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1

The FEE Factor Formula

2

Turn 1 gig into 100.

When you're searching for new speaking opportunities, Call for Speakers forms and Speaker Bureaus might seem like a great option.

‍

All you have to do is fill out your information, tell them about your speech, and they'll do all the work of finding you the best gigs.

‍

But after dealing with the frustration of spending hours filling out forms, and the desperation of waiting weeks and weeks for a response, most speakers start to wonder if there's a better way.

‍

‍And there is.

‍

‍It's all about building relationships. We'll show you exactly who to build relationships with and how to do it.

‍

‍In fact, we'll give you the 6 steps to finding these important people in your specific niche or fractal.

‍

This works for both brand-new speakers and experienced speakers who want to get their clients excited about a new speech.

‍

We'll show you exactly how to turn 1 gig into 100 and build a sustainable pipeline of new gigs.

‍

You'll learn:

‍

• The 2 essential keys to building a healthy pipeline of new gigs.

‍

• How to earn that FIRST set of gigs that gets everything flowing (these can be the hardest gigs to land, but we'll give you the exact steps you need to take).

‍

• 7 different ways to find the right speaking opportunities (without wasting time using Call for Speakers forms or Speaker Bureaus!)

‍

• How to subdivide your audiences to branch into more valuable fractals where your message will resonate with new audiences.

‍

• The 1 thing you should NEVER do when trying to land gigs (it destroys your chances of getting booked).

‍

Escape the roller coaster of emotions that comes from the unpredictability of the speaking business.

‍

Break free from the constant feast-or-famine cycle that so many of us have experienced at one point or another.

‍

When you learn how to create a constant stream of inquiries flowing into your business, you'll always know when you'll be busy, when you're available, and how much revenue you can expect in the coming months.

3

Assets: The Big Four

So many speakers try to establish credibility and increase their expertise in the speaking world by creating a strong online presence, leveraging social media, and building their personal brand.

‍

It's reasonable to think that creating valuable content like blog posts, articles, YouTube videos, and podcasts is a good way to establish yourself as a thought leader in your industry.

‍

And it can be frustrating to spend so much time and effort creating content, reaching out to your audience, and networking on social media... without seeing any results.

‍

Many people will tell you that you just need to publish a book, create a podcast, or engage more with your audience to secure more speaking engagements.

‍

‍But they're forgetting the most important person: the event organizer.

‍

‍Instead of focusing on your brand and your website or your latest book, we need to focus on the event organizer. What are they looking for? What kind of experience do they want to provide their audience? What is valuable and important to them?

‍

When you think about your credibility, expertise, and fame from the event organizers’ perspective, you'll be able to better connect with event organizers and understand what’s going on inside their heads.

‍

And that's exactly what we'll show you how to do. You’ll step into the shoes of an event planner and discover how they think and how they plan huge, successful events.

‍

• You'll discover the 4 types of speakers that event planners love to hire (and how to be the type of speaker that event planners LOVE).

‍

• You'll dive into the 8 planning phases event organizers go through when planning an event (and how much pressure to use when contacting them in each phase).

‍

• We’ll even give you 14 example emails that you can send during each of those 8 phases (you’ll learn exactly what to do, how to do it, and when to do it).

‍

Instead of creating more content for your speaker website, you'll create the 4 essential assets you need to get booked.

‍

‍One of them is game-changing for your speaking business.

‍

It’s your discussion document.

‍

‍This is the secret weapon that lets you win gig after gig. And we’re going to take you step by step to help you create it.

‍

We're going to show you:

‍

• The 4 discussion document rules (if you break one of these rules, your discussion document just won’t have the same punch).

‍

• The 7 essential parts of an effective discussion document, and we’ll walk you step by step as we create each part together (and, here’s a hint, one of them is your session description!)

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• How to make your event organizers feel like they are getting the red carpet treatment.

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• Where the discussion document fits into your overall sales process (and how to use it so that it actually works).

‍

And you’ll even get a link to Andrew's real-life discussion document web page sample so you can see the content, organization, and design in action. And we’ll give you 2 more examples from real speakers just like you.

‍

Plus, we'll show you how to create another essential asset for your speaking business: your speaker agreement.

‍

There are 12 essential sections you need, and as a special bonus, we're going to give you 4 helpful hints to make yours stand out... and make it super easy for event organizers to sign.

‍

Here's a little secret: what you’re going to learn in this course are things that very, very few speakers actually do.

‍

When you send your completed discussion document to your client, it’ll shock them, amaze them, and position you as the BEST option for their event. It can even persuade people you’ve never met to choose you.

‍

‍That’s why it’s the secret weapon that wins you gig after gig.

‍

‍And when you find out how easy it is to create, you won’t believe it. It’s game-changing for your speaking business.

‍

Those are just two of the essential assets you need. We'll reveal the other two and show you exactly how to create them, how to use them in your sales process, and how to use them to land any gig.

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You'll leave this course armed with the 4 assets that increase your brand value and establish your worth in the eyes of event organizers.

4

Timing Is Everything

If you've ever felt lost on your speaking business journey, you're not alone. As a professional speaker, you know your final destination – you want to land the right high-paying gigs consistently and reliably.

‍

But when an inquiry comes in and you find an event planner who's interested in your speech, what do you do next?

‍

‍What are the exact steps you need to take to land the gig?

‍

Whether you're trying to land your first gig or your fiftieth gig, it can be challenging to know what steps to take next, and when to take them. And without a map that can guide you to your final destination, it can be confusing, frustrating, and discouraging.

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‍But it doesn't have to be that way.

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‍Not when you have the perfect map: a detailed and efficient sales process.

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You’ll know exactly what to do and when to do it.

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Having a structured, reliable, and repeatable approach for managing inquiries and leads and turning them into booked speaking engagements is the key to winning more gigs, more often.

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That's why we're going to guide you through the entire sales process, from start to finish. And you'll do it with the Gig-in-a-week Simulation!

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During the simulation, you’ll:

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• Receive inquiries from several different mock event organizers

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• Make initial contact with event organizers

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• Complete a client theme call

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• Use your negotiation skills to negotiate a fee

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• Deliver your session description and speaker agreement

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And hopefully, you’ll land the gig!

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You see, a detailed and effective sales process is your road map to speaking on the biggest keynote stages. That's why we're going to help you outline your entire sales process and give you step-by-step instructions for following up in a timely and efficient manner to guide the event organizer all the way to the final sale.

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We'll also explain the reason why the speaker’s sales process is unique from almost all other sales processes–and exactly how you need to adjust your sales approach.  

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A clear and efficient sales process that guides event organizers from the first spark of interest to a signed speaker agreement is the key to getting on more stages and sharing your message with more audiences.

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But to get on more stages, more often, you're going to need to do a little customization.

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Most speakers out there will tell you that to be able to engage and connect with your audience, you need to tailor your content, stories, and speech to their specific needs and interests.

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And many speakers do just that. They spend the weeks and months before the event creating an almost new speech for their audience, one that's special and unique just for them.

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But here's the secret:

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‍You shouldn't customize your entire speech for each new event.

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‍In fact, a really experienced meeting planner will actually be nervous if you tell them you’re planning to customize your speech.  

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Because they know that a fully customized speech can’t reliably deliver the same great experience to their audience.

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The fastest way to a secure spot on the keynote stage is with a refined speech, one that you perform over and over at every event where you're booked.

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You won't customize your entire speech for each new event. Instead, you'll customize only specific parts–saving you time, energy and, most importantly of all, helping you create a referable speech faster.

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That's why we're going to show you:

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• The exact question you need to ask your event organizer to discover how they feel about customized speeches (and how to respond to win the gig).

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• The exact parts of your speech that you can modify (and the 3 parts that should always stay the same).

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• The one thing (that's not your speech) that you should definitely customize for every different event (and the 6 steps to do just that).

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• The 3 “customization” options you can use to keep your event organizers happy and eliminate the stress and work of customizing your speech for every event (option #3 is the easiest of all... and it takes less than 30 minutes!)

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When you understand the customization paradox and know exactly how to talk to event planners about customized speeches, you'll be ten steps ahead of the majority of speakers.

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You'll save valuable time, be able to refine your speech faster and more efficiently, and you'll keep your audience and event planners happy by consistently providing a spectacular experience onstage.

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And speaking of customization, we'll also show you exactly how to create your best marketing tool as a speaker: your customized session description!

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‍To help you create a powerful, persuasive session description:

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• We'll reveal the 3 things that every strong session description has, along with 3 real-life examples from some of our favorite professional speakers.

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• We'll guide you through the 6 steps to writing a gig-winning session description.

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• And after you write and submit your own unique session description for your speech, our Heroic Coaches will review it and give you feedback to make it even stronger and more persuasive.

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With expert feedback, step-by-step instruction, and all the templates, timelines, follow-up processes, phone scripts, intros, and example emails you need for the speaker's sales process...

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You'll have everything you need to win more gigs, more often.

5

Track. Manage. Follow up.

If your "business records" are a pile of manila folders, sticky notes, and multiple notebooks filled with event information...

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Or if your attempts to create an online tracking system for your speaking info haven't gone as smoothly as you like...

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Or if your "CRM" isn't relationship managing...

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You're not alone. It's not easy to know what information should be saved. Keeping track of all your different events and speaking data can be challenging.

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Most speakers only track the gigs that they book. The basics: the name of the event, where it is, the date, the fee they accepted, and the event organizer's information.

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But there's so much more you should be keeping track of.

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In fact, we're going to give you a spreadsheet with 64 simple data points you should be tracking.

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The simple habit of tracking your business data helps you better understand your speaking business, gives you new insights, and helps you make smarter decisions.

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And during the 12-week course, we're going to help you start tracking all the important information you need.

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We're even going to give you 2 professional tracking tools that you can use to organize and register all your speaking data.

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When you start tracking your speaking data, you'll be able to:

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• Know when the perfect time to increase your fees is for you specifically (this is different for everyone, but after analyzing your speaking data, you’ll know exactly when you should do it).

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• Onboard new team members faster and create a better business partnership (it'll be so much easier to train new members of your team and get them up to speed with your unique business processes).

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• Negotiate with clients more effectively (because you'll know your average fee, your yearly revenue goals, and when your busy and slow months are).

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• Set more realistic goals based on specific data (and achieve them faster).

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The speaking industry can be hectic and unpredictable, but if you're tracking your speaking data, it doesn't have to be.

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We'll give you all the tools you need to get your calendar and your speaking data under control–and make it work for you.

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See the bigger picture. Make better business decisions. Start tracking your speaking data and make it work for you.

6

Velocity Philosophy

You've written, perfected, and rehearsed your speech. And you're ready to deliver it on stages (and on screens!).

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Here's the thing: you have to get on stages and screens as fast as possible.

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The faster you get on stage, the faster you'll be able to get the stageside leads and referrals that are essential for a sustainable speaking business.

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But the truth is the industry is kind of working against you.

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You might have even experienced it yourself. If you book a gig today, that gig is probably at least 90 days away (often it's even more!). That means you're still 3 months away from giving your speech for the first time.

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And 3 months away from getting leads and referrals from your speech.

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That's 3 more months of more searching, more rehearsing, and more waiting... without generating any new leads, without improving your speech, and without advancing in your speaking career.

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But there's a way to get gigs fast... so instead of waiting 90 days to give your speech for the first time, you can get on stage (or on screen) next Thursday, in 10 days, or even tomorrow!

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And it doesn't matter if you're a seasoned veteran who's got a new speech you want to debut or if you're an aspiring speaker who's just starting out...

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You’ll discover the Velocity Philosophy is the key to booking new gigs fast... and creating a sustainable speaking business.

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We'll uncover:

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• The 3 Ps that will reveal the 3 main audiences you need to reach in order to book more gigs (faster than ever before).

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• How to find creative ways to connect with willing audiences (so you can land fast speaking gigs).

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• The hands-down best kind of rehearsal ever (and how to use it to iterate your speech and earn stageside referrals).

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• The essential mindset shift you need in order to land fast gigs (don't be afraid of this 4-letter word).

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We'll also tell you about one of your most important assets as a professional speaker: other speakers!

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Referring other speakers for gigs is one of the best ways to maintain a strong relationship with your clients, and it's one of the best ways to find new speaking opportunities.

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We're going to show you:

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• How to double the amount of referrals you're getting now using a special asset that we like to call your “referral ring” (and we'll show you how to create your own).

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• The 4 types of speakers you should have in your referral ring (this maximizes the number of referrals you receive).

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• How to create the 5 things you need to be the easiest speaker to refer (other speakers will always choose to refer you to their clients if you have these 5 things).

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‍Very few speakers give referrals the attention they deserve. When you have the secrets we’ll teach you here, you'll know exactly how to reach out to the right people to get gigs that aren't 90 days away.

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We'll give you everything you need to get on stage, faster.

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But we're not just going to give you the secrets. We're going to introduce you to the people, too.

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‍The speakers you'll meet in this course are key to helping you build your speaking career fast.

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‍They are the ones who will increase your speaking velocity.

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And the best part is, you don't even have to look for them, or find them on your own–some of them will be right alongside you throughout this program (and maybe even for the rest of your speaking career).

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You won't find anything like this anywhere else.

7

The Other Two-Thirds

After spending so much time and energy getting your clients to the signed speaker agreement phase of your sales process it's essential to create a world-class experience they'll always remember.

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You have a unique idea that you want to share with the world. You've worked hard to craft a message that's inspiring and transformative. Your passion and charisma empower you to easily engage with the audience.

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But it can be challenging to know exactly what to do before the day of the event, before you walk on stage or turn on your camera, and even after you finish your session.

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Do you have a structured plan that tells you exactly what to do during the months leading up to the gig?

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What do you do during the event to earn referrals and stageside leads?

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How can you keep building the relationship with the event organizer after the gig?

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Without a clear and organized plan that shows you exactly what to do before, during, and after the big day, it's challenging to stay on track and know what to do next. That's why we're going to show you...

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‍How to “WOW” your clients, before, during, and after the gig.

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‍We'll give you all the checklists, timelines, email templates, and to-do lists you need to give your client the best experience possible.

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You'll be able to “WOW” your clients every step of the way when you know the 12 things you need to do before the event...

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The 2 types of follow-up plans you need to have in place to keep nurturing the relationship with your event organizer...

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And everything you need to do the day of the gig (including your tech check) to make sure your speech is a big success...both for you and your event organizer!

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We'll show you how to do all of that. And you'll also discover:

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• The one thing that annoys your event organizers more than anything while they're busy preparing for the big day (avoid this at all costs!).

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• The 4 big goals you need to achieve in the time between the signed speaker agreement and the day of your speech–and how to do each one.

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• How to cement yourself in your client’s mind as the easiest speaker they’ve ever had the pleasure to work with!

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To help you achieve everything you need to do BEFORE the big day, we're going to...

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• Give you the most complete, detailed, and accurate pre-event timeline and checklist with the 12 things you need to do before the date of the event arrives.

