your audience is the one that needs to hear you the most. You’ll learn how to engage them and give them exactly what they need.

• The specific 3-part formula for inspiring your listeners that has transformed how thousands of entrepreneurs and business leaders motivate their teams.

Whether you’re trying to come up with your next breakthrough entrepreneurial idea, the next topic for your book, or the perfect way to persuade your team to make a change, the Foundational 5 will help you get more results, faster.

Stop speaking and start performing.

Discover how to give your audience everything they need for the transformation they deserve.

You’ll leave our HEROIC campus ready to get into your creative flow faster, transform your speech, and make big commitments to leave a lasting impact.

Can you imagine how The Foundational 5 can transform your message, impact, and revenue?

4

Bridge The Gap

The right story can drive your message home, inspire your team, and form an emotional connection between you and your listeners.

But crafting a story that’s relevant to your audience, appealing to everyone, emotionally engaging, captivating, authentic, AND entertaining is a challenge.

And on top of all that, you need a story that creates connection.

They say the key to connecting with your audience is to be vulnerable and open up on stage.

But that’s not how you build trust.

Simply sharing your scars with your audience isn’t the only key to connecting. In fact, it can backfire. There’s a better way to connect… a better way to tell stories.

But it’s not about sharing your life story.

Contrary to popular belief, you'll be surprised to discover that most audience members don’t care that much about your “origin story.”

There is something they care about much more (we’ll show you what it is and how to use it for leverage).

It all starts with a simple structure you can use every single time you tell a story so you can engage your audience, share your big idea, and persuade listeners to take action.

This foundational storytelling structure is used in almost every award-winning TV show, Hollywood movie, and Broadway show. We’ll walk you through this ultra-effective storytelling process created by one of the most famous ancient philosophers (and no, it’s not Joseph Campbell).

During your two days at our HEROIC campus, you’ll learn how to stage and craft every moment of any story so you can hold the audience in the palm of your hand throughout your entire presentation.

We’ll also show you:

• How to empathize with your audience and understand what the world looks like to them (this is essential to shift the mindsets of your listeners).

• The four consequences (and the four rewards) you can use to get people to buy into your big idea fast.

Why you’ll have much more impact when your personal story solves a big problem for the audience (this makes your story more captivating, interesting, and appealing).

• How to master the power of contrast to take your audience on a roller coaster of emotions (content may be King, but contrast is Queen, Emperor, and Sovereign).

The secret to putting your listeners inside your story (using stagecraft, the present-tense technique, the essential storytelling framework, and more).  

• How to use your voice so that it resonates with people emotionally (but without increasing your volume).

• How to communicate confidence and power on stage (but not with the awkward “power poses” most coaches recommend).

• The key to creating a massive curiosity gap and keeping your listeners engaged and interested in your stories (and give meeting planners what they are looking for).

• Why most of your stories are way too long and how to fix them (and never give a boring presentation again).

Master the art of storytelling, and you’ll capture the hearts of your audience and form a real, meaningful, and lasting connection.

Are you ready to learn the simple storytelling structure that will keep your audience on the edge of their seats?

5

The Art of Rehearsing

Before you pitch a new idea, give your presentation to a new group of investors, or get on stage to give your speech to an eager audience with high expectations, you prepare (hopefully).

But is what you’re doing working?

We know we need to rehearse our presentations to be successful. But what does a REAL rehearsal look like?

Some of us just click through our slide decks. Others review their notes. Maybe you mumble your speech in front of the computer screen… Boom! Rehearsal done.

It’s hard to improve your performance if you don’t rehearse like a professional performer (even if you’re not one).

To achieve the kind of impact you dream of, get the response you desire, and transform your audience, you need the kind of rehearsal process that delivers results.

A rehearsal process that allows you to create a connection between your ideas and your audience. One that gives you the confidence you need to land it when the big day comes. One that makes actually giving your speech the easiest part of the entire process.

If you’re not sure now, within just the first two hours of this breakthrough event you’ll realize that your current rehearsal process just won’t cut it.

But we can change that.

Start rehearsing your presentation with the 7-step rehearsal process.

HEROIC’s 7-step rehearsal process is the key to preparing and rehearsing your speech like a performer.

It’s the best way to improve your valuable content and perform it in a way that lets you be as compelling and impactful as possible, every time.

We’ll take you step by step through each of the 7 steps and we’ll even show you:

• How to transform your speech into a conversation between you and the audience (connect faster and get your listeners to buy into your big idea).

• How to leverage the power of operative words (make it easy for your audience to get back on track when their minds wander).

• How to content map your speech (if you’ve ever been told you talk too fast, this is the solution―and you DON’T need to talk slower).

How to overcome “speech perfectionism” (and why it’s absolutely essential for full expression).

• The trick to discover whether your speech will work or not (before you perform it in a high-stakes situation).

• How to ensure you won’t have wardrobe malfunctions (avoid embarrassing and revealing moments on stage).

• Ultra-effective ways to block and stage your speech (eliminate wandering, pacing, or paralysis on stage and radiate confidence in every move).

• How to rehearse without ever having to memorize (and without needing your notes).

• The feedback secret that will change how you see your speech (and any business or personal project) forever.

During this type of rehearsal, you’ll work on small sections until you nail it. And when you get it right and feel the excitement, satisfaction, and joy of success, you’ll be more prepared to make the impact you and your audience deserve.

Because when you focus on what you want your audience to feel during your speech, it’s much easier to adjust your speech to make it more compelling and more engaging.

That’s the power of rehearing like a performer.

Are you prepared to give the best performances of your life?

1

Put Your Audience First

2

Know What You’re Going to Do Before You Do It

Just the thought of forgetting your speech during a big presentation can make your heart race. All eyes focused on you. No one is there to feed you your next talking point. The adrenaline. The pressure. The fear.

