1

Stop Memorizing Your Speech. Start Learning it.

2

A Symphony of Sound

Most speakers fill their presentations with pictures, slide presentations, videos (and maybe even some props).

But, what if you didn’t need any of that?

What if you could keep thousands of people on the edge of their seats for 60 minutes…with only your words?

What if you could bring your ideas to life without any slides at all?

What if you could speak so powerfully that your audiences heard you—truly, deeply heard you?

You see, most speakers assume that their audiences get what they’re saying. After all, they’re intelligent people, they’ll understand what you’re trying to say.

Well, not quite. Audiences will usually only get about 20% of what you’re trying to say. Their minds will wander. They’ll get distracted. They’ll miss a lot of it.

Maybe they’re tired or hungry or worried or stressed. Maybe you’re the eighth speaker they’ve listened to that day and they’re mentally checked out.

Sure, they’ll hear your words. But will your words stick?

It all depends on how you say what you’re trying to say.

You see, there’s a way to make your message easy for your audience to understand and digest. And easy for them to get back on track when their minds wander.

It’s called content mapping, and it’s essential for crafting a performance that looks impressive, seems easy, and feels natural.

During GRAD | Stage Performance Mastery, you’ll discover how to content map your speech, focusing specifically on marking beats in your script and emphasizing operative words.

This isn’t something you can learn anywhere.

In fact, if you ask most “speaking coaches” about content mapping, they’ll probably respond with a blank stare. Most will have no idea what you’re talking about.

You see, content mapping is a specialized technique that’s been used for decades in the world of theater. We realized it was the missing puzzle piece for many speakers, so we introduced it to the speaking world.

It’s groundbreaking for speakers who don’t have theater experience (and even for ones who do!).

Content mapping adds musicality to your performance, makes it more entertaining, and makes it easier for your audience to understand. As you start to learn the craft of speaking with musicality and emphasis, you’ll free your natural voice and bring your words to life.

Throughout this program, you’ll discover:

• What words you should almost always emphasize during your speech (and they’re often not the ones you tend to pop in your everyday language).  

• How to strengthen and free your own natural voice (and why you should never try to imitate someone else’s voice).  

10 ways to add emphasis to your words and turn them into operative words (this is what makes your audience feel and understand your message).  

How to create a curiosity gap (using only vocal techniques and the words you’re saying).  

• One of the most effective ways to emphasize a word in your speech (and it has nothing to do with how loudly or softly you say the word).  

• How to pronounce for the stage (and make sure your audience understands every single word in your speech).  

You see, the way you say the words you’ve written in your script makes all the difference. When you emphasize your words, you emphasize your ideas.

You can intrigue your audience, captivate them, and entertain them—using only your voice. When you master the content mapping techniques you’ll discover in GRAD | Stage Performance Mastery, you’ll leave your audience speechless.

The performance you’ll give them will be so unlike anything they’ve ever experienced before.

Your speech will seem natural, effortless, and…musical.

The work you’ll do will be musical. But you don’t have to be a musician to make it work.

In fact, the content mapping techniques you’ll learn in this program are easy to apply (once you know the process). After you’ve added them to your script and rehearsed four or five times, you’ll already be more compelling than the majority of speakers out there.

Because the truth is, there are few speakers out there today who know how to do this.

When you master this, you’ll be a mile ahead of the competition. You’ll captivate audiences with only your words. Your speech will come to life.

And your audiences (and event planners) will love you for it.

3

Surprise and Delight Your Audience—Every Single Time.

Ten years ago, if you wanted to experience stand-up comedy, you had to get dressed up and go downtown to a comedy show.

Today, all you have to do is open up your phone.

The amount of access we have to entertainment—quality, award-winning entertainment—is constantly increasing.

Want to see your favorite comedian’s new comedy special? Just open Netflix.

Want to watch funny videos, the latest challenges, and keep up with famous celebrities? You can do all that (and more) on TikTok.

Want to learn how to bake the perfect french baguette? Or how to become a videogame streamer? Just download Masterclass and watch a few videos.

With so many different types of entertainment at our fingertips, we’re constantly expecting to be entertained.

And it’s no different for our audiences. Today, more than ever, audiences expect an entertaining performance.

To truly serve your audience, you must entertain them.

And the more theatrical your performance is, the more entertaining it will be.

Now, don’t let “theatrical” scare you.

We’re not expecting you to put on a red clown nose or run around with a rubber chicken (although both of those things could fit into a well-crafted signature bit).

Theater isn’t about bursting into song on stage or being phony or silly (sometimes a little silliness can go a long way—if you know how to sprinkle it in).

No, theater isn’t only about extravaganza, costumes, and special effects.

You can bring more theatricality to anything you do on stage when you make commitments in your performance, when you make big decisions, when you go to the extremes.

In fact, a lot of what you are doing right now in your performance just needs to be amplified. You have to take what you’re doing and go farther.

Make bigger commitments. Raise the stakes. Surprise and delight your audience.

During GRAD | Stage Performance Mastery, you’ll learn how to do just that. You’ll have HEROIC Performance Faculty guiding you along the way, pushing you to new limits, and helping you transform your performance.

Throughout the program, you’ll discover:

• How to make bigger decisions during your rehearsal process (this one mindset shift will transform your entertainment value).

Humor isn’t about telling jokes, it’s about demonstrating 1 specific thing (when you know this one thing, you’ll realize that you don’t have to be a comedian to get laughs).

• How to increase your entertainment factor (using these 5 performance techniques).

• The 3 questions you need to ask yourself to find out exactly how entertaining your speech is (and how you can make it more entertaining).

How to stop relying on the audience during your speech and give your best performance (even if the lights are so bright you can’t even see your audience).

• The 7 simple rules for amazing and engaging audience interaction (and the secret to making your audience feel successful and make you successful).

To deliver a performance that surprises and delights your audience, you have to rehearse like a performer.

You have to prepare to entertain your audience by crafting and practicing entertaining moments.

Moments when your audience feels deeply. Aha moments of realization and inspiration. Unexpected moments that surprise your audience. Cathartic moments where your audience is completely engaged in the performance, and completely satisfied at the end.  

When you fill your performance with theatricality, you’ll overwhelm your audience with entertaining moments.  

Crafting an entertaining performance will change your audience’s lives, and it will change yours as well. Because being an entertainer is a big deal.

Entertainers get awards. Entertainers get standing ovations. Entertainers get the red carpet treatment.

So don’t just speak. Entertain.

4

Break the Fourth Wall

If you want to provide a transformational experience, you must connect with your audience. You know this, and you want to connect with your audience faster when you step on stage.

But what creates a powerful and lasting connection?

The typical advice out there suggests things like using words like “you” and “we,” rather than “I” and “me,” using self-deprecating humor to seem humble, making solid eye contact, and whenever possible, getting closer to your listeners.

But using “you” too often and too early in your speech will seem aggressive.

And using self-deprecating humor can backfire very quickly.

Making eye contact for too long is weird.

And violating personal space rules during your presentation will certainly make your audience very uncomfortable.

Your actions on stage can make your audience feel safe and trust you…or they can make them feel anxious and reject you.

But using tricks, tips, and hacks for connection simply won’t work. You can’t form an authentic and deep connection using fake or surface-level tactics.

Truly being humble is infinitely more effective than using tricks to seem humble. Truly understanding your audience and their fears, worries, and dreams is much more powerful than using tricks to seem like you’ve been in their shoes. Truly feeling happy to be serving the people in front of you is more authentic than saying you’re happy to be there.

Connecting with the audience isn’t about what you say, it’s about what you do.

To form a genuine connection with your audience, you need to break the fourth wall.

During GRAD | Stage Performance Mastery, you’ll discover what it takes to break the fourth wall—truly acknowledge your audience and see them for who they are and speak to them individually and directly.

Because connecting with your audience in such a powerful way must be done with honesty and authenticity. The physical and emotional connection you create on stage will happen only if you share emotions honestly.

During GRAD | Stage Performance Mastery you’ll also discover:

• What you can learn from illusionists, comedians, and broadway actors to create a transformational performance.

• How to bring bigger emotions on stage and show what’s happening on the inside, on the outside.

• How to get audiences to mirror you (and even mirror your breathing) and create a strong connection with your audience early in your presentation.

• The most important physical decision to make at the beginning of your speech (doing this will help your audience follow you faster and not get confused).

• The most effective way to make what you DO on stage easy for your audience to process (this will help them feel like they know you and connect with you faster).

• How to make bigger choices on stage—but only if they are in line with these 2 things.

Without a full, authentic self-expression on stage, genuine connection is impossible.

During your 3 months in this program, you’ll discover what you need to do to be fully authentic on stage, to connect profoundly with your audience, to break the fourth wall.

And when you do, you’ll find that connection comes naturally and easily to you on stage. You’ll realize that you have a unique message that will transform your audience’s lives. And you’ll change lives, every time you perform on stage.

5

Stand and Land

The most important visual on stage is not your slide presentation. It’s not the props you use (no matter how big and outrageous they might be). And it’s not your flashy new outfit or your stylish new shoes.

It’s you.

How you move on stage—where you go, what you do, and why you do it—creates a visual experience for your audience.

And when you give your audience a visual experience, it makes it easier for your audience to digest, understand, and follow your message. It makes it much more entertaining for them. It brings your speech to life.

You can transform your stage presence and create an unforgettable visual experience by using a basic cinematic concept called blocking and staging.  

Blocking and staging is making your movement on stage align with your message. It's intentional movement that’s focused on creating a more powerful experience for the audience.

For the majority of speakers, it’s their Achilles heel.

For you, it’s one of the greatest opportunities you have to put your level of performance a notch above the rest. Because if you can master this, your speech will never be the same.

This takes your speech from amateur to top-of-the-industry, from good to extraordinary, from boring to award-winning.

Blocking and staging makes all the difference. And during GRAD | Stage Performance Mastery, you’ll learn exactly how to block and stage your specific speech.

You’ll discover:

• The most powerful place on stage—and how to use it strategically to make sure your message leaves a mark.

Two ways to track your blocking and staging on your speech script—this is essential for the rehearsal process (and especially for large, high-scale speaking gigs).

• Why you shouldn’t rehearse scripted gestures—and why you actually don’t need to worry about what to do with your hands.

How to eliminate subtle movements that confuse and distract your audience—you might not even know you’re doing these things, but they bother your audience.

• The 3 different scopes of movement that you can use—and the one that your audience wants to see most.

• How to create visual contrast for your audience—keep them entertained for the full duration of your keynote.

Blocking and staging is key to performing a speech that feels natural to you and to your audience.

Your speech will become easier to remember, and easier for your audience to digest when you learn blocking and crafting techniques used by the most prestigious theater and movie directors.

Know where to move, when to move, and why to move on stage—and your speech will come to life in front of your audience.  

Not by magic.

But because you carefully and precisely crafted and planned each moment of your transformational performance.

6

The Way You Make Them Feel

It’s not uncommon for speakers to try to get themselves “pumped up” backstage before their big performance.  

Some do a few jumping jacks or fist pumps, others swear by power moves and positive affirmations. There’s even a few speakers that like to jump on a trampoline before going on stage (you know, the Tony Robbins thing).

Their goal is to make themselves feel energized, so they can transmit that energy to the audience and make them feel energized as well.

But how you feel has nothing to do with what you make your audience feel.

In fact, you really don’t have to worry about your emotional state at all.

You could have the worst day ever, but as soon as you step on stage, still be able to make your audience feel exactly what you want them to feel, when you master a performance technique called playing actions. You see, making people feel things is something we like to call playing actions. It’s key to the performer’s craft.

Playing actions is what takes a speech that feels recited to a speech that feels connected, in the moment, and like it’s happening for the very first time.

For many speakers, playing actions is the missing piece of the puzzle. It’s the spark that sets off the fireworks. It’s what transforms them from speakers to performers.

You see, playing actions doesn’t just create a powerful and entertaining performance for your audience, it also benefits you. It takes the pressure off. It transfers the attention from you and what you’re feeling to focusing completely on your audience. It makes you less self-conscious and more fully self-expressed.

In GRAD | Stage Performance Mastery, you’ll learn how to make your audience feel specific emotions based on specific actions you take on stage.

You’ll discover:

Five performance “short-cuts” to learn what professional actors learn in three years in Grad school—in just a few hours.

• How to surprise your audience and keep them on the edge of their seats—by adding a splash of unexpectedness to your performance.

• The 3 things that are most important when playing actions—these are essential for a powerful performance.

• How to identify what your natural sensibility is—this determines your baseline for emotions and is the first step in choosing how you want your audience to feel.

• The 1 thing you should never forget to do any time you reference a person or a place on stage—this helps your audience see and feel exactly what you are imagining.

• How to change the way you subconsciously perceive your audience—and see them in a way that brings out your most effective performance.

When you start to play actions as you rehearse your script, you’ll realize that it takes much more than demonstrating an emotion to make your audience feel. We’ll show you how to turn up the volume on the actions that you play on stage. We’ll teach you how to play actions that transmit the specific emotions you want to evoke. We’ll take you on a transformational journey that changes your performance, and you.

You’ll find freedom when you connect deeply with your ideas and your audience.

You’ll experience full self-expression as you forget about your emotional state and focus on how your audience feels.

You’ll cheer in delight as your fellow speakers make bigger decisions on stage, go further, and combine technique and creativity.

Because performance isn’t about how you feel, it’s about how you make them feel.

7

Build Bridges

There’s no one formula for telling a powerful, inspiring, and engaging story. Because storytelling is an art, and you can sculpt your story in many different ways.

But the most memorable stories all have one thing in common—they make the listener feel like they are a part of the story.

Visionary storytellers build bridges between their audiences and their stories. The moment when the story becomes about the listener is the moment of reflection that matters most.

To build those bridges for your audiences, you need to raise the stakes.

The more conflict there is, the more engaged your audience will be. When they feel a connection with the conflict in the story and see how it relates to their problems, worries, and fears, they will develop an emotional connection with the story. They’ll feel deeply every word in your story.

When you raise the stakes, your stories will matter more. Your stories will resonate more. Your stories will transform your audience.

But every story needs a powerful moment of resolution. It needs to feel complete and whole. And that’s what you need to make sure to give your audience. Without it, your story won’t land.

During GRAD | Stage Performance Mastery, you’ll discover how to craft a powerful resolution for your stories—a resolution that will allow you to take each audience member by the hand and lead them across the bridge you’ve created to what they most desire.

You’ll learn how to create moments of reflection that don’t just make them think, but instead, make them act.

Because when you truly know your audience and your material, you’ll be able to transform the way they see the world, and inspire them to take action in their lives.

The stories you tell will change lives.

Throughout the program you’ll learn:

• How to use the same exact story for different audiences (even when your audiences are really different) and still make it work.  

• Why you should create a story log (and how to come up with stories for your story log).

• The 1 question you should ask yourself if you think a story in your speech might be too long (the answer will bring immediate clarity).

• How the Chekhov's gun concept can help you improve Act 1 in your story (and maybe Acts 2 and 3 as well).

Two simple phrases that will help you use stories about your life (even when your life circumstances have changed)

• How to decide when to use the word “we” and when to use the word “you” in your stories (if you get this wrong, you might come off as too aggressive).

To tell stories that change lives, you need to craft stories that are relevant for your audience, and build the bridge that leads them to the moment of reflection.

When you do that, you’ll earn your audience’s trust faster, you’ll transform the way they feel, think, and act, and you’ll drive home your big idea powerfully and effectively.

A story like that won’t just entertain your audience, it’ll solidify you in their minds as a visionary teacher, mentor, and friend.

Because stories are powerful. Stories build friendships. Stories ignite movements. Stories shape nations.

Discover how to tell your stories in the most powerful and moving way possible, during GRAD | Stage Performance Mastery.

Because your stories deserve standing ovations.

8

The Signature Bit

The most transformational speakers share their ideas in a way that inspires their audiences to act. To change their outlook on life. To put into practice what they’ve learned. To be better.

But to change the way our audiences feel, think, and act, information alone just won’t do.

Words aren’t enough.

Many times, even when your audience accepts and agrees with what you’re saying, they still won’t do anything about it.

Information alone often isn’t enough to get them to do something.

When telling just won’t do, you need to show your audience. And you can show them with an entertaining and effective signature bit.

You could tell your audience it takes 3 ½ cups of petroleum oil to create a BigMac.

Or you should show them—by slowly pouring sticky, black petroleum into 3 ½ glass cups on stage.

That’s memorable.

You could tell your audience the traditional sales funnel doesn’t work.

Or you could take them on a buyer’s journey that goes from almost buying a meatloaf pan… to learning how to make meatloaf in five minutes… to joining an anti-meatloaf Facebook group… to finally buying tickets to the Meatloaf concert.

That’s entertaining.

You could tell your audience the pentatonic scale is essential for making music.

Or you could show them—by jumping on pretend piano keys on stage while the entire audience comes together to sing the notes.  

That’s unforgettable.

A well-crafted signature bit can imprint your big idea in your audience’s minds and inspire them to take action.

Don’t keep trying to say what you’re trying to say. Instead, come up with a signature bit to show it.

Your audience will feel and understand your big idea faster with a powerful signature bit.  

During GRAD | Stage Performance Mastery, you’ll learn how to create a signature bit that shows your audience your idea and inspires them to act.

You’ll discover:

What a signature bit is and what it’s NOT (many speakers are surprised to discover that their origin story is NOT their signature bit).

• The type of signature bits event planners love (and how to include this in your signature bit, no matter what it is).

• How to find out where you need to put your signature bit in your speech (it might surprise you, but it’s the most effective way to place your signature bit).

• What to do when your signature bit just isn’t working (it happens, and it can be disappointing, but it can often lead to something spectacular).

• The 1 thing your signature bit should NOT be (and the one thing it MUST be).

An entertaining, memorable, and effective signature bit can become your greatest marketing asset. It can increase your fame factor in your target fractal. And it can make you a highly referable speaker.

Your signature bit is designed to get people talking about your performance.

For days, and weeks, and months after you’ve left the stage.

Perform your signature bit better than ever before. And show your audience the power of your unique idea in an unforgettable, entertaining, and unexpected way.

1

Stop Memorizing Your Speech. Start Learning it.

2

A Symphony of Sound

Most speakers fill their presentations with pictures, slide presentations, videos (and maybe even some props).

But, what if you didn’t need any of that?

What if you could keep thousands of people on the edge of their seats for 60 minutes…with only your words?

What if you could bring your ideas to life without any slides at all?

What if you could speak so powerfully that your audiences heard you—truly, deeply heard you?

You see, most speakers assume that their audiences get what they’re saying. After all, they’re intelligent people, they’ll understand what you’re trying to say.

Well, not quite. Audiences will usually only get about 20% of what you’re trying to say. Their minds will wander. They’ll get distracted. They’ll miss a lot of it.

Maybe they’re tired or hungry or worried or stressed. Maybe you’re the eighth speaker they’ve listened to that day and they’re mentally checked out.

Sure, they’ll hear your words. But will your words stick?

It all depends on how you say what you’re trying to say.

You see, there’s a way to make your message easy for your audience to understand and digest. And easy for them to get back on track when their minds wander.

It’s called content mapping, and it’s essential for crafting a performance that looks impressive, seems easy, and feels natural.

During GRAD | Stage Performance Mastery, you’ll discover how to content map your speech, focusing specifically on marking beats in your script and emphasizing operative words.

This isn’t something you can learn anywhere.

In fact, if you ask most “speaking coaches” about content mapping, they’ll probably respond with a blank stare. Most will have no idea what you’re talking about.

You see, content mapping is a specialized technique that’s been used for decades in the world of theater. We realized it was the missing puzzle piece for many speakers, so we introduced it to the speaking world.