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• Show you the secret trick to impressing your clients right after landing the gig–this will take you about an hour and a half, but it will build a client-relationship that will last you your whole career.

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• Reveal how to make more people in your industry think you’re an expert–with just one simple video. And we’ll even take you through the 7 steps to create the video!

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• Teach you the 5 elements of a strong intro script and the 3 keys to writing a successful intro script... and we'll even show you Andrew's intro script (one he's spent years perfecting!)

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• Show you what a speaker resources page is, what the 6 essential elements that your speaker resources page needs… and how to make your own.

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• Teach you one of the best ways to rehearse your speech–and the 5 steps for a successful rehearsal session. And that's not all. To make sure you earn as many stageside leads as possible DURING your speech, we're going to...

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• Teach you the secret of compounding gigs (the key to building a sustainable speaking business).

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• Show you exactly how to build a process designed to get you referrals. Learn how to earn one, or two, or three (or more!) other gigs at every event you speak at.

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• Reveal the one specific referral technique you can use during your speech to maximize the number of stageside leads you earn. It's super easy to do... and we'll show you exactly how it’s done, and Andrew will even tell you the exact line he uses in his speech to make the whole thing work.

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• Give you 7 other referral techniques that you can use to maximize the number of stageside leads you earn at your events.

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• Reveal the 1 surprising thing the day of the gig that can make or break your client relationship.

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• Give you “The Ultimate Tech-Check Checklist,” complete with 31 items that you can’t forget to check before getting on stage.

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And finally, to help you keep nurturing the relationship with your clients AFTER the gig we're going to...

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• Help you create 2 types of follow-up plans so you can keep building the relationships you worked so hard to create…

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• Show you how to keep your past clients happy and satisfied so they can consider you for future events in the long term…

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This will help you create a sustainable speaking business, take advantage of your relationships with event organizers, and secure you as one of their favorite speakers... one they can count on in the future.

8

The Sustainable Speaking Career

To build a fulfilling and long-lasting career as a professional speaker–one that gives you the freedom to make your own schedule, travel the world, and do what you love–you need to create a sustainable speaking business.

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But the speaking industry can be unpredictable. It's a highly competitive market, and knowing how to make the right decisions to create a sustainable business is difficult.

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Staying up to date with the latest market trends, adjusting to unexpected changes, and dealing with multiple clients at once can make planning for the future a challenge.

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And many speakers simply don't have enough information about their own businesses to make the right decisions to create a sustainable speaking business.

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‍Here's the truth: creating a sustainable business isn't about "marketing yourself." It's about finding a balance between the fee you quote and your demand in the marketplace.

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That's why we're going to show you...

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‍The secret for increasing your demand as a speaker.

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‍When you discover how to generate demand for your speech, you'll be well on your way to building a sustainable speaking business.

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And you'll realize that your time on stage isn’t just the end result of all your hard work and rehearsal time.  It’s actually a pathway that leads to even more inquiries and even higher demand!

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You see, whether or not you generate more demand depends on just 1 thing. Lucky for you, it’s something that you control. We're going to tell you all about it and help you maximize this 1 thing to help you increase your demand.

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We'll also tell you the key to planning your speaking calendar each year– if you don’t have this, you won’t know how or when to increase your fees and it will be almost impossible to make smart decisions for your business.

‍

You'll discover:

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• Exactly how many inquiries you need yearly for a sustainable speaking business...

‍

• The perfect time to increase your fees (this is different for everyone, but after we help you start keeping track of your speaking data, you’ll know exactly when this is).

‍

• The 5 essential questions you need to ask yourself BEFORE hiring an assistant or a salesperson (if you can’t answer “yes” to all 5 questions, you aren’t ready yet!).  

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• The most important thing your team needs to understand (because if they don’t, it can ruin your relationships with your clients!).

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• A list of EVERYTHING you should document in your speaking business (complete with 43 items you must document before adding anyone to your team).

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• Why you actually want to lose about 50% of your inquiries due to price (we'll even draw it out for you on our Speaking Demand Curve).

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• How to find the sweet spot for your speaking business (the perfect balance between your fee and your demand in the marketplace).

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By the end of this program, you’ll know the specific steps you need to take to increase your demand…

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And create a sustainable speaking business that thrives long into the future, giving you the life you've always dreamed of and more opportunities than you can possibly imagine.

Cancel icon

1

The FEE Factor Formula

2

Turn 1 gig into 100.

When you're searching for new speaking opportunities, Call for Speakers forms and Speaker Bureaus might seem like a great option.

‍

All you have to do is fill out your information, tell them about your speech, and they'll do all the work of finding you the best gigs.

‍

But after dealing with the frustration of spending hours filling out forms, and the desperation of waiting weeks and weeks for a response, most speakers start to wonder if there's a better way.

‍

‍And there is.

‍

‍It's all about building relationships. We'll show you exactly who to build relationships with and how to do it.

‍

‍In fact, we'll give you the 6 steps to finding these important people in your specific niche or fractal.

‍

This works for both brand-new speakers and experienced speakers who want to get their clients excited about a new speech.

‍

We'll show you exactly how to turn 1 gig into 100 and build a sustainable pipeline of new gigs.

‍

You'll learn:

‍

• The 2 essential keys to building a healthy pipeline of new gigs.

‍

• How to earn that FIRST set of gigs that gets everything flowing (these can be the hardest gigs to land, but we'll give you the exact steps you need to take).

‍

• 7 different ways to find the right speaking opportunities (without wasting time using Call for Speakers forms or Speaker Bureaus!)

‍

• How to subdivide your audiences to branch into more valuable fractals where your message will resonate with new audiences.

‍

• The 1 thing you should NEVER do when trying to land gigs (it destroys your chances of getting booked).

‍

Escape the roller coaster of emotions that comes from the unpredictability of the speaking business.

‍

Break free from the constant feast-or-famine cycle that so many of us have experienced at one point or another.

‍

When you learn how to create a constant stream of inquiries flowing into your business, you'll always know when you'll be busy, when you're available, and how much revenue you can expect in the coming months.

3

Assets: The Big Four

So many speakers try to establish credibility and increase their expertise in the speaking world by creating a strong online presence, leveraging social media, and building their personal brand.

‍

It's reasonable to think that creating valuable content like blog posts, articles, YouTube videos, and podcasts is a good way to establish yourself as a thought leader in your industry.

‍

And it can be frustrating to spend so much time and effort creating content, reaching out to your audience, and networking on social media... without seeing any results.

‍

Many people will tell you that you just need to publish a book, create a podcast, or engage more with your audience to secure more speaking engagements.

‍

‍But they're forgetting the most important person: the event organizer.

‍

‍Instead of focusing on your brand and your website or your latest book, we need to focus on the event organizer. What are they looking for? What kind of experience do they want to provide their audience? What is valuable and important to them?

‍

When you think about your credibility, expertise, and fame from the event organizers’ perspective, you'll be able to better connect with event organizers and understand what’s going on inside their heads.

‍

And that's exactly what we'll show you how to do. You’ll step into the shoes of an event planner and discover how they think and how they plan huge, successful events.

‍

• You'll discover the 4 types of speakers that event planners love to hire (and how to be the type of speaker that event planners LOVE).

‍

• You'll dive into the 8 planning phases event organizers go through when planning an event (and how much pressure to use when contacting them in each phase).

‍

• We’ll even give you 14 example emails that you can send during each of those 8 phases (you’ll learn exactly what to do, how to do it, and when to do it).

‍

Instead of creating more content for your speaker website, you'll create the 4 essential assets you need to get booked.

‍

‍One of them is game-changing for your speaking business.

‍

It’s your discussion document.

‍

‍This is the secret weapon that lets you win gig after gig. And we’re going to take you step by step to help you create it.

‍

We're going to show you:

‍

• The 4 discussion document rules (if you break one of these rules, your discussion document just won’t have the same punch).

‍

• The 7 essential parts of an effective discussion document, and we’ll walk you step by step as we create each part together (and, here’s a hint, one of them is your session description!)

‍

• How to make your event organizers feel like they are getting the red carpet treatment.

‍

• Where the discussion document fits into your overall sales process (and how to use it so that it actually works).

‍

And you’ll even get a link to Andrew's real-life discussion document web page sample so you can see the content, organization, and design in action. And we’ll give you 2 more examples from real speakers just like you.

‍

Plus, we'll show you how to create another essential asset for your speaking business: your speaker agreement.

‍

There are 12 essential sections you need, and as a special bonus, we're going to give you 4 helpful hints to make yours stand out... and make it super easy for event organizers to sign.

‍

Here's a little secret: what you’re going to learn in this course are things that very, very few speakers actually do.

‍

When you send your completed discussion document to your client, it’ll shock them, amaze them, and position you as the BEST option for their event. It can even persuade people you’ve never met to choose you.

‍

‍That’s why it’s the secret weapon that wins you gig after gig.

‍

‍And when you find out how easy it is to create, you won’t believe it. It’s game-changing for your speaking business.

‍

Those are just two of the essential assets you need. We'll reveal the other two and show you exactly how to create them, how to use them in your sales process, and how to use them to land any gig.

‍

You'll leave this course armed with the 4 assets that increase your brand value and establish your worth in the eyes of event organizers.

4

Timing Is Everything

If you've ever felt lost on your speaking business journey, you're not alone. As a professional speaker, you know your final destination – you want to land the right high-paying gigs consistently and reliably.

‍

But when an inquiry comes in and you find an event planner who's interested in your speech, what do you do next?

‍

‍What are the exact steps you need to take to land the gig?

‍

Whether you're trying to land your first gig or your fiftieth gig, it can be challenging to know what steps to take next, and when to take them. And without a map that can guide you to your final destination, it can be confusing, frustrating, and discouraging.

‍

‍But it doesn't have to be that way.

‍

‍Not when you have the perfect map: a detailed and efficient sales process.

‍

You’ll know exactly what to do and when to do it.

‍

Having a structured, reliable, and repeatable approach for managing inquiries and leads and turning them into booked speaking engagements is the key to winning more gigs, more often.

‍

That's why we're going to guide you through the entire sales process, from start to finish. And you'll do it with the Gig-in-a-week Simulation!

‍

During the simulation, you’ll:

‍

• Receive inquiries from several different mock event organizers

‍

• Make initial contact with event organizers

‍

• Complete a client theme call

‍

• Use your negotiation skills to negotiate a fee

‍

• Deliver your session description and speaker agreement

‍

And hopefully, you’ll land the gig!

‍

You see, a detailed and effective sales process is your road map to speaking on the biggest keynote stages. That's why we're going to help you outline your entire sales process and give you step-by-step instructions for following up in a timely and efficient manner to guide the event organizer all the way to the final sale.

‍

We'll also explain the reason why the speaker’s sales process is unique from almost all other sales processes–and exactly how you need to adjust your sales approach.  

‍

A clear and efficient sales process that guides event organizers from the first spark of interest to a signed speaker agreement is the key to getting on more stages and sharing your message with more audiences.

‍

But to get on more stages, more often, you're going to need to do a little customization.

‍

Most speakers out there will tell you that to be able to engage and connect with your audience, you need to tailor your content, stories, and speech to their specific needs and interests.

‍

And many speakers do just that. They spend the weeks and months before the event creating an almost new speech for their audience, one that's special and unique just for them.

‍

But here's the secret:

‍

‍You shouldn't customize your entire speech for each new event.

‍

‍In fact, a really experienced meeting planner will actually be nervous if you tell them you’re planning to customize your speech.  

‍

Because they know that a fully customized speech can’t reliably deliver the same great experience to their audience.

‍

The fastest way to a secure spot on the keynote stage is with a refined speech, one that you perform over and over at every event where you're booked.

‍

You won't customize your entire speech for each new event. Instead, you'll customize only specific parts–saving you time, energy and, most importantly of all, helping you create a referable speech faster.

‍

That's why we're going to show you:

‍

• The exact question you need to ask your event organizer to discover how they feel about customized speeches (and how to respond to win the gig).

‍

• The exact parts of your speech that you can modify (and the 3 parts that should always stay the same).

‍

• The one thing (that's not your speech) that you should definitely customize for every different event (and the 6 steps to do just that).

‍

• The 3 “customization” options you can use to keep your event organizers happy and eliminate the stress and work of customizing your speech for every event (option #3 is the easiest of all... and it takes less than 30 minutes!)

‍

When you understand the customization paradox and know exactly how to talk to event planners about customized speeches, you'll be ten steps ahead of the majority of speakers.

‍

You'll save valuable time, be able to refine your speech faster and more efficiently, and you'll keep your audience and event planners happy by consistently providing a spectacular experience onstage.

‍

And speaking of customization, we'll also show you exactly how to create your best marketing tool as a speaker: your customized session description!

‍

‍To help you create a powerful, persuasive session description:

‍

• We'll reveal the 3 things that every strong session description has, along with 3 real-life examples from some of our favorite professional speakers.

‍

• We'll guide you through the 6 steps to writing a gig-winning session description.

‍

• And after you write and submit your own unique session description for your speech, our Heroic Coaches will review it and give you feedback to make it even stronger and more persuasive.

‍

With expert feedback, step-by-step instruction, and all the templates, timelines, follow-up processes, phone scripts, intros, and example emails you need for the speaker's sales process...

‍

You'll have everything you need to win more gigs, more often.

5

Track. Manage. Follow up.

If your "business records" are a pile of manila folders, sticky notes, and multiple notebooks filled with event information...

‍

Or if your attempts to create an online tracking system for your speaking info haven't gone as smoothly as you like...

‍

Or if your "CRM" isn't relationship managing...

‍

You're not alone. It's not easy to know what information should be saved. Keeping track of all your different events and speaking data can be challenging.

‍

Most speakers only track the gigs that they book. The basics: the name of the event, where it is, the date, the fee they accepted, and the event organizer's information.

‍

But there's so much more you should be keeping track of.

‍

In fact, we're going to give you a spreadsheet with 64 simple data points you should be tracking.

‍

The simple habit of tracking your business data helps you better understand your speaking business, gives you new insights, and helps you make smarter decisions.

‍

And during the 12-week course, we're going to help you start tracking all the important information you need.

‍

We're even going to give you 2 professional tracking tools that you can use to organize and register all your speaking data.

‍

When you start tracking your speaking data, you'll be able to:

‍

• Know when the perfect time to increase your fees is for you specifically (this is different for everyone, but after analyzing your speaking data, you’ll know exactly when you should do it).

‍

• Onboard new team members faster and create a better business partnership (it'll be so much easier to train new members of your team and get them up to speed with your unique business processes).

‍

• Negotiate with clients more effectively (because you'll know your average fee, your yearly revenue goals, and when your busy and slow months are).

‍

• Set more realistic goals based on specific data (and achieve them faster).

‍

The speaking industry can be hectic and unpredictable, but if you're tracking your speaking data, it doesn't have to be.