So some of us rely on our slides, or notes, or both. Some have even been known to write on their hands.

But maybe you don’t need the slides or the notes to deliver a transformational experience.

You see, there’s a better way to prepare for your speech.

Because learning your material and delivering mic drop moments on stage happens during the creation stage, not after you’ve finished your slides.

HEROIC has created a simple and effective process for content creation. A process that makes everything easier.

Easier to generate content for your speech.

Easier to remember what to say when you’re presenting.

And easier for your audience to digest and understand.

You’ll even discover how to use the power of staging to remember what comes next in your speech.

Staging is the key to a compelling, natural, visually interesting and memorable performance. And there’s a surprising benefit to staging…it makes it easier to remember what you’re going to say!

You’ll get detailed lessons about how to stage your speech (and, if you want it, you might even get live feedback from our HEROIC Performance Faculty. Maybe even from Michael and Amy!).

Learn strategies used by the world’s best performers to transform your keynote presentation. You’ll discover:  

• How to harness the power of muscle memory to learn your speech.

• What three things will help you save the moment and save your show like a true professional when you forget your place―because it happens to everyone.

• How to focus entirely on your actions while speaking to change the way your audience feels. You won’t have to think about what to say next, it will come to you in the moment.

Simple exercises you can use for better enunciation. These will help you feel more natural when speaking.

• Why your rehearsal is not the reason you feel uncomfortable and rigid on stage. The problem is actually the opposite.

We’ll share a time-tested and sophisticated process for knowing your speech so well that when you step on stage, you can be fully present in the moment.

You’ll be more focused, more enthusiastic, and less stressed. And you’ll be prepared to give your best performance.

So, are you ready to stop worrying about what to say next and start sharing your message with more impact, power, and confidence?

3

The Foundational 5

Most leaders think that to create a great speech, all they need to do is share the right information.

So they cram all the information into slide presentations, charts and graphics. And then try to make all that information stick in the minds of the audience.  

But information alone isn’t enough to inspire change.

Everyone knows vegetables are healthier than sugar-filled delights like donuts, ice cream, and Skittles… but does that make you crave carrots?

Everyone knows that exercising daily is good for your heart…but after a long day, binge-watching your favorite show is much more appealing than going to the gym.

Everyone knows the best investment is in yourself… but how often does splurging on feel-good-in-the-moment consumer goods and new tech toys get in the way?

Knowing isn’t enough. You have to make your audience feel. And when they feel, they’ll act.

But starting with your slide presentation, adding a few transitions, and changing the images for your next big audience isn’t going to get the results you desire for yourself, your company, and your clients.

To inspire your team, your potential clients, and your audiences to feel, think, and act differently, you need to redesign the way you create and craft a transformational presentation.

There’s a better way. And it starts with The Foundational 5.  

This is the basic structure for creative and inspiring content development, and it works for speeches, projects, TEDx-style talks, business pitches, even team presentations.

After one of our students used The Foundational 5, he got the green light for a $50,000,000 project (yep, that’s not a typo, that’s seven zeros).

We’ll show you exactly what The Foundational 5 are and how to use them to spark your creative process.

You’ll also discover:

• The key to finding inspiration in any creative endeavor.

• How to trigger your creativity and what tools work best for you.

• The two parts of your speech that audiences always remember and how to polish them to make sure they make a lasting impact.

How to tailor your presentation without customizing it and starting from zero for every new audience.

Whom to build your speech for―this specific section of your audience is the one that needs to hear you the most. You’ll learn how to engage them and give them exactly what they need.

• The specific 3-part formula for inspiring your listeners that has transformed how thousands of entrepreneurs and business leaders motivate their teams.

Whether you’re trying to come up with your next breakthrough entrepreneurial idea, the next topic for your book, or the perfect way to persuade your team to make a change, the Foundational 5 will help you get more results, faster.

Stop speaking and start performing.

Discover how to give your audience everything they need for the transformation they deserve.

You’ll leave our HEROIC campus ready to get into your creative flow faster, transform your speech, and make big commitments to leave a lasting impact.

Can you imagine how The Foundational 5 can transform your message, impact, and revenue?

4

Bridge The Gap

The right story can drive your message home, inspire your team, and form an emotional connection between you and your listeners.

But crafting a story that’s relevant to your audience, appealing to everyone, emotionally engaging, captivating, authentic, AND entertaining is a challenge.

And on top of all that, you need a story that creates connection.

They say the key to connecting with your audience is to be vulnerable and open up on stage.

But that’s not how you build trust.

Simply sharing your scars with your audience isn’t the only key to connecting. In fact, it can backfire. There’s a better way to connect… a better way to tell stories.

But it’s not about sharing your life story.

Contrary to popular belief, you'll be surprised to discover that most audience members don’t care that much about your “origin story.”

There is something they care about much more (we’ll show you what it is and how to use it for leverage).

It all starts with a simple structure you can use every single time you tell a story so you can engage your audience, share your big idea, and persuade listeners to take action.

This foundational storytelling structure is used in almost every award-winning TV show, Hollywood movie, and Broadway show. We’ll walk you through this ultra-effective storytelling process created by one of the most famous ancient philosophers (and no, it’s not Joseph Campbell).

During your two days at our HEROIC campus, you’ll learn how to stage and craft every moment of any story so you can hold the audience in the palm of your hand throughout your entire presentation.

We’ll also show you:

• How to empathize with your audience and understand what the world looks like to them (this is essential to shift the mindsets of your listeners).

• The four consequences (and the four rewards) you can use to get people to buy into your big idea fast.

Why you’ll have much more impact when your personal story solves a big problem for the audience (this makes your story more captivating, interesting, and appealing).