It’s groundbreaking for speakers who don’t have theater experience (and even for ones who do!).

Content mapping adds musicality to your performance, makes it more entertaining, and makes it easier for your audience to understand. As you start to learn the craft of speaking with musicality and emphasis, you’ll free your natural voice and bring your words to life.

Throughout this program, you’ll discover:

• What words you should almost always emphasize during your speech (and they’re often not the ones you tend to pop in your everyday language).  

• How to strengthen and free your own natural voice (and why you should never try to imitate someone else’s voice).  

10 ways to add emphasis to your words and turn them into operative words (this is what makes your audience feel and understand your message).  

How to create a curiosity gap (using only vocal techniques and the words you’re saying).  

• One of the most effective ways to emphasize a word in your speech (and it has nothing to do with how loudly or softly you say the word).  

• How to pronounce for the stage (and make sure your audience understands every single word in your speech).  

You see, the way you say the words you’ve written in your script makes all the difference. When you emphasize your words, you emphasize your ideas.

You can intrigue your audience, captivate them, and entertain them—using only your voice. When you master the content mapping techniques you’ll discover in GRAD | Stage Performance Mastery, you’ll leave your audience speechless.

The performance you’ll give them will be so unlike anything they’ve ever experienced before.

Your speech will seem natural, effortless, and…musical.

The work you’ll do will be musical. But you don’t have to be a musician to make it work.

In fact, the content mapping techniques you’ll learn in this program are easy to apply (once you know the process). After you’ve added them to your script and rehearsed four or five times, you’ll already be more compelling than the majority of speakers out there.

Because the truth is, there are few speakers out there today who know how to do this.

When you master this, you’ll be a mile ahead of the competition. You’ll captivate audiences with only your words. Your speech will come to life.

And your audiences (and event planners) will love you for it.

3

Surprise and Delight Your Audience—Every Single Time.

Ten years ago, if you wanted to experience stand-up comedy, you had to get dressed up and go downtown to a comedy show.

Today, all you have to do is open up your phone.

The amount of access we have to entertainment—quality, award-winning entertainment—is constantly increasing.

Want to see your favorite comedian’s new comedy special? Just open Netflix.

Want to watch funny videos, the latest challenges, and keep up with famous celebrities? You can do all that (and more) on TikTok.

Want to learn how to bake the perfect french baguette? Or how to become a videogame streamer? Just download Masterclass and watch a few videos.

With so many different types of entertainment at our fingertips, we’re constantly expecting to be entertained.

And it’s no different for our audiences. Today, more than ever, audiences expect an entertaining performance.

To truly serve your audience, you must entertain them.

And the more theatrical your performance is, the more entertaining it will be.

Now, don’t let “theatrical” scare you.

We’re not expecting you to put on a red clown nose or run around with a rubber chicken (although both of those things could fit into a well-crafted signature bit).

Theater isn’t about bursting into song on stage or being phony or silly (sometimes a little silliness can go a long way—if you know how to sprinkle it in).

No, theater isn’t only about extravaganza, costumes, and special effects.

You can bring more theatricality to anything you do on stage when you make commitments in your performance, when you make big decisions, when you go to the extremes.

In fact, a lot of what you are doing right now in your performance just needs to be amplified. You have to take what you’re doing and go farther.

Make bigger commitments. Raise the stakes. Surprise and delight your audience.

During GRAD | Stage Performance Mastery, you’ll learn how to do just that. You’ll have HEROIC Performance Faculty guiding you along the way, pushing you to new limits, and helping you transform your performance.

Throughout the program, you’ll discover:

• How to make bigger decisions during your rehearsal process (this one mindset shift will transform your entertainment value).

Humor isn’t about telling jokes, it’s about demonstrating 1 specific thing (when you know this one thing, you’ll realize that you don’t have to be a comedian to get laughs).

• How to increase your entertainment factor (using these 5 performance techniques).

• The 3 questions you need to ask yourself to find out exactly how entertaining your speech is (and how you can make it more entertaining).

How to stop relying on the audience during your speech and give your best performance (even if the lights are so bright you can’t even see your audience).

• The 7 simple rules for amazing and engaging audience interaction (and the secret to making your audience feel successful and make you successful).

To deliver a performance that surprises and delights your audience, you have to rehearse like a performer.

You have to prepare to entertain your audience by crafting and practicing entertaining moments.

Moments when your audience feels deeply. Aha moments of realization and inspiration. Unexpected moments that surprise your audience. Cathartic moments where your audience is completely engaged in the performance, and completely satisfied at the end.  

When you fill your performance with theatricality, you’ll overwhelm your audience with entertaining moments.  

Crafting an entertaining performance will change your audience’s lives, and it will change yours as well. Because being an entertainer is a big deal.

Entertainers get awards. Entertainers get standing ovations. Entertainers get the red carpet treatment.

So don’t just speak. Entertain.

4

Break the Fourth Wall

If you want to provide a transformational experience, you must connect with your audience. You know this, and you want to connect with your audience faster when you step on stage.

But what creates a powerful and lasting connection?

The typical advice out there suggests things like using words like “you” and “we,” rather than “I” and “me,” using self-deprecating humor to seem humble, making solid eye contact, and whenever possible, getting closer to your listeners.

But using “you” too often and too early in your speech will seem aggressive.

And using self-deprecating humor can backfire very quickly.

Making eye contact for too long is weird.

And violating personal space rules during your presentation will certainly make your audience very uncomfortable.

Your actions on stage can make your audience feel safe and trust you…or they can make them feel anxious and reject you.

But using tricks, tips, and hacks for connection simply won’t work. You can’t form an authentic and deep connection using fake or surface-level tactics.

Truly being humble is infinitely more effective than using tricks to seem humble. Truly understanding your audience and their fears, worries, and dreams is much more powerful than using tricks to seem like you’ve been in their shoes. Truly feeling happy to be serving the people in front of you is more authentic than saying you’re happy to be there.

Connecting with the audience isn’t about what you say, it’s about what you do.

To form a genuine connection with your audience, you need to break the fourth wall.

During GRAD | Stage Performance Mastery, you’ll discover what it takes to break the fourth wall—truly acknowledge your audience and see them for who they are and speak to them individually and directly.

Because connecting with your audience in such a powerful way must be done with honesty and authenticity. The physical and emotional connection you create on stage will happen only if you share emotions honestly.

During GRAD | Stage Performance Mastery you’ll also discover:

• What you can learn from illusionists, comedians, and broadway actors to create a transformational performance.

• How to bring bigger emotions on stage and show what’s happening on the inside, on the outside.

• How to get audiences to mirror you (and even mirror your breathing) and create a strong connection with your audience early in your presentation.

• The most important physical decision to make at the beginning of your speech (doing this will help your audience follow you faster and not get confused).

• The most effective way to make what you DO on stage easy for your audience to process (this will help them feel like they know you and connect with you faster).

• How to make bigger choices on stage—but only if they are in line with these 2 things.

Without a full, authentic self-expression on stage, genuine connection is impossible.

During your 3 months in this program, you’ll discover what you need to do to be fully authentic on stage, to connect profoundly with your audience, to break the fourth wall.

And when you do, you’ll find that connection comes naturally and easily to you on stage. You’ll realize that you have a unique message that will transform your audience’s lives. And you’ll change lives, every time you perform on stage.

5

Stand and Land

The most important visual on stage is not your slide presentation. It’s not the props you use (no matter how big and outrageous they might be). And it’s not your flashy new outfit or your stylish new shoes.

It’s you.

How you move on stage—where you go, what you do, and why you do it—creates a visual experience for your audience.

And when you give your audience a visual experience, it makes it easier for your audience to digest, understand, and follow your message. It makes it much more entertaining for them. It brings your speech to life.

You can transform your stage presence and create an unforgettable visual experience by using a basic cinematic concept called blocking and staging.  

Blocking and staging is making your movement on stage align with your message. It's intentional movement that’s focused on creating a more powerful experience for the audience.

For the majority of speakers, it’s their Achilles heel.

For you, it’s one of the greatest opportunities you have to put your level of performance a notch above the rest. Because if you can master this, your speech will never be the same.

This takes your speech from amateur to top-of-the-industry, from good to extraordinary, from boring to award-winning.

Blocking and staging makes all the difference. And during GRAD | Stage Performance Mastery, you’ll learn exactly how to block and stage your specific speech.

You’ll discover:

• The most powerful place on stage—and how to use it strategically to make sure your message leaves a mark.

Two ways to track your blocking and staging on your speech script—this is essential for the rehearsal process (and especially for large, high-scale speaking gigs).

• Why you shouldn’t rehearse scripted gestures—and why you actually don’t need to worry about what to do with your hands.

How to eliminate subtle movements that confuse and distract your audience—you might not even know you’re doing these things, but they bother your audience.

• The 3 different scopes of movement that you can use—and the one that your audience wants to see most.

• How to create visual contrast for your audience—keep them entertained for the full duration of your keynote.

Blocking and staging is key to performing a speech that feels natural to you and to your audience.

Your speech will become easier to remember, and easier for your audience to digest when you learn blocking and crafting techniques used by the most prestigious theater and movie directors.

Know where to move, when to move, and why to move on stage—and your speech will come to life in front of your audience.  

Not by magic.

But because you carefully and precisely crafted and planned each moment of your transformational performance.

6

The Way You Make Them Feel

It’s not uncommon for speakers to try to get themselves “pumped up” backstage before their big performance.  

Some do a few jumping jacks or fist pumps, others swear by power moves and positive affirmations. There’s even a few speakers that like to jump on a trampoline before going on stage (you know, the Tony Robbins thing).

Their goal is to make themselves feel energized, so they can transmit that energy to the audience and make them feel energized as well.

But how you feel has nothing to do with what you make your audience feel.

In fact, you really don’t have to worry about your emotional state at all.

You could have the worst day ever, but as soon as you step on stage, still be able to make your audience feel exactly what you want them to feel, when you master a performance technique called playing actions. You see, making people feel things is something we like to call playing actions. It’s key to the performer’s craft.

Playing actions is what takes a speech that feels recited to a speech that feels connected, in the moment, and like it’s happening for the very first time.

For many speakers, playing actions is the missing piece of the puzzle. It’s the spark that sets off the fireworks. It’s what transforms them from speakers to performers.

You see, playing actions doesn’t just create a powerful and entertaining performance for your audience, it also benefits you. It takes the pressure off. It transfers the attention from you and what you’re feeling to focusing completely on your audience. It makes you less self-conscious and more fully self-expressed.

In GRAD | Stage Performance Mastery, you’ll learn how to make your audience feel specific emotions based on specific actions you take on stage.

You’ll discover:

Five performance “short-cuts” to learn what professional actors learn in three years in Grad school—in just a few hours.

• How to surprise your audience and keep them on the edge of their seats—by adding a splash of unexpectedness to your performance.

• The 3 things that are most important when playing actions—these are essential for a powerful performance.

• How to identify what your natural sensibility is—this determines your baseline for emotions and is the first step in choosing how you want your audience to feel.

• The 1 thing you should never forget to do any time you reference a person or a place on stage—this helps your audience see and feel exactly what you are imagining.

• How to change the way you subconsciously perceive your audience—and see them in a way that brings out your most effective performance.

When you start to play actions as you rehearse your script, you’ll realize that it takes much more than demonstrating an emotion to make your audience feel. We’ll show you how to turn up the volume on the actions that you play on stage. We’ll teach you how to play actions that transmit the specific emotions you want to evoke. We’ll take you on a transformational journey that changes your performance, and you.

You’ll find freedom when you connect deeply with your ideas and your audience.

You’ll experience full self-expression as you forget about your emotional state and focus on how your audience feels.

You’ll cheer in delight as your fellow speakers make bigger decisions on stage, go further, and combine technique and creativity.

Because performance isn’t about how you feel, it’s about how you make them feel.

7

Build Bridges

There’s no one formula for telling a powerful, inspiring, and engaging story. Because storytelling is an art, and you can sculpt your story in many different ways.

But the most memorable stories all have one thing in common—they make the listener feel like they are a part of the story.

Visionary storytellers build bridges between their audiences and their stories. The moment when the story becomes about the listener is the moment of reflection that matters most.

To build those bridges for your audiences, you need to raise the stakes.

The more conflict there is, the more engaged your audience will be. When they feel a connection with the conflict in the story and see how it relates to their problems, worries, and fears, they will develop an emotional connection with the story. They’ll feel deeply every word in your story.

When you raise the stakes, your stories will matter more. Your stories will resonate more. Your stories will transform your audience.

But every story needs a powerful moment of resolution. It needs to feel complete and whole. And that’s what you need to make sure to give your audience. Without it, your story won’t land.

During GRAD | Stage Performance Mastery, you’ll discover how to craft a powerful resolution for your stories—a resolution that will allow you to take each audience member by the hand and lead them across the bridge you’ve created to what they most desire.

You’ll learn how to create moments of reflection that don’t just make them think, but instead, make them act.

Because when you truly know your audience and your material, you’ll be able to transform the way they see the world, and inspire them to take action in their lives.

The stories you tell will change lives.

Throughout the program you’ll learn:

• How to use the same exact story for different audiences (even when your audiences are really different) and still make it work.  

• Why you should create a story log (and how to come up with stories for your story log).

• The 1 question you should ask yourself if you think a story in your speech might be too long (the answer will bring immediate clarity).

• How the Chekhov's gun concept can help you improve Act 1 in your story (and maybe Acts 2 and 3 as well).

Two simple phrases that will help you use stories about your life (even when your life circumstances have changed)

• How to decide when to use the word “we” and when to use the word “you” in your stories (if you get this wrong, you might come off as too aggressive).

To tell stories that change lives, you need to craft stories that are relevant for your audience, and build the bridge that leads them to the moment of reflection.

When you do that, you’ll earn your audience’s trust faster, you’ll transform the way they feel, think, and act, and you’ll drive home your big idea powerfully and effectively.

A story like that won’t just entertain your audience, it’ll solidify you in their minds as a visionary teacher, mentor, and friend.

Because stories are powerful. Stories build friendships. Stories ignite movements. Stories shape nations.

Discover how to tell your stories in the most powerful and moving way possible, during GRAD | Stage Performance Mastery.

Because your stories deserve standing ovations.

8

The Signature Bit

The most transformational speakers share their ideas in a way that inspires their audiences to act. To change their outlook on life. To put into practice what they’ve learned. To be better.

But to change the way our audiences feel, think, and act, information alone just won’t do.

Words aren’t enough.

Many times, even when your audience accepts and agrees with what you’re saying, they still won’t do anything about it.

Information alone often isn’t enough to get them to do something.

When telling just won’t do, you need to show your audience. And you can show them with an entertaining and effective signature bit.

You could tell your audience it takes 3 ½ cups of petroleum oil to create a BigMac.

Or you should show them—by slowly pouring sticky, black petroleum into 3 ½ glass cups on stage.

That’s memorable.

You could tell your audience the traditional sales funnel doesn’t work.

Or you could take them on a buyer’s journey that goes from almost buying a meatloaf pan… to learning how to make meatloaf in five minutes… to joining an anti-meatloaf Facebook group… to finally buying tickets to the Meatloaf concert.

That’s entertaining.

You could tell your audience the pentatonic scale is essential for making music.

Or you could show them—by jumping on pretend piano keys on stage while the entire audience comes together to sing the notes.  

That’s unforgettable.

A well-crafted signature bit can imprint your big idea in your audience’s minds and inspire them to take action.

Don’t keep trying to say what you’re trying to say. Instead, come up with a signature bit to show it.

Your audience will feel and understand your big idea faster with a powerful signature bit.  

During GRAD | Stage Performance Mastery, you’ll learn how to create a signature bit that shows your audience your idea and inspires them to act.

You’ll discover:

What a signature bit is and what it’s NOT (many speakers are surprised to discover that their origin story is NOT their signature bit).

• The type of signature bits event planners love (and how to include this in your signature bit, no matter what it is).

• How to find out where you need to put your signature bit in your speech (it might surprise you, but it’s the most effective way to place your signature bit).

• What to do when your signature bit just isn’t working (it happens, and it can be disappointing, but it can often lead to something spectacular).

• The 1 thing your signature bit should NOT be (and the one thing it MUST be).

An entertaining, memorable, and effective signature bit can become your greatest marketing asset. It can increase your fame factor in your target fractal. And it can make you a highly referable speaker.

Your signature bit is designed to get people talking about your performance.

For days, and weeks, and months after you’ve left the stage.

Perform your signature bit better than ever before. And show your audience the power of your unique idea in an unforgettable, entertaining, and unexpected way.

1

Stop Memorizing Your Speech. Start Learning it.

2

A Symphony of Sound

Most speakers fill their presentations with pictures, slide presentations, videos (and maybe even some props).

But, what if you didn’t need any of that?

What if you could keep thousands of people on the edge of their seats for 60 minutes…with only your words?

What if you could bring your ideas to life without any slides at all?

What if you could speak so powerfully that your audiences heard you—truly, deeply heard you?

You see, most speakers assume that their audiences get what they’re saying. After all, they’re intelligent people, they’ll understand what you’re trying to say.

Well, not quite. Audiences will usually only get about 20% of what you’re trying to say. Their minds will wander. They’ll get distracted. They’ll miss a lot of it.

Maybe they’re tired or hungry or worried or stressed. Maybe you’re the eighth speaker they’ve listened to that day and they’re mentally checked out.

Sure, they’ll hear your words. But will your words stick?

It all depends on how you say what you’re trying to say.

You see, there’s a way to make your message easy for your audience to understand and digest. And easy for them to get back on track when their minds wander.

It’s called content mapping, and it’s essential for crafting a performance that looks impressive, seems easy, and feels natural.

During GRAD | Stage Performance Mastery, you’ll discover how to content map your speech, focusing specifically on marking beats in your script and emphasizing operative words.

This isn’t something you can learn anywhere.

In fact, if you ask most “speaking coaches” about content mapping, they’ll probably respond with a blank stare. Most will have no idea what you’re talking about.

You see, content mapping is a specialized technique that’s been used for decades in the world of theater. We realized it was the missing puzzle piece for many speakers, so we introduced it to the speaking world.

It’s groundbreaking for speakers who don’t have theater experience (and even for ones who do!).

Content mapping adds musicality to your performance, makes it more entertaining, and makes it easier for your audience to understand. As you start to learn the craft of speaking with musicality and emphasis, you’ll free your natural voice and bring your words to life.

Throughout this program, you’ll discover:

• What words you should almost always emphasize during your speech (and they’re often not the ones you tend to pop in your everyday language).  

• How to strengthen and free your own natural voice (and why you should never try to imitate someone else’s voice).  

10 ways to add emphasis to your words and turn them into operative words (this is what makes your audience feel and understand your message).  

How to create a curiosity gap (using only vocal techniques and the words you’re saying).  

• One of the most effective ways to emphasize a word in your speech (and it has nothing to do with how loudly or softly you say the word).  

• How to pronounce for the stage (and make sure your audience understands every single word in your speech).  

You see, the way you say the words you’ve written in your script makes all the difference. When you emphasize your words, you emphasize your ideas.

You can intrigue your audience, captivate them, and entertain them—using only your voice. When you master the content mapping techniques you’ll discover in GRAD | Stage Performance Mastery, you’ll leave your audience speechless.

The performance you’ll give them will be so unlike anything they’ve ever experienced before.

Your speech will seem natural, effortless, and…musical.

The work you’ll do will be musical. But you don’t have to be a musician to make it work.

In fact, the content mapping techniques you’ll learn in this program are easy to apply (once you know the process). After you’ve added them to your script and rehearsed four or five times, you’ll already be more compelling than the majority of speakers out there.