‍

We'll give you all the tools you need to get your calendar and your speaking data under control–and make it work for you.

‍

See the bigger picture. Make better business decisions. Start tracking your speaking data and make it work for you.

6

Velocity Philosophy

You've written, perfected, and rehearsed your speech. And you're ready to deliver it on stages (and on screens!).

‍

Here's the thing: you have to get on stages and screens as fast as possible.

‍

The faster you get on stage, the faster you'll be able to get the stageside leads and referrals that are essential for a sustainable speaking business.

‍

But the truth is the industry is kind of working against you.

‍

You might have even experienced it yourself. If you book a gig today, that gig is probably at least 90 days away (often it's even more!). That means you're still 3 months away from giving your speech for the first time.

‍

And 3 months away from getting leads and referrals from your speech.

‍

That's 3 more months of more searching, more rehearsing, and more waiting... without generating any new leads, without improving your speech, and without advancing in your speaking career.

‍

But there's a way to get gigs fast... so instead of waiting 90 days to give your speech for the first time, you can get on stage (or on screen) next Thursday, in 10 days, or even tomorrow!

‍

And it doesn't matter if you're a seasoned veteran who's got a new speech you want to debut or if you're an aspiring speaker who's just starting out...

‍

You’ll discover the Velocity Philosophy is the key to booking new gigs fast... and creating a sustainable speaking business.

‍

We'll uncover:

‍

• The 3 Ps that will reveal the 3 main audiences you need to reach in order to book more gigs (faster than ever before).

‍

• How to find creative ways to connect with willing audiences (so you can land fast speaking gigs).

‍

• The hands-down best kind of rehearsal ever (and how to use it to iterate your speech and earn stageside referrals).

‍

• The essential mindset shift you need in order to land fast gigs (don't be afraid of this 4-letter word).

‍

We'll also tell you about one of your most important assets as a professional speaker: other speakers!

‍

Referring other speakers for gigs is one of the best ways to maintain a strong relationship with your clients, and it's one of the best ways to find new speaking opportunities.

‍

We're going to show you:

‍

• How to double the amount of referrals you're getting now using a special asset that we like to call your “referral ring” (and we'll show you how to create your own).

‍

• The 4 types of speakers you should have in your referral ring (this maximizes the number of referrals you receive).

‍

• How to create the 5 things you need to be the easiest speaker to refer (other speakers will always choose to refer you to their clients if you have these 5 things).

‍

‍Very few speakers give referrals the attention they deserve. When you have the secrets we’ll teach you here, you'll know exactly how to reach out to the right people to get gigs that aren't 90 days away.

‍

We'll give you everything you need to get on stage, faster.

‍

But we're not just going to give you the secrets. We're going to introduce you to the people, too.

‍

‍The speakers you'll meet in this course are key to helping you build your speaking career fast.

‍

‍They are the ones who will increase your speaking velocity.

‍

And the best part is, you don't even have to look for them, or find them on your own–some of them will be right alongside you throughout this program (and maybe even for the rest of your speaking career).

‍

You won't find anything like this anywhere else.

7

The Other Two-Thirds

After spending so much time and energy getting your clients to the signed speaker agreement phase of your sales process it's essential to create a world-class experience they'll always remember.

‍

You have a unique idea that you want to share with the world. You've worked hard to craft a message that's inspiring and transformative. Your passion and charisma empower you to easily engage with the audience.

‍

But it can be challenging to know exactly what to do before the day of the event, before you walk on stage or turn on your camera, and even after you finish your session.

‍

Do you have a structured plan that tells you exactly what to do during the months leading up to the gig?

‍

What do you do during the event to earn referrals and stageside leads?

‍

How can you keep building the relationship with the event organizer after the gig?

‍

Without a clear and organized plan that shows you exactly what to do before, during, and after the big day, it's challenging to stay on track and know what to do next. That's why we're going to show you...

‍

‍How to “WOW” your clients, before, during, and after the gig.

‍

‍We'll give you all the checklists, timelines, email templates, and to-do lists you need to give your client the best experience possible.

‍

You'll be able to “WOW” your clients every step of the way when you know the 12 things you need to do before the event...

‍

The 2 types of follow-up plans you need to have in place to keep nurturing the relationship with your event organizer...

‍

And everything you need to do the day of the gig (including your tech check) to make sure your speech is a big success...both for you and your event organizer!

‍

We'll show you how to do all of that. And you'll also discover:

‍

• The one thing that annoys your event organizers more than anything while they're busy preparing for the big day (avoid this at all costs!).

‍

• The 4 big goals you need to achieve in the time between the signed speaker agreement and the day of your speech–and how to do each one.

‍

• How to cement yourself in your client’s mind as the easiest speaker they’ve ever had the pleasure to work with!

‍

To help you achieve everything you need to do BEFORE the big day, we're going to...

‍

• Give you the most complete, detailed, and accurate pre-event timeline and checklist with the 12 things you need to do before the date of the event arrives.

‍

• Show you the secret trick to impressing your clients right after landing the gig–this will take you about an hour and a half, but it will build a client-relationship that will last you your whole career.

‍

• Reveal how to make more people in your industry think you’re an expert–with just one simple video. And we’ll even take you through the 7 steps to create the video!

‍

• Teach you the 5 elements of a strong intro script and the 3 keys to writing a successful intro script... and we'll even show you Andrew's intro script (one he's spent years perfecting!)

‍

• Show you what a speaker resources page is, what the 6 essential elements that your speaker resources page needs… and how to make your own.

‍

• Teach you one of the best ways to rehearse your speech–and the 5 steps for a successful rehearsal session. And that's not all. To make sure you earn as many stageside leads as possible DURING your speech, we're going to...

‍

• Teach you the secret of compounding gigs (the key to building a sustainable speaking business).

‍

• Show you exactly how to build a process designed to get you referrals. Learn how to earn one, or two, or three (or more!) other gigs at every event you speak at.

‍

• Reveal the one specific referral technique you can use during your speech to maximize the number of stageside leads you earn. It's super easy to do... and we'll show you exactly how it’s done, and Andrew will even tell you the exact line he uses in his speech to make the whole thing work.

‍

• Give you 7 other referral techniques that you can use to maximize the number of stageside leads you earn at your events.

‍

• Reveal the 1 surprising thing the day of the gig that can make or break your client relationship.

‍

• Give you “The Ultimate Tech-Check Checklist,” complete with 31 items that you can’t forget to check before getting on stage.

‍

And finally, to help you keep nurturing the relationship with your clients AFTER the gig we're going to...

‍

• Help you create 2 types of follow-up plans so you can keep building the relationships you worked so hard to create…

‍

• Show you how to keep your past clients happy and satisfied so they can consider you for future events in the long term…

‍

This will help you create a sustainable speaking business, take advantage of your relationships with event organizers, and secure you as one of their favorite speakers... one they can count on in the future.

8

The Sustainable Speaking Career

To build a fulfilling and long-lasting career as a professional speaker–one that gives you the freedom to make your own schedule, travel the world, and do what you love–you need to create a sustainable speaking business.

‍

But the speaking industry can be unpredictable. It's a highly competitive market, and knowing how to make the right decisions to create a sustainable business is difficult.

‍

Staying up to date with the latest market trends, adjusting to unexpected changes, and dealing with multiple clients at once can make planning for the future a challenge.

‍

And many speakers simply don't have enough information about their own businesses to make the right decisions to create a sustainable speaking business.

‍

‍Here's the truth: creating a sustainable business isn't about "marketing yourself." It's about finding a balance between the fee you quote and your demand in the marketplace.

‍

That's why we're going to show you...

‍

‍The secret for increasing your demand as a speaker.

‍

‍When you discover how to generate demand for your speech, you'll be well on your way to building a sustainable speaking business.

‍

And you'll realize that your time on stage isn’t just the end result of all your hard work and rehearsal time.  It’s actually a pathway that leads to even more inquiries and even higher demand!

‍

You see, whether or not you generate more demand depends on just 1 thing. Lucky for you, it’s something that you control. We're going to tell you all about it and help you maximize this 1 thing to help you increase your demand.

‍

We'll also tell you the key to planning your speaking calendar each year– if you don’t have this, you won’t know how or when to increase your fees and it will be almost impossible to make smart decisions for your business.

‍

You'll discover:

‍

• Exactly how many inquiries you need yearly for a sustainable speaking business...

‍

• The perfect time to increase your fees (this is different for everyone, but after we help you start keeping track of your speaking data, you’ll know exactly when this is).

‍

• The 5 essential questions you need to ask yourself BEFORE hiring an assistant or a salesperson (if you can’t answer “yes” to all 5 questions, you aren’t ready yet!).  

‍

• The most important thing your team needs to understand (because if they don’t, it can ruin your relationships with your clients!).

‍

• A list of EVERYTHING you should document in your speaking business (complete with 43 items you must document before adding anyone to your team).

‍

• Why you actually want to lose about 50% of your inquiries due to price (we'll even draw it out for you on our Speaking Demand Curve).

‍

• How to find the sweet spot for your speaking business (the perfect balance between your fee and your demand in the marketplace).

‍

By the end of this program, you’ll know the specific steps you need to take to increase your demand…

‍

And create a sustainable speaking business that thrives long into the future, giving you the life you've always dreamed of and more opportunities than you can possibly imagine.

Cancel icon

1

The FEE Factor Formula

2

Turn 1 gig into 100.

When you're searching for new speaking opportunities, Call for Speakers forms and Speaker Bureaus might seem like a great option.

‍

All you have to do is fill out your information, tell them about your speech, and they'll do all the work of finding you the best gigs.

‍

But after dealing with the frustration of spending hours filling out forms, and the desperation of waiting weeks and weeks for a response, most speakers start to wonder if there's a better way.

‍

‍And there is.

‍

‍It's all about building relationships. We'll show you exactly who to build relationships with and how to do it.

‍

‍In fact, we'll give you the 6 steps to finding these important people in your specific niche or fractal.

‍

This works for both brand-new speakers and experienced speakers who want to get their clients excited about a new speech.

‍

We'll show you exactly how to turn 1 gig into 100 and build a sustainable pipeline of new gigs.

‍

You'll learn:

‍

• The 2 essential keys to building a healthy pipeline of new gigs.

‍

• How to earn that FIRST set of gigs that gets everything flowing (these can be the hardest gigs to land, but we'll give you the exact steps you need to take).

‍

• 7 different ways to find the right speaking opportunities (without wasting time using Call for Speakers forms or Speaker Bureaus!)

‍

• How to subdivide your audiences to branch into more valuable fractals where your message will resonate with new audiences.

‍

• The 1 thing you should NEVER do when trying to land gigs (it destroys your chances of getting booked).

‍

Escape the roller coaster of emotions that comes from the unpredictability of the speaking business.

‍

Break free from the constant feast-or-famine cycle that so many of us have experienced at one point or another.

‍

When you learn how to create a constant stream of inquiries flowing into your business, you'll always know when you'll be busy, when you're available, and how much revenue you can expect in the coming months.

3

Assets: The Big Four

So many speakers try to establish credibility and increase their expertise in the speaking world by creating a strong online presence, leveraging social media, and building their personal brand.

‍

It's reasonable to think that creating valuable content like blog posts, articles, YouTube videos, and podcasts is a good way to establish yourself as a thought leader in your industry.

‍

And it can be frustrating to spend so much time and effort creating content, reaching out to your audience, and networking on social media... without seeing any results.

‍

Many people will tell you that you just need to publish a book, create a podcast, or engage more with your audience to secure more speaking engagements.

‍

‍But they're forgetting the most important person: the event organizer.

‍

‍Instead of focusing on your brand and your website or your latest book, we need to focus on the event organizer. What are they looking for? What kind of experience do they want to provide their audience? What is valuable and important to them?

‍

When you think about your credibility, expertise, and fame from the event organizers’ perspective, you'll be able to better connect with event organizers and understand what’s going on inside their heads.

‍

And that's exactly what we'll show you how to do. You’ll step into the shoes of an event planner and discover how they think and how they plan huge, successful events.

‍

• You'll discover the 4 types of speakers that event planners love to hire (and how to be the type of speaker that event planners LOVE).

‍

• You'll dive into the 8 planning phases event organizers go through when planning an event (and how much pressure to use when contacting them in each phase).

‍

• We’ll even give you 14 example emails that you can send during each of those 8 phases (you’ll learn exactly what to do, how to do it, and when to do it).

‍

Instead of creating more content for your speaker website, you'll create the 4 essential assets you need to get booked.

‍

‍One of them is game-changing for your speaking business.

‍

It’s your discussion document.

‍

‍This is the secret weapon that lets you win gig after gig. And we’re going to take you step by step to help you create it.

‍

We're going to show you:

‍

• The 4 discussion document rules (if you break one of these rules, your discussion document just won’t have the same punch).

‍

• The 7 essential parts of an effective discussion document, and we’ll walk you step by step as we create each part together (and, here’s a hint, one of them is your session description!)

‍

• How to make your event organizers feel like they are getting the red carpet treatment.

‍

• Where the discussion document fits into your overall sales process (and how to use it so that it actually works).

‍

And you’ll even get a link to Andrew's real-life discussion document web page sample so you can see the content, organization, and design in action. And we’ll give you 2 more examples from real speakers just like you.

‍

Plus, we'll show you how to create another essential asset for your speaking business: your speaker agreement.

‍

There are 12 essential sections you need, and as a special bonus, we're going to give you 4 helpful hints to make yours stand out... and make it super easy for event organizers to sign.

‍

Here's a little secret: what you’re going to learn in this course are things that very, very few speakers actually do.

‍

When you send your completed discussion document to your client, it’ll shock them, amaze them, and position you as the BEST option for their event. It can even persuade people you’ve never met to choose you.

‍

‍That’s why it’s the secret weapon that wins you gig after gig.

‍

‍And when you find out how easy it is to create, you won’t believe it. It’s game-changing for your speaking business.

‍

Those are just two of the essential assets you need. We'll reveal the other two and show you exactly how to create them, how to use them in your sales process, and how to use them to land any gig.

‍

You'll leave this course armed with the 4 assets that increase your brand value and establish your worth in the eyes of event organizers.

4

Timing Is Everything

If you've ever felt lost on your speaking business journey, you're not alone. As a professional speaker, you know your final destination – you want to land the right high-paying gigs consistently and reliably.

‍

But when an inquiry comes in and you find an event planner who's interested in your speech, what do you do next?

‍

‍What are the exact steps you need to take to land the gig?

‍

Whether you're trying to land your first gig or your fiftieth gig, it can be challenging to know what steps to take next, and when to take them. And without a map that can guide you to your final destination, it can be confusing, frustrating, and discouraging.

‍

‍But it doesn't have to be that way.

‍

‍Not when you have the perfect map: a detailed and efficient sales process.

‍

You’ll know exactly what to do and when to do it.