• How to master the power of contrast to take your audience on a roller coaster of emotions (content may be King, but contrast is Queen, Emperor, and Sovereign).

The secret to putting your listeners inside your story (using stagecraft, the present-tense technique, the essential storytelling framework, and more).  

• How to use your voice so that it resonates with people emotionally (but without increasing your volume).

• How to communicate confidence and power on stage (but not with the awkward “power poses” most coaches recommend).

• The key to creating a massive curiosity gap and keeping your listeners engaged and interested in your stories (and give meeting planners what they are looking for).

• Why most of your stories are way too long and how to fix them (and never give a boring presentation again).

Master the art of storytelling, and you’ll capture the hearts of your audience and form a real, meaningful, and lasting connection.

Are you ready to learn the simple storytelling structure that will keep your audience on the edge of their seats?

5

The Art of Rehearsing

Before you pitch a new idea, give your presentation to a new group of investors, or get on stage to give your speech to an eager audience with high expectations, you prepare (hopefully).

But is what you’re doing working?

We know we need to rehearse our presentations to be successful. But what does a REAL rehearsal look like?

Some of us just click through our slide decks. Others review their notes. Maybe you mumble your speech in front of the computer screen… Boom! Rehearsal done.

It’s hard to improve your performance if you don’t rehearse like a professional performer (even if you’re not one).

To achieve the kind of impact you dream of, get the response you desire, and transform your audience, you need the kind of rehearsal process that delivers results.

A rehearsal process that allows you to create a connection between your ideas and your audience. One that gives you the confidence you need to land it when the big day comes. One that makes actually giving your speech the easiest part of the entire process.

If you’re not sure now, within just the first two hours of this breakthrough event you’ll realize that your current rehearsal process just won’t cut it.

But we can change that.

Start rehearsing your presentation with the 7-step rehearsal process.

HEROIC’s 7-step rehearsal process is the key to preparing and rehearsing your speech like a performer.

It’s the best way to improve your valuable content and perform it in a way that lets you be as compelling and impactful as possible, every time.

We’ll take you step by step through each of the 7 steps and we’ll even show you:

• How to transform your speech into a conversation between you and the audience (connect faster and get your listeners to buy into your big idea).

• How to leverage the power of operative words (make it easy for your audience to get back on track when their minds wander).

• How to content map your speech (if you’ve ever been told you talk too fast, this is the solution―and you DON’T need to talk slower).

How to overcome “speech perfectionism” (and why it’s absolutely essential for full expression).

• The trick to discover whether your speech will work or not (before you perform it in a high-stakes situation).

• How to ensure you won’t have wardrobe malfunctions (avoid embarrassing and revealing moments on stage).

• Ultra-effective ways to block and stage your speech (eliminate wandering, pacing, or paralysis on stage and radiate confidence in every move).

• How to rehearse without ever having to memorize (and without needing your notes).

• The feedback secret that will change how you see your speech (and any business or personal project) forever.

During this type of rehearsal, you’ll work on small sections until you nail it. And when you get it right and feel the excitement, satisfaction, and joy of success, you’ll be more prepared to make the impact you and your audience deserve.

Because when you focus on what you want your audience to feel during your speech, it’s much easier to adjust your speech to make it more compelling and more engaging.

That’s the power of rehearing like a performer.

Are you prepared to give the best performances of your life?

1

Put Your Audience First

2

Know What You’re Going to Do Before You Do It

Just the thought of forgetting your speech during a big presentation can make your heart race. All eyes focused on you. No one is there to feed you your next talking point. The adrenaline. The pressure. The fear.

So some of us rely on our slides, or notes, or both. Some have even been known to write on their hands.

But maybe you don’t need the slides or the notes to deliver a transformational experience.

You see, there’s a better way to prepare for your speech.

Because learning your material and delivering mic drop moments on stage happens during the creation stage, not after you’ve finished your slides.

HEROIC has created a simple and effective process for content creation. A process that makes everything easier.

Easier to generate content for your speech.

Easier to remember what to say when you’re presenting.

And easier for your audience to digest and understand.

You’ll even discover how to use the power of staging to remember what comes next in your speech.

Staging is the key to a compelling, natural, visually interesting and memorable performance. And there’s a surprising benefit to staging…it makes it easier to remember what you’re going to say!

You’ll get detailed lessons about how to stage your speech (and, if you want it, you might even get live feedback from our HEROIC Performance Faculty. Maybe even from Michael and Amy!).

Learn strategies used by the world’s best performers to transform your keynote presentation. You’ll discover:  

• How to harness the power of muscle memory to learn your speech.

• What three things will help you save the moment and save your show like a true professional when you forget your place―because it happens to everyone.

• How to focus entirely on your actions while speaking to change the way your audience feels. You won’t have to think about what to say next, it will come to you in the moment.

Simple exercises you can use for better enunciation. These will help you feel more natural when speaking.

• Why your rehearsal is not the reason you feel uncomfortable and rigid on stage. The problem is actually the opposite.

We’ll share a time-tested and sophisticated process for knowing your speech so well that when you step on stage, you can be fully present in the moment.

You’ll be more focused, more enthusiastic, and less stressed. And you’ll be prepared to give your best performance.

So, are you ready to stop worrying about what to say next and start sharing your message with more impact, power, and confidence?

3

The Foundational 5

Most leaders think that to create a great speech, all they need to do is share the right information.

So they cram all the information into slide presentations, charts and graphics. And then try to make all that information stick in the minds of the audience.  

But information alone isn’t enough to inspire change.

Everyone knows vegetables are healthier than sugar-filled delights like donuts, ice cream, and Skittles… but does that make you crave carrots?

Everyone knows that exercising daily is good for your heart…but after a long day, binge-watching your favorite show is much more appealing than going to the gym.