Because the truth is, there are few speakers out there today who know how to do this.

When you master this, you’ll be a mile ahead of the competition. You’ll captivate audiences with only your words. Your speech will come to life.

And your audiences (and event planners) will love you for it.

3

Surprise and Delight Your Audience—Every Single Time.

Ten years ago, if you wanted to experience stand-up comedy, you had to get dressed up and go downtown to a comedy show.

Today, all you have to do is open up your phone.

The amount of access we have to entertainment—quality, award-winning entertainment—is constantly increasing.

Want to see your favorite comedian’s new comedy special? Just open Netflix.

Want to watch funny videos, the latest challenges, and keep up with famous celebrities? You can do all that (and more) on TikTok.

Want to learn how to bake the perfect french baguette? Or how to become a videogame streamer? Just download Masterclass and watch a few videos.

With so many different types of entertainment at our fingertips, we’re constantly expecting to be entertained.

And it’s no different for our audiences. Today, more than ever, audiences expect an entertaining performance.

To truly serve your audience, you must entertain them.

And the more theatrical your performance is, the more entertaining it will be.

Now, don’t let “theatrical” scare you.

We’re not expecting you to put on a red clown nose or run around with a rubber chicken (although both of those things could fit into a well-crafted signature bit).

Theater isn’t about bursting into song on stage or being phony or silly (sometimes a little silliness can go a long way—if you know how to sprinkle it in).

No, theater isn’t only about extravaganza, costumes, and special effects.

You can bring more theatricality to anything you do on stage when you make commitments in your performance, when you make big decisions, when you go to the extremes.

In fact, a lot of what you are doing right now in your performance just needs to be amplified. You have to take what you’re doing and go farther.

Make bigger commitments. Raise the stakes. Surprise and delight your audience.

During GRAD | Stage Performance Mastery, you’ll learn how to do just that. You’ll have HEROIC Performance Faculty guiding you along the way, pushing you to new limits, and helping you transform your performance.

Throughout the program, you’ll discover:

• How to make bigger decisions during your rehearsal process (this one mindset shift will transform your entertainment value).

Humor isn’t about telling jokes, it’s about demonstrating 1 specific thing (when you know this one thing, you’ll realize that you don’t have to be a comedian to get laughs).

• How to increase your entertainment factor (using these 5 performance techniques).

• The 3 questions you need to ask yourself to find out exactly how entertaining your speech is (and how you can make it more entertaining).

How to stop relying on the audience during your speech and give your best performance (even if the lights are so bright you can’t even see your audience).

• The 7 simple rules for amazing and engaging audience interaction (and the secret to making your audience feel successful and make you successful).

To deliver a performance that surprises and delights your audience, you have to rehearse like a performer.

You have to prepare to entertain your audience by crafting and practicing entertaining moments.

Moments when your audience feels deeply. Aha moments of realization and inspiration. Unexpected moments that surprise your audience. Cathartic moments where your audience is completely engaged in the performance, and completely satisfied at the end.  

When you fill your performance with theatricality, you’ll overwhelm your audience with entertaining moments.  

Crafting an entertaining performance will change your audience’s lives, and it will change yours as well. Because being an entertainer is a big deal.

Entertainers get awards. Entertainers get standing ovations. Entertainers get the red carpet treatment.

So don’t just speak. Entertain.

4

Break the Fourth Wall

If you want to provide a transformational experience, you must connect with your audience. You know this, and you want to connect with your audience faster when you step on stage.

But what creates a powerful and lasting connection?

The typical advice out there suggests things like using words like “you” and “we,” rather than “I” and “me,” using self-deprecating humor to seem humble, making solid eye contact, and whenever possible, getting closer to your listeners.

But using “you” too often and too early in your speech will seem aggressive.

And using self-deprecating humor can backfire very quickly.

Making eye contact for too long is weird.

And violating personal space rules during your presentation will certainly make your audience very uncomfortable.

Your actions on stage can make your audience feel safe and trust you…or they can make them feel anxious and reject you.

But using tricks, tips, and hacks for connection simply won’t work. You can’t form an authentic and deep connection using fake or surface-level tactics.

Truly being humble is infinitely more effective than using tricks to seem humble. Truly understanding your audience and their fears, worries, and dreams is much more powerful than using tricks to seem like you’ve been in their shoes. Truly feeling happy to be serving the people in front of you is more authentic than saying you’re happy to be there.

Connecting with the audience isn’t about what you say, it’s about what you do.

To form a genuine connection with your audience, you need to break the fourth wall.

During GRAD | Stage Performance Mastery, you’ll discover what it takes to break the fourth wall—truly acknowledge your audience and see them for who they are and speak to them individually and directly.

Because connecting with your audience in such a powerful way must be done with honesty and authenticity. The physical and emotional connection you create on stage will happen only if you share emotions honestly.

During GRAD | Stage Performance Mastery you’ll also discover:

• What you can learn from illusionists, comedians, and broadway actors to create a transformational performance.

• How to bring bigger emotions on stage and show what’s happening on the inside, on the outside.

• How to get audiences to mirror you (and even mirror your breathing) and create a strong connection with your audience early in your presentation.

• The most important physical decision to make at the beginning of your speech (doing this will help your audience follow you faster and not get confused).

• The most effective way to make what you DO on stage easy for your audience to process (this will help them feel like they know you and connect with you faster).

• How to make bigger choices on stage—but only if they are in line with these 2 things.

Without a full, authentic self-expression on stage, genuine connection is impossible.

During your 3 months in this program, you’ll discover what you need to do to be fully authentic on stage, to connect profoundly with your audience, to break the fourth wall.

And when you do, you’ll find that connection comes naturally and easily to you on stage. You’ll realize that you have a unique message that will transform your audience’s lives. And you’ll change lives, every time you perform on stage.

5

Stand and Land

The most important visual on stage is not your slide presentation. It’s not the props you use (no matter how big and outrageous they might be). And it’s not your flashy new outfit or your stylish new shoes.

It’s you.

How you move on stage—where you go, what you do, and why you do it—creates a visual experience for your audience.

And when you give your audience a visual experience, it makes it easier for your audience to digest, understand, and follow your message. It makes it much more entertaining for them. It brings your speech to life.

You can transform your stage presence and create an unforgettable visual experience by using a basic cinematic concept called blocking and staging.  

Blocking and staging is making your movement on stage align with your message. It's intentional movement that’s focused on creating a more powerful experience for the audience.

For the majority of speakers, it’s their Achilles heel.

For you, it’s one of the greatest opportunities you have to put your level of performance a notch above the rest. Because if you can master this, your speech will never be the same.

This takes your speech from amateur to top-of-the-industry, from good to extraordinary, from boring to award-winning.

Blocking and staging makes all the difference. And during GRAD | Stage Performance Mastery, you’ll learn exactly how to block and stage your specific speech.

You’ll discover:

• The most powerful place on stage—and how to use it strategically to make sure your message leaves a mark.

Two ways to track your blocking and staging on your speech script—this is essential for the rehearsal process (and especially for large, high-scale speaking gigs).

• Why you shouldn’t rehearse scripted gestures—and why you actually don’t need to worry about what to do with your hands.

How to eliminate subtle movements that confuse and distract your audience—you might not even know you’re doing these things, but they bother your audience.

• The 3 different scopes of movement that you can use—and the one that your audience wants to see most.

• How to create visual contrast for your audience—keep them entertained for the full duration of your keynote.

Blocking and staging is key to performing a speech that feels natural to you and to your audience.

Your speech will become easier to remember, and easier for your audience to digest when you learn blocking and crafting techniques used by the most prestigious theater and movie directors.

Know where to move, when to move, and why to move on stage—and your speech will come to life in front of your audience.  

Not by magic.

But because you carefully and precisely crafted and planned each moment of your transformational performance.

6

The Way You Make Them Feel

It’s not uncommon for speakers to try to get themselves “pumped up” backstage before their big performance.  

Some do a few jumping jacks or fist pumps, others swear by power moves and positive affirmations. There’s even a few speakers that like to jump on a trampoline before going on stage (you know, the Tony Robbins thing).

Their goal is to make themselves feel energized, so they can transmit that energy to the audience and make them feel energized as well.

But how you feel has nothing to do with what you make your audience feel.

In fact, you really don’t have to worry about your emotional state at all.

You could have the worst day ever, but as soon as you step on stage, still be able to make your audience feel exactly what you want them to feel, when you master a performance technique called playing actions. You see, making people feel things is something we like to call playing actions. It’s key to the performer’s craft.

Playing actions is what takes a speech that feels recited to a speech that feels connected, in the moment, and like it’s happening for the very first time.

For many speakers, playing actions is the missing piece of the puzzle. It’s the spark that sets off the fireworks. It’s what transforms them from speakers to performers.

You see, playing actions doesn’t just create a powerful and entertaining performance for your audience, it also benefits you. It takes the pressure off. It transfers the attention from you and what you’re feeling to focusing completely on your audience. It makes you less self-conscious and more fully self-expressed.

In GRAD | Stage Performance Mastery, you’ll learn how to make your audience feel specific emotions based on specific actions you take on stage.

You’ll discover:

Five performance “short-cuts” to learn what professional actors learn in three years in Grad school—in just a few hours.

• How to surprise your audience and keep them on the edge of their seats—by adding a splash of unexpectedness to your performance.

• The 3 things that are most important when playing actions—these are essential for a powerful performance.

• How to identify what your natural sensibility is—this determines your baseline for emotions and is the first step in choosing how you want your audience to feel.

• The 1 thing you should never forget to do any time you reference a person or a place on stage—this helps your audience see and feel exactly what you are imagining.

• How to change the way you subconsciously perceive your audience—and see them in a way that brings out your most effective performance.

When you start to play actions as you rehearse your script, you’ll realize that it takes much more than demonstrating an emotion to make your audience feel. We’ll show you how to turn up the volume on the actions that you play on stage. We’ll teach you how to play actions that transmit the specific emotions you want to evoke. We’ll take you on a transformational journey that changes your performance, and you.

You’ll find freedom when you connect deeply with your ideas and your audience.

You’ll experience full self-expression as you forget about your emotional state and focus on how your audience feels.

You’ll cheer in delight as your fellow speakers make bigger decisions on stage, go further, and combine technique and creativity.

Because performance isn’t about how you feel, it’s about how you make them feel.

7

Build Bridges

There’s no one formula for telling a powerful, inspiring, and engaging story. Because storytelling is an art, and you can sculpt your story in many different ways.

But the most memorable stories all have one thing in common—they make the listener feel like they are a part of the story.

Visionary storytellers build bridges between their audiences and their stories. The moment when the story becomes about the listener is the moment of reflection that matters most.

To build those bridges for your audiences, you need to raise the stakes.

The more conflict there is, the more engaged your audience will be. When they feel a connection with the conflict in the story and see how it relates to their problems, worries, and fears, they will develop an emotional connection with the story. They’ll feel deeply every word in your story.

When you raise the stakes, your stories will matter more. Your stories will resonate more. Your stories will transform your audience.

But every story needs a powerful moment of resolution. It needs to feel complete and whole. And that’s what you need to make sure to give your audience. Without it, your story won’t land.

During GRAD | Stage Performance Mastery, you’ll discover how to craft a powerful resolution for your stories—a resolution that will allow you to take each audience member by the hand and lead them across the bridge you’ve created to what they most desire.

You’ll learn how to create moments of reflection that don’t just make them think, but instead, make them act.

Because when you truly know your audience and your material, you’ll be able to transform the way they see the world, and inspire them to take action in their lives.

The stories you tell will change lives.

Throughout the program you’ll learn:

• How to use the same exact story for different audiences (even when your audiences are really different) and still make it work.  

• Why you should create a story log (and how to come up with stories for your story log).

• The 1 question you should ask yourself if you think a story in your speech might be too long (the answer will bring immediate clarity).

• How the Chekhov's gun concept can help you improve Act 1 in your story (and maybe Acts 2 and 3 as well).

Two simple phrases that will help you use stories about your life (even when your life circumstances have changed)

• How to decide when to use the word “we” and when to use the word “you” in your stories (if you get this wrong, you might come off as too aggressive).

To tell stories that change lives, you need to craft stories that are relevant for your audience, and build the bridge that leads them to the moment of reflection.

When you do that, you’ll earn your audience’s trust faster, you’ll transform the way they feel, think, and act, and you’ll drive home your big idea powerfully and effectively.

A story like that won’t just entertain your audience, it’ll solidify you in their minds as a visionary teacher, mentor, and friend.

Because stories are powerful. Stories build friendships. Stories ignite movements. Stories shape nations.

Discover how to tell your stories in the most powerful and moving way possible, during GRAD | Stage Performance Mastery.

Because your stories deserve standing ovations.

8

The Signature Bit

The most transformational speakers share their ideas in a way that inspires their audiences to act. To change their outlook on life. To put into practice what they’ve learned. To be better.

But to change the way our audiences feel, think, and act, information alone just won’t do.

Words aren’t enough.

Many times, even when your audience accepts and agrees with what you’re saying, they still won’t do anything about it.

Information alone often isn’t enough to get them to do something.

When telling just won’t do, you need to show your audience. And you can show them with an entertaining and effective signature bit.

You could tell your audience it takes 3 ½ cups of petroleum oil to create a BigMac.

Or you should show them—by slowly pouring sticky, black petroleum into 3 ½ glass cups on stage.

That’s memorable.

You could tell your audience the traditional sales funnel doesn’t work.

Or you could take them on a buyer’s journey that goes from almost buying a meatloaf pan… to learning how to make meatloaf in five minutes… to joining an anti-meatloaf Facebook group… to finally buying tickets to the Meatloaf concert.

That’s entertaining.

You could tell your audience the pentatonic scale is essential for making music.

Or you could show them—by jumping on pretend piano keys on stage while the entire audience comes together to sing the notes.  

That’s unforgettable.

A well-crafted signature bit can imprint your big idea in your audience’s minds and inspire them to take action.

Don’t keep trying to say what you’re trying to say. Instead, come up with a signature bit to show it.

Your audience will feel and understand your big idea faster with a powerful signature bit.  

During GRAD | Stage Performance Mastery, you’ll learn how to create a signature bit that shows your audience your idea and inspires them to act.

You’ll discover:

What a signature bit is and what it’s NOT (many speakers are surprised to discover that their origin story is NOT their signature bit).

• The type of signature bits event planners love (and how to include this in your signature bit, no matter what it is).

• How to find out where you need to put your signature bit in your speech (it might surprise you, but it’s the most effective way to place your signature bit).

• What to do when your signature bit just isn’t working (it happens, and it can be disappointing, but it can often lead to something spectacular).

• The 1 thing your signature bit should NOT be (and the one thing it MUST be).

An entertaining, memorable, and effective signature bit can become your greatest marketing asset. It can increase your fame factor in your target fractal. And it can make you a highly referable speaker.

Your signature bit is designed to get people talking about your performance.

For days, and weeks, and months after you’ve left the stage.

Perform your signature bit better than ever before. And show your audience the power of your unique idea in an unforgettable, entertaining, and unexpected way.

1

Stop Memorizing Your Speech. Start Learning it.

2

A Symphony of Sound

Most speakers fill their presentations with pictures, slide presentations, videos (and maybe even some props).

But, what if you didn’t need any of that?

What if you could keep thousands of people on the edge of their seats for 60 minutes…with only your words?

What if you could bring your ideas to life without any slides at all?

What if you could speak so powerfully that your audiences heard you—truly, deeply heard you?

You see, most speakers assume that their audiences get what they’re saying. After all, they’re intelligent people, they’ll understand what you’re trying to say.

Well, not quite. Audiences will usually only get about 20% of what you’re trying to say. Their minds will wander. They’ll get distracted. They’ll miss a lot of it.

Maybe they’re tired or hungry or worried or stressed. Maybe you’re the eighth speaker they’ve listened to that day and they’re mentally checked out.

Sure, they’ll hear your words. But will your words stick?

It all depends on how you say what you’re trying to say.

You see, there’s a way to make your message easy for your audience to understand and digest. And easy for them to get back on track when their minds wander.

It’s called content mapping, and it’s essential for crafting a performance that looks impressive, seems easy, and feels natural.

During GRAD | Stage Performance Mastery, you’ll discover how to content map your speech, focusing specifically on marking beats in your script and emphasizing operative words.

This isn’t something you can learn anywhere.

In fact, if you ask most “speaking coaches” about content mapping, they’ll probably respond with a blank stare. Most will have no idea what you’re talking about.

You see, content mapping is a specialized technique that’s been used for decades in the world of theater. We realized it was the missing puzzle piece for many speakers, so we introduced it to the speaking world.

It’s groundbreaking for speakers who don’t have theater experience (and even for ones who do!).

Content mapping adds musicality to your performance, makes it more entertaining, and makes it easier for your audience to understand. As you start to learn the craft of speaking with musicality and emphasis, you’ll free your natural voice and bring your words to life.

Throughout this program, you’ll discover:

• What words you should almost always emphasize during your speech (and they’re often not the ones you tend to pop in your everyday language).  

• How to strengthen and free your own natural voice (and why you should never try to imitate someone else’s voice).  

10 ways to add emphasis to your words and turn them into operative words (this is what makes your audience feel and understand your message).  

How to create a curiosity gap (using only vocal techniques and the words you’re saying).  

• One of the most effective ways to emphasize a word in your speech (and it has nothing to do with how loudly or softly you say the word).  

• How to pronounce for the stage (and make sure your audience understands every single word in your speech).  

You see, the way you say the words you’ve written in your script makes all the difference. When you emphasize your words, you emphasize your ideas.

You can intrigue your audience, captivate them, and entertain them—using only your voice. When you master the content mapping techniques you’ll discover in GRAD | Stage Performance Mastery, you’ll leave your audience speechless.

The performance you’ll give them will be so unlike anything they’ve ever experienced before.

Your speech will seem natural, effortless, and…musical.

The work you’ll do will be musical. But you don’t have to be a musician to make it work.

In fact, the content mapping techniques you’ll learn in this program are easy to apply (once you know the process). After you’ve added them to your script and rehearsed four or five times, you’ll already be more compelling than the majority of speakers out there.

Because the truth is, there are few speakers out there today who know how to do this.

When you master this, you’ll be a mile ahead of the competition. You’ll captivate audiences with only your words. Your speech will come to life.

And your audiences (and event planners) will love you for it.

3

Surprise and Delight Your Audience—Every Single Time.

Ten years ago, if you wanted to experience stand-up comedy, you had to get dressed up and go downtown to a comedy show.

Today, all you have to do is open up your phone.

The amount of access we have to entertainment—quality, award-winning entertainment—is constantly increasing.

Want to see your favorite comedian’s new comedy special? Just open Netflix.

Want to watch funny videos, the latest challenges, and keep up with famous celebrities? You can do all that (and more) on TikTok.

Want to learn how to bake the perfect french baguette? Or how to become a videogame streamer? Just download Masterclass and watch a few videos.

With so many different types of entertainment at our fingertips, we’re constantly expecting to be entertained.

And it’s no different for our audiences. Today, more than ever, audiences expect an entertaining performance.

To truly serve your audience, you must entertain them.

And the more theatrical your performance is, the more entertaining it will be.

Now, don’t let “theatrical” scare you.

We’re not expecting you to put on a red clown nose or run around with a rubber chicken (although both of those things could fit into a well-crafted signature bit).

Theater isn’t about bursting into song on stage or being phony or silly (sometimes a little silliness can go a long way—if you know how to sprinkle it in).

No, theater isn’t only about extravaganza, costumes, and special effects.

You can bring more theatricality to anything you do on stage when you make commitments in your performance, when you make big decisions, when you go to the extremes.