‍

Having a structured, reliable, and repeatable approach for managing inquiries and leads and turning them into booked speaking engagements is the key to winning more gigs, more often.

‍

That's why we're going to guide you through the entire sales process, from start to finish. And you'll do it with the Gig-in-a-week Simulation!

‍

During the simulation, you’ll:

‍

• Receive inquiries from several different mock event organizers

‍

• Make initial contact with event organizers

‍

• Complete a client theme call

‍

• Use your negotiation skills to negotiate a fee

‍

• Deliver your session description and speaker agreement

‍

And hopefully, you’ll land the gig!

‍

You see, a detailed and effective sales process is your road map to speaking on the biggest keynote stages. That's why we're going to help you outline your entire sales process and give you step-by-step instructions for following up in a timely and efficient manner to guide the event organizer all the way to the final sale.

‍

We'll also explain the reason why the speaker’s sales process is unique from almost all other sales processes–and exactly how you need to adjust your sales approach.  

‍

A clear and efficient sales process that guides event organizers from the first spark of interest to a signed speaker agreement is the key to getting on more stages and sharing your message with more audiences.

‍

But to get on more stages, more often, you're going to need to do a little customization.

‍

Most speakers out there will tell you that to be able to engage and connect with your audience, you need to tailor your content, stories, and speech to their specific needs and interests.

‍

And many speakers do just that. They spend the weeks and months before the event creating an almost new speech for their audience, one that's special and unique just for them.

‍

But here's the secret:

‍

‍You shouldn't customize your entire speech for each new event.

‍

‍In fact, a really experienced meeting planner will actually be nervous if you tell them you’re planning to customize your speech.  

‍

Because they know that a fully customized speech can’t reliably deliver the same great experience to their audience.

‍

The fastest way to a secure spot on the keynote stage is with a refined speech, one that you perform over and over at every event where you're booked.

‍

You won't customize your entire speech for each new event. Instead, you'll customize only specific parts–saving you time, energy and, most importantly of all, helping you create a referable speech faster.

‍

That's why we're going to show you:

‍

• The exact question you need to ask your event organizer to discover how they feel about customized speeches (and how to respond to win the gig).

‍

• The exact parts of your speech that you can modify (and the 3 parts that should always stay the same).

‍

• The one thing (that's not your speech) that you should definitely customize for every different event (and the 6 steps to do just that).

‍

• The 3 “customization” options you can use to keep your event organizers happy and eliminate the stress and work of customizing your speech for every event (option #3 is the easiest of all... and it takes less than 30 minutes!)

‍

When you understand the customization paradox and know exactly how to talk to event planners about customized speeches, you'll be ten steps ahead of the majority of speakers.

‍

You'll save valuable time, be able to refine your speech faster and more efficiently, and you'll keep your audience and event planners happy by consistently providing a spectacular experience onstage.

‍

And speaking of customization, we'll also show you exactly how to create your best marketing tool as a speaker: your customized session description!

‍

‍To help you create a powerful, persuasive session description:

‍

• We'll reveal the 3 things that every strong session description has, along with 3 real-life examples from some of our favorite professional speakers.

‍

• We'll guide you through the 6 steps to writing a gig-winning session description.

‍

• And after you write and submit your own unique session description for your speech, our Heroic Coaches will review it and give you feedback to make it even stronger and more persuasive.

‍

With expert feedback, step-by-step instruction, and all the templates, timelines, follow-up processes, phone scripts, intros, and example emails you need for the speaker's sales process...

‍

You'll have everything you need to win more gigs, more often.

5

Track. Manage. Follow up.

If your "business records" are a pile of manila folders, sticky notes, and multiple notebooks filled with event information...

‍

Or if your attempts to create an online tracking system for your speaking info haven't gone as smoothly as you like...

‍

Or if your "CRM" isn't relationship managing...

‍

You're not alone. It's not easy to know what information should be saved. Keeping track of all your different events and speaking data can be challenging.

‍

Most speakers only track the gigs that they book. The basics: the name of the event, where it is, the date, the fee they accepted, and the event organizer's information.

‍

But there's so much more you should be keeping track of.

‍

In fact, we're going to give you a spreadsheet with 64 simple data points you should be tracking.

‍

The simple habit of tracking your business data helps you better understand your speaking business, gives you new insights, and helps you make smarter decisions.

‍

And during the 12-week course, we're going to help you start tracking all the important information you need.

‍

We're even going to give you 2 professional tracking tools that you can use to organize and register all your speaking data.

‍

When you start tracking your speaking data, you'll be able to:

‍

• Know when the perfect time to increase your fees is for you specifically (this is different for everyone, but after analyzing your speaking data, you’ll know exactly when you should do it).

‍

• Onboard new team members faster and create a better business partnership (it'll be so much easier to train new members of your team and get them up to speed with your unique business processes).

‍

• Negotiate with clients more effectively (because you'll know your average fee, your yearly revenue goals, and when your busy and slow months are).

‍

• Set more realistic goals based on specific data (and achieve them faster).

‍

The speaking industry can be hectic and unpredictable, but if you're tracking your speaking data, it doesn't have to be.

‍

We'll give you all the tools you need to get your calendar and your speaking data under control–and make it work for you.

‍

See the bigger picture. Make better business decisions. Start tracking your speaking data and make it work for you.

6

Velocity Philosophy

You've written, perfected, and rehearsed your speech. And you're ready to deliver it on stages (and on screens!).

‍

Here's the thing: you have to get on stages and screens as fast as possible.

‍

The faster you get on stage, the faster you'll be able to get the stageside leads and referrals that are essential for a sustainable speaking business.

‍

But the truth is the industry is kind of working against you.

‍

You might have even experienced it yourself. If you book a gig today, that gig is probably at least 90 days away (often it's even more!). That means you're still 3 months away from giving your speech for the first time.

‍

And 3 months away from getting leads and referrals from your speech.

‍

That's 3 more months of more searching, more rehearsing, and more waiting... without generating any new leads, without improving your speech, and without advancing in your speaking career.

‍

But there's a way to get gigs fast... so instead of waiting 90 days to give your speech for the first time, you can get on stage (or on screen) next Thursday, in 10 days, or even tomorrow!

‍

And it doesn't matter if you're a seasoned veteran who's got a new speech you want to debut or if you're an aspiring speaker who's just starting out...

‍

You’ll discover the Velocity Philosophy is the key to booking new gigs fast... and creating a sustainable speaking business.

‍

We'll uncover:

‍

• The 3 Ps that will reveal the 3 main audiences you need to reach in order to book more gigs (faster than ever before).

‍

• How to find creative ways to connect with willing audiences (so you can land fast speaking gigs).

‍

• The hands-down best kind of rehearsal ever (and how to use it to iterate your speech and earn stageside referrals).

‍

• The essential mindset shift you need in order to land fast gigs (don't be afraid of this 4-letter word).

‍

We'll also tell you about one of your most important assets as a professional speaker: other speakers!

‍

Referring other speakers for gigs is one of the best ways to maintain a strong relationship with your clients, and it's one of the best ways to find new speaking opportunities.

‍

We're going to show you:

‍

• How to double the amount of referrals you're getting now using a special asset that we like to call your “referral ring” (and we'll show you how to create your own).

‍

• The 4 types of speakers you should have in your referral ring (this maximizes the number of referrals you receive).

‍

• How to create the 5 things you need to be the easiest speaker to refer (other speakers will always choose to refer you to their clients if you have these 5 things).

‍

‍Very few speakers give referrals the attention they deserve. When you have the secrets we’ll teach you here, you'll know exactly how to reach out to the right people to get gigs that aren't 90 days away.

‍

We'll give you everything you need to get on stage, faster.

‍

But we're not just going to give you the secrets. We're going to introduce you to the people, too.

‍

‍The speakers you'll meet in this course are key to helping you build your speaking career fast.

‍

‍They are the ones who will increase your speaking velocity.

‍

And the best part is, you don't even have to look for them, or find them on your own–some of them will be right alongside you throughout this program (and maybe even for the rest of your speaking career).

‍

You won't find anything like this anywhere else.

7

The Other Two-Thirds

After spending so much time and energy getting your clients to the signed speaker agreement phase of your sales process it's essential to create a world-class experience they'll always remember.

‍

You have a unique idea that you want to share with the world. You've worked hard to craft a message that's inspiring and transformative. Your passion and charisma empower you to easily engage with the audience.

‍

But it can be challenging to know exactly what to do before the day of the event, before you walk on stage or turn on your camera, and even after you finish your session.

‍

Do you have a structured plan that tells you exactly what to do during the months leading up to the gig?

‍

What do you do during the event to earn referrals and stageside leads?

‍

How can you keep building the relationship with the event organizer after the gig?

‍

Without a clear and organized plan that shows you exactly what to do before, during, and after the big day, it's challenging to stay on track and know what to do next. That's why we're going to show you...

‍

‍How to “WOW” your clients, before, during, and after the gig.

‍

‍We'll give you all the checklists, timelines, email templates, and to-do lists you need to give your client the best experience possible.

‍

You'll be able to “WOW” your clients every step of the way when you know the 12 things you need to do before the event...

‍

The 2 types of follow-up plans you need to have in place to keep nurturing the relationship with your event organizer...

‍

And everything you need to do the day of the gig (including your tech check) to make sure your speech is a big success...both for you and your event organizer!

‍

We'll show you how to do all of that. And you'll also discover:

‍

• The one thing that annoys your event organizers more than anything while they're busy preparing for the big day (avoid this at all costs!).

‍

• The 4 big goals you need to achieve in the time between the signed speaker agreement and the day of your speech–and how to do each one.

‍

• How to cement yourself in your client’s mind as the easiest speaker they’ve ever had the pleasure to work with!

‍

To help you achieve everything you need to do BEFORE the big day, we're going to...

‍

• Give you the most complete, detailed, and accurate pre-event timeline and checklist with the 12 things you need to do before the date of the event arrives.

‍

• Show you the secret trick to impressing your clients right after landing the gig–this will take you about an hour and a half, but it will build a client-relationship that will last you your whole career.

‍

• Reveal how to make more people in your industry think you’re an expert–with just one simple video. And we’ll even take you through the 7 steps to create the video!

‍

• Teach you the 5 elements of a strong intro script and the 3 keys to writing a successful intro script... and we'll even show you Andrew's intro script (one he's spent years perfecting!)

‍

• Show you what a speaker resources page is, what the 6 essential elements that your speaker resources page needs… and how to make your own.

‍

• Teach you one of the best ways to rehearse your speech–and the 5 steps for a successful rehearsal session. And that's not all. To make sure you earn as many stageside leads as possible DURING your speech, we're going to...

‍

• Teach you the secret of compounding gigs (the key to building a sustainable speaking business).

‍

• Show you exactly how to build a process designed to get you referrals. Learn how to earn one, or two, or three (or more!) other gigs at every event you speak at.

‍

• Reveal the one specific referral technique you can use during your speech to maximize the number of stageside leads you earn. It's super easy to do... and we'll show you exactly how it’s done, and Andrew will even tell you the exact line he uses in his speech to make the whole thing work.

‍

• Give you 7 other referral techniques that you can use to maximize the number of stageside leads you earn at your events.

‍

• Reveal the 1 surprising thing the day of the gig that can make or break your client relationship.

‍

• Give you “The Ultimate Tech-Check Checklist,” complete with 31 items that you can’t forget to check before getting on stage.

‍

And finally, to help you keep nurturing the relationship with your clients AFTER the gig we're going to...

‍

• Help you create 2 types of follow-up plans so you can keep building the relationships you worked so hard to create…

‍

• Show you how to keep your past clients happy and satisfied so they can consider you for future events in the long term…

‍

This will help you create a sustainable speaking business, take advantage of your relationships with event organizers, and secure you as one of their favorite speakers... one they can count on in the future.

8

The Sustainable Speaking Career

To build a fulfilling and long-lasting career as a professional speaker–one that gives you the freedom to make your own schedule, travel the world, and do what you love–you need to create a sustainable speaking business.

‍

But the speaking industry can be unpredictable. It's a highly competitive market, and knowing how to make the right decisions to create a sustainable business is difficult.

‍

Staying up to date with the latest market trends, adjusting to unexpected changes, and dealing with multiple clients at once can make planning for the future a challenge.

‍

And many speakers simply don't have enough information about their own businesses to make the right decisions to create a sustainable speaking business.

‍

‍Here's the truth: creating a sustainable business isn't about "marketing yourself." It's about finding a balance between the fee you quote and your demand in the marketplace.

‍

That's why we're going to show you...

‍

‍The secret for increasing your demand as a speaker.

‍

‍When you discover how to generate demand for your speech, you'll be well on your way to building a sustainable speaking business.

‍

And you'll realize that your time on stage isn’t just the end result of all your hard work and rehearsal time.  It’s actually a pathway that leads to even more inquiries and even higher demand!

‍

You see, whether or not you generate more demand depends on just 1 thing. Lucky for you, it’s something that you control. We're going to tell you all about it and help you maximize this 1 thing to help you increase your demand.

‍

We'll also tell you the key to planning your speaking calendar each year– if you don’t have this, you won’t know how or when to increase your fees and it will be almost impossible to make smart decisions for your business.

‍

You'll discover:

‍

• Exactly how many inquiries you need yearly for a sustainable speaking business...

‍

• The perfect time to increase your fees (this is different for everyone, but after we help you start keeping track of your speaking data, you’ll know exactly when this is).

‍

• The 5 essential questions you need to ask yourself BEFORE hiring an assistant or a salesperson (if you can’t answer “yes” to all 5 questions, you aren’t ready yet!).  

‍

• The most important thing your team needs to understand (because if they don’t, it can ruin your relationships with your clients!).

‍

• A list of EVERYTHING you should document in your speaking business (complete with 43 items you must document before adding anyone to your team).

‍

• Why you actually want to lose about 50% of your inquiries due to price (we'll even draw it out for you on our Speaking Demand Curve).

‍

• How to find the sweet spot for your speaking business (the perfect balance between your fee and your demand in the marketplace).

‍

By the end of this program, you’ll know the specific steps you need to take to increase your demand…

‍

And create a sustainable speaking business that thrives long into the future, giving you the life you've always dreamed of and more opportunities than you can possibly imagine.

Cancel icon

1

The FEE Factor Formula

2

Turn 1 gig into 100.

When you're searching for new speaking opportunities, Call for Speakers forms and Speaker Bureaus might seem like a great option.

‍

All you have to do is fill out your information, tell them about your speech, and they'll do all the work of finding you the best gigs.

‍

But after dealing with the frustration of spending hours filling out forms, and the desperation of waiting weeks and weeks for a response, most speakers start to wonder if there's a better way.

‍

‍And there is.

‍

‍It's all about building relationships. We'll show you exactly who to build relationships with and how to do it.

‍

‍In fact, we'll give you the 6 steps to finding these important people in your specific niche or fractal.

‍

This works for both brand-new speakers and experienced speakers who want to get their clients excited about a new speech.