Everyone knows the best investment is in yourself… but how often does splurging on feel-good-in-the-moment consumer goods and new tech toys get in the way?

Knowing isn’t enough. You have to make your audience feel. And when they feel, they’ll act.

But starting with your slide presentation, adding a few transitions, and changing the images for your next big audience isn’t going to get the results you desire for yourself, your company, and your clients.

To inspire your team, your potential clients, and your audiences to feel, think, and act differently, you need to redesign the way you create and craft a transformational presentation.

There’s a better way. And it starts with The Foundational 5.  

This is the basic structure for creative and inspiring content development, and it works for speeches, projects, TEDx-style talks, business pitches, even team presentations.

After one of our students used The Foundational 5, he got the green light for a $50,000,000 project (yep, that’s not a typo, that’s seven zeros).

We’ll show you exactly what The Foundational 5 are and how to use them to spark your creative process.

You’ll also discover:

• The key to finding inspiration in any creative endeavor.

• How to trigger your creativity and what tools work best for you.

• The two parts of your speech that audiences always remember and how to polish them to make sure they make a lasting impact.

How to tailor your presentation without customizing it and starting from zero for every new audience.

Whom to build your speech for―this specific section of your audience is the one that needs to hear you the most. You’ll learn how to engage them and give them exactly what they need.

• The specific 3-part formula for inspiring your listeners that has transformed how thousands of entrepreneurs and business leaders motivate their teams.

Whether you’re trying to come up with your next breakthrough entrepreneurial idea, the next topic for your book, or the perfect way to persuade your team to make a change, the Foundational 5 will help you get more results, faster.

Stop speaking and start performing.

Discover how to give your audience everything they need for the transformation they deserve.

You’ll leave our HEROIC campus ready to get into your creative flow faster, transform your speech, and make big commitments to leave a lasting impact.

Can you imagine how The Foundational 5 can transform your message, impact, and revenue?

4

Bridge The Gap

The right story can drive your message home, inspire your team, and form an emotional connection between you and your listeners.

But crafting a story that’s relevant to your audience, appealing to everyone, emotionally engaging, captivating, authentic, AND entertaining is a challenge.

And on top of all that, you need a story that creates connection.

They say the key to connecting with your audience is to be vulnerable and open up on stage.

But that’s not how you build trust.

Simply sharing your scars with your audience isn’t the only key to connecting. In fact, it can backfire. There’s a better way to connect… a better way to tell stories.

But it’s not about sharing your life story.

Contrary to popular belief, you'll be surprised to discover that most audience members don’t care that much about your “origin story.”

There is something they care about much more (we’ll show you what it is and how to use it for leverage).

It all starts with a simple structure you can use every single time you tell a story so you can engage your audience, share your big idea, and persuade listeners to take action.

This foundational storytelling structure is used in almost every award-winning TV show, Hollywood movie, and Broadway show. We’ll walk you through this ultra-effective storytelling process created by one of the most famous ancient philosophers (and no, it’s not Joseph Campbell).

During your two days at our HEROIC campus, you’ll learn how to stage and craft every moment of any story so you can hold the audience in the palm of your hand throughout your entire presentation.

We’ll also show you:

• How to empathize with your audience and understand what the world looks like to them (this is essential to shift the mindsets of your listeners).

• The four consequences (and the four rewards) you can use to get people to buy into your big idea fast.

Why you’ll have much more impact when your personal story solves a big problem for the audience (this makes your story more captivating, interesting, and appealing).

• How to master the power of contrast to take your audience on a roller coaster of emotions (content may be King, but contrast is Queen, Emperor, and Sovereign).

The secret to putting your listeners inside your story (using stagecraft, the present-tense technique, the essential storytelling framework, and more).  

• How to use your voice so that it resonates with people emotionally (but without increasing your volume).

• How to communicate confidence and power on stage (but not with the awkward “power poses” most coaches recommend).

• The key to creating a massive curiosity gap and keeping your listeners engaged and interested in your stories (and give meeting planners what they are looking for).

• Why most of your stories are way too long and how to fix them (and never give a boring presentation again).

Master the art of storytelling, and you’ll capture the hearts of your audience and form a real, meaningful, and lasting connection.

Are you ready to learn the simple storytelling structure that will keep your audience on the edge of their seats?

5

The Art of Rehearsing

Before you pitch a new idea, give your presentation to a new group of investors, or get on stage to give your speech to an eager audience with high expectations, you prepare (hopefully).

But is what you’re doing working?

We know we need to rehearse our presentations to be successful. But what does a REAL rehearsal look like?

Some of us just click through our slide decks. Others review their notes. Maybe you mumble your speech in front of the computer screen… Boom! Rehearsal done.

It’s hard to improve your performance if you don’t rehearse like a professional performer (even if you’re not one).

To achieve the kind of impact you dream of, get the response you desire, and transform your audience, you need the kind of rehearsal process that delivers results.

A rehearsal process that allows you to create a connection between your ideas and your audience. One that gives you the confidence you need to land it when the big day comes. One that makes actually giving your speech the easiest part of the entire process.

If you’re not sure now, within just the first two hours of this breakthrough event you’ll realize that your current rehearsal process just won’t cut it.

But we can change that.

Start rehearsing your presentation with the 7-step rehearsal process.

HEROIC’s 7-step rehearsal process is the key to preparing and rehearsing your speech like a performer.

It’s the best way to improve your valuable content and perform it in a way that lets you be as compelling and impactful as possible, every time.

We’ll take you step by step through each of the 7 steps and we’ll even show you:

• How to transform your speech into a conversation between you and the audience (connect faster and get your listeners to buy into your big idea).

• How to leverage the power of operative words (make it easy for your audience to get back on track when their minds wander).