In fact, a lot of what you are doing right now in your performance just needs to be amplified. You have to take what you’re doing and go farther.

Make bigger commitments. Raise the stakes. Surprise and delight your audience.

During GRAD | Stage Performance Mastery, you’ll learn how to do just that. You’ll have HEROIC Performance Faculty guiding you along the way, pushing you to new limits, and helping you transform your performance.

Throughout the program, you’ll discover:

• How to make bigger decisions during your rehearsal process (this one mindset shift will transform your entertainment value).

Humor isn’t about telling jokes, it’s about demonstrating 1 specific thing (when you know this one thing, you’ll realize that you don’t have to be a comedian to get laughs).

• How to increase your entertainment factor (using these 5 performance techniques).

• The 3 questions you need to ask yourself to find out exactly how entertaining your speech is (and how you can make it more entertaining).

How to stop relying on the audience during your speech and give your best performance (even if the lights are so bright you can’t even see your audience).

• The 7 simple rules for amazing and engaging audience interaction (and the secret to making your audience feel successful and make you successful).

To deliver a performance that surprises and delights your audience, you have to rehearse like a performer.

You have to prepare to entertain your audience by crafting and practicing entertaining moments.

Moments when your audience feels deeply. Aha moments of realization and inspiration. Unexpected moments that surprise your audience. Cathartic moments where your audience is completely engaged in the performance, and completely satisfied at the end.  

When you fill your performance with theatricality, you’ll overwhelm your audience with entertaining moments.  

Crafting an entertaining performance will change your audience’s lives, and it will change yours as well. Because being an entertainer is a big deal.

Entertainers get awards. Entertainers get standing ovations. Entertainers get the red carpet treatment.

So don’t just speak. Entertain.

4

Break the Fourth Wall

If you want to provide a transformational experience, you must connect with your audience. You know this, and you want to connect with your audience faster when you step on stage.

But what creates a powerful and lasting connection?

The typical advice out there suggests things like using words like “you” and “we,” rather than “I” and “me,” using self-deprecating humor to seem humble, making solid eye contact, and whenever possible, getting closer to your listeners.

But using “you” too often and too early in your speech will seem aggressive.

And using self-deprecating humor can backfire very quickly.

Making eye contact for too long is weird.

And violating personal space rules during your presentation will certainly make your audience very uncomfortable.

Your actions on stage can make your audience feel safe and trust you…or they can make them feel anxious and reject you.

But using tricks, tips, and hacks for connection simply won’t work. You can’t form an authentic and deep connection using fake or surface-level tactics.

Truly being humble is infinitely more effective than using tricks to seem humble. Truly understanding your audience and their fears, worries, and dreams is much more powerful than using tricks to seem like you’ve been in their shoes. Truly feeling happy to be serving the people in front of you is more authentic than saying you’re happy to be there.

Connecting with the audience isn’t about what you say, it’s about what you do.

To form a genuine connection with your audience, you need to break the fourth wall.

During GRAD | Stage Performance Mastery, you’ll discover what it takes to break the fourth wall—truly acknowledge your audience and see them for who they are and speak to them individually and directly.

Because connecting with your audience in such a powerful way must be done with honesty and authenticity. The physical and emotional connection you create on stage will happen only if you share emotions honestly.

During GRAD | Stage Performance Mastery you’ll also discover:

• What you can learn from illusionists, comedians, and broadway actors to create a transformational performance.

• How to bring bigger emotions on stage and show what’s happening on the inside, on the outside.

• How to get audiences to mirror you (and even mirror your breathing) and create a strong connection with your audience early in your presentation.

• The most important physical decision to make at the beginning of your speech (doing this will help your audience follow you faster and not get confused).

• The most effective way to make what you DO on stage easy for your audience to process (this will help them feel like they know you and connect with you faster).

• How to make bigger choices on stage—but only if they are in line with these 2 things.

Without a full, authentic self-expression on stage, genuine connection is impossible.

During your 3 months in this program, you’ll discover what you need to do to be fully authentic on stage, to connect profoundly with your audience, to break the fourth wall.

And when you do, you’ll find that connection comes naturally and easily to you on stage. You’ll realize that you have a unique message that will transform your audience’s lives. And you’ll change lives, every time you perform on stage.

5

Stand and Land

The most important visual on stage is not your slide presentation. It’s not the props you use (no matter how big and outrageous they might be). And it’s not your flashy new outfit or your stylish new shoes.

It’s you.

How you move on stage—where you go, what you do, and why you do it—creates a visual experience for your audience.

And when you give your audience a visual experience, it makes it easier for your audience to digest, understand, and follow your message. It makes it much more entertaining for them. It brings your speech to life.

You can transform your stage presence and create an unforgettable visual experience by using a basic cinematic concept called blocking and staging.  

Blocking and staging is making your movement on stage align with your message. It's intentional movement that’s focused on creating a more powerful experience for the audience.

For the majority of speakers, it’s their Achilles heel.

For you, it’s one of the greatest opportunities you have to put your level of performance a notch above the rest. Because if you can master this, your speech will never be the same.

This takes your speech from amateur to top-of-the-industry, from good to extraordinary, from boring to award-winning.

Blocking and staging makes all the difference. And during GRAD | Stage Performance Mastery, you’ll learn exactly how to block and stage your specific speech.

You’ll discover:

• The most powerful place on stage—and how to use it strategically to make sure your message leaves a mark.

Two ways to track your blocking and staging on your speech script—this is essential for the rehearsal process (and especially for large, high-scale speaking gigs).

• Why you shouldn’t rehearse scripted gestures—and why you actually don’t need to worry about what to do with your hands.

How to eliminate subtle movements that confuse and distract your audience—you might not even know you’re doing these things, but they bother your audience.

• The 3 different scopes of movement that you can use—and the one that your audience wants to see most.

• How to create visual contrast for your audience—keep them entertained for the full duration of your keynote.

Blocking and staging is key to performing a speech that feels natural to you and to your audience.

Your speech will become easier to remember, and easier for your audience to digest when you learn blocking and crafting techniques used by the most prestigious theater and movie directors.

Know where to move, when to move, and why to move on stage—and your speech will come to life in front of your audience.  

Not by magic.

But because you carefully and precisely crafted and planned each moment of your transformational performance.

6

The Way You Make Them Feel

It’s not uncommon for speakers to try to get themselves “pumped up” backstage before their big performance.  

Some do a few jumping jacks or fist pumps, others swear by power moves and positive affirmations. There’s even a few speakers that like to jump on a trampoline before going on stage (you know, the Tony Robbins thing).

Their goal is to make themselves feel energized, so they can transmit that energy to the audience and make them feel energized as well.

But how you feel has nothing to do with what you make your audience feel.

In fact, you really don’t have to worry about your emotional state at all.

You could have the worst day ever, but as soon as you step on stage, still be able to make your audience feel exactly what you want them to feel, when you master a performance technique called playing actions. You see, making people feel things is something we like to call playing actions. It’s key to the performer’s craft.

Playing actions is what takes a speech that feels recited to a speech that feels connected, in the moment, and like it’s happening for the very first time.

For many speakers, playing actions is the missing piece of the puzzle. It’s the spark that sets off the fireworks. It’s what transforms them from speakers to performers.

You see, playing actions doesn’t just create a powerful and entertaining performance for your audience, it also benefits you. It takes the pressure off. It transfers the attention from you and what you’re feeling to focusing completely on your audience. It makes you less self-conscious and more fully self-expressed.

In GRAD | Stage Performance Mastery, you’ll learn how to make your audience feel specific emotions based on specific actions you take on stage.

You’ll discover:

Five performance “short-cuts” to learn what professional actors learn in three years in Grad school—in just a few hours.

• How to surprise your audience and keep them on the edge of their seats—by adding a splash of unexpectedness to your performance.

• The 3 things that are most important when playing actions—these are essential for a powerful performance.

• How to identify what your natural sensibility is—this determines your baseline for emotions and is the first step in choosing how you want your audience to feel.

• The 1 thing you should never forget to do any time you reference a person or a place on stage—this helps your audience see and feel exactly what you are imagining.

• How to change the way you subconsciously perceive your audience—and see them in a way that brings out your most effective performance.

When you start to play actions as you rehearse your script, you’ll realize that it takes much more than demonstrating an emotion to make your audience feel. We’ll show you how to turn up the volume on the actions that you play on stage. We’ll teach you how to play actions that transmit the specific emotions you want to evoke. We’ll take you on a transformational journey that changes your performance, and you.

You’ll find freedom when you connect deeply with your ideas and your audience.

You’ll experience full self-expression as you forget about your emotional state and focus on how your audience feels.

You’ll cheer in delight as your fellow speakers make bigger decisions on stage, go further, and combine technique and creativity.

Because performance isn’t about how you feel, it’s about how you make them feel.

7

Build Bridges

There’s no one formula for telling a powerful, inspiring, and engaging story. Because storytelling is an art, and you can sculpt your story in many different ways.

But the most memorable stories all have one thing in common—they make the listener feel like they are a part of the story.

Visionary storytellers build bridges between their audiences and their stories. The moment when the story becomes about the listener is the moment of reflection that matters most.

To build those bridges for your audiences, you need to raise the stakes.

The more conflict there is, the more engaged your audience will be. When they feel a connection with the conflict in the story and see how it relates to their problems, worries, and fears, they will develop an emotional connection with the story. They’ll feel deeply every word in your story.

When you raise the stakes, your stories will matter more. Your stories will resonate more. Your stories will transform your audience.

But every story needs a powerful moment of resolution. It needs to feel complete and whole. And that’s what you need to make sure to give your audience. Without it, your story won’t land.

During GRAD | Stage Performance Mastery, you’ll discover how to craft a powerful resolution for your stories—a resolution that will allow you to take each audience member by the hand and lead them across the bridge you’ve created to what they most desire.

You’ll learn how to create moments of reflection that don’t just make them think, but instead, make them act.

Because when you truly know your audience and your material, you’ll be able to transform the way they see the world, and inspire them to take action in their lives.

The stories you tell will change lives.

Throughout the program you’ll learn:

• How to use the same exact story for different audiences (even when your audiences are really different) and still make it work.  

• Why you should create a story log (and how to come up with stories for your story log).

• The 1 question you should ask yourself if you think a story in your speech might be too long (the answer will bring immediate clarity).

• How the Chekhov's gun concept can help you improve Act 1 in your story (and maybe Acts 2 and 3 as well).

Two simple phrases that will help you use stories about your life (even when your life circumstances have changed)

• How to decide when to use the word “we” and when to use the word “you” in your stories (if you get this wrong, you might come off as too aggressive).

To tell stories that change lives, you need to craft stories that are relevant for your audience, and build the bridge that leads them to the moment of reflection.

When you do that, you’ll earn your audience’s trust faster, you’ll transform the way they feel, think, and act, and you’ll drive home your big idea powerfully and effectively.

A story like that won’t just entertain your audience, it’ll solidify you in their minds as a visionary teacher, mentor, and friend.

Because stories are powerful. Stories build friendships. Stories ignite movements. Stories shape nations.

Discover how to tell your stories in the most powerful and moving way possible, during GRAD | Stage Performance Mastery.

Because your stories deserve standing ovations.

8

The Signature Bit

The most transformational speakers share their ideas in a way that inspires their audiences to act. To change their outlook on life. To put into practice what they’ve learned. To be better.

But to change the way our audiences feel, think, and act, information alone just won’t do.

Words aren’t enough.

Many times, even when your audience accepts and agrees with what you’re saying, they still won’t do anything about it.

Information alone often isn’t enough to get them to do something.

When telling just won’t do, you need to show your audience. And you can show them with an entertaining and effective signature bit.

You could tell your audience it takes 3 ½ cups of petroleum oil to create a BigMac.

Or you should show them—by slowly pouring sticky, black petroleum into 3 ½ glass cups on stage.

That’s memorable.

You could tell your audience the traditional sales funnel doesn’t work.

Or you could take them on a buyer’s journey that goes from almost buying a meatloaf pan… to learning how to make meatloaf in five minutes… to joining an anti-meatloaf Facebook group… to finally buying tickets to the Meatloaf concert.

That’s entertaining.

You could tell your audience the pentatonic scale is essential for making music.

Or you could show them—by jumping on pretend piano keys on stage while the entire audience comes together to sing the notes.  

That’s unforgettable.

A well-crafted signature bit can imprint your big idea in your audience’s minds and inspire them to take action.

Don’t keep trying to say what you’re trying to say. Instead, come up with a signature bit to show it.

Your audience will feel and understand your big idea faster with a powerful signature bit.  

During GRAD | Stage Performance Mastery, you’ll learn how to create a signature bit that shows your audience your idea and inspires them to act.

You’ll discover:

What a signature bit is and what it’s NOT (many speakers are surprised to discover that their origin story is NOT their signature bit).

• The type of signature bits event planners love (and how to include this in your signature bit, no matter what it is).

• How to find out where you need to put your signature bit in your speech (it might surprise you, but it’s the most effective way to place your signature bit).

• What to do when your signature bit just isn’t working (it happens, and it can be disappointing, but it can often lead to something spectacular).

• The 1 thing your signature bit should NOT be (and the one thing it MUST be).

An entertaining, memorable, and effective signature bit can become your greatest marketing asset. It can increase your fame factor in your target fractal. And it can make you a highly referable speaker.

Your signature bit is designed to get people talking about your performance.

For days, and weeks, and months after you’ve left the stage.

Perform your signature bit better than ever before. And show your audience the power of your unique idea in an unforgettable, entertaining, and unexpected way.

1

Stop Memorizing Your Speech. Start Learning it.

2

A Symphony of Sound

Most speakers fill their presentations with pictures, slide presentations, videos (and maybe even some props).

But, what if you didn’t need any of that?

What if you could keep thousands of people on the edge of their seats for 60 minutes…with only your words?

What if you could bring your ideas to life without any slides at all?

What if you could speak so powerfully that your audiences heard you—truly, deeply heard you?

You see, most speakers assume that their audiences get what they’re saying. After all, they’re intelligent people, they’ll understand what you’re trying to say.

Well, not quite. Audiences will usually only get about 20% of what you’re trying to say. Their minds will wander. They’ll get distracted. They’ll miss a lot of it.

Maybe they’re tired or hungry or worried or stressed. Maybe you’re the eighth speaker they’ve listened to that day and they’re mentally checked out.

Sure, they’ll hear your words. But will your words stick?

It all depends on how you say what you’re trying to say.

You see, there’s a way to make your message easy for your audience to understand and digest. And easy for them to get back on track when their minds wander.

It’s called content mapping, and it’s essential for crafting a performance that looks impressive, seems easy, and feels natural.

During GRAD | Stage Performance Mastery, you’ll discover how to content map your speech, focusing specifically on marking beats in your script and emphasizing operative words.

This isn’t something you can learn anywhere.

In fact, if you ask most “speaking coaches” about content mapping, they’ll probably respond with a blank stare. Most will have no idea what you’re talking about.

You see, content mapping is a specialized technique that’s been used for decades in the world of theater. We realized it was the missing puzzle piece for many speakers, so we introduced it to the speaking world.

It’s groundbreaking for speakers who don’t have theater experience (and even for ones who do!).

Content mapping adds musicality to your performance, makes it more entertaining, and makes it easier for your audience to understand. As you start to learn the craft of speaking with musicality and emphasis, you’ll free your natural voice and bring your words to life.

Throughout this program, you’ll discover:

• What words you should almost always emphasize during your speech (and they’re often not the ones you tend to pop in your everyday language).  

• How to strengthen and free your own natural voice (and why you should never try to imitate someone else’s voice).  

10 ways to add emphasis to your words and turn them into operative words (this is what makes your audience feel and understand your message).  

How to create a curiosity gap (using only vocal techniques and the words you’re saying).  

• One of the most effective ways to emphasize a word in your speech (and it has nothing to do with how loudly or softly you say the word).  

• How to pronounce for the stage (and make sure your audience understands every single word in your speech).  

You see, the way you say the words you’ve written in your script makes all the difference. When you emphasize your words, you emphasize your ideas.

You can intrigue your audience, captivate them, and entertain them—using only your voice. When you master the content mapping techniques you’ll discover in GRAD | Stage Performance Mastery, you’ll leave your audience speechless.

The performance you’ll give them will be so unlike anything they’ve ever experienced before.

Your speech will seem natural, effortless, and…musical.

The work you’ll do will be musical. But you don’t have to be a musician to make it work.

In fact, the content mapping techniques you’ll learn in this program are easy to apply (once you know the process). After you’ve added them to your script and rehearsed four or five times, you’ll already be more compelling than the majority of speakers out there.

Because the truth is, there are few speakers out there today who know how to do this.

When you master this, you’ll be a mile ahead of the competition. You’ll captivate audiences with only your words. Your speech will come to life.

And your audiences (and event planners) will love you for it.

3

Surprise and Delight Your Audience—Every Single Time.

Ten years ago, if you wanted to experience stand-up comedy, you had to get dressed up and go downtown to a comedy show.

Today, all you have to do is open up your phone.

The amount of access we have to entertainment—quality, award-winning entertainment—is constantly increasing.

Want to see your favorite comedian’s new comedy special? Just open Netflix.

Want to watch funny videos, the latest challenges, and keep up with famous celebrities? You can do all that (and more) on TikTok.

Want to learn how to bake the perfect french baguette? Or how to become a videogame streamer? Just download Masterclass and watch a few videos.

With so many different types of entertainment at our fingertips, we’re constantly expecting to be entertained.

And it’s no different for our audiences. Today, more than ever, audiences expect an entertaining performance.

To truly serve your audience, you must entertain them.

And the more theatrical your performance is, the more entertaining it will be.

Now, don’t let “theatrical” scare you.

We’re not expecting you to put on a red clown nose or run around with a rubber chicken (although both of those things could fit into a well-crafted signature bit).

Theater isn’t about bursting into song on stage or being phony or silly (sometimes a little silliness can go a long way—if you know how to sprinkle it in).

No, theater isn’t only about extravaganza, costumes, and special effects.

You can bring more theatricality to anything you do on stage when you make commitments in your performance, when you make big decisions, when you go to the extremes.

In fact, a lot of what you are doing right now in your performance just needs to be amplified. You have to take what you’re doing and go farther.

Make bigger commitments. Raise the stakes. Surprise and delight your audience.

During GRAD | Stage Performance Mastery, you’ll learn how to do just that. You’ll have HEROIC Performance Faculty guiding you along the way, pushing you to new limits, and helping you transform your performance.

Throughout the program, you’ll discover:

• How to make bigger decisions during your rehearsal process (this one mindset shift will transform your entertainment value).

Humor isn’t about telling jokes, it’s about demonstrating 1 specific thing (when you know this one thing, you’ll realize that you don’t have to be a comedian to get laughs).

• How to increase your entertainment factor (using these 5 performance techniques).

• The 3 questions you need to ask yourself to find out exactly how entertaining your speech is (and how you can make it more entertaining).

How to stop relying on the audience during your speech and give your best performance (even if the lights are so bright you can’t even see your audience).

• The 7 simple rules for amazing and engaging audience interaction (and the secret to making your audience feel successful and make you successful).

To deliver a performance that surprises and delights your audience, you have to rehearse like a performer.

You have to prepare to entertain your audience by crafting and practicing entertaining moments.

Moments when your audience feels deeply. Aha moments of realization and inspiration. Unexpected moments that surprise your audience. Cathartic moments where your audience is completely engaged in the performance, and completely satisfied at the end.  

When you fill your performance with theatricality, you’ll overwhelm your audience with entertaining moments.  

Crafting an entertaining performance will change your audience’s lives, and it will change yours as well. Because being an entertainer is a big deal.