‍

We'll show you exactly how to turn 1 gig into 100 and build a sustainable pipeline of new gigs.

‍

You'll learn:

‍

• The 2 essential keys to building a healthy pipeline of new gigs.

‍

• How to earn that FIRST set of gigs that gets everything flowing (these can be the hardest gigs to land, but we'll give you the exact steps you need to take).

‍

• 7 different ways to find the right speaking opportunities (without wasting time using Call for Speakers forms or Speaker Bureaus!)

‍

• How to subdivide your audiences to branch into more valuable fractals where your message will resonate with new audiences.

‍

• The 1 thing you should NEVER do when trying to land gigs (it destroys your chances of getting booked).

‍

Escape the roller coaster of emotions that comes from the unpredictability of the speaking business.

‍

Break free from the constant feast-or-famine cycle that so many of us have experienced at one point or another.

‍

When you learn how to create a constant stream of inquiries flowing into your business, you'll always know when you'll be busy, when you're available, and how much revenue you can expect in the coming months.

3

Assets: The Big Four

So many speakers try to establish credibility and increase their expertise in the speaking world by creating a strong online presence, leveraging social media, and building their personal brand.

‍

It's reasonable to think that creating valuable content like blog posts, articles, YouTube videos, and podcasts is a good way to establish yourself as a thought leader in your industry.

‍

And it can be frustrating to spend so much time and effort creating content, reaching out to your audience, and networking on social media... without seeing any results.

‍

Many people will tell you that you just need to publish a book, create a podcast, or engage more with your audience to secure more speaking engagements.

‍

‍But they're forgetting the most important person: the event organizer.

‍

‍Instead of focusing on your brand and your website or your latest book, we need to focus on the event organizer. What are they looking for? What kind of experience do they want to provide their audience? What is valuable and important to them?

‍

When you think about your credibility, expertise, and fame from the event organizers’ perspective, you'll be able to better connect with event organizers and understand what’s going on inside their heads.

‍

And that's exactly what we'll show you how to do. You’ll step into the shoes of an event planner and discover how they think and how they plan huge, successful events.

‍

• You'll discover the 4 types of speakers that event planners love to hire (and how to be the type of speaker that event planners LOVE).

‍

• You'll dive into the 8 planning phases event organizers go through when planning an event (and how much pressure to use when contacting them in each phase).

‍

• We’ll even give you 14 example emails that you can send during each of those 8 phases (you’ll learn exactly what to do, how to do it, and when to do it).

‍

Instead of creating more content for your speaker website, you'll create the 4 essential assets you need to get booked.

‍

‍One of them is game-changing for your speaking business.

‍

It’s your discussion document.

‍

‍This is the secret weapon that lets you win gig after gig. And we’re going to take you step by step to help you create it.

‍

We're going to show you:

‍

• The 4 discussion document rules (if you break one of these rules, your discussion document just won’t have the same punch).

‍

• The 7 essential parts of an effective discussion document, and we’ll walk you step by step as we create each part together (and, here’s a hint, one of them is your session description!)

‍

• How to make your event organizers feel like they are getting the red carpet treatment.

‍

• Where the discussion document fits into your overall sales process (and how to use it so that it actually works).

‍

And you’ll even get a link to Andrew's real-life discussion document web page sample so you can see the content, organization, and design in action. And we’ll give you 2 more examples from real speakers just like you.

‍

Plus, we'll show you how to create another essential asset for your speaking business: your speaker agreement.

‍

There are 12 essential sections you need, and as a special bonus, we're going to give you 4 helpful hints to make yours stand out... and make it super easy for event organizers to sign.

‍

Here's a little secret: what you’re going to learn in this course are things that very, very few speakers actually do.

‍

When you send your completed discussion document to your client, it’ll shock them, amaze them, and position you as the BEST option for their event. It can even persuade people you’ve never met to choose you.

‍

‍That’s why it’s the secret weapon that wins you gig after gig.

‍

‍And when you find out how easy it is to create, you won’t believe it. It’s game-changing for your speaking business.

‍

Those are just two of the essential assets you need. We'll reveal the other two and show you exactly how to create them, how to use them in your sales process, and how to use them to land any gig.

‍

You'll leave this course armed with the 4 assets that increase your brand value and establish your worth in the eyes of event organizers.

4

Timing Is Everything

If you've ever felt lost on your speaking business journey, you're not alone. As a professional speaker, you know your final destination – you want to land the right high-paying gigs consistently and reliably.

‍

But when an inquiry comes in and you find an event planner who's interested in your speech, what do you do next?

‍

‍What are the exact steps you need to take to land the gig?

‍

Whether you're trying to land your first gig or your fiftieth gig, it can be challenging to know what steps to take next, and when to take them. And without a map that can guide you to your final destination, it can be confusing, frustrating, and discouraging.

‍

‍But it doesn't have to be that way.

‍

‍Not when you have the perfect map: a detailed and efficient sales process.

‍

You’ll know exactly what to do and when to do it.

‍

Having a structured, reliable, and repeatable approach for managing inquiries and leads and turning them into booked speaking engagements is the key to winning more gigs, more often.

‍

That's why we're going to guide you through the entire sales process, from start to finish. And you'll do it with the Gig-in-a-week Simulation!

‍

During the simulation, you’ll:

‍

• Receive inquiries from several different mock event organizers

‍

• Make initial contact with event organizers

‍

• Complete a client theme call

‍

• Use your negotiation skills to negotiate a fee

‍

• Deliver your session description and speaker agreement

‍

And hopefully, you’ll land the gig!

‍

You see, a detailed and effective sales process is your road map to speaking on the biggest keynote stages. That's why we're going to help you outline your entire sales process and give you step-by-step instructions for following up in a timely and efficient manner to guide the event organizer all the way to the final sale.

‍

We'll also explain the reason why the speaker’s sales process is unique from almost all other sales processes–and exactly how you need to adjust your sales approach.  

‍

A clear and efficient sales process that guides event organizers from the first spark of interest to a signed speaker agreement is the key to getting on more stages and sharing your message with more audiences.

‍

But to get on more stages, more often, you're going to need to do a little customization.

‍

Most speakers out there will tell you that to be able to engage and connect with your audience, you need to tailor your content, stories, and speech to their specific needs and interests.

‍

And many speakers do just that. They spend the weeks and months before the event creating an almost new speech for their audience, one that's special and unique just for them.

‍

But here's the secret:

‍

‍You shouldn't customize your entire speech for each new event.

‍

‍In fact, a really experienced meeting planner will actually be nervous if you tell them you’re planning to customize your speech.  

‍

Because they know that a fully customized speech can’t reliably deliver the same great experience to their audience.

‍

The fastest way to a secure spot on the keynote stage is with a refined speech, one that you perform over and over at every event where you're booked.

‍

You won't customize your entire speech for each new event. Instead, you'll customize only specific parts–saving you time, energy and, most importantly of all, helping you create a referable speech faster.

‍

That's why we're going to show you:

‍

• The exact question you need to ask your event organizer to discover how they feel about customized speeches (and how to respond to win the gig).

‍

• The exact parts of your speech that you can modify (and the 3 parts that should always stay the same).

‍

• The one thing (that's not your speech) that you should definitely customize for every different event (and the 6 steps to do just that).

‍

• The 3 “customization” options you can use to keep your event organizers happy and eliminate the stress and work of customizing your speech for every event (option #3 is the easiest of all... and it takes less than 30 minutes!)

‍

When you understand the customization paradox and know exactly how to talk to event planners about customized speeches, you'll be ten steps ahead of the majority of speakers.

‍

You'll save valuable time, be able to refine your speech faster and more efficiently, and you'll keep your audience and event planners happy by consistently providing a spectacular experience onstage.

‍

And speaking of customization, we'll also show you exactly how to create your best marketing tool as a speaker: your customized session description!

‍

‍To help you create a powerful, persuasive session description:

‍

• We'll reveal the 3 things that every strong session description has, along with 3 real-life examples from some of our favorite professional speakers.

‍

• We'll guide you through the 6 steps to writing a gig-winning session description.

‍

• And after you write and submit your own unique session description for your speech, our Heroic Coaches will review it and give you feedback to make it even stronger and more persuasive.

‍

With expert feedback, step-by-step instruction, and all the templates, timelines, follow-up processes, phone scripts, intros, and example emails you need for the speaker's sales process...

‍

You'll have everything you need to win more gigs, more often.

5

Track. Manage. Follow up.

If your "business records" are a pile of manila folders, sticky notes, and multiple notebooks filled with event information...

‍

Or if your attempts to create an online tracking system for your speaking info haven't gone as smoothly as you like...

‍

Or if your "CRM" isn't relationship managing...

‍

You're not alone. It's not easy to know what information should be saved. Keeping track of all your different events and speaking data can be challenging.

‍

Most speakers only track the gigs that they book. The basics: the name of the event, where it is, the date, the fee they accepted, and the event organizer's information.

‍

But there's so much more you should be keeping track of.

‍

In fact, we're going to give you a spreadsheet with 64 simple data points you should be tracking.

‍

The simple habit of tracking your business data helps you better understand your speaking business, gives you new insights, and helps you make smarter decisions.

‍

And during the 12-week course, we're going to help you start tracking all the important information you need.

‍

We're even going to give you 2 professional tracking tools that you can use to organize and register all your speaking data.

‍

When you start tracking your speaking data, you'll be able to:

‍

• Know when the perfect time to increase your fees is for you specifically (this is different for everyone, but after analyzing your speaking data, you’ll know exactly when you should do it).

‍

• Onboard new team members faster and create a better business partnership (it'll be so much easier to train new members of your team and get them up to speed with your unique business processes).

‍

• Negotiate with clients more effectively (because you'll know your average fee, your yearly revenue goals, and when your busy and slow months are).

‍

• Set more realistic goals based on specific data (and achieve them faster).

‍

The speaking industry can be hectic and unpredictable, but if you're tracking your speaking data, it doesn't have to be.

‍

We'll give you all the tools you need to get your calendar and your speaking data under control–and make it work for you.

‍

See the bigger picture. Make better business decisions. Start tracking your speaking data and make it work for you.

6

Velocity Philosophy

You've written, perfected, and rehearsed your speech. And you're ready to deliver it on stages (and on screens!).

‍

Here's the thing: you have to get on stages and screens as fast as possible.

‍

The faster you get on stage, the faster you'll be able to get the stageside leads and referrals that are essential for a sustainable speaking business.

‍

But the truth is the industry is kind of working against you.

‍

You might have even experienced it yourself. If you book a gig today, that gig is probably at least 90 days away (often it's even more!). That means you're still 3 months away from giving your speech for the first time.

‍

And 3 months away from getting leads and referrals from your speech.

‍

That's 3 more months of more searching, more rehearsing, and more waiting... without generating any new leads, without improving your speech, and without advancing in your speaking career.

‍

But there's a way to get gigs fast... so instead of waiting 90 days to give your speech for the first time, you can get on stage (or on screen) next Thursday, in 10 days, or even tomorrow!

‍

And it doesn't matter if you're a seasoned veteran who's got a new speech you want to debut or if you're an aspiring speaker who's just starting out...

‍

You’ll discover the Velocity Philosophy is the key to booking new gigs fast... and creating a sustainable speaking business.

‍

We'll uncover:

‍

• The 3 Ps that will reveal the 3 main audiences you need to reach in order to book more gigs (faster than ever before).

‍

• How to find creative ways to connect with willing audiences (so you can land fast speaking gigs).

‍

• The hands-down best kind of rehearsal ever (and how to use it to iterate your speech and earn stageside referrals).

‍

• The essential mindset shift you need in order to land fast gigs (don't be afraid of this 4-letter word).

‍

We'll also tell you about one of your most important assets as a professional speaker: other speakers!

‍

Referring other speakers for gigs is one of the best ways to maintain a strong relationship with your clients, and it's one of the best ways to find new speaking opportunities.

‍

We're going to show you:

‍

• How to double the amount of referrals you're getting now using a special asset that we like to call your “referral ring” (and we'll show you how to create your own).

‍

• The 4 types of speakers you should have in your referral ring (this maximizes the number of referrals you receive).

‍

• How to create the 5 things you need to be the easiest speaker to refer (other speakers will always choose to refer you to their clients if you have these 5 things).

‍

‍Very few speakers give referrals the attention they deserve. When you have the secrets we’ll teach you here, you'll know exactly how to reach out to the right people to get gigs that aren't 90 days away.

‍

We'll give you everything you need to get on stage, faster.

‍

But we're not just going to give you the secrets. We're going to introduce you to the people, too.

‍

‍The speakers you'll meet in this course are key to helping you build your speaking career fast.

‍

‍They are the ones who will increase your speaking velocity.

‍

And the best part is, you don't even have to look for them, or find them on your own–some of them will be right alongside you throughout this program (and maybe even for the rest of your speaking career).

‍

You won't find anything like this anywhere else.

7

The Other Two-Thirds

After spending so much time and energy getting your clients to the signed speaker agreement phase of your sales process it's essential to create a world-class experience they'll always remember.

‍

You have a unique idea that you want to share with the world. You've worked hard to craft a message that's inspiring and transformative. Your passion and charisma empower you to easily engage with the audience.

‍

But it can be challenging to know exactly what to do before the day of the event, before you walk on stage or turn on your camera, and even after you finish your session.

‍

Do you have a structured plan that tells you exactly what to do during the months leading up to the gig?

‍

What do you do during the event to earn referrals and stageside leads?

‍

How can you keep building the relationship with the event organizer after the gig?

‍

Without a clear and organized plan that shows you exactly what to do before, during, and after the big day, it's challenging to stay on track and know what to do next. That's why we're going to show you...

‍

‍How to “WOW” your clients, before, during, and after the gig.

‍

‍We'll give you all the checklists, timelines, email templates, and to-do lists you need to give your client the best experience possible.

‍

You'll be able to “WOW” your clients every step of the way when you know the 12 things you need to do before the event...

‍

The 2 types of follow-up plans you need to have in place to keep nurturing the relationship with your event organizer...

‍

And everything you need to do the day of the gig (including your tech check) to make sure your speech is a big success...both for you and your event organizer!

‍

We'll show you how to do all of that. And you'll also discover:

‍

• The one thing that annoys your event organizers more than anything while they're busy preparing for the big day (avoid this at all costs!).

‍

• The 4 big goals you need to achieve in the time between the signed speaker agreement and the day of your speech–and how to do each one.

‍

• How to cement yourself in your client’s mind as the easiest speaker they’ve ever had the pleasure to work with!

‍

To help you achieve everything you need to do BEFORE the big day, we're going to...

‍

• Give you the most complete, detailed, and accurate pre-event timeline and checklist with the 12 things you need to do before the date of the event arrives.

‍

• Show you the secret trick to impressing your clients right after landing the gig–this will take you about an hour and a half, but it will build a client-relationship that will last you your whole career.