• How to content map your speech (if you’ve ever been told you talk too fast, this is the solution―and you DON’T need to talk slower).

How to overcome “speech perfectionism” (and why it’s absolutely essential for full expression).

• The trick to discover whether your speech will work or not (before you perform it in a high-stakes situation).

• How to ensure you won’t have wardrobe malfunctions (avoid embarrassing and revealing moments on stage).

• Ultra-effective ways to block and stage your speech (eliminate wandering, pacing, or paralysis on stage and radiate confidence in every move).

• How to rehearse without ever having to memorize (and without needing your notes).

• The feedback secret that will change how you see your speech (and any business or personal project) forever.

During this type of rehearsal, you’ll work on small sections until you nail it. And when you get it right and feel the excitement, satisfaction, and joy of success, you’ll be more prepared to make the impact you and your audience deserve.

Because when you focus on what you want your audience to feel during your speech, it’s much easier to adjust your speech to make it more compelling and more engaging.

That’s the power of rehearing like a performer.

Are you prepared to give the best performances of your life?

1

Put Your Audience First

2

Know What You’re Going to Do Before You Do It

Just the thought of forgetting your speech during a big presentation can make your heart race. All eyes focused on you. No one is there to feed you your next talking point. The adrenaline. The pressure. The fear.

So some of us rely on our slides, or notes, or both. Some have even been known to write on their hands.

But maybe you don’t need the slides or the notes to deliver a transformational experience.

You see, there’s a better way to prepare for your speech.

Because learning your material and delivering mic drop moments on stage happens during the creation stage, not after you’ve finished your slides.

HEROIC has created a simple and effective process for content creation. A process that makes everything easier.

Easier to generate content for your speech.

Easier to remember what to say when you’re presenting.

And easier for your audience to digest and understand.

You’ll even discover how to use the power of staging to remember what comes next in your speech.

Staging is the key to a compelling, natural, visually interesting and memorable performance. And there’s a surprising benefit to staging…it makes it easier to remember what you’re going to say!

You’ll get detailed lessons about how to stage your speech (and, if you want it, you might even get live feedback from our HEROIC Performance Faculty. Maybe even from Michael and Amy!).

Learn strategies used by the world’s best performers to transform your keynote presentation. You’ll discover:  

• How to harness the power of muscle memory to learn your speech.

• What three things will help you save the moment and save your show like a true professional when you forget your place―because it happens to everyone.

• How to focus entirely on your actions while speaking to change the way your audience feels. You won’t have to think about what to say next, it will come to you in the moment.

Simple exercises you can use for better enunciation. These will help you feel more natural when speaking.

• Why your rehearsal is not the reason you feel uncomfortable and rigid on stage. The problem is actually the opposite.

We’ll share a time-tested and sophisticated process for knowing your speech so well that when you step on stage, you can be fully present in the moment.

You’ll be more focused, more enthusiastic, and less stressed. And you’ll be prepared to give your best performance.

So, are you ready to stop worrying about what to say next and start sharing your message with more impact, power, and confidence?

3

The Foundational 5

Most leaders think that to create a great speech, all they need to do is share the right information.

So they cram all the information into slide presentations, charts and graphics. And then try to make all that information stick in the minds of the audience.  

But information alone isn’t enough to inspire change.

Everyone knows vegetables are healthier than sugar-filled delights like donuts, ice cream, and Skittles… but does that make you crave carrots?

Everyone knows that exercising daily is good for your heart…but after a long day, binge-watching your favorite show is much more appealing than going to the gym.

Everyone knows the best investment is in yourself… but how often does splurging on feel-good-in-the-moment consumer goods and new tech toys get in the way?

Knowing isn’t enough. You have to make your audience feel. And when they feel, they’ll act.

But starting with your slide presentation, adding a few transitions, and changing the images for your next big audience isn’t going to get the results you desire for yourself, your company, and your clients.

To inspire your team, your potential clients, and your audiences to feel, think, and act differently, you need to redesign the way you create and craft a transformational presentation.

There’s a better way. And it starts with The Foundational 5.  

This is the basic structure for creative and inspiring content development, and it works for speeches, projects, TEDx-style talks, business pitches, even team presentations.

After one of our students used The Foundational 5, he got the green light for a $50,000,000 project (yep, that’s not a typo, that’s seven zeros).

We’ll show you exactly what The Foundational 5 are and how to use them to spark your creative process.

You’ll also discover:

• The key to finding inspiration in any creative endeavor.

• How to trigger your creativity and what tools work best for you.

• The two parts of your speech that audiences always remember and how to polish them to make sure they make a lasting impact.

How to tailor your presentation without customizing it and starting from zero for every new audience.

Whom to build your speech for―this specific section of your audience is the one that needs to hear you the most. You’ll learn how to engage them and give them exactly what they need.

• The specific 3-part formula for inspiring your listeners that has transformed how thousands of entrepreneurs and business leaders motivate their teams.

Whether you’re trying to come up with your next breakthrough entrepreneurial idea, the next topic for your book, or the perfect way to persuade your team to make a change, the Foundational 5 will help you get more results, faster.

Stop speaking and start performing.

Discover how to give your audience everything they need for the transformation they deserve.

You’ll leave our HEROIC campus ready to get into your creative flow faster, transform your speech, and make big commitments to leave a lasting impact.

Can you imagine how The Foundational 5 can transform your message, impact, and revenue?

4

Bridge The Gap

The right story can drive your message home, inspire your team, and form an emotional connection between you and your listeners.

But crafting a story that’s relevant to your audience, appealing to everyone, emotionally engaging, captivating, authentic, AND entertaining is a challenge.

And on top of all that, you need a story that creates connection.

They say the key to connecting with your audience is to be vulnerable and open up on stage.