Entertainers get awards. Entertainers get standing ovations. Entertainers get the red carpet treatment.

So don’t just speak. Entertain.

4

Break the Fourth Wall

If you want to provide a transformational experience, you must connect with your audience. You know this, and you want to connect with your audience faster when you step on stage.

But what creates a powerful and lasting connection?

The typical advice out there suggests things like using words like “you” and “we,” rather than “I” and “me,” using self-deprecating humor to seem humble, making solid eye contact, and whenever possible, getting closer to your listeners.

But using “you” too often and too early in your speech will seem aggressive.

And using self-deprecating humor can backfire very quickly.

Making eye contact for too long is weird.

And violating personal space rules during your presentation will certainly make your audience very uncomfortable.

Your actions on stage can make your audience feel safe and trust you…or they can make them feel anxious and reject you.

But using tricks, tips, and hacks for connection simply won’t work. You can’t form an authentic and deep connection using fake or surface-level tactics.

Truly being humble is infinitely more effective than using tricks to seem humble. Truly understanding your audience and their fears, worries, and dreams is much more powerful than using tricks to seem like you’ve been in their shoes. Truly feeling happy to be serving the people in front of you is more authentic than saying you’re happy to be there.

Connecting with the audience isn’t about what you say, it’s about what you do.

To form a genuine connection with your audience, you need to break the fourth wall.

During GRAD | Stage Performance Mastery, you’ll discover what it takes to break the fourth wall—truly acknowledge your audience and see them for who they are and speak to them individually and directly.

Because connecting with your audience in such a powerful way must be done with honesty and authenticity. The physical and emotional connection you create on stage will happen only if you share emotions honestly.

During GRAD | Stage Performance Mastery you’ll also discover:

• What you can learn from illusionists, comedians, and broadway actors to create a transformational performance.

• How to bring bigger emotions on stage and show what’s happening on the inside, on the outside.

• How to get audiences to mirror you (and even mirror your breathing) and create a strong connection with your audience early in your presentation.

• The most important physical decision to make at the beginning of your speech (doing this will help your audience follow you faster and not get confused).

• The most effective way to make what you DO on stage easy for your audience to process (this will help them feel like they know you and connect with you faster).

• How to make bigger choices on stage—but only if they are in line with these 2 things.

Without a full, authentic self-expression on stage, genuine connection is impossible.

During your 3 months in this program, you’ll discover what you need to do to be fully authentic on stage, to connect profoundly with your audience, to break the fourth wall.

And when you do, you’ll find that connection comes naturally and easily to you on stage. You’ll realize that you have a unique message that will transform your audience’s lives. And you’ll change lives, every time you perform on stage.

5

Stand and Land

The most important visual on stage is not your slide presentation. It’s not the props you use (no matter how big and outrageous they might be). And it’s not your flashy new outfit or your stylish new shoes.

It’s you.

How you move on stage—where you go, what you do, and why you do it—creates a visual experience for your audience.

And when you give your audience a visual experience, it makes it easier for your audience to digest, understand, and follow your message. It makes it much more entertaining for them. It brings your speech to life.

You can transform your stage presence and create an unforgettable visual experience by using a basic cinematic concept called blocking and staging.  

Blocking and staging is making your movement on stage align with your message. It's intentional movement that’s focused on creating a more powerful experience for the audience.

For the majority of speakers, it’s their Achilles heel.

For you, it’s one of the greatest opportunities you have to put your level of performance a notch above the rest. Because if you can master this, your speech will never be the same.

This takes your speech from amateur to top-of-the-industry, from good to extraordinary, from boring to award-winning.

Blocking and staging makes all the difference. And during GRAD | Stage Performance Mastery, you’ll learn exactly how to block and stage your specific speech.

You’ll discover:

• The most powerful place on stage—and how to use it strategically to make sure your message leaves a mark.

Two ways to track your blocking and staging on your speech script—this is essential for the rehearsal process (and especially for large, high-scale speaking gigs).

• Why you shouldn’t rehearse scripted gestures—and why you actually don’t need to worry about what to do with your hands.

How to eliminate subtle movements that confuse and distract your audience—you might not even know you’re doing these things, but they bother your audience.

• The 3 different scopes of movement that you can use—and the one that your audience wants to see most.

• How to create visual contrast for your audience—keep them entertained for the full duration of your keynote.

Blocking and staging is key to performing a speech that feels natural to you and to your audience.

Your speech will become easier to remember, and easier for your audience to digest when you learn blocking and crafting techniques used by the most prestigious theater and movie directors.

Know where to move, when to move, and why to move on stage—and your speech will come to life in front of your audience.  

Not by magic.

But because you carefully and precisely crafted and planned each moment of your transformational performance.

6

The Way You Make Them Feel

It’s not uncommon for speakers to try to get themselves “pumped up” backstage before their big performance.  

Some do a few jumping jacks or fist pumps, others swear by power moves and positive affirmations. There’s even a few speakers that like to jump on a trampoline before going on stage (you know, the Tony Robbins thing).

Their goal is to make themselves feel energized, so they can transmit that energy to the audience and make them feel energized as well.

But how you feel has nothing to do with what you make your audience feel.

In fact, you really don’t have to worry about your emotional state at all.

You could have the worst day ever, but as soon as you step on stage, still be able to make your audience feel exactly what you want them to feel, when you master a performance technique called playing actions. You see, making people feel things is something we like to call playing actions. It’s key to the performer’s craft.

Playing actions is what takes a speech that feels recited to a speech that feels connected, in the moment, and like it’s happening for the very first time.

For many speakers, playing actions is the missing piece of the puzzle. It’s the spark that sets off the fireworks. It’s what transforms them from speakers to performers.

You see, playing actions doesn’t just create a powerful and entertaining performance for your audience, it also benefits you. It takes the pressure off. It transfers the attention from you and what you’re feeling to focusing completely on your audience. It makes you less self-conscious and more fully self-expressed.

In GRAD | Stage Performance Mastery, you’ll learn how to make your audience feel specific emotions based on specific actions you take on stage.

You’ll discover:

Five performance “short-cuts” to learn what professional actors learn in three years in Grad school—in just a few hours.

• How to surprise your audience and keep them on the edge of their seats—by adding a splash of unexpectedness to your performance.

• The 3 things that are most important when playing actions—these are essential for a powerful performance.

• How to identify what your natural sensibility is—this determines your baseline for emotions and is the first step in choosing how you want your audience to feel.

• The 1 thing you should never forget to do any time you reference a person or a place on stage—this helps your audience see and feel exactly what you are imagining.

• How to change the way you subconsciously perceive your audience—and see them in a way that brings out your most effective performance.

When you start to play actions as you rehearse your script, you’ll realize that it takes much more than demonstrating an emotion to make your audience feel. We’ll show you how to turn up the volume on the actions that you play on stage. We’ll teach you how to play actions that transmit the specific emotions you want to evoke. We’ll take you on a transformational journey that changes your performance, and you.

You’ll find freedom when you connect deeply with your ideas and your audience.

You’ll experience full self-expression as you forget about your emotional state and focus on how your audience feels.

You’ll cheer in delight as your fellow speakers make bigger decisions on stage, go further, and combine technique and creativity.

Because performance isn’t about how you feel, it’s about how you make them feel.

7

Build Bridges

There’s no one formula for telling a powerful, inspiring, and engaging story. Because storytelling is an art, and you can sculpt your story in many different ways.

But the most memorable stories all have one thing in common—they make the listener feel like they are a part of the story.

Visionary storytellers build bridges between their audiences and their stories. The moment when the story becomes about the listener is the moment of reflection that matters most.

To build those bridges for your audiences, you need to raise the stakes.

The more conflict there is, the more engaged your audience will be. When they feel a connection with the conflict in the story and see how it relates to their problems, worries, and fears, they will develop an emotional connection with the story. They’ll feel deeply every word in your story.

When you raise the stakes, your stories will matter more. Your stories will resonate more. Your stories will transform your audience.

But every story needs a powerful moment of resolution. It needs to feel complete and whole. And that’s what you need to make sure to give your audience. Without it, your story won’t land.

During GRAD | Stage Performance Mastery, you’ll discover how to craft a powerful resolution for your stories—a resolution that will allow you to take each audience member by the hand and lead them across the bridge you’ve created to what they most desire.

You’ll learn how to create moments of reflection that don’t just make them think, but instead, make them act.

Because when you truly know your audience and your material, you’ll be able to transform the way they see the world, and inspire them to take action in their lives.

The stories you tell will change lives.

Throughout the program you’ll learn:

• How to use the same exact story for different audiences (even when your audiences are really different) and still make it work.  

• Why you should create a story log (and how to come up with stories for your story log).

• The 1 question you should ask yourself if you think a story in your speech might be too long (the answer will bring immediate clarity).

• How the Chekhov's gun concept can help you improve Act 1 in your story (and maybe Acts 2 and 3 as well).

Two simple phrases that will help you use stories about your life (even when your life circumstances have changed)

• How to decide when to use the word “we” and when to use the word “you” in your stories (if you get this wrong, you might come off as too aggressive).

To tell stories that change lives, you need to craft stories that are relevant for your audience, and build the bridge that leads them to the moment of reflection.

When you do that, you’ll earn your audience’s trust faster, you’ll transform the way they feel, think, and act, and you’ll drive home your big idea powerfully and effectively.

A story like that won’t just entertain your audience, it’ll solidify you in their minds as a visionary teacher, mentor, and friend.

Because stories are powerful. Stories build friendships. Stories ignite movements. Stories shape nations.

Discover how to tell your stories in the most powerful and moving way possible, during GRAD | Stage Performance Mastery.

Because your stories deserve standing ovations.

8

The Signature Bit

The most transformational speakers share their ideas in a way that inspires their audiences to act. To change their outlook on life. To put into practice what they’ve learned. To be better.

But to change the way our audiences feel, think, and act, information alone just won’t do.

Words aren’t enough.

Many times, even when your audience accepts and agrees with what you’re saying, they still won’t do anything about it.

Information alone often isn’t enough to get them to do something.

When telling just won’t do, you need to show your audience. And you can show them with an entertaining and effective signature bit.

You could tell your audience it takes 3 ½ cups of petroleum oil to create a BigMac.

Or you should show them—by slowly pouring sticky, black petroleum into 3 ½ glass cups on stage.

That’s memorable.

You could tell your audience the traditional sales funnel doesn’t work.

Or you could take them on a buyer’s journey that goes from almost buying a meatloaf pan… to learning how to make meatloaf in five minutes… to joining an anti-meatloaf Facebook group… to finally buying tickets to the Meatloaf concert.

That’s entertaining.

You could tell your audience the pentatonic scale is essential for making music.

Or you could show them—by jumping on pretend piano keys on stage while the entire audience comes together to sing the notes.  

That’s unforgettable.

A well-crafted signature bit can imprint your big idea in your audience’s minds and inspire them to take action.

Don’t keep trying to say what you’re trying to say. Instead, come up with a signature bit to show it.

Your audience will feel and understand your big idea faster with a powerful signature bit.  

During GRAD | Stage Performance Mastery, you’ll learn how to create a signature bit that shows your audience your idea and inspires them to act.

You’ll discover:

What a signature bit is and what it’s NOT (many speakers are surprised to discover that their origin story is NOT their signature bit).

• The type of signature bits event planners love (and how to include this in your signature bit, no matter what it is).

• How to find out where you need to put your signature bit in your speech (it might surprise you, but it’s the most effective way to place your signature bit).

• What to do when your signature bit just isn’t working (it happens, and it can be disappointing, but it can often lead to something spectacular).

• The 1 thing your signature bit should NOT be (and the one thing it MUST be).

An entertaining, memorable, and effective signature bit can become your greatest marketing asset. It can increase your fame factor in your target fractal. And it can make you a highly referable speaker.

Your signature bit is designed to get people talking about your performance.

For days, and weeks, and months after you’ve left the stage.

Perform your signature bit better than ever before. And show your audience the power of your unique idea in an unforgettable, entertaining, and unexpected way.

1

Stop Memorizing Your Speech. Start Learning it.

2

A Symphony of Sound

Most speakers fill their presentations with pictures, slide presentations, videos (and maybe even some props).

But, what if you didn’t need any of that?

What if you could keep thousands of people on the edge of their seats for 60 minutes…with only your words?

What if you could bring your ideas to life without any slides at all?

What if you could speak so powerfully that your audiences heard you—truly, deeply heard you?

You see, most speakers assume that their audiences get what they’re saying. After all, they’re intelligent people, they’ll understand what you’re trying to say.

Well, not quite. Audiences will usually only get about 20% of what you’re trying to say. Their minds will wander. They’ll get distracted. They’ll miss a lot of it.

Maybe they’re tired or hungry or worried or stressed. Maybe you’re the eighth speaker they’ve listened to that day and they’re mentally checked out.

Sure, they’ll hear your words. But will your words stick?

It all depends on how you say what you’re trying to say.

You see, there’s a way to make your message easy for your audience to understand and digest. And easy for them to get back on track when their minds wander.

It’s called content mapping, and it’s essential for crafting a performance that looks impressive, seems easy, and feels natural.

During GRAD | Stage Performance Mastery, you’ll discover how to content map your speech, focusing specifically on marking beats in your script and emphasizing operative words.

This isn’t something you can learn anywhere.

In fact, if you ask most “speaking coaches” about content mapping, they’ll probably respond with a blank stare. Most will have no idea what you’re talking about.

You see, content mapping is a specialized technique that’s been used for decades in the world of theater. We realized it was the missing puzzle piece for many speakers, so we introduced it to the speaking world.

It’s groundbreaking for speakers who don’t have theater experience (and even for ones who do!).

Content mapping adds musicality to your performance, makes it more entertaining, and makes it easier for your audience to understand. As you start to learn the craft of speaking with musicality and emphasis, you’ll free your natural voice and bring your words to life.

Throughout this program, you’ll discover:

• What words you should almost always emphasize during your speech (and they’re often not the ones you tend to pop in your everyday language).  

• How to strengthen and free your own natural voice (and why you should never try to imitate someone else’s voice).  

10 ways to add emphasis to your words and turn them into operative words (this is what makes your audience feel and understand your message).  

How to create a curiosity gap (using only vocal techniques and the words you’re saying).  

• One of the most effective ways to emphasize a word in your speech (and it has nothing to do with how loudly or softly you say the word).  

• How to pronounce for the stage (and make sure your audience understands every single word in your speech).  

You see, the way you say the words you’ve written in your script makes all the difference. When you emphasize your words, you emphasize your ideas.

You can intrigue your audience, captivate them, and entertain them—using only your voice. When you master the content mapping techniques you’ll discover in GRAD | Stage Performance Mastery, you’ll leave your audience speechless.

The performance you’ll give them will be so unlike anything they’ve ever experienced before.

Your speech will seem natural, effortless, and…musical.

The work you’ll do will be musical. But you don’t have to be a musician to make it work.

In fact, the content mapping techniques you’ll learn in this program are easy to apply (once you know the process). After you’ve added them to your script and rehearsed four or five times, you’ll already be more compelling than the majority of speakers out there.

Because the truth is, there are few speakers out there today who know how to do this.

When you master this, you’ll be a mile ahead of the competition. You’ll captivate audiences with only your words. Your speech will come to life.

And your audiences (and event planners) will love you for it.

3

Surprise and Delight Your Audience—Every Single Time.

Ten years ago, if you wanted to experience stand-up comedy, you had to get dressed up and go downtown to a comedy show.

Today, all you have to do is open up your phone.

The amount of access we have to entertainment—quality, award-winning entertainment—is constantly increasing.

Want to see your favorite comedian’s new comedy special? Just open Netflix.

Want to watch funny videos, the latest challenges, and keep up with famous celebrities? You can do all that (and more) on TikTok.

Want to learn how to bake the perfect french baguette? Or how to become a videogame streamer? Just download Masterclass and watch a few videos.

With so many different types of entertainment at our fingertips, we’re constantly expecting to be entertained.

And it’s no different for our audiences. Today, more than ever, audiences expect an entertaining performance.

To truly serve your audience, you must entertain them.

And the more theatrical your performance is, the more entertaining it will be.

Now, don’t let “theatrical” scare you.

We’re not expecting you to put on a red clown nose or run around with a rubber chicken (although both of those things could fit into a well-crafted signature bit).

Theater isn’t about bursting into song on stage or being phony or silly (sometimes a little silliness can go a long way—if you know how to sprinkle it in).

No, theater isn’t only about extravaganza, costumes, and special effects.

You can bring more theatricality to anything you do on stage when you make commitments in your performance, when you make big decisions, when you go to the extremes.

In fact, a lot of what you are doing right now in your performance just needs to be amplified. You have to take what you’re doing and go farther.

Make bigger commitments. Raise the stakes. Surprise and delight your audience.

During GRAD | Stage Performance Mastery, you’ll learn how to do just that. You’ll have HEROIC Performance Faculty guiding you along the way, pushing you to new limits, and helping you transform your performance.

Throughout the program, you’ll discover:

• How to make bigger decisions during your rehearsal process (this one mindset shift will transform your entertainment value).

Humor isn’t about telling jokes, it’s about demonstrating 1 specific thing (when you know this one thing, you’ll realize that you don’t have to be a comedian to get laughs).

• How to increase your entertainment factor (using these 5 performance techniques).

• The 3 questions you need to ask yourself to find out exactly how entertaining your speech is (and how you can make it more entertaining).

How to stop relying on the audience during your speech and give your best performance (even if the lights are so bright you can’t even see your audience).

• The 7 simple rules for amazing and engaging audience interaction (and the secret to making your audience feel successful and make you successful).

To deliver a performance that surprises and delights your audience, you have to rehearse like a performer.

You have to prepare to entertain your audience by crafting and practicing entertaining moments.

Moments when your audience feels deeply. Aha moments of realization and inspiration. Unexpected moments that surprise your audience. Cathartic moments where your audience is completely engaged in the performance, and completely satisfied at the end.  

When you fill your performance with theatricality, you’ll overwhelm your audience with entertaining moments.  

Crafting an entertaining performance will change your audience’s lives, and it will change yours as well. Because being an entertainer is a big deal.

Entertainers get awards. Entertainers get standing ovations. Entertainers get the red carpet treatment.

So don’t just speak. Entertain.

4

Break the Fourth Wall

If you want to provide a transformational experience, you must connect with your audience. You know this, and you want to connect with your audience faster when you step on stage.

But what creates a powerful and lasting connection?

The typical advice out there suggests things like using words like “you” and “we,” rather than “I” and “me,” using self-deprecating humor to seem humble, making solid eye contact, and whenever possible, getting closer to your listeners.

But using “you” too often and too early in your speech will seem aggressive.

And using self-deprecating humor can backfire very quickly.

Making eye contact for too long is weird.

And violating personal space rules during your presentation will certainly make your audience very uncomfortable.

Your actions on stage can make your audience feel safe and trust you…or they can make them feel anxious and reject you.

But using tricks, tips, and hacks for connection simply won’t work. You can’t form an authentic and deep connection using fake or surface-level tactics.

Truly being humble is infinitely more effective than using tricks to seem humble. Truly understanding your audience and their fears, worries, and dreams is much more powerful than using tricks to seem like you’ve been in their shoes. Truly feeling happy to be serving the people in front of you is more authentic than saying you’re happy to be there.

Connecting with the audience isn’t about what you say, it’s about what you do.

To form a genuine connection with your audience, you need to break the fourth wall.

During GRAD | Stage Performance Mastery, you’ll discover what it takes to break the fourth wall—truly acknowledge your audience and see them for who they are and speak to them individually and directly.

Because connecting with your audience in such a powerful way must be done with honesty and authenticity. The physical and emotional connection you create on stage will happen only if you share emotions honestly.