‍

• Reveal how to make more people in your industry think you’re an expert–with just one simple video. And we’ll even take you through the 7 steps to create the video!

‍

• Teach you the 5 elements of a strong intro script and the 3 keys to writing a successful intro script... and we'll even show you Andrew's intro script (one he's spent years perfecting!)

‍

• Show you what a speaker resources page is, what the 6 essential elements that your speaker resources page needs… and how to make your own.

‍

• Teach you one of the best ways to rehearse your speech–and the 5 steps for a successful rehearsal session. And that's not all. To make sure you earn as many stageside leads as possible DURING your speech, we're going to...

‍

• Teach you the secret of compounding gigs (the key to building a sustainable speaking business).

‍

• Show you exactly how to build a process designed to get you referrals. Learn how to earn one, or two, or three (or more!) other gigs at every event you speak at.

‍

• Reveal the one specific referral technique you can use during your speech to maximize the number of stageside leads you earn. It's super easy to do... and we'll show you exactly how it’s done, and Andrew will even tell you the exact line he uses in his speech to make the whole thing work.

‍

• Give you 7 other referral techniques that you can use to maximize the number of stageside leads you earn at your events.

‍

• Reveal the 1 surprising thing the day of the gig that can make or break your client relationship.

‍

• Give you “The Ultimate Tech-Check Checklist,” complete with 31 items that you can’t forget to check before getting on stage.

‍

And finally, to help you keep nurturing the relationship with your clients AFTER the gig we're going to...

‍

• Help you create 2 types of follow-up plans so you can keep building the relationships you worked so hard to create…

‍

• Show you how to keep your past clients happy and satisfied so they can consider you for future events in the long term…

‍

This will help you create a sustainable speaking business, take advantage of your relationships with event organizers, and secure you as one of their favorite speakers... one they can count on in the future.

8

The Sustainable Speaking Career

To build a fulfilling and long-lasting career as a professional speaker–one that gives you the freedom to make your own schedule, travel the world, and do what you love–you need to create a sustainable speaking business.

‍

But the speaking industry can be unpredictable. It's a highly competitive market, and knowing how to make the right decisions to create a sustainable business is difficult.

‍

Staying up to date with the latest market trends, adjusting to unexpected changes, and dealing with multiple clients at once can make planning for the future a challenge.

‍

And many speakers simply don't have enough information about their own businesses to make the right decisions to create a sustainable speaking business.

‍

‍Here's the truth: creating a sustainable business isn't about "marketing yourself." It's about finding a balance between the fee you quote and your demand in the marketplace.

‍

That's why we're going to show you...

‍

‍The secret for increasing your demand as a speaker.

‍

‍When you discover how to generate demand for your speech, you'll be well on your way to building a sustainable speaking business.

‍

And you'll realize that your time on stage isn’t just the end result of all your hard work and rehearsal time.  It’s actually a pathway that leads to even more inquiries and even higher demand!

‍

You see, whether or not you generate more demand depends on just 1 thing. Lucky for you, it’s something that you control. We're going to tell you all about it and help you maximize this 1 thing to help you increase your demand.

‍

We'll also tell you the key to planning your speaking calendar each year– if you don’t have this, you won’t know how or when to increase your fees and it will be almost impossible to make smart decisions for your business.

‍

You'll discover:

‍

• Exactly how many inquiries you need yearly for a sustainable speaking business...

‍

• The perfect time to increase your fees (this is different for everyone, but after we help you start keeping track of your speaking data, you’ll know exactly when this is).

‍

• The 5 essential questions you need to ask yourself BEFORE hiring an assistant or a salesperson (if you can’t answer “yes” to all 5 questions, you aren’t ready yet!).  

‍

• The most important thing your team needs to understand (because if they don’t, it can ruin your relationships with your clients!).

‍

• A list of EVERYTHING you should document in your speaking business (complete with 43 items you must document before adding anyone to your team).

‍

• Why you actually want to lose about 50% of your inquiries due to price (we'll even draw it out for you on our Speaking Demand Curve).

‍

• How to find the sweet spot for your speaking business (the perfect balance between your fee and your demand in the marketplace).

‍

By the end of this program, you’ll know the specific steps you need to take to increase your demand…

‍

And create a sustainable speaking business that thrives long into the future, giving you the life you've always dreamed of and more opportunities than you can possibly imagine.

Cancel icon

1

The FEE Factor Formula

2

Turn 1 gig into 100.

When you're searching for new speaking opportunities, Call for Speakers forms and Speaker Bureaus might seem like a great option.

‍

All you have to do is fill out your information, tell them about your speech, and they'll do all the work of finding you the best gigs.

‍

But after dealing with the frustration of spending hours filling out forms, and the desperation of waiting weeks and weeks for a response, most speakers start to wonder if there's a better way.

‍

‍And there is.

‍

‍It's all about building relationships. We'll show you exactly who to build relationships with and how to do it.

‍

‍In fact, we'll give you the 6 steps to finding these important people in your specific niche or fractal.

‍

This works for both brand-new speakers and experienced speakers who want to get their clients excited about a new speech.

‍

We'll show you exactly how to turn 1 gig into 100 and build a sustainable pipeline of new gigs.

‍

You'll learn:

‍

• The 2 essential keys to building a healthy pipeline of new gigs.

‍

• How to earn that FIRST set of gigs that gets everything flowing (these can be the hardest gigs to land, but we'll give you the exact steps you need to take).

‍

• 7 different ways to find the right speaking opportunities (without wasting time using Call for Speakers forms or Speaker Bureaus!)

‍

• How to subdivide your audiences to branch into more valuable fractals where your message will resonate with new audiences.

‍

• The 1 thing you should NEVER do when trying to land gigs (it destroys your chances of getting booked).

‍

Escape the roller coaster of emotions that comes from the unpredictability of the speaking business.

‍

Break free from the constant feast-or-famine cycle that so many of us have experienced at one point or another.

‍

When you learn how to create a constant stream of inquiries flowing into your business, you'll always know when you'll be busy, when you're available, and how much revenue you can expect in the coming months.

3

Assets: The Big Four

So many speakers try to establish credibility and increase their expertise in the speaking world by creating a strong online presence, leveraging social media, and building their personal brand.

‍

It's reasonable to think that creating valuable content like blog posts, articles, YouTube videos, and podcasts is a good way to establish yourself as a thought leader in your industry.

‍

And it can be frustrating to spend so much time and effort creating content, reaching out to your audience, and networking on social media... without seeing any results.

‍

Many people will tell you that you just need to publish a book, create a podcast, or engage more with your audience to secure more speaking engagements.

‍

‍But they're forgetting the most important person: the event organizer.

‍

‍Instead of focusing on your brand and your website or your latest book, we need to focus on the event organizer. What are they looking for? What kind of experience do they want to provide their audience? What is valuable and important to them?

‍

When you think about your credibility, expertise, and fame from the event organizers’ perspective, you'll be able to better connect with event organizers and understand what’s going on inside their heads.

‍

And that's exactly what we'll show you how to do. You’ll step into the shoes of an event planner and discover how they think and how they plan huge, successful events.

‍

• You'll discover the 4 types of speakers that event planners love to hire (and how to be the type of speaker that event planners LOVE).

‍

• You'll dive into the 8 planning phases event organizers go through when planning an event (and how much pressure to use when contacting them in each phase).

‍

• We’ll even give you 14 example emails that you can send during each of those 8 phases (you’ll learn exactly what to do, how to do it, and when to do it).

‍

Instead of creating more content for your speaker website, you'll create the 4 essential assets you need to get booked.

‍

‍One of them is game-changing for your speaking business.

‍

It’s your discussion document.

‍

‍This is the secret weapon that lets you win gig after gig. And we’re going to take you step by step to help you create it.

‍

We're going to show you:

‍

• The 4 discussion document rules (if you break one of these rules, your discussion document just won’t have the same punch).

‍

• The 7 essential parts of an effective discussion document, and we’ll walk you step by step as we create each part together (and, here’s a hint, one of them is your session description!)

‍

• How to make your event organizers feel like they are getting the red carpet treatment.

‍

• Where the discussion document fits into your overall sales process (and how to use it so that it actually works).

‍

And you’ll even get a link to Andrew's real-life discussion document web page sample so you can see the content, organization, and design in action. And we’ll give you 2 more examples from real speakers just like you.

‍

Plus, we'll show you how to create another essential asset for your speaking business: your speaker agreement.

‍

There are 12 essential sections you need, and as a special bonus, we're going to give you 4 helpful hints to make yours stand out... and make it super easy for event organizers to sign.

‍

Here's a little secret: what you’re going to learn in this course are things that very, very few speakers actually do.

‍

When you send your completed discussion document to your client, it’ll shock them, amaze them, and position you as the BEST option for their event. It can even persuade people you’ve never met to choose you.

‍

‍That’s why it’s the secret weapon that wins you gig after gig.

‍

‍And when you find out how easy it is to create, you won’t believe it. It’s game-changing for your speaking business.

‍

Those are just two of the essential assets you need. We'll reveal the other two and show you exactly how to create them, how to use them in your sales process, and how to use them to land any gig.

‍

You'll leave this course armed with the 4 assets that increase your brand value and establish your worth in the eyes of event organizers.

4

Timing Is Everything

If you've ever felt lost on your speaking business journey, you're not alone. As a professional speaker, you know your final destination – you want to land the right high-paying gigs consistently and reliably.

‍

But when an inquiry comes in and you find an event planner who's interested in your speech, what do you do next?

‍

‍What are the exact steps you need to take to land the gig?

‍

Whether you're trying to land your first gig or your fiftieth gig, it can be challenging to know what steps to take next, and when to take them. And without a map that can guide you to your final destination, it can be confusing, frustrating, and discouraging.

‍

‍But it doesn't have to be that way.

‍

‍Not when you have the perfect map: a detailed and efficient sales process.

‍

You’ll know exactly what to do and when to do it.

‍

Having a structured, reliable, and repeatable approach for managing inquiries and leads and turning them into booked speaking engagements is the key to winning more gigs, more often.

‍

That's why we're going to guide you through the entire sales process, from start to finish. And you'll do it with the Gig-in-a-week Simulation!

‍

During the simulation, you’ll:

‍

• Receive inquiries from several different mock event organizers

‍

• Make initial contact with event organizers

‍

• Complete a client theme call

‍

• Use your negotiation skills to negotiate a fee

‍

• Deliver your session description and speaker agreement

‍

And hopefully, you’ll land the gig!

‍

You see, a detailed and effective sales process is your road map to speaking on the biggest keynote stages. That's why we're going to help you outline your entire sales process and give you step-by-step instructions for following up in a timely and efficient manner to guide the event organizer all the way to the final sale.

‍

We'll also explain the reason why the speaker’s sales process is unique from almost all other sales processes–and exactly how you need to adjust your sales approach.  

‍

A clear and efficient sales process that guides event organizers from the first spark of interest to a signed speaker agreement is the key to getting on more stages and sharing your message with more audiences.

‍

But to get on more stages, more often, you're going to need to do a little customization.

‍

Most speakers out there will tell you that to be able to engage and connect with your audience, you need to tailor your content, stories, and speech to their specific needs and interests.

‍

And many speakers do just that. They spend the weeks and months before the event creating an almost new speech for their audience, one that's special and unique just for them.

‍

But here's the secret:

‍

‍You shouldn't customize your entire speech for each new event.

‍

‍In fact, a really experienced meeting planner will actually be nervous if you tell them you’re planning to customize your speech.  

‍

Because they know that a fully customized speech can’t reliably deliver the same great experience to their audience.

‍

The fastest way to a secure spot on the keynote stage is with a refined speech, one that you perform over and over at every event where you're booked.

‍

You won't customize your entire speech for each new event. Instead, you'll customize only specific parts–saving you time, energy and, most importantly of all, helping you create a referable speech faster.

‍

That's why we're going to show you:

‍

• The exact question you need to ask your event organizer to discover how they feel about customized speeches (and how to respond to win the gig).

‍

• The exact parts of your speech that you can modify (and the 3 parts that should always stay the same).

‍

• The one thing (that's not your speech) that you should definitely customize for every different event (and the 6 steps to do just that).

‍

• The 3 “customization” options you can use to keep your event organizers happy and eliminate the stress and work of customizing your speech for every event (option #3 is the easiest of all... and it takes less than 30 minutes!)

‍

When you understand the customization paradox and know exactly how to talk to event planners about customized speeches, you'll be ten steps ahead of the majority of speakers.

‍

You'll save valuable time, be able to refine your speech faster and more efficiently, and you'll keep your audience and event planners happy by consistently providing a spectacular experience onstage.

‍

And speaking of customization, we'll also show you exactly how to create your best marketing tool as a speaker: your customized session description!

‍

‍To help you create a powerful, persuasive session description:

‍

• We'll reveal the 3 things that every strong session description has, along with 3 real-life examples from some of our favorite professional speakers.

‍

• We'll guide you through the 6 steps to writing a gig-winning session description.

‍

• And after you write and submit your own unique session description for your speech, our Heroic Coaches will review it and give you feedback to make it even stronger and more persuasive.

‍

With expert feedback, step-by-step instruction, and all the templates, timelines, follow-up processes, phone scripts, intros, and example emails you need for the speaker's sales process...

‍

You'll have everything you need to win more gigs, more often.

5

Track. Manage. Follow up.

If your "business records" are a pile of manila folders, sticky notes, and multiple notebooks filled with event information...

‍

Or if your attempts to create an online tracking system for your speaking info haven't gone as smoothly as you like...

‍

Or if your "CRM" isn't relationship managing...

‍

You're not alone. It's not easy to know what information should be saved. Keeping track of all your different events and speaking data can be challenging.

‍

Most speakers only track the gigs that they book. The basics: the name of the event, where it is, the date, the fee they accepted, and the event organizer's information.

‍

But there's so much more you should be keeping track of.

‍

In fact, we're going to give you a spreadsheet with 64 simple data points you should be tracking.

‍

The simple habit of tracking your business data helps you better understand your speaking business, gives you new insights, and helps you make smarter decisions.

‍

And during the 12-week course, we're going to help you start tracking all the important information you need.

‍

We're even going to give you 2 professional tracking tools that you can use to organize and register all your speaking data.

‍

When you start tracking your speaking data, you'll be able to:

‍

• Know when the perfect time to increase your fees is for you specifically (this is different for everyone, but after analyzing your speaking data, you’ll know exactly when you should do it).

‍

• Onboard new team members faster and create a better business partnership (it'll be so much easier to train new members of your team and get them up to speed with your unique business processes).

‍

• Negotiate with clients more effectively (because you'll know your average fee, your yearly revenue goals, and when your busy and slow months are).

‍

• Set more realistic goals based on specific data (and achieve them faster).

‍

The speaking industry can be hectic and unpredictable, but if you're tracking your speaking data, it doesn't have to be.