But that’s not how you build trust.

Simply sharing your scars with your audience isn’t the only key to connecting. In fact, it can backfire. There’s a better way to connect… a better way to tell stories.

But it’s not about sharing your life story.

Contrary to popular belief, you'll be surprised to discover that most audience members don’t care that much about your “origin story.”

There is something they care about much more (we’ll show you what it is and how to use it for leverage).

It all starts with a simple structure you can use every single time you tell a story so you can engage your audience, share your big idea, and persuade listeners to take action.

This foundational storytelling structure is used in almost every award-winning TV show, Hollywood movie, and Broadway show. We’ll walk you through this ultra-effective storytelling process created by one of the most famous ancient philosophers (and no, it’s not Joseph Campbell).

During your two days at our HEROIC campus, you’ll learn how to stage and craft every moment of any story so you can hold the audience in the palm of your hand throughout your entire presentation.

We’ll also show you:

• How to empathize with your audience and understand what the world looks like to them (this is essential to shift the mindsets of your listeners).

• The four consequences (and the four rewards) you can use to get people to buy into your big idea fast.

Why you’ll have much more impact when your personal story solves a big problem for the audience (this makes your story more captivating, interesting, and appealing).

• How to master the power of contrast to take your audience on a roller coaster of emotions (content may be King, but contrast is Queen, Emperor, and Sovereign).

The secret to putting your listeners inside your story (using stagecraft, the present-tense technique, the essential storytelling framework, and more).  

• How to use your voice so that it resonates with people emotionally (but without increasing your volume).

• How to communicate confidence and power on stage (but not with the awkward “power poses” most coaches recommend).

• The key to creating a massive curiosity gap and keeping your listeners engaged and interested in your stories (and give meeting planners what they are looking for).

• Why most of your stories are way too long and how to fix them (and never give a boring presentation again).

Master the art of storytelling, and you’ll capture the hearts of your audience and form a real, meaningful, and lasting connection.

Are you ready to learn the simple storytelling structure that will keep your audience on the edge of their seats?

5

The Art of Rehearsing

Before you pitch a new idea, give your presentation to a new group of investors, or get on stage to give your speech to an eager audience with high expectations, you prepare (hopefully).

But is what you’re doing working?

We know we need to rehearse our presentations to be successful. But what does a REAL rehearsal look like?

Some of us just click through our slide decks. Others review their notes. Maybe you mumble your speech in front of the computer screen… Boom! Rehearsal done.

It’s hard to improve your performance if you don’t rehearse like a professional performer (even if you’re not one).

To achieve the kind of impact you dream of, get the response you desire, and transform your audience, you need the kind of rehearsal process that delivers results.

A rehearsal process that allows you to create a connection between your ideas and your audience. One that gives you the confidence you need to land it when the big day comes. One that makes actually giving your speech the easiest part of the entire process.

If you’re not sure now, within just the first two hours of this breakthrough event you’ll realize that your current rehearsal process just won’t cut it.

But we can change that.

Start rehearsing your presentation with the 7-step rehearsal process.

HEROIC’s 7-step rehearsal process is the key to preparing and rehearsing your speech like a performer.

It’s the best way to improve your valuable content and perform it in a way that lets you be as compelling and impactful as possible, every time.

We’ll take you step by step through each of the 7 steps and we’ll even show you:

• How to transform your speech into a conversation between you and the audience (connect faster and get your listeners to buy into your big idea).

• How to leverage the power of operative words (make it easy for your audience to get back on track when their minds wander).

• How to content map your speech (if you’ve ever been told you talk too fast, this is the solution―and you DON’T need to talk slower).

How to overcome “speech perfectionism” (and why it’s absolutely essential for full expression).

• The trick to discover whether your speech will work or not (before you perform it in a high-stakes situation).

• How to ensure you won’t have wardrobe malfunctions (avoid embarrassing and revealing moments on stage).

• Ultra-effective ways to block and stage your speech (eliminate wandering, pacing, or paralysis on stage and radiate confidence in every move).

• How to rehearse without ever having to memorize (and without needing your notes).

• The feedback secret that will change how you see your speech (and any business or personal project) forever.

During this type of rehearsal, you’ll work on small sections until you nail it. And when you get it right and feel the excitement, satisfaction, and joy of success, you’ll be more prepared to make the impact you and your audience deserve.

Because when you focus on what you want your audience to feel during your speech, it’s much easier to adjust your speech to make it more compelling and more engaging.

That’s the power of rehearing like a performer.

Are you prepared to give the best performances of your life?

CORE | The Breakthrough Experience Logo with CORE bolded and The Breakthrough Experience in Serif font.

Leverage the Power of Performance.

Female student on stage at the HEROIC Campus Theater, accompanied by Eli Pauli, HEROIC’s esteemed performance faculty coach. Together, they are meticulously evaluating and enhancing a student’s speech to elevate the on-stage performance.
Pen and lines of words writing icon
Craft new content for your next big referable speech.
Green three people icon
Entertain your audience and keep them on the edge of their seats.
Transform the way your audience feels, thinks, and acts.
Pen and lines of words writing icon
Craft new content for your next big referable speech.
Green three people icon
Entertain your audience and keep them on the edge of their seats.
Transform the way your audience feels, thinks, and acts.

We believe a speech has the power to change the world
and the people in it including the speaker.

You’re an expert in your field. You have a message you want to share and you want to inspire, lead, and motivate your audience. And you’re good, maybe even really good… but you’re not good enough.

You know you have more to offer. You know you can be better, maybe even one of the best. You just don’t know how to reach your potential―yet.

Reaching your full potential and becoming a transformational speaker requires craft.

The craft of speaking isn’t something you learned in college or grad school. It's not something that can be taught by speakers who are “coaching” on the side. It’s not something you can learn just anywhere.