During GRAD | Stage Performance Mastery you’ll also discover:

• What you can learn from illusionists, comedians, and broadway actors to create a transformational performance.

• How to bring bigger emotions on stage and show what’s happening on the inside, on the outside.

• How to get audiences to mirror you (and even mirror your breathing) and create a strong connection with your audience early in your presentation.

• The most important physical decision to make at the beginning of your speech (doing this will help your audience follow you faster and not get confused).

• The most effective way to make what you DO on stage easy for your audience to process (this will help them feel like they know you and connect with you faster).

• How to make bigger choices on stage—but only if they are in line with these 2 things.

Without a full, authentic self-expression on stage, genuine connection is impossible.

During your 3 months in this program, you’ll discover what you need to do to be fully authentic on stage, to connect profoundly with your audience, to break the fourth wall.

And when you do, you’ll find that connection comes naturally and easily to you on stage. You’ll realize that you have a unique message that will transform your audience’s lives. And you’ll change lives, every time you perform on stage.

5

Stand and Land

The most important visual on stage is not your slide presentation. It’s not the props you use (no matter how big and outrageous they might be). And it’s not your flashy new outfit or your stylish new shoes.

It’s you.

How you move on stage—where you go, what you do, and why you do it—creates a visual experience for your audience.

And when you give your audience a visual experience, it makes it easier for your audience to digest, understand, and follow your message. It makes it much more entertaining for them. It brings your speech to life.

You can transform your stage presence and create an unforgettable visual experience by using a basic cinematic concept called blocking and staging.  

Blocking and staging is making your movement on stage align with your message. It's intentional movement that’s focused on creating a more powerful experience for the audience.

For the majority of speakers, it’s their Achilles heel.

For you, it’s one of the greatest opportunities you have to put your level of performance a notch above the rest. Because if you can master this, your speech will never be the same.

This takes your speech from amateur to top-of-the-industry, from good to extraordinary, from boring to award-winning.

Blocking and staging makes all the difference. And during GRAD | Stage Performance Mastery, you’ll learn exactly how to block and stage your specific speech.

You’ll discover:

• The most powerful place on stage—and how to use it strategically to make sure your message leaves a mark.

Two ways to track your blocking and staging on your speech script—this is essential for the rehearsal process (and especially for large, high-scale speaking gigs).

• Why you shouldn’t rehearse scripted gestures—and why you actually don’t need to worry about what to do with your hands.

How to eliminate subtle movements that confuse and distract your audience—you might not even know you’re doing these things, but they bother your audience.

• The 3 different scopes of movement that you can use—and the one that your audience wants to see most.

• How to create visual contrast for your audience—keep them entertained for the full duration of your keynote.

Blocking and staging is key to performing a speech that feels natural to you and to your audience.

Your speech will become easier to remember, and easier for your audience to digest when you learn blocking and crafting techniques used by the most prestigious theater and movie directors.

Know where to move, when to move, and why to move on stage—and your speech will come to life in front of your audience.  

Not by magic.

But because you carefully and precisely crafted and planned each moment of your transformational performance.

6

The Way You Make Them Feel

It’s not uncommon for speakers to try to get themselves “pumped up” backstage before their big performance.  

Some do a few jumping jacks or fist pumps, others swear by power moves and positive affirmations. There’s even a few speakers that like to jump on a trampoline before going on stage (you know, the Tony Robbins thing).

Their goal is to make themselves feel energized, so they can transmit that energy to the audience and make them feel energized as well.

But how you feel has nothing to do with what you make your audience feel.

In fact, you really don’t have to worry about your emotional state at all.

You could have the worst day ever, but as soon as you step on stage, still be able to make your audience feel exactly what you want them to feel, when you master a performance technique called playing actions. You see, making people feel things is something we like to call playing actions. It’s key to the performer’s craft.

Playing actions is what takes a speech that feels recited to a speech that feels connected, in the moment, and like it’s happening for the very first time.

For many speakers, playing actions is the missing piece of the puzzle. It’s the spark that sets off the fireworks. It’s what transforms them from speakers to performers.

You see, playing actions doesn’t just create a powerful and entertaining performance for your audience, it also benefits you. It takes the pressure off. It transfers the attention from you and what you’re feeling to focusing completely on your audience. It makes you less self-conscious and more fully self-expressed.

In GRAD | Stage Performance Mastery, you’ll learn how to make your audience feel specific emotions based on specific actions you take on stage.

You’ll discover:

Five performance “short-cuts” to learn what professional actors learn in three years in Grad school—in just a few hours.

• How to surprise your audience and keep them on the edge of their seats—by adding a splash of unexpectedness to your performance.

• The 3 things that are most important when playing actions—these are essential for a powerful performance.

• How to identify what your natural sensibility is—this determines your baseline for emotions and is the first step in choosing how you want your audience to feel.

• The 1 thing you should never forget to do any time you reference a person or a place on stage—this helps your audience see and feel exactly what you are imagining.

• How to change the way you subconsciously perceive your audience—and see them in a way that brings out your most effective performance.

When you start to play actions as you rehearse your script, you’ll realize that it takes much more than demonstrating an emotion to make your audience feel. We’ll show you how to turn up the volume on the actions that you play on stage. We’ll teach you how to play actions that transmit the specific emotions you want to evoke. We’ll take you on a transformational journey that changes your performance, and you.

You’ll find freedom when you connect deeply with your ideas and your audience.

You’ll experience full self-expression as you forget about your emotional state and focus on how your audience feels.

You’ll cheer in delight as your fellow speakers make bigger decisions on stage, go further, and combine technique and creativity.

Because performance isn’t about how you feel, it’s about how you make them feel.

7

Build Bridges

There’s no one formula for telling a powerful, inspiring, and engaging story. Because storytelling is an art, and you can sculpt your story in many different ways.

But the most memorable stories all have one thing in common—they make the listener feel like they are a part of the story.

Visionary storytellers build bridges between their audiences and their stories. The moment when the story becomes about the listener is the moment of reflection that matters most.

To build those bridges for your audiences, you need to raise the stakes.

The more conflict there is, the more engaged your audience will be. When they feel a connection with the conflict in the story and see how it relates to their problems, worries, and fears, they will develop an emotional connection with the story. They’ll feel deeply every word in your story.

When you raise the stakes, your stories will matter more. Your stories will resonate more. Your stories will transform your audience.

But every story needs a powerful moment of resolution. It needs to feel complete and whole. And that’s what you need to make sure to give your audience. Without it, your story won’t land.

During GRAD | Stage Performance Mastery, you’ll discover how to craft a powerful resolution for your stories—a resolution that will allow you to take each audience member by the hand and lead them across the bridge you’ve created to what they most desire.

You’ll learn how to create moments of reflection that don’t just make them think, but instead, make them act.

Because when you truly know your audience and your material, you’ll be able to transform the way they see the world, and inspire them to take action in their lives.

The stories you tell will change lives.

Throughout the program you’ll learn:

• How to use the same exact story for different audiences (even when your audiences are really different) and still make it work.  

• Why you should create a story log (and how to come up with stories for your story log).

• The 1 question you should ask yourself if you think a story in your speech might be too long (the answer will bring immediate clarity).

• How the Chekhov's gun concept can help you improve Act 1 in your story (and maybe Acts 2 and 3 as well).

Two simple phrases that will help you use stories about your life (even when your life circumstances have changed)

• How to decide when to use the word “we” and when to use the word “you” in your stories (if you get this wrong, you might come off as too aggressive).

To tell stories that change lives, you need to craft stories that are relevant for your audience, and build the bridge that leads them to the moment of reflection.

When you do that, you’ll earn your audience’s trust faster, you’ll transform the way they feel, think, and act, and you’ll drive home your big idea powerfully and effectively.

A story like that won’t just entertain your audience, it’ll solidify you in their minds as a visionary teacher, mentor, and friend.

Because stories are powerful. Stories build friendships. Stories ignite movements. Stories shape nations.

Discover how to tell your stories in the most powerful and moving way possible, during GRAD | Stage Performance Mastery.

Because your stories deserve standing ovations.

8

The Signature Bit

The most transformational speakers share their ideas in a way that inspires their audiences to act. To change their outlook on life. To put into practice what they’ve learned. To be better.

But to change the way our audiences feel, think, and act, information alone just won’t do.

Words aren’t enough.

Many times, even when your audience accepts and agrees with what you’re saying, they still won’t do anything about it.

Information alone often isn’t enough to get them to do something.

When telling just won’t do, you need to show your audience. And you can show them with an entertaining and effective signature bit.

You could tell your audience it takes 3 ½ cups of petroleum oil to create a BigMac.

Or you should show them—by slowly pouring sticky, black petroleum into 3 ½ glass cups on stage.

That’s memorable.

You could tell your audience the traditional sales funnel doesn’t work.

Or you could take them on a buyer’s journey that goes from almost buying a meatloaf pan… to learning how to make meatloaf in five minutes… to joining an anti-meatloaf Facebook group… to finally buying tickets to the Meatloaf concert.

That’s entertaining.

You could tell your audience the pentatonic scale is essential for making music.

Or you could show them—by jumping on pretend piano keys on stage while the entire audience comes together to sing the notes.  

That’s unforgettable.

A well-crafted signature bit can imprint your big idea in your audience’s minds and inspire them to take action.

Don’t keep trying to say what you’re trying to say. Instead, come up with a signature bit to show it.

Your audience will feel and understand your big idea faster with a powerful signature bit.  

During GRAD | Stage Performance Mastery, you’ll learn how to create a signature bit that shows your audience your idea and inspires them to act.

You’ll discover:

What a signature bit is and what it’s NOT (many speakers are surprised to discover that their origin story is NOT their signature bit).

• The type of signature bits event planners love (and how to include this in your signature bit, no matter what it is).

• How to find out where you need to put your signature bit in your speech (it might surprise you, but it’s the most effective way to place your signature bit).

• What to do when your signature bit just isn’t working (it happens, and it can be disappointing, but it can often lead to something spectacular).

• The 1 thing your signature bit should NOT be (and the one thing it MUST be).

An entertaining, memorable, and effective signature bit can become your greatest marketing asset. It can increase your fame factor in your target fractal. And it can make you a highly referable speaker.

Your signature bit is designed to get people talking about your performance.

For days, and weeks, and months after you’ve left the stage.

Perform your signature bit better than ever before. And show your audience the power of your unique idea in an unforgettable, entertaining, and unexpected way.

1

Stop Memorizing Your Speech. Start Learning it.

2

A Symphony of Sound

Most speakers fill their presentations with pictures, slide presentations, videos (and maybe even some props).

But, what if you didn’t need any of that?

What if you could keep thousands of people on the edge of their seats for 60 minutes…with only your words?

What if you could bring your ideas to life without any slides at all?

What if you could speak so powerfully that your audiences heard you—truly, deeply heard you?

You see, most speakers assume that their audiences get what they’re saying. After all, they’re intelligent people, they’ll understand what you’re trying to say.

Well, not quite. Audiences will usually only get about 20% of what you’re trying to say. Their minds will wander. They’ll get distracted. They’ll miss a lot of it.

Maybe they’re tired or hungry or worried or stressed. Maybe you’re the eighth speaker they’ve listened to that day and they’re mentally checked out.

Sure, they’ll hear your words. But will your words stick?

It all depends on how you say what you’re trying to say.

You see, there’s a way to make your message easy for your audience to understand and digest. And easy for them to get back on track when their minds wander.

It’s called content mapping, and it’s essential for crafting a performance that looks impressive, seems easy, and feels natural.

During GRAD | Stage Performance Mastery, you’ll discover how to content map your speech, focusing specifically on marking beats in your script and emphasizing operative words.

This isn’t something you can learn anywhere.

In fact, if you ask most “speaking coaches” about content mapping, they’ll probably respond with a blank stare. Most will have no idea what you’re talking about.

You see, content mapping is a specialized technique that’s been used for decades in the world of theater. We realized it was the missing puzzle piece for many speakers, so we introduced it to the speaking world.

It’s groundbreaking for speakers who don’t have theater experience (and even for ones who do!).

Content mapping adds musicality to your performance, makes it more entertaining, and makes it easier for your audience to understand. As you start to learn the craft of speaking with musicality and emphasis, you’ll free your natural voice and bring your words to life.

Throughout this program, you’ll discover:

• What words you should almost always emphasize during your speech (and they’re often not the ones you tend to pop in your everyday language).  

• How to strengthen and free your own natural voice (and why you should never try to imitate someone else’s voice).  

10 ways to add emphasis to your words and turn them into operative words (this is what makes your audience feel and understand your message).  

How to create a curiosity gap (using only vocal techniques and the words you’re saying).  

• One of the most effective ways to emphasize a word in your speech (and it has nothing to do with how loudly or softly you say the word).  

• How to pronounce for the stage (and make sure your audience understands every single word in your speech).  

You see, the way you say the words you’ve written in your script makes all the difference. When you emphasize your words, you emphasize your ideas.

You can intrigue your audience, captivate them, and entertain them—using only your voice. When you master the content mapping techniques you’ll discover in GRAD | Stage Performance Mastery, you’ll leave your audience speechless.

The performance you’ll give them will be so unlike anything they’ve ever experienced before.

Your speech will seem natural, effortless, and…musical.

The work you’ll do will be musical. But you don’t have to be a musician to make it work.

In fact, the content mapping techniques you’ll learn in this program are easy to apply (once you know the process). After you’ve added them to your script and rehearsed four or five times, you’ll already be more compelling than the majority of speakers out there.

Because the truth is, there are few speakers out there today who know how to do this.

When you master this, you’ll be a mile ahead of the competition. You’ll captivate audiences with only your words. Your speech will come to life.

And your audiences (and event planners) will love you for it.

3

Surprise and Delight Your Audience—Every Single Time.

Ten years ago, if you wanted to experience stand-up comedy, you had to get dressed up and go downtown to a comedy show.

Today, all you have to do is open up your phone.

The amount of access we have to entertainment—quality, award-winning entertainment—is constantly increasing.

Want to see your favorite comedian’s new comedy special? Just open Netflix.

Want to watch funny videos, the latest challenges, and keep up with famous celebrities? You can do all that (and more) on TikTok.

Want to learn how to bake the perfect french baguette? Or how to become a videogame streamer? Just download Masterclass and watch a few videos.

With so many different types of entertainment at our fingertips, we’re constantly expecting to be entertained.

And it’s no different for our audiences. Today, more than ever, audiences expect an entertaining performance.

To truly serve your audience, you must entertain them.

And the more theatrical your performance is, the more entertaining it will be.

Now, don’t let “theatrical” scare you.

We’re not expecting you to put on a red clown nose or run around with a rubber chicken (although both of those things could fit into a well-crafted signature bit).

Theater isn’t about bursting into song on stage or being phony or silly (sometimes a little silliness can go a long way—if you know how to sprinkle it in).

No, theater isn’t only about extravaganza, costumes, and special effects.

You can bring more theatricality to anything you do on stage when you make commitments in your performance, when you make big decisions, when you go to the extremes.

In fact, a lot of what you are doing right now in your performance just needs to be amplified. You have to take what you’re doing and go farther.

Make bigger commitments. Raise the stakes. Surprise and delight your audience.

During GRAD | Stage Performance Mastery, you’ll learn how to do just that. You’ll have HEROIC Performance Faculty guiding you along the way, pushing you to new limits, and helping you transform your performance.

Throughout the program, you’ll discover:

• How to make bigger decisions during your rehearsal process (this one mindset shift will transform your entertainment value).

Humor isn’t about telling jokes, it’s about demonstrating 1 specific thing (when you know this one thing, you’ll realize that you don’t have to be a comedian to get laughs).

• How to increase your entertainment factor (using these 5 performance techniques).

• The 3 questions you need to ask yourself to find out exactly how entertaining your speech is (and how you can make it more entertaining).

How to stop relying on the audience during your speech and give your best performance (even if the lights are so bright you can’t even see your audience).

• The 7 simple rules for amazing and engaging audience interaction (and the secret to making your audience feel successful and make you successful).

To deliver a performance that surprises and delights your audience, you have to rehearse like a performer.

You have to prepare to entertain your audience by crafting and practicing entertaining moments.

Moments when your audience feels deeply. Aha moments of realization and inspiration. Unexpected moments that surprise your audience. Cathartic moments where your audience is completely engaged in the performance, and completely satisfied at the end.  

When you fill your performance with theatricality, you’ll overwhelm your audience with entertaining moments.  

Crafting an entertaining performance will change your audience’s lives, and it will change yours as well. Because being an entertainer is a big deal.

Entertainers get awards. Entertainers get standing ovations. Entertainers get the red carpet treatment.

So don’t just speak. Entertain.

4

Break the Fourth Wall

If you want to provide a transformational experience, you must connect with your audience. You know this, and you want to connect with your audience faster when you step on stage.

But what creates a powerful and lasting connection?

The typical advice out there suggests things like using words like “you” and “we,” rather than “I” and “me,” using self-deprecating humor to seem humble, making solid eye contact, and whenever possible, getting closer to your listeners.

But using “you” too often and too early in your speech will seem aggressive.

And using self-deprecating humor can backfire very quickly.

Making eye contact for too long is weird.

And violating personal space rules during your presentation will certainly make your audience very uncomfortable.

Your actions on stage can make your audience feel safe and trust you…or they can make them feel anxious and reject you.

But using tricks, tips, and hacks for connection simply won’t work. You can’t form an authentic and deep connection using fake or surface-level tactics.

Truly being humble is infinitely more effective than using tricks to seem humble. Truly understanding your audience and their fears, worries, and dreams is much more powerful than using tricks to seem like you’ve been in their shoes. Truly feeling happy to be serving the people in front of you is more authentic than saying you’re happy to be there.

Connecting with the audience isn’t about what you say, it’s about what you do.

To form a genuine connection with your audience, you need to break the fourth wall.

During GRAD | Stage Performance Mastery, you’ll discover what it takes to break the fourth wall—truly acknowledge your audience and see them for who they are and speak to them individually and directly.

Because connecting with your audience in such a powerful way must be done with honesty and authenticity. The physical and emotional connection you create on stage will happen only if you share emotions honestly.

During GRAD | Stage Performance Mastery you’ll also discover:

• What you can learn from illusionists, comedians, and broadway actors to create a transformational performance.

• How to bring bigger emotions on stage and show what’s happening on the inside, on the outside.

• How to get audiences to mirror you (and even mirror your breathing) and create a strong connection with your audience early in your presentation.

• The most important physical decision to make at the beginning of your speech (doing this will help your audience follow you faster and not get confused).

• The most effective way to make what you DO on stage easy for your audience to process (this will help them feel like they know you and connect with you faster).

• How to make bigger choices on stage—but only if they are in line with these 2 things.

Without a full, authentic self-expression on stage, genuine connection is impossible.

During your 3 months in this program, you’ll discover what you need to do to be fully authentic on stage, to connect profoundly with your audience, to break the fourth wall.

And when you do, you’ll find that connection comes naturally and easily to you on stage. You’ll realize that you have a unique message that will transform your audience’s lives. And you’ll change lives, every time you perform on stage.

5

Stand and Land

The most important visual on stage is not your slide presentation. It’s not the props you use (no matter how big and outrageous they might be). And it’s not your flashy new outfit or your stylish new shoes.

It’s you.

How you move on stage—where you go, what you do, and why you do it—creates a visual experience for your audience.

And when you give your audience a visual experience, it makes it easier for your audience to digest, understand, and follow your message. It makes it much more entertaining for them. It brings your speech to life.

You can transform your stage presence and create an unforgettable visual experience by using a basic cinematic concept called blocking and staging.  