‍

We'll give you all the tools you need to get your calendar and your speaking data under control–and make it work for you.

‍

See the bigger picture. Make better business decisions. Start tracking your speaking data and make it work for you.

6

Velocity Philosophy

You've written, perfected, and rehearsed your speech. And you're ready to deliver it on stages (and on screens!).

‍

Here's the thing: you have to get on stages and screens as fast as possible.

‍

The faster you get on stage, the faster you'll be able to get the stageside leads and referrals that are essential for a sustainable speaking business.

‍

But the truth is the industry is kind of working against you.

‍

You might have even experienced it yourself. If you book a gig today, that gig is probably at least 90 days away (often it's even more!). That means you're still 3 months away from giving your speech for the first time.

‍

And 3 months away from getting leads and referrals from your speech.

‍

That's 3 more months of more searching, more rehearsing, and more waiting... without generating any new leads, without improving your speech, and without advancing in your speaking career.

‍

But there's a way to get gigs fast... so instead of waiting 90 days to give your speech for the first time, you can get on stage (or on screen) next Thursday, in 10 days, or even tomorrow!

‍

And it doesn't matter if you're a seasoned veteran who's got a new speech you want to debut or if you're an aspiring speaker who's just starting out...

‍

You’ll discover the Velocity Philosophy is the key to booking new gigs fast... and creating a sustainable speaking business.

‍

We'll uncover:

‍

• The 3 Ps that will reveal the 3 main audiences you need to reach in order to book more gigs (faster than ever before).

‍

• How to find creative ways to connect with willing audiences (so you can land fast speaking gigs).

‍

• The hands-down best kind of rehearsal ever (and how to use it to iterate your speech and earn stageside referrals).

‍

• The essential mindset shift you need in order to land fast gigs (don't be afraid of this 4-letter word).

‍

We'll also tell you about one of your most important assets as a professional speaker: other speakers!

‍

Referring other speakers for gigs is one of the best ways to maintain a strong relationship with your clients, and it's one of the best ways to find new speaking opportunities.

‍

We're going to show you:

‍

• How to double the amount of referrals you're getting now using a special asset that we like to call your “referral ring” (and we'll show you how to create your own).

‍

• The 4 types of speakers you should have in your referral ring (this maximizes the number of referrals you receive).

‍

• How to create the 5 things you need to be the easiest speaker to refer (other speakers will always choose to refer you to their clients if you have these 5 things).

‍

‍Very few speakers give referrals the attention they deserve. When you have the secrets we’ll teach you here, you'll know exactly how to reach out to the right people to get gigs that aren't 90 days away.

‍

We'll give you everything you need to get on stage, faster.

‍

But we're not just going to give you the secrets. We're going to introduce you to the people, too.

‍

‍The speakers you'll meet in this course are key to helping you build your speaking career fast.

‍

‍They are the ones who will increase your speaking velocity.

‍

And the best part is, you don't even have to look for them, or find them on your own–some of them will be right alongside you throughout this program (and maybe even for the rest of your speaking career).

‍

You won't find anything like this anywhere else.

7

The Other Two-Thirds

After spending so much time and energy getting your clients to the signed speaker agreement phase of your sales process it's essential to create a world-class experience they'll always remember.

‍

You have a unique idea that you want to share with the world. You've worked hard to craft a message that's inspiring and transformative. Your passion and charisma empower you to easily engage with the audience.

‍

But it can be challenging to know exactly what to do before the day of the event, before you walk on stage or turn on your camera, and even after you finish your session.

‍

Do you have a structured plan that tells you exactly what to do during the months leading up to the gig?

‍

What do you do during the event to earn referrals and stageside leads?

‍

How can you keep building the relationship with the event organizer after the gig?

‍

Without a clear and organized plan that shows you exactly what to do before, during, and after the big day, it's challenging to stay on track and know what to do next. That's why we're going to show you...

‍

‍How to “WOW” your clients, before, during, and after the gig.

‍

‍We'll give you all the checklists, timelines, email templates, and to-do lists you need to give your client the best experience possible.

‍

You'll be able to “WOW” your clients every step of the way when you know the 12 things you need to do before the event...

‍

The 2 types of follow-up plans you need to have in place to keep nurturing the relationship with your event organizer...

‍

And everything you need to do the day of the gig (including your tech check) to make sure your speech is a big success...both for you and your event organizer!

‍

We'll show you how to do all of that. And you'll also discover:

‍

• The one thing that annoys your event organizers more than anything while they're busy preparing for the big day (avoid this at all costs!).

‍

• The 4 big goals you need to achieve in the time between the signed speaker agreement and the day of your speech–and how to do each one.

‍

• How to cement yourself in your client’s mind as the easiest speaker they’ve ever had the pleasure to work with!

‍

To help you achieve everything you need to do BEFORE the big day, we're going to...

‍

• Give you the most complete, detailed, and accurate pre-event timeline and checklist with the 12 things you need to do before the date of the event arrives.

‍

• Show you the secret trick to impressing your clients right after landing the gig–this will take you about an hour and a half, but it will build a client-relationship that will last you your whole career.

‍

• Reveal how to make more people in your industry think you’re an expert–with just one simple video. And we’ll even take you through the 7 steps to create the video!

‍

• Teach you the 5 elements of a strong intro script and the 3 keys to writing a successful intro script... and we'll even show you Andrew's intro script (one he's spent years perfecting!)

‍

• Show you what a speaker resources page is, what the 6 essential elements that your speaker resources page needs… and how to make your own.

‍

• Teach you one of the best ways to rehearse your speech–and the 5 steps for a successful rehearsal session. And that's not all. To make sure you earn as many stageside leads as possible DURING your speech, we're going to...

‍

• Teach you the secret of compounding gigs (the key to building a sustainable speaking business).

‍

• Show you exactly how to build a process designed to get you referrals. Learn how to earn one, or two, or three (or more!) other gigs at every event you speak at.

‍

• Reveal the one specific referral technique you can use during your speech to maximize the number of stageside leads you earn. It's super easy to do... and we'll show you exactly how it’s done, and Andrew will even tell you the exact line he uses in his speech to make the whole thing work.

‍

• Give you 7 other referral techniques that you can use to maximize the number of stageside leads you earn at your events.

‍

• Reveal the 1 surprising thing the day of the gig that can make or break your client relationship.

‍

• Give you “The Ultimate Tech-Check Checklist,” complete with 31 items that you can’t forget to check before getting on stage.

‍

And finally, to help you keep nurturing the relationship with your clients AFTER the gig we're going to...

‍

• Help you create 2 types of follow-up plans so you can keep building the relationships you worked so hard to create…

‍

• Show you how to keep your past clients happy and satisfied so they can consider you for future events in the long term…

‍

This will help you create a sustainable speaking business, take advantage of your relationships with event organizers, and secure you as one of their favorite speakers... one they can count on in the future.

8

The Sustainable Speaking Career

To build a fulfilling and long-lasting career as a professional speaker–one that gives you the freedom to make your own schedule, travel the world, and do what you love–you need to create a sustainable speaking business.

‍

But the speaking industry can be unpredictable. It's a highly competitive market, and knowing how to make the right decisions to create a sustainable business is difficult.

‍

Staying up to date with the latest market trends, adjusting to unexpected changes, and dealing with multiple clients at once can make planning for the future a challenge.

‍

And many speakers simply don't have enough information about their own businesses to make the right decisions to create a sustainable speaking business.

‍

‍Here's the truth: creating a sustainable business isn't about "marketing yourself." It's about finding a balance between the fee you quote and your demand in the marketplace.

‍

That's why we're going to show you...

‍

‍The secret for increasing your demand as a speaker.

‍

‍When you discover how to generate demand for your speech, you'll be well on your way to building a sustainable speaking business.

‍

And you'll realize that your time on stage isn’t just the end result of all your hard work and rehearsal time.  It’s actually a pathway that leads to even more inquiries and even higher demand!

‍

You see, whether or not you generate more demand depends on just 1 thing. Lucky for you, it’s something that you control. We're going to tell you all about it and help you maximize this 1 thing to help you increase your demand.

‍

We'll also tell you the key to planning your speaking calendar each year– if you don’t have this, you won’t know how or when to increase your fees and it will be almost impossible to make smart decisions for your business.

‍

You'll discover:

‍

• Exactly how many inquiries you need yearly for a sustainable speaking business...

‍

• The perfect time to increase your fees (this is different for everyone, but after we help you start keeping track of your speaking data, you’ll know exactly when this is).

‍

• The 5 essential questions you need to ask yourself BEFORE hiring an assistant or a salesperson (if you can’t answer “yes” to all 5 questions, you aren’t ready yet!).  

‍

• The most important thing your team needs to understand (because if they don’t, it can ruin your relationships with your clients!).

‍

• A list of EVERYTHING you should document in your speaking business (complete with 43 items you must document before adding anyone to your team).

‍

• Why you actually want to lose about 50% of your inquiries due to price (we'll even draw it out for you on our Speaking Demand Curve).

‍

• How to find the sweet spot for your speaking business (the perfect balance between your fee and your demand in the marketplace).

‍

By the end of this program, you’ll know the specific steps you need to take to increase your demand…

‍

And create a sustainable speaking business that thrives long into the future, giving you the life you've always dreamed of and more opportunities than you can possibly imagine.

Cancel icon

1

The FEE Factor Formula

2

Turn 1 gig into 100.

When you're searching for new speaking opportunities, Call for Speakers forms and Speaker Bureaus might seem like a great option.

‍

All you have to do is fill out your information, tell them about your speech, and they'll do all the work of finding you the best gigs.

‍

But after dealing with the frustration of spending hours filling out forms, and the desperation of waiting weeks and weeks for a response, most speakers start to wonder if there's a better way.

‍

‍And there is.

‍

‍It's all about building relationships. We'll show you exactly who to build relationships with and how to do it.

‍

‍In fact, we'll give you the 6 steps to finding these important people in your specific niche or fractal.

‍

This works for both brand-new speakers and experienced speakers who want to get their clients excited about a new speech.

‍

We'll show you exactly how to turn 1 gig into 100 and build a sustainable pipeline of new gigs.

‍

You'll learn:

‍

• The 2 essential keys to building a healthy pipeline of new gigs.

‍

• How to earn that FIRST set of gigs that gets everything flowing (these can be the hardest gigs to land, but we'll give you the exact steps you need to take).

‍

• 7 different ways to find the right speaking opportunities (without wasting time using Call for Speakers forms or Speaker Bureaus!)

‍

• How to subdivide your audiences to branch into more valuable fractals where your message will resonate with new audiences.

‍

• The 1 thing you should NEVER do when trying to land gigs (it destroys your chances of getting booked).

‍

Escape the roller coaster of emotions that comes from the unpredictability of the speaking business.

‍

Break free from the constant feast-or-famine cycle that so many of us have experienced at one point or another.

‍

When you learn how to create a constant stream of inquiries flowing into your business, you'll always know when you'll be busy, when you're available, and how much revenue you can expect in the coming months.

3

Assets: The Big Four

So many speakers try to establish credibility and increase their expertise in the speaking world by creating a strong online presence, leveraging social media, and building their personal brand.

‍

It's reasonable to think that creating valuable content like blog posts, articles, YouTube videos, and podcasts is a good way to establish yourself as a thought leader in your industry.

‍

And it can be frustrating to spend so much time and effort creating content, reaching out to your audience, and networking on social media... without seeing any results.

‍

Many people will tell you that you just need to publish a book, create a podcast, or engage more with your audience to secure more speaking engagements.

‍

‍But they're forgetting the most important person: the event organizer.

‍

‍Instead of focusing on your brand and your website or your latest book, we need to focus on the event organizer. What are they looking for? What kind of experience do they want to provide their audience? What is valuable and important to them?

‍

When you think about your credibility, expertise, and fame from the event organizers’ perspective, you'll be able to better connect with event organizers and understand what’s going on inside their heads.

‍

And that's exactly what we'll show you how to do. You’ll step into the shoes of an event planner and discover how they think and how they plan huge, successful events.

‍

• You'll discover the 4 types of speakers that event planners love to hire (and how to be the type of speaker that event planners LOVE).

‍

• You'll dive into the 8 planning phases event organizers go through when planning an event (and how much pressure to use when contacting them in each phase).

‍

• We’ll even give you 14 example emails that you can send during each of those 8 phases (you’ll learn exactly what to do, how to do it, and when to do it).

‍

Instead of creating more content for your speaker website, you'll create the 4 essential assets you need to get booked.

‍

‍One of them is game-changing for your speaking business.

‍

It’s your discussion document.

‍

‍This is the secret weapon that lets you win gig after gig. And we’re going to take you step by step to help you create it.

‍

We're going to show you:

‍

• The 4 discussion document rules (if you break one of these rules, your discussion document just won’t have the same punch).

‍

• The 7 essential parts of an effective discussion document, and we’ll walk you step by step as we create each part together (and, here’s a hint, one of them is your session description!)

‍

• How to make your event organizers feel like they are getting the red carpet treatment.

‍

• Where the discussion document fits into your overall sales process (and how to use it so that it actually works).

‍

And you’ll even get a link to Andrew's real-life discussion document web page sample so you can see the content, organization, and design in action. And we’ll give you 2 more examples from real speakers just like you.

‍

Plus, we'll show you how to create another essential asset for your speaking business: your speaker agreement.

‍

There are 12 essential sections you need, and as a special bonus, we're going to give you 4 helpful hints to make yours stand out... and make it super easy for event organizers to sign.

‍

Here's a little secret: what you’re going to learn in this course are things that very, very few speakers actually do.

‍

When you send your completed discussion document to your client, it’ll shock them, amaze them, and position you as the BEST option for their event. It can even persuade people you’ve never met to choose you.

‍

‍That’s why it’s the secret weapon that wins you gig after gig.

‍

‍And when you find out how easy it is to create, you won’t believe it. It’s game-changing for your speaking business.

‍

Those are just two of the essential assets you need. We'll reveal the other two and show you exactly how to create them, how to use them in your sales process, and how to use them to land any gig.

‍

You'll leave this course armed with the 4 assets that increase your brand value and establish your worth in the eyes of event organizers.

4

Timing Is Everything

If you've ever felt lost on your speaking business journey, you're not alone. As a professional speaker, you know your final destination – you want to land the right high-paying gigs consistently and reliably.

‍

But when an inquiry comes in and you find an event planner who's interested in your speech, what do you do next?

‍

‍What are the exact steps you need to take to land the gig?

‍

Whether you're trying to land your first gig or your fiftieth gig, it can be challenging to know what steps to take next, and when to take them. And without a map that can guide you to your final destination, it can be confusing, frustrating, and discouraging.

‍

‍But it doesn't have to be that way.

‍

‍Not when you have the perfect map: a detailed and efficient sales process.

‍

You’ll know exactly what to do and when to do it.

‍

Having a structured, reliable, and repeatable approach for managing inquiries and leads and turning them into booked speaking engagements is the key to winning more gigs, more often.