But you can learn it at HEROIC. You can master it at HEROIC.

We’ve taken the same techniques the most successful performers use to surprise and delight audiences and have re-engineered them specifically for speakers and presenters like you.

Talk to an Advisor
Above/Below: Students participating in-person at HEROIC Campus during CORE | The Breakthrough Experience.

Our Promise

After only two days on the HEROIC Campus, you will be a better speaker. Guaranteed. At HEROIC, we keep our promises.

The Program

Professional speakers, soon-to-be professional speakers, business owners, executives, and activists travel from all over the world to attend CORE | The Breakthrough Experience, a 2-day event that includes:

10

captivating workshops

685

life-changing minutes

100s

of breakthrough moments
Performance faculty coach Russell Ewing giving male student handshake on stage in front of audience of students during the CORE | The Breakthrough Experience event at HEROIC Campus.

10

captivating workshops

685

life-changing minutes

100s

of breakthrough moments

The 5 Breakthroughs

CORE | The Breakthrough Experience is built on five major breakthroughs that will enhance your message and transform your performance.

The process you’ll discover applies to any and all presentations and speeches and works for thought leaders of all kinds: aspiring speakers, professional speakers, entrepreneurs, executives, and mission-driven leaders.

Each breakthrough is filled with visionary guidance and actionable steps to make your performance more inspiring, powerful, and memorable.

Time to reach your full potential and become a transformational speaker.  

Younger male student in a red shirt delivers his speech in front of an attentive and engaged audience at HEROIC Campus theater.

Put Your Audience First

How the most impactful speakers in the world craft transformational experiences.

Stop seeking approval and praise from your audience, and start giving them what they need. Your audience will only idolize you if you do one thing. If you’re not getting new inquiries each time you deliver your speech, you haven't figured it out… yet.

Read more

1

Female student writes notes on post-its at a tabletop, sticking them to the wall in front of her, illuminated by a nearby lamp.

An Easier Way to Create Content

How master presenters and speakers rehearse so it LOOKS like they're coming up with it in the moment―yet it’s a flawless performance.

Delivering mic drop moments on stage happens during the creation stage, not after you’ve finished your slides. Craft hundreds of ground-breaking moments, using the one thing that makes it easier to generate speech content, easier to remember your speech, and easier for your audience to digest and understand.

Read more

2

Jenny Showalter headshot with short blonde hair, teal necklace, and black shirt.
Jenny Showalter headshot with short blonde hair, teal necklace, and black shirt.
Jenny Showalter

Founder and Chief Motivational Officer, Showalter Business Aviation Career Coaching

"CORE was an immersive, magical, vulnerable, thought provoking, and transformational two days for me! It will forever change the way I present and receive information. I am so grateful to Michael, Amy, their amazing team, and my fellow CORE participants for making it such a positive experience!"

Performance coach faculty Sarin West speaks animatedly with her hands on stage at HEROIC Campus, with a blue theater curtain as the backdrop.

The Foundational 5

Information isn’t enough—only authentic transformation changes how people feel, think, and act.

Every single life-changing, reputation-making, ovation-worthy speech has five foundational elements. Without these transformative five, you lecture and bore. With them, you make sparks fly. Electrify the stage and give your audience the transformation they deserve.

Read more

3

Group of students in the second row at HEROIC Campus, laughing and clapping during a presentation lesson in the HEROIC theater.

Bridge The Gap

Mesmerizing storytellers steal the show, but curiosity is what hypnotizes your audience—and makes the magic happen.

Master the power of contrast, make your voice resonate, and create enchanting curiosity gaps. When you discover the simple storytelling structure that makes crafting powerful, inspirational, and engaging stories easy, you’ll captivate and fascinate your audience every time—like magic.

Read more

4

Female HEROIC student stands on stage with a notepad, talking to Michael Port after delivering a speech to a room full of audience members at HEROIC Campus.

Stop Memorizing. Start Rehearsing.

A 7-step rehearsal process the masters use to deliver a best-in-class, insightful, and entertaining performance every single time.

Clicking through your slide deck the night before a gig just isn’t enough to leave your mark on any stage. To surprise and delight an audience, you need to rehearse like a performer. Implement a rehearsal process that makes actually giving your speech the easiest part of the entire process.

Read more

5

Brian Piper headshot with blonde hair with beard and gray shirt.
Brian Piper headshot with blonde hair with beard and gray shirt.
Brian Piper

Director of Content Strategy and Assessment at University of Rochester, Author, International Keynote Speaker

"The process and framework taught at HEROIC will work for any speaker. Combined with the coaching and inspiration from Michael and Amy, this program transformed presenters in front of my eyes in minutes. It was stunning."

Who it’s for

CORE | The Breakthrough Experience is for people who want to transform their message to make it more persuasive, more inspirational, and more powerful.

Professional Speakers

who want to discover a process for consistently generating engaging and inspiring content for the next big speech.

Entrepreneurs

who want to use speaking to build a brand or book business and inspire audience members to ask for more.

Soon-to-Be Professional Speakers

who want to take their speech from a commonplace “how-to” speech to a visionary keynote presentation.

Mission-Driven Leaders

who want to rally support for a noble cause and turn ideas into impact.

Critics

who are always looking for the negative and tear down the creative work of others.

High-and-Mighty Thought Leaders

who already know it all, are unwilling to listen and learn, and instead just tell everyone else what to do.

Stubborn Speakers

who are absolutely sure that their speech is perfect and needs no adjustments or improvements.

Intellectual Property Burglars

who take other speakers' ideas and stories and sell them as their own.