Blocking and staging is making your movement on stage align with your message. It's intentional movement that’s focused on creating a more powerful experience for the audience.

For the majority of speakers, it’s their Achilles heel.

For you, it’s one of the greatest opportunities you have to put your level of performance a notch above the rest. Because if you can master this, your speech will never be the same.

This takes your speech from amateur to top-of-the-industry, from good to extraordinary, from boring to award-winning.

Blocking and staging makes all the difference. And during GRAD | Stage Performance Mastery, you’ll learn exactly how to block and stage your specific speech.

You’ll discover:

• The most powerful place on stage—and how to use it strategically to make sure your message leaves a mark.

Two ways to track your blocking and staging on your speech script—this is essential for the rehearsal process (and especially for large, high-scale speaking gigs).

• Why you shouldn’t rehearse scripted gestures—and why you actually don’t need to worry about what to do with your hands.

How to eliminate subtle movements that confuse and distract your audience—you might not even know you’re doing these things, but they bother your audience.

• The 3 different scopes of movement that you can use—and the one that your audience wants to see most.

• How to create visual contrast for your audience—keep them entertained for the full duration of your keynote.

Blocking and staging is key to performing a speech that feels natural to you and to your audience.

Your speech will become easier to remember, and easier for your audience to digest when you learn blocking and crafting techniques used by the most prestigious theater and movie directors.

Know where to move, when to move, and why to move on stage—and your speech will come to life in front of your audience.  

Not by magic.

But because you carefully and precisely crafted and planned each moment of your transformational performance.

6

The Way You Make Them Feel

It’s not uncommon for speakers to try to get themselves “pumped up” backstage before their big performance.  

Some do a few jumping jacks or fist pumps, others swear by power moves and positive affirmations. There’s even a few speakers that like to jump on a trampoline before going on stage (you know, the Tony Robbins thing).

Their goal is to make themselves feel energized, so they can transmit that energy to the audience and make them feel energized as well.

But how you feel has nothing to do with what you make your audience feel.

In fact, you really don’t have to worry about your emotional state at all.

You could have the worst day ever, but as soon as you step on stage, still be able to make your audience feel exactly what you want them to feel, when you master a performance technique called playing actions. You see, making people feel things is something we like to call playing actions. It’s key to the performer’s craft.

Playing actions is what takes a speech that feels recited to a speech that feels connected, in the moment, and like it’s happening for the very first time.

For many speakers, playing actions is the missing piece of the puzzle. It’s the spark that sets off the fireworks. It’s what transforms them from speakers to performers.

You see, playing actions doesn’t just create a powerful and entertaining performance for your audience, it also benefits you. It takes the pressure off. It transfers the attention from you and what you’re feeling to focusing completely on your audience. It makes you less self-conscious and more fully self-expressed.

In GRAD | Stage Performance Mastery, you’ll learn how to make your audience feel specific emotions based on specific actions you take on stage.

You’ll discover:

Five performance “short-cuts” to learn what professional actors learn in three years in Grad school—in just a few hours.

• How to surprise your audience and keep them on the edge of their seats—by adding a splash of unexpectedness to your performance.

• The 3 things that are most important when playing actions—these are essential for a powerful performance.

• How to identify what your natural sensibility is—this determines your baseline for emotions and is the first step in choosing how you want your audience to feel.

• The 1 thing you should never forget to do any time you reference a person or a place on stage—this helps your audience see and feel exactly what you are imagining.

• How to change the way you subconsciously perceive your audience—and see them in a way that brings out your most effective performance.

When you start to play actions as you rehearse your script, you’ll realize that it takes much more than demonstrating an emotion to make your audience feel. We’ll show you how to turn up the volume on the actions that you play on stage. We’ll teach you how to play actions that transmit the specific emotions you want to evoke. We’ll take you on a transformational journey that changes your performance, and you.

You’ll find freedom when you connect deeply with your ideas and your audience.

You’ll experience full self-expression as you forget about your emotional state and focus on how your audience feels.

You’ll cheer in delight as your fellow speakers make bigger decisions on stage, go further, and combine technique and creativity.

Because performance isn’t about how you feel, it’s about how you make them feel.

7

Build Bridges

There’s no one formula for telling a powerful, inspiring, and engaging story. Because storytelling is an art, and you can sculpt your story in many different ways.

But the most memorable stories all have one thing in common—they make the listener feel like they are a part of the story.

Visionary storytellers build bridges between their audiences and their stories. The moment when the story becomes about the listener is the moment of reflection that matters most.

To build those bridges for your audiences, you need to raise the stakes.

The more conflict there is, the more engaged your audience will be. When they feel a connection with the conflict in the story and see how it relates to their problems, worries, and fears, they will develop an emotional connection with the story. They’ll feel deeply every word in your story.

When you raise the stakes, your stories will matter more. Your stories will resonate more. Your stories will transform your audience.

But every story needs a powerful moment of resolution. It needs to feel complete and whole. And that’s what you need to make sure to give your audience. Without it, your story won’t land.

During GRAD | Stage Performance Mastery, you’ll discover how to craft a powerful resolution for your stories—a resolution that will allow you to take each audience member by the hand and lead them across the bridge you’ve created to what they most desire.

You’ll learn how to create moments of reflection that don’t just make them think, but instead, make them act.

Because when you truly know your audience and your material, you’ll be able to transform the way they see the world, and inspire them to take action in their lives.

The stories you tell will change lives.

Throughout the program you’ll learn:

• How to use the same exact story for different audiences (even when your audiences are really different) and still make it work.  

• Why you should create a story log (and how to come up with stories for your story log).

• The 1 question you should ask yourself if you think a story in your speech might be too long (the answer will bring immediate clarity).

• How the Chekhov's gun concept can help you improve Act 1 in your story (and maybe Acts 2 and 3 as well).

Two simple phrases that will help you use stories about your life (even when your life circumstances have changed)

• How to decide when to use the word “we” and when to use the word “you” in your stories (if you get this wrong, you might come off as too aggressive).

To tell stories that change lives, you need to craft stories that are relevant for your audience, and build the bridge that leads them to the moment of reflection.

When you do that, you’ll earn your audience’s trust faster, you’ll transform the way they feel, think, and act, and you’ll drive home your big idea powerfully and effectively.

A story like that won’t just entertain your audience, it’ll solidify you in their minds as a visionary teacher, mentor, and friend.

Because stories are powerful. Stories build friendships. Stories ignite movements. Stories shape nations.

Discover how to tell your stories in the most powerful and moving way possible, during GRAD | Stage Performance Mastery.

Because your stories deserve standing ovations.

8

The Signature Bit

The most transformational speakers share their ideas in a way that inspires their audiences to act. To change their outlook on life. To put into practice what they’ve learned. To be better.

But to change the way our audiences feel, think, and act, information alone just won’t do.

Words aren’t enough.

Many times, even when your audience accepts and agrees with what you’re saying, they still won’t do anything about it.

Information alone often isn’t enough to get them to do something.

When telling just won’t do, you need to show your audience. And you can show them with an entertaining and effective signature bit.

You could tell your audience it takes 3 ½ cups of petroleum oil to create a BigMac.

Or you should show them—by slowly pouring sticky, black petroleum into 3 ½ glass cups on stage.

That’s memorable.

You could tell your audience the traditional sales funnel doesn’t work.

Or you could take them on a buyer’s journey that goes from almost buying a meatloaf pan… to learning how to make meatloaf in five minutes… to joining an anti-meatloaf Facebook group… to finally buying tickets to the Meatloaf concert.

That’s entertaining.

You could tell your audience the pentatonic scale is essential for making music.

Or you could show them—by jumping on pretend piano keys on stage while the entire audience comes together to sing the notes.  

That’s unforgettable.

A well-crafted signature bit can imprint your big idea in your audience’s minds and inspire them to take action.

Don’t keep trying to say what you’re trying to say. Instead, come up with a signature bit to show it.

Your audience will feel and understand your big idea faster with a powerful signature bit.  

During GRAD | Stage Performance Mastery, you’ll learn how to create a signature bit that shows your audience your idea and inspires them to act.

You’ll discover:

What a signature bit is and what it’s NOT (many speakers are surprised to discover that their origin story is NOT their signature bit).

• The type of signature bits event planners love (and how to include this in your signature bit, no matter what it is).

• How to find out where you need to put your signature bit in your speech (it might surprise you, but it’s the most effective way to place your signature bit).

• What to do when your signature bit just isn’t working (it happens, and it can be disappointing, but it can often lead to something spectacular).

• The 1 thing your signature bit should NOT be (and the one thing it MUST be).

An entertaining, memorable, and effective signature bit can become your greatest marketing asset. It can increase your fame factor in your target fractal. And it can make you a highly referable speaker.

Your signature bit is designed to get people talking about your performance.

For days, and weeks, and months after you’ve left the stage.

Perform your signature bit better than ever before. And show your audience the power of your unique idea in an unforgettable, entertaining, and unexpected way.

1

Stop Memorizing Your Speech. Start Learning it.

2

A Symphony of Sound

Most speakers fill their presentations with pictures, slide presentations, videos (and maybe even some props).

But, what if you didn’t need any of that?

What if you could keep thousands of people on the edge of their seats for 60 minutes…with only your words?

What if you could bring your ideas to life without any slides at all?

What if you could speak so powerfully that your audiences heard you—truly, deeply heard you?

You see, most speakers assume that their audiences get what they’re saying. After all, they’re intelligent people, they’ll understand what you’re trying to say.

Well, not quite. Audiences will usually only get about 20% of what you’re trying to say. Their minds will wander. They’ll get distracted. They’ll miss a lot of it.

Maybe they’re tired or hungry or worried or stressed. Maybe you’re the eighth speaker they’ve listened to that day and they’re mentally checked out.

Sure, they’ll hear your words. But will your words stick?

It all depends on how you say what you’re trying to say.

You see, there’s a way to make your message easy for your audience to understand and digest. And easy for them to get back on track when their minds wander.

It’s called content mapping, and it’s essential for crafting a performance that looks impressive, seems easy, and feels natural.

During GRAD | Stage Performance Mastery, you’ll discover how to content map your speech, focusing specifically on marking beats in your script and emphasizing operative words.

This isn’t something you can learn anywhere.

In fact, if you ask most “speaking coaches” about content mapping, they’ll probably respond with a blank stare. Most will have no idea what you’re talking about.

You see, content mapping is a specialized technique that’s been used for decades in the world of theater. We realized it was the missing puzzle piece for many speakers, so we introduced it to the speaking world.

It’s groundbreaking for speakers who don’t have theater experience (and even for ones who do!).

Content mapping adds musicality to your performance, makes it more entertaining, and makes it easier for your audience to understand. As you start to learn the craft of speaking with musicality and emphasis, you’ll free your natural voice and bring your words to life.

Throughout this program, you’ll discover:

• What words you should almost always emphasize during your speech (and they’re often not the ones you tend to pop in your everyday language).  

• How to strengthen and free your own natural voice (and why you should never try to imitate someone else’s voice).  

10 ways to add emphasis to your words and turn them into operative words (this is what makes your audience feel and understand your message).  

How to create a curiosity gap (using only vocal techniques and the words you’re saying).  

• One of the most effective ways to emphasize a word in your speech (and it has nothing to do with how loudly or softly you say the word).  

• How to pronounce for the stage (and make sure your audience understands every single word in your speech).  

You see, the way you say the words you’ve written in your script makes all the difference. When you emphasize your words, you emphasize your ideas.

You can intrigue your audience, captivate them, and entertain them—using only your voice. When you master the content mapping techniques you’ll discover in GRAD | Stage Performance Mastery, you’ll leave your audience speechless.

The performance you’ll give them will be so unlike anything they’ve ever experienced before.

Your speech will seem natural, effortless, and…musical.

The work you’ll do will be musical. But you don’t have to be a musician to make it work.

In fact, the content mapping techniques you’ll learn in this program are easy to apply (once you know the process). After you’ve added them to your script and rehearsed four or five times, you’ll already be more compelling than the majority of speakers out there.

Because the truth is, there are few speakers out there today who know how to do this.

When you master this, you’ll be a mile ahead of the competition. You’ll captivate audiences with only your words. Your speech will come to life.

And your audiences (and event planners) will love you for it.

3

Surprise and Delight Your Audience—Every Single Time.

Ten years ago, if you wanted to experience stand-up comedy, you had to get dressed up and go downtown to a comedy show.

Today, all you have to do is open up your phone.

The amount of access we have to entertainment—quality, award-winning entertainment—is constantly increasing.

Want to see your favorite comedian’s new comedy special? Just open Netflix.

Want to watch funny videos, the latest challenges, and keep up with famous celebrities? You can do all that (and more) on TikTok.

Want to learn how to bake the perfect french baguette? Or how to become a videogame streamer? Just download Masterclass and watch a few videos.

With so many different types of entertainment at our fingertips, we’re constantly expecting to be entertained.

And it’s no different for our audiences. Today, more than ever, audiences expect an entertaining performance.

To truly serve your audience, you must entertain them.

And the more theatrical your performance is, the more entertaining it will be.

Now, don’t let “theatrical” scare you.

We’re not expecting you to put on a red clown nose or run around with a rubber chicken (although both of those things could fit into a well-crafted signature bit).

Theater isn’t about bursting into song on stage or being phony or silly (sometimes a little silliness can go a long way—if you know how to sprinkle it in).

No, theater isn’t only about extravaganza, costumes, and special effects.

You can bring more theatricality to anything you do on stage when you make commitments in your performance, when you make big decisions, when you go to the extremes.

In fact, a lot of what you are doing right now in your performance just needs to be amplified. You have to take what you’re doing and go farther.

Make bigger commitments. Raise the stakes. Surprise and delight your audience.

During GRAD | Stage Performance Mastery, you’ll learn how to do just that. You’ll have HEROIC Performance Faculty guiding you along the way, pushing you to new limits, and helping you transform your performance.

Throughout the program, you’ll discover:

• How to make bigger decisions during your rehearsal process (this one mindset shift will transform your entertainment value).

Humor isn’t about telling jokes, it’s about demonstrating 1 specific thing (when you know this one thing, you’ll realize that you don’t have to be a comedian to get laughs).

• How to increase your entertainment factor (using these 5 performance techniques).

• The 3 questions you need to ask yourself to find out exactly how entertaining your speech is (and how you can make it more entertaining).

How to stop relying on the audience during your speech and give your best performance (even if the lights are so bright you can’t even see your audience).

• The 7 simple rules for amazing and engaging audience interaction (and the secret to making your audience feel successful and make you successful).

To deliver a performance that surprises and delights your audience, you have to rehearse like a performer.

You have to prepare to entertain your audience by crafting and practicing entertaining moments.

Moments when your audience feels deeply. Aha moments of realization and inspiration. Unexpected moments that surprise your audience. Cathartic moments where your audience is completely engaged in the performance, and completely satisfied at the end.  

When you fill your performance with theatricality, you’ll overwhelm your audience with entertaining moments.  

Crafting an entertaining performance will change your audience’s lives, and it will change yours as well. Because being an entertainer is a big deal.

Entertainers get awards. Entertainers get standing ovations. Entertainers get the red carpet treatment.

So don’t just speak. Entertain.

4

Break the Fourth Wall

If you want to provide a transformational experience, you must connect with your audience. You know this, and you want to connect with your audience faster when you step on stage.

But what creates a powerful and lasting connection?

The typical advice out there suggests things like using words like “you” and “we,” rather than “I” and “me,” using self-deprecating humor to seem humble, making solid eye contact, and whenever possible, getting closer to your listeners.

But using “you” too often and too early in your speech will seem aggressive.

And using self-deprecating humor can backfire very quickly.

Making eye contact for too long is weird.

And violating personal space rules during your presentation will certainly make your audience very uncomfortable.

Your actions on stage can make your audience feel safe and trust you…or they can make them feel anxious and reject you.

But using tricks, tips, and hacks for connection simply won’t work. You can’t form an authentic and deep connection using fake or surface-level tactics.

Truly being humble is infinitely more effective than using tricks to seem humble. Truly understanding your audience and their fears, worries, and dreams is much more powerful than using tricks to seem like you’ve been in their shoes. Truly feeling happy to be serving the people in front of you is more authentic than saying you’re happy to be there.

Connecting with the audience isn’t about what you say, it’s about what you do.

To form a genuine connection with your audience, you need to break the fourth wall.

During GRAD | Stage Performance Mastery, you’ll discover what it takes to break the fourth wall—truly acknowledge your audience and see them for who they are and speak to them individually and directly.

Because connecting with your audience in such a powerful way must be done with honesty and authenticity. The physical and emotional connection you create on stage will happen only if you share emotions honestly.

During GRAD | Stage Performance Mastery you’ll also discover:

• What you can learn from illusionists, comedians, and broadway actors to create a transformational performance.

• How to bring bigger emotions on stage and show what’s happening on the inside, on the outside.

• How to get audiences to mirror you (and even mirror your breathing) and create a strong connection with your audience early in your presentation.

• The most important physical decision to make at the beginning of your speech (doing this will help your audience follow you faster and not get confused).

• The most effective way to make what you DO on stage easy for your audience to process (this will help them feel like they know you and connect with you faster).

• How to make bigger choices on stage—but only if they are in line with these 2 things.

Without a full, authentic self-expression on stage, genuine connection is impossible.

During your 3 months in this program, you’ll discover what you need to do to be fully authentic on stage, to connect profoundly with your audience, to break the fourth wall.

And when you do, you’ll find that connection comes naturally and easily to you on stage. You’ll realize that you have a unique message that will transform your audience’s lives. And you’ll change lives, every time you perform on stage.

5

Stand and Land

The most important visual on stage is not your slide presentation. It’s not the props you use (no matter how big and outrageous they might be). And it’s not your flashy new outfit or your stylish new shoes.

It’s you.

How you move on stage—where you go, what you do, and why you do it—creates a visual experience for your audience.

And when you give your audience a visual experience, it makes it easier for your audience to digest, understand, and follow your message. It makes it much more entertaining for them. It brings your speech to life.

You can transform your stage presence and create an unforgettable visual experience by using a basic cinematic concept called blocking and staging.  

Blocking and staging is making your movement on stage align with your message. It's intentional movement that’s focused on creating a more powerful experience for the audience.

For the majority of speakers, it’s their Achilles heel.

For you, it’s one of the greatest opportunities you have to put your level of performance a notch above the rest. Because if you can master this, your speech will never be the same.

This takes your speech from amateur to top-of-the-industry, from good to extraordinary, from boring to award-winning.

Blocking and staging makes all the difference. And during GRAD | Stage Performance Mastery, you’ll learn exactly how to block and stage your specific speech.

You’ll discover:

• The most powerful place on stage—and how to use it strategically to make sure your message leaves a mark.

Two ways to track your blocking and staging on your speech script—this is essential for the rehearsal process (and especially for large, high-scale speaking gigs).

• Why you shouldn’t rehearse scripted gestures—and why you actually don’t need to worry about what to do with your hands.

How to eliminate subtle movements that confuse and distract your audience—you might not even know you’re doing these things, but they bother your audience.

• The 3 different scopes of movement that you can use—and the one that your audience wants to see most.

• How to create visual contrast for your audience—keep them entertained for the full duration of your keynote.

Blocking and staging is key to performing a speech that feels natural to you and to your audience.

Your speech will become easier to remember, and easier for your audience to digest when you learn blocking and crafting techniques used by the most prestigious theater and movie directors.

Know where to move, when to move, and why to move on stage—and your speech will come to life in front of your audience.  

Not by magic.

But because you carefully and precisely crafted and planned each moment of your transformational performance.

6

The Way You Make Them Feel

It’s not uncommon for speakers to try to get themselves “pumped up” backstage before their big performance.  