Emilia D'Anzica headshot with navy blue background, long black hair, and blue shirt.
Emilia D'Anzica headshot with navy blue background, long black hair, and blue shirt.
Emilia D'Anzica

Founder, Managing Partner of Growth Molecules, Speaker, Author

"If you have a message to share with the world, but you don't quite know how to bring it out of you in an authentic way that represents the passion behind the words, this workshop is for you. It is a safe environment to learn from the best and instantly apply the skills to your own voice."

And here’s the best part…It's absolutely FREE.

We say we’re different, so we put our money where our mouth is.

As you might imagine, these events are expensive to produce. Since CORE is absolutely free, it’s an exclusive event―to reserve your seat, you’ll need an invitation or an approved application.

We curate groups for CORE | The Breakthrough Experience to ensure that everyone in the room is in the right place, has shared values, and gets exactly what they need.

Reserve your seat today.

To enroll in CORE | The Breakthrough Experience, you’ll reserve your seat with a $1,000 deposit. As soon as you walk in the door on day one, we’ll hand you a check for the same amount.

Talk to an Advisor

Apply today for CORE | The Breakthrough Experience. Click the button below and fill in your information.

We’ll review your application and if we believe we can help you produce transformational results, we’ll schedule a fifteen-minute phone call.

Then, you’ll choose your dates and make the deposit. As soon as you walk through the doors on Day 1, you’ll get every cent of your deposit back. That’s a promise.

CORE | The Breakthrough Experience will give you the five breakthroughs you've been looking for.

We'll help you transform your performance.

Achieve your goals faster.

Be a better speaker. Guaranteed.

Talk to an Advisor.

Apply today for CORE | The Breakthrough Experience. Click the button below and fill in your information.

Start a conversation
A blonde HEROIC student engages with admissions team member Courtney Forsburg in the HEROIC Kitchen during an in-person event at HEROIC Campus.

“Two of the most impactful days of my life”

Here's what HEROIC alumni have to say about CORE | The Breakthrough Experience.

Todd Herman
Todd Herman is a Keynote Speaker and Wall Street Journal Bestselling Author of The Alter Ego Effect. He is a Heroic Grad Alum.

"I recently spoke at an event with thousands of attendees and some really big-name celebrity speakers. Because of the work I did with HPS, I was named the top-rated speaker of the entire event. Their process is a game-changer and that talk has spawned five more keynotes."

Jon
Giganti

Vice President of Sales, CCC Intelligent Solutions, USA Today Best-Selling Author

“I used the Foundational Five to present a new market opportunity project to our leadership team. The framework helped me focus the conversation and we got rave reviews and approval for a $50M market opportunity.

Robert
Teschner

Professional Speaker, Leadership Consultant and Author

“These two days were absolutely brilliant and well-worth anyone's time, whether you’re a beginner or an experienced pro. In HEROIC, I've found the best school to further my craft and develop expertise in the art of speaking.”

John
Ramstead

Former Navy Fighter Pilot, Speaker, Leadership Coach

“I just used what I learned from the 2-day breakthrough event to deliver a TED-style talk to a group of 200 CEOs and it was an absolute home run.

Ellen
van Olden

Founder & Executive Director Women's Empowerment Catalyst, Speaker, Mentor, Entrepreneur

This experience has been utterly transformative and exciting. HEROIC is without a doubt one of the most influential choices of my professional and personal development. I am grateful for the new perspective on performing a speech vs delivering a speech you have given me. This is truly something I cannot recommend highly enough.

Tom
Fishburne

Creator of Marketoonist

HEROIC opened my eyes to the full craft of public speaking, particularly how the lessons from theatre (from shaping material to engaging an audience to staging to voice-work) can directly apply any sort of keynote. The CORE experience was simultaneously challenging and very accessible. Amy, Michael, and their team help make everything comfortable being uncomfortable.

Mary
Bell Carlson

President of Financial Behavior Keynote Group

The whole experience was transformational. It not only helped me learn how to be a better speaker, but it actually gave me clarity in my business and operations. I received so much clarity and focus on who I am and what I can offer to the world from this experience. It was mind-blowing.

Talk to an Advisor

Which program is right for you? Talk to an Enrollment Advisor to learn more about our programs and which one aligns best with your goals.

Start a conversation
Four female HEROIC event staff members pose for a group photo in the kitchen at HEROIC Campus, with a HEROIC-branded mirror and door decals in the background, set against a white wall.

Your Journey Begins Here.

Here's how: First, click the button below to apply for CORE. We'll review your application and if we think you're a good fit, we'll schedule a quick call. Next, you'll choose your dates and make the deposit. As soon as you walk through the doors on Day 1, you’ll get every cent of your deposit back.

Feb

CORE | The Breakthrough Experience [SOLD OUT]

February 26 - 27

March

CORE | The Breakthrough Experience [SOLD OUT]

March 18 - 19

April

CORE | The Breakthrough Experience

April 8 - 9 or April 22 - 23

May

CORE | The Breakthrough Experience

May 6 - 7

May

CORE | The Breakthrough Experience

Monday, May 6, 2024
-
Tuesday, May 7, 2024
SOLD OUT

Jun

CORE | The Breakthrough Experience

Monday, June 3, 2024
-
Tuesday, June 4, 2024
SOLD OUT

Jul

CORE | The Breakthrough Experience

Monday, July 15, 2024
-
Tuesday, July 16, 2024
SOLD OUT

Sep

CORE | The Breakthrough Experience

Monday, September 9, 2024
-
Tuesday, September 10, 2024
SOLD OUT

Frequently Asked Questions

Talk to an Advisor

Apply today for CORE | The Breakthrough Experience. Click the button below and fill in your information.

Set up a meeting
HEROIC staff members, Courtney Forsburg and Julianne Hitner, pose with performance faculty coach Sarin Monae West in the kitchen at HEROIC Campus.