Some do a few jumping jacks or fist pumps, others swear by power moves and positive affirmations. There’s even a few speakers that like to jump on a trampoline before going on stage (you know, the Tony Robbins thing).

Their goal is to make themselves feel energized, so they can transmit that energy to the audience and make them feel energized as well.

But how you feel has nothing to do with what you make your audience feel.

In fact, you really don’t have to worry about your emotional state at all.

You could have the worst day ever, but as soon as you step on stage, still be able to make your audience feel exactly what you want them to feel, when you master a performance technique called playing actions. You see, making people feel things is something we like to call playing actions. It’s key to the performer’s craft.

Playing actions is what takes a speech that feels recited to a speech that feels connected, in the moment, and like it’s happening for the very first time.

For many speakers, playing actions is the missing piece of the puzzle. It’s the spark that sets off the fireworks. It’s what transforms them from speakers to performers.

You see, playing actions doesn’t just create a powerful and entertaining performance for your audience, it also benefits you. It takes the pressure off. It transfers the attention from you and what you’re feeling to focusing completely on your audience. It makes you less self-conscious and more fully self-expressed.

In GRAD | Stage Performance Mastery, you’ll learn how to make your audience feel specific emotions based on specific actions you take on stage.

You’ll discover:

Five performance “short-cuts” to learn what professional actors learn in three years in Grad school—in just a few hours.

• How to surprise your audience and keep them on the edge of their seats—by adding a splash of unexpectedness to your performance.

• The 3 things that are most important when playing actions—these are essential for a powerful performance.

• How to identify what your natural sensibility is—this determines your baseline for emotions and is the first step in choosing how you want your audience to feel.

• The 1 thing you should never forget to do any time you reference a person or a place on stage—this helps your audience see and feel exactly what you are imagining.

• How to change the way you subconsciously perceive your audience—and see them in a way that brings out your most effective performance.

When you start to play actions as you rehearse your script, you’ll realize that it takes much more than demonstrating an emotion to make your audience feel. We’ll show you how to turn up the volume on the actions that you play on stage. We’ll teach you how to play actions that transmit the specific emotions you want to evoke. We’ll take you on a transformational journey that changes your performance, and you.

You’ll find freedom when you connect deeply with your ideas and your audience.

You’ll experience full self-expression as you forget about your emotional state and focus on how your audience feels.

You’ll cheer in delight as your fellow speakers make bigger decisions on stage, go further, and combine technique and creativity.

Because performance isn’t about how you feel, it’s about how you make them feel.

7

Build Bridges

There’s no one formula for telling a powerful, inspiring, and engaging story. Because storytelling is an art, and you can sculpt your story in many different ways.

But the most memorable stories all have one thing in common—they make the listener feel like they are a part of the story.

Visionary storytellers build bridges between their audiences and their stories. The moment when the story becomes about the listener is the moment of reflection that matters most.

To build those bridges for your audiences, you need to raise the stakes.

The more conflict there is, the more engaged your audience will be. When they feel a connection with the conflict in the story and see how it relates to their problems, worries, and fears, they will develop an emotional connection with the story. They’ll feel deeply every word in your story.

When you raise the stakes, your stories will matter more. Your stories will resonate more. Your stories will transform your audience.

But every story needs a powerful moment of resolution. It needs to feel complete and whole. And that’s what you need to make sure to give your audience. Without it, your story won’t land.

During GRAD | Stage Performance Mastery, you’ll discover how to craft a powerful resolution for your stories—a resolution that will allow you to take each audience member by the hand and lead them across the bridge you’ve created to what they most desire.

You’ll learn how to create moments of reflection that don’t just make them think, but instead, make them act.

Because when you truly know your audience and your material, you’ll be able to transform the way they see the world, and inspire them to take action in their lives.

The stories you tell will change lives.

Throughout the program you’ll learn:

• How to use the same exact story for different audiences (even when your audiences are really different) and still make it work.  

• Why you should create a story log (and how to come up with stories for your story log).

• The 1 question you should ask yourself if you think a story in your speech might be too long (the answer will bring immediate clarity).

• How the Chekhov's gun concept can help you improve Act 1 in your story (and maybe Acts 2 and 3 as well).

Two simple phrases that will help you use stories about your life (even when your life circumstances have changed)

• How to decide when to use the word “we” and when to use the word “you” in your stories (if you get this wrong, you might come off as too aggressive).

To tell stories that change lives, you need to craft stories that are relevant for your audience, and build the bridge that leads them to the moment of reflection.

When you do that, you’ll earn your audience’s trust faster, you’ll transform the way they feel, think, and act, and you’ll drive home your big idea powerfully and effectively.

A story like that won’t just entertain your audience, it’ll solidify you in their minds as a visionary teacher, mentor, and friend.

Because stories are powerful. Stories build friendships. Stories ignite movements. Stories shape nations.

Discover how to tell your stories in the most powerful and moving way possible, during GRAD | Stage Performance Mastery.

Because your stories deserve standing ovations.

8

The Signature Bit

The most transformational speakers share their ideas in a way that inspires their audiences to act. To change their outlook on life. To put into practice what they’ve learned. To be better.

But to change the way our audiences feel, think, and act, information alone just won’t do.

Words aren’t enough.

Many times, even when your audience accepts and agrees with what you’re saying, they still won’t do anything about it.

Information alone often isn’t enough to get them to do something.

When telling just won’t do, you need to show your audience. And you can show them with an entertaining and effective signature bit.

You could tell your audience it takes 3 ½ cups of petroleum oil to create a BigMac.

Or you should show them—by slowly pouring sticky, black petroleum into 3 ½ glass cups on stage.

That’s memorable.

You could tell your audience the traditional sales funnel doesn’t work.

Or you could take them on a buyer’s journey that goes from almost buying a meatloaf pan… to learning how to make meatloaf in five minutes… to joining an anti-meatloaf Facebook group… to finally buying tickets to the Meatloaf concert.

That’s entertaining.

You could tell your audience the pentatonic scale is essential for making music.

Or you could show them—by jumping on pretend piano keys on stage while the entire audience comes together to sing the notes.  

That’s unforgettable.

A well-crafted signature bit can imprint your big idea in your audience’s minds and inspire them to take action.

Don’t keep trying to say what you’re trying to say. Instead, come up with a signature bit to show it.

Your audience will feel and understand your big idea faster with a powerful signature bit.  

During GRAD | Stage Performance Mastery, you’ll learn how to create a signature bit that shows your audience your idea and inspires them to act.

You’ll discover:

What a signature bit is and what it’s NOT (many speakers are surprised to discover that their origin story is NOT their signature bit).

• The type of signature bits event planners love (and how to include this in your signature bit, no matter what it is).

• How to find out where you need to put your signature bit in your speech (it might surprise you, but it’s the most effective way to place your signature bit).

• What to do when your signature bit just isn’t working (it happens, and it can be disappointing, but it can often lead to something spectacular).

• The 1 thing your signature bit should NOT be (and the one thing it MUST be).

An entertaining, memorable, and effective signature bit can become your greatest marketing asset. It can increase your fame factor in your target fractal. And it can make you a highly referable speaker.

Your signature bit is designed to get people talking about your performance.

For days, and weeks, and months after you’ve left the stage.

Perform your signature bit better than ever before. And show your audience the power of your unique idea in an unforgettable, entertaining, and unexpected way.


Turn your speech into a performance.

Entertain, inspire, and transform any and all types of audiences.
Craft thousands of entertaining, contrasting, and enlightening moments.
Surprise and delight your audience for every second of your speech.
Entertain, inspire, and transform any and all types of audiences.
Craft thousands of entertaining, contrasting, and enlightening moments.
Surprise and delight your audience for every second of your speech.

Stop speaking. Start performing.

To earn your spot on stage, you need to move from speaker to performer.

Performers inspire their audiences to feel, think, and act differently. Performers reach out from the stage and touch the hearts and minds of the people in front of them. They do the unexpected.  

Performers entertain.

But HEROIC performers do more.

They surprise, delight, and deliver insight. They masterfully combine insight and entertainment. They make their audiences see the world differently.

You see, the best professional speakers are the ones who don’t just speak on stage, they deliver transformational experiences.

Those speakers are the ones that event planners can’t stop talking about. They’re the ones audiences admire and remember. They’re the ones that change lives.

Talk to an Advisor
Below: Students performing at HEROIC campus during GRAD | Stage Performance Mastery.

Our Promise

Deliver the the best performances of your life. We promise that you and your speech will be transformed, improved, and refined in just three months.

The Program

GRAD | Stage Performance Mastery is a hybrid program with both in-person and virtual events. You’ll come to our HEROIC campus for 3 different 3-day sessions.

In between those sessions, you’ll attend live virtual sessions and meet with your rehearsal groups virtually to reinforce what you’re learning and practicing on campus.

3

three-day sessions

9

days on campus

1

graduation celebration

3

three-day sessions

9

days on campus

1

graduation celebration

The 8 Performance Principles

Throughout the GRAD | Stage Performance Mastery program, you’ll discover performance techniques, tools, and visionary guidance that will transform you from speaker to performer.

The 8 Performance Principles you’ll master will take you on a deep dive into high-level stagecraft and performance techniques.

Feel confident on stage. Know exactly how to improve your performance during your rehearsal sessions. Perform your speech with full self-expression and authenticity.

This is what it takes to make your mark on stage.

Stop Memorizing Your Speech and Start Learning It

Never “recite” your speech on stage again.

If you need to look at your slides to know what comes next, you don’t know your speech. But memorizing your content verbatim puts you on autopilot on stage—and you need to be deeply present. With HEROIC’s 7-step rehearsal process, you’ll put in the work before getting on stage, so when you do, you’ll show up and shine.

Read more

1

A Symphony of Sound

When you turn your words into music, your speech comes alive.

Keep thousands of people on the edge of their seats for sixty minutes—with only your words. There’s a specialized technique for making your words stick. Most “speech coaches” have no idea what it is—but it’s key to making your speech easy to understand, captivating, and transformational.

Read more

2

Surprise and Delight Your Audience—Every Single Time

Craft an entertaining, engaging, and enlightening performance.

New insight and groundbreaking information isn’t enough—your audience expects to be entertained. To entertain, you need to be theatrical. But you don’t need a clown nose. You need to craft emotional moments, make bigger commitments, and master the five performance techniques to entertain and inspire.

Read more

3

Break the Fourth Wall

Connecting with the audience isn’t just about what you say.

Every time you step on stage, there’s an imaginary wall separating you from your audience. But speaking your innermost thoughts isn’t enough to break down the barrier and connect. You need more than an emotional connection, you need a physical connection—one that comes from authentic expression.

Read more

4

Kidd Poteet

Mission Pilot at Polaris Program, Mission Director at Inspiration4

"Absolutely loved everything about the experience! The HEROIC process takes you through step-by-step and helps build the confidence you need to take your speaking to the highest levels."

Stand and Land

Movement that matches your message.

The most important visual on stage is you. Use the most powerful place on stage, move naturally and purposefully, and bring your speech to life when you master this essential performance technique. It’s the Achilles heel of most speakers, but when you learn it, you’ll take your speech from amateur to amazing.

Read more

5

The Way You Make Them Feel

Make them laugh, cry, and gasp—regardless of your emotional state.

If you don’t make your audience feel, they’ll never change their behavior. But how you feel has nothing to do with how you make them feel. When you know the three keys for provoking emotion, you can make your audience feel the transformation, think about your big idea, and act differently.

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6

Build Bridges

Create moments when your audience steps inside your story.

Your story matters to you, but won’t matter to your audience unless it’s about them. Cast your audience as the main character in your stories, and build bridges with powerful moments of reflection. Make your stories more compelling—using one essential storytelling element that adds action, emotion, and suspense.

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7

The Signature Bit

When you have a telling problem, you need a showing answer.

If your audience understands your message, but doesn’t do anything about it, you have a telling problem. Giving more information won’t solve the problem, but showing your big idea with an entertaining and effective signature bit will. There’s one thing your signature bit must be…and one thing it should never be.

Read more

8

Casey Zavaleta

Speaking, Director at Performance Culture Consulting

"I cannot imagine there are any higher quality professional programs in the world. HEROIC has helped me break through countless glass ceilings and transformed me into a confident speaker. Thanks to this evolution, the professional future I envision for myself looks completely different, and I can't wait to see it through. Thank you HEROIC!"

Who it’s for

This stage performance program is designed for speakers, authors, and thought leaders who want to develop a reliable, insightful, and entertaining presentation.

Professional Speakers

who get positive reviews from their audiences, but know deep down that they could do better by mastering the craft of performance.

Rehearsal-Ready Speech Writers

who have put in the work to create a powerful message and are ready to make it stage-worthy and present it to their specific audiences.

Thought Leaders

who want to craft a presentation that’s easier for audiences to understand, accept, and feel—using the power of performance techniques.

Astronauts, Athletes and A-Listers

who want to add more theatricality to their performance and get applause not just for who they are, but for what they can make their audiences feel on stage.

Rehearsal-Averse Speakers

who aren’t willing to put in the hours to rehearse their speech and make it audience-ready.

Professional Critics

who prefer to find faults and mistakes in other people’s presentations (and their own) rather than focus on the positive with a “yes, and…” attitude.

Intellectual Property Pirates

who watch other speaker’s presentations to find and steal stories, signature bits, and ideas and then use them as their own.

Fortune-Seeking Thought Leaders

who are searching for short-cuts, hacks, and overnight success programs that will bring them fame and fortune with zero effort on their part.

Daniel Goldberg

Keynote Speaker, Award-Winning Entrepreneur

"HEROIC has changed my life. As a result of doing this work, I've recognized my true dreams of becoming a speaker and for the first time in my life I feel I am developing the tools to not only find my way onto a stage, but to own the stage when I get there!"

Make Deep, Lasting Changes in How You Perform on Stage

Our approach to speaking is different from any other programs on the market today.

This isn’t a 30-minute masterclass about storytelling and stage performance. It isn’t a short virtual course with a few videos about increasing your confidence on stage. It’s not a 2-day bootcamp that gives you a few tips and tricks but leaves you wanting more.

This is deep learning.

It’s meant to change, transform, and recreate who you are as a speaker.

At HEROIC, you won't just get information, you’ll experience transformation.

It’s all here—everything you need to become a world-class performer.

When you rehearse your speech like a performer, you’ll know your speech so well that you’ll be able to focus all your attention on your audience—and be deeply present on stage. You'll connect faster and make a bigger impact. And you'll be a better speaker... guaranteed.

Talk to an Advisor

Transform the way you speak. Forever.

Own any and every stage.

Experience transformation in your rehearsal group.

Master the art of combining insight and entertainment, and discover what it takes to perform a speech that works every single time.

Your performance will be entertaining, powerful, emotion-packed, and life-changing. And you'll captivate your audience, for every second of your speech.

Talk to an Advisor

Schedule a call with a HEROIC Advisor today and learn how to transform your performance, your career, and your life—the performer’s way.

Start a conversation

“They did it, and you can too.”

Here's what HEROIC alumni have to say about GRAD | Stage Performance Mastery.

Todd Herman
Todd Herman is a Keynote Speaker and Wall Street Journal Bestselling Author of The Alter Ego Effect. He is a Heroic Grad Alum.

"I recently spoke at an event with thousands of attendees and some really big-name celebrity speakers. Because of the work I did with HPS, I was named the top-rated speaker of the entire event. Their process is a game-changer and that talk has spawned five more keynotes."

Todd Herman
Todd Herman is a Keynote Speaker and Wall Street Journal Bestselling Author of The Alter Ego Effect. He is a Heroic Grad Alum.

"I recently spoke at an event with thousands of attendees and some really big-name celebrity speakers. Because of the work I did with HPS, I was named the top-rated speaker of the entire event. Their process is a game-changer and that talk has spawned five more keynotes."

Todd Herman
Todd Herman is a Keynote Speaker and Wall Street Journal Bestselling Author of The Alter Ego Effect. He is a Heroic Grad Alum.

"I recently spoke at an event with thousands of attendees and some really big-name celebrity speakers. Because of the work I did with HPS, I was named the top-rated speaker of the entire event. Their process is a game-changer and that talk has spawned five more keynotes."

Steve
Drum

Navy Seal, Keynote Speaker and Consultant

“Taking the leap to be a professional speaker after 27 years in the military was a scary proposition. I joined this community and now have the knowledge, skills, and support to crush this next chapter of my life. Joining this community was one of the best decisions I have ever made! I can't recommend it highly enough.”

Natsuyo
Lipschutz

Founder of ASPIRE Intelligence, International Keynote Speaker

“I've gone through so many other programs, but HEROIC is nothing like I've ever experienced. HEROIC transformed me from a speaker in my own small world, to a performer who owns a stage and changes the world one speech at a time. What makes HEROIC so special is the people involved. I can call this community my new extended family. I am forever grateful.”

Matt
Miller

Author of Ditch That Textbook

“Before HEROIC, I was already making a living as an education speaker. I was getting speaking opportunities, but I didn't feel like my message had the impact I hoped it would. GRAD was a serious personal investment, and I can now say that it's one that will pay off over and over. I am CONFIDENT that my message will affect thousands of lives. My business will grow through the tactics and product models I learned about. And I will continue to improve as a speaker through the network I've joined. All in all, teachers' and students' lives will change thanks to my experience at HEROIC – and mine definitely has as well.”

Tammy
Barlette

Lieutenant Colonel Fighter Pilot, Founder, Athena's Voice USA

“When I first signed up for HEROIC, I felt like I was a fairly skilled speaker. I just needed some polishing and, from most people's perspective, that was true. What I found through my learning at HEROIC is that the power of a speech is so much more than great stories and powerful messages, written beautifully and shared in the spoken word. When a speaker can step on a stage and become a performer of their message, instead of just a speaker of their content, the message can truly penetrate the heart and soul of the audience. HEROIC not only taught me the importance and power in performing a speech versus simply speaking it, their teaching method sinks it into your very core. Absolutely worth every penny!”

Julie
Jungalwala

Keynote Speaker, Leadership Instructor at Harvard DCE, Founder and Executive Director at Institute for the Future of Learning, Author

The HEROIC program over delivers in content, support, and community. The process is rigorous and will yield gold.

Lisa
Lyons

Keynote Speaker, Educational Consultant, and Special Educator

HEROIC is not just a program in public speaking. It is a life changing experience that will inspire you to challenge yourself and grow in more ways than you thought possible.

Talk to an Advisor

Schedule a call with a HEROIC Advisor today and learn how to transform your performance, your career, and your life—the performer’s way.

Start a conversation

Your Journey Begins Here.

Each year, HEROIC hosts four GRAD | Stage Performance Mastery Programs. In each cohort, we only accept 65 students, and spots fill up fast.

Jan

GRAD | Stage Performance Mastery

Monday, January 8, 2024

May

GRAD | Stage Performance Mastery

Monday, May 20, 2024

Sep

GRAD | Stage Performance Mastery

Monday, September 23, 2024

Nov

GRAD | Stage Performance Mastery

Monday, November 11, 2024

Jan

GRAD | Stage Performance Mastery

Monday, January 8, 2024
-
SOLD OUT

May

GRAD | Stage Performance Mastery

Monday, May 20, 2024
-
SOLD OUT

Sep

GRAD | Stage Performance Mastery

Monday, September 23, 2024
-
SOLD OUT

Nov

GRAD | Stage Performance Mastery

Monday, November 11, 2024
-
SOLD OUT

Frequently Asked Questions

Talk to an Advisor

Schedule a call with a HEROIC Advisor today and learn how to transform your performance, your career, and your life—the performer’s way.

Start a conversation