‍

That's why we're going to guide you through the entire sales process, from start to finish. And you'll do it with the Gig-in-a-week Simulation!

‍

During the simulation, you’ll:

‍

• Receive inquiries from several different mock event organizers

‍

• Make initial contact with event organizers

‍

• Complete a client theme call

‍

• Use your negotiation skills to negotiate a fee

‍

• Deliver your session description and speaker agreement

‍

And hopefully, you’ll land the gig!

‍

You see, a detailed and effective sales process is your road map to speaking on the biggest keynote stages. That's why we're going to help you outline your entire sales process and give you step-by-step instructions for following up in a timely and efficient manner to guide the event organizer all the way to the final sale.

‍

We'll also explain the reason why the speaker’s sales process is unique from almost all other sales processes–and exactly how you need to adjust your sales approach.  

‍

A clear and efficient sales process that guides event organizers from the first spark of interest to a signed speaker agreement is the key to getting on more stages and sharing your message with more audiences.

‍

But to get on more stages, more often, you're going to need to do a little customization.

‍

Most speakers out there will tell you that to be able to engage and connect with your audience, you need to tailor your content, stories, and speech to their specific needs and interests.

‍

And many speakers do just that. They spend the weeks and months before the event creating an almost new speech for their audience, one that's special and unique just for them.

‍

But here's the secret:

‍

‍You shouldn't customize your entire speech for each new event.

‍

‍In fact, a really experienced meeting planner will actually be nervous if you tell them you’re planning to customize your speech.  

‍

Because they know that a fully customized speech can’t reliably deliver the same great experience to their audience.

‍

The fastest way to a secure spot on the keynote stage is with a refined speech, one that you perform over and over at every event where you're booked.

‍

You won't customize your entire speech for each new event. Instead, you'll customize only specific parts–saving you time, energy and, most importantly of all, helping you create a referable speech faster.

‍

That's why we're going to show you:

‍

• The exact question you need to ask your event organizer to discover how they feel about customized speeches (and how to respond to win the gig).

‍

• The exact parts of your speech that you can modify (and the 3 parts that should always stay the same).

‍

• The one thing (that's not your speech) that you should definitely customize for every different event (and the 6 steps to do just that).

‍

• The 3 “customization” options you can use to keep your event organizers happy and eliminate the stress and work of customizing your speech for every event (option #3 is the easiest of all... and it takes less than 30 minutes!)

‍

When you understand the customization paradox and know exactly how to talk to event planners about customized speeches, you'll be ten steps ahead of the majority of speakers.

‍

You'll save valuable time, be able to refine your speech faster and more efficiently, and you'll keep your audience and event planners happy by consistently providing a spectacular experience onstage.

‍

And speaking of customization, we'll also show you exactly how to create your best marketing tool as a speaker: your customized session description!

‍

‍To help you create a powerful, persuasive session description:

‍

• We'll reveal the 3 things that every strong session description has, along with 3 real-life examples from some of our favorite professional speakers.

‍

• We'll guide you through the 6 steps to writing a gig-winning session description.

‍

• And after you write and submit your own unique session description for your speech, our Heroic Coaches will review it and give you feedback to make it even stronger and more persuasive.

‍

With expert feedback, step-by-step instruction, and all the templates, timelines, follow-up processes, phone scripts, intros, and example emails you need for the speaker's sales process...

‍

You'll have everything you need to win more gigs, more often.

5

Track. Manage. Follow up.

If your "business records" are a pile of manila folders, sticky notes, and multiple notebooks filled with event information...

‍

Or if your attempts to create an online tracking system for your speaking info haven't gone as smoothly as you like...

‍

Or if your "CRM" isn't relationship managing...

‍

You're not alone. It's not easy to know what information should be saved. Keeping track of all your different events and speaking data can be challenging.

‍

Most speakers only track the gigs that they book. The basics: the name of the event, where it is, the date, the fee they accepted, and the event organizer's information.

‍

But there's so much more you should be keeping track of.

‍

In fact, we're going to give you a spreadsheet with 64 simple data points you should be tracking.

‍

The simple habit of tracking your business data helps you better understand your speaking business, gives you new insights, and helps you make smarter decisions.

‍

And during the 12-week course, we're going to help you start tracking all the important information you need.

‍

We're even going to give you 2 professional tracking tools that you can use to organize and register all your speaking data.

‍

When you start tracking your speaking data, you'll be able to:

‍

• Know when the perfect time to increase your fees is for you specifically (this is different for everyone, but after analyzing your speaking data, you’ll know exactly when you should do it).

‍

• Onboard new team members faster and create a better business partnership (it'll be so much easier to train new members of your team and get them up to speed with your unique business processes).

‍

• Negotiate with clients more effectively (because you'll know your average fee, your yearly revenue goals, and when your busy and slow months are).

‍

• Set more realistic goals based on specific data (and achieve them faster).

‍

The speaking industry can be hectic and unpredictable, but if you're tracking your speaking data, it doesn't have to be.

‍

We'll give you all the tools you need to get your calendar and your speaking data under control–and make it work for you.

‍

See the bigger picture. Make better business decisions. Start tracking your speaking data and make it work for you.

6

Velocity Philosophy

You've written, perfected, and rehearsed your speech. And you're ready to deliver it on stages (and on screens!).

‍

Here's the thing: you have to get on stages and screens as fast as possible.

‍

The faster you get on stage, the faster you'll be able to get the stageside leads and referrals that are essential for a sustainable speaking business.

‍

But the truth is the industry is kind of working against you.

‍

You might have even experienced it yourself. If you book a gig today, that gig is probably at least 90 days away (often it's even more!). That means you're still 3 months away from giving your speech for the first time.

‍

And 3 months away from getting leads and referrals from your speech.

‍

That's 3 more months of more searching, more rehearsing, and more waiting... without generating any new leads, without improving your speech, and without advancing in your speaking career.

‍

But there's a way to get gigs fast... so instead of waiting 90 days to give your speech for the first time, you can get on stage (or on screen) next Thursday, in 10 days, or even tomorrow!

‍

And it doesn't matter if you're a seasoned veteran who's got a new speech you want to debut or if you're an aspiring speaker who's just starting out...

‍

You’ll discover the Velocity Philosophy is the key to booking new gigs fast... and creating a sustainable speaking business.

‍

We'll uncover:

‍

• The 3 Ps that will reveal the 3 main audiences you need to reach in order to book more gigs (faster than ever before).

‍

• How to find creative ways to connect with willing audiences (so you can land fast speaking gigs).

‍

• The hands-down best kind of rehearsal ever (and how to use it to iterate your speech and earn stageside referrals).

‍

• The essential mindset shift you need in order to land fast gigs (don't be afraid of this 4-letter word).

‍

We'll also tell you about one of your most important assets as a professional speaker: other speakers!

‍

Referring other speakers for gigs is one of the best ways to maintain a strong relationship with your clients, and it's one of the best ways to find new speaking opportunities.

‍

We're going to show you:

‍

• How to double the amount of referrals you're getting now using a special asset that we like to call your “referral ring” (and we'll show you how to create your own).

‍

• The 4 types of speakers you should have in your referral ring (this maximizes the number of referrals you receive).

‍

• How to create the 5 things you need to be the easiest speaker to refer (other speakers will always choose to refer you to their clients if you have these 5 things).

‍

‍Very few speakers give referrals the attention they deserve. When you have the secrets we’ll teach you here, you'll know exactly how to reach out to the right people to get gigs that aren't 90 days away.

‍

We'll give you everything you need to get on stage, faster.

‍

But we're not just going to give you the secrets. We're going to introduce you to the people, too.

‍

‍The speakers you'll meet in this course are key to helping you build your speaking career fast.

‍

‍They are the ones who will increase your speaking velocity.

‍

And the best part is, you don't even have to look for them, or find them on your own–some of them will be right alongside you throughout this program (and maybe even for the rest of your speaking career).

‍

You won't find anything like this anywhere else.

7

The Other Two-Thirds

After spending so much time and energy getting your clients to the signed speaker agreement phase of your sales process it's essential to create a world-class experience they'll always remember.

‍

You have a unique idea that you want to share with the world. You've worked hard to craft a message that's inspiring and transformative. Your passion and charisma empower you to easily engage with the audience.

‍

But it can be challenging to know exactly what to do before the day of the event, before you walk on stage or turn on your camera, and even after you finish your session.

‍

Do you have a structured plan that tells you exactly what to do during the months leading up to the gig?

‍

What do you do during the event to earn referrals and stageside leads?

‍

How can you keep building the relationship with the event organizer after the gig?

‍

Without a clear and organized plan that shows you exactly what to do before, during, and after the big day, it's challenging to stay on track and know what to do next. That's why we're going to show you...

‍

‍How to “WOW” your clients, before, during, and after the gig.

‍

‍We'll give you all the checklists, timelines, email templates, and to-do lists you need to give your client the best experience possible.

‍

You'll be able to “WOW” your clients every step of the way when you know the 12 things you need to do before the event...

‍

The 2 types of follow-up plans you need to have in place to keep nurturing the relationship with your event organizer...

‍

And everything you need to do the day of the gig (including your tech check) to make sure your speech is a big success...both for you and your event organizer!

‍

We'll show you how to do all of that. And you'll also discover:

‍

• The one thing that annoys your event organizers more than anything while they're busy preparing for the big day (avoid this at all costs!).

‍

• The 4 big goals you need to achieve in the time between the signed speaker agreement and the day of your speech–and how to do each one.

‍

• How to cement yourself in your client’s mind as the easiest speaker they’ve ever had the pleasure to work with!

‍

To help you achieve everything you need to do BEFORE the big day, we're going to...

‍

• Give you the most complete, detailed, and accurate pre-event timeline and checklist with the 12 things you need to do before the date of the event arrives.

‍

• Show you the secret trick to impressing your clients right after landing the gig–this will take you about an hour and a half, but it will build a client-relationship that will last you your whole career.

‍

• Reveal how to make more people in your industry think you’re an expert–with just one simple video. And we’ll even take you through the 7 steps to create the video!

‍

• Teach you the 5 elements of a strong intro script and the 3 keys to writing a successful intro script... and we'll even show you Andrew's intro script (one he's spent years perfecting!)

‍

• Show you what a speaker resources page is, what the 6 essential elements that your speaker resources page needs… and how to make your own.

‍

• Teach you one of the best ways to rehearse your speech–and the 5 steps for a successful rehearsal session. And that's not all. To make sure you earn as many stageside leads as possible DURING your speech, we're going to...

‍

• Teach you the secret of compounding gigs (the key to building a sustainable speaking business).

‍

• Show you exactly how to build a process designed to get you referrals. Learn how to earn one, or two, or three (or more!) other gigs at every event you speak at.

‍

• Reveal the one specific referral technique you can use during your speech to maximize the number of stageside leads you earn. It's super easy to do... and we'll show you exactly how it’s done, and Andrew will even tell you the exact line he uses in his speech to make the whole thing work.

‍

• Give you 7 other referral techniques that you can use to maximize the number of stageside leads you earn at your events.

‍

• Reveal the 1 surprising thing the day of the gig that can make or break your client relationship.

‍

• Give you “The Ultimate Tech-Check Checklist,” complete with 31 items that you can’t forget to check before getting on stage.

‍

And finally, to help you keep nurturing the relationship with your clients AFTER the gig we're going to...

‍

• Help you create 2 types of follow-up plans so you can keep building the relationships you worked so hard to create…

‍

• Show you how to keep your past clients happy and satisfied so they can consider you for future events in the long term…

‍

This will help you create a sustainable speaking business, take advantage of your relationships with event organizers, and secure you as one of their favorite speakers... one they can count on in the future.

8

The Sustainable Speaking Career

To build a fulfilling and long-lasting career as a professional speaker–one that gives you the freedom to make your own schedule, travel the world, and do what you love–you need to create a sustainable speaking business.

‍

But the speaking industry can be unpredictable. It's a highly competitive market, and knowing how to make the right decisions to create a sustainable business is difficult.

‍

Staying up to date with the latest market trends, adjusting to unexpected changes, and dealing with multiple clients at once can make planning for the future a challenge.

‍

And many speakers simply don't have enough information about their own businesses to make the right decisions to create a sustainable speaking business.

‍

‍Here's the truth: creating a sustainable business isn't about "marketing yourself." It's about finding a balance between the fee you quote and your demand in the marketplace.

‍

That's why we're going to show you...

‍

‍The secret for increasing your demand as a speaker.

‍

‍When you discover how to generate demand for your speech, you'll be well on your way to building a sustainable speaking business.

‍

And you'll realize that your time on stage isn’t just the end result of all your hard work and rehearsal time.  It’s actually a pathway that leads to even more inquiries and even higher demand!

‍

You see, whether or not you generate more demand depends on just 1 thing. Lucky for you, it’s something that you control. We're going to tell you all about it and help you maximize this 1 thing to help you increase your demand.

‍

We'll also tell you the key to planning your speaking calendar each year– if you don’t have this, you won’t know how or when to increase your fees and it will be almost impossible to make smart decisions for your business.

‍

You'll discover:

‍

• Exactly how many inquiries you need yearly for a sustainable speaking business...

‍

• The perfect time to increase your fees (this is different for everyone, but after we help you start keeping track of your speaking data, you’ll know exactly when this is).

‍

• The 5 essential questions you need to ask yourself BEFORE hiring an assistant or a salesperson (if you can’t answer “yes” to all 5 questions, you aren’t ready yet!).  

‍

• The most important thing your team needs to understand (because if they don’t, it can ruin your relationships with your clients!).

‍

• A list of EVERYTHING you should document in your speaking business (complete with 43 items you must document before adding anyone to your team).

‍

• Why you actually want to lose about 50% of your inquiries due to price (we'll even draw it out for you on our Speaking Demand Curve).

‍

• How to find the sweet spot for your speaking business (the perfect balance between your fee and your demand in the marketplace).

‍

By the end of this program, you’ll know the specific steps you need to take to increase your demand…

‍

And create a sustainable speaking business that thrives long into the future, giving you the life you've always dreamed of and more opportunities than you can possibly imagine.

Cancel icon

1

The FEE Factor Formula

2

Turn 1 gig into 100.

When you're searching for new speaking opportunities, Call for Speakers forms and Speaker Bureaus might seem like a great option.

‍

All you have to do is fill out your information, tell them about your speech, and they'll do all the work of finding you the best gigs.

‍

But after dealing with the frustration of spending hours filling out forms, and the desperation of waiting weeks and weeks for a response, most speakers start to wonder if there's a better way.

‍

‍And there is.

‍

‍It's all about building relationships. We'll show you exactly who to build relationships with and how to do it.

‍

‍In fact, we'll give you the 6 steps to finding these important people in your specific niche or fractal.

‍

This works for both brand-new speakers and experienced speakers who want to get their clients excited about a new speech.

‍

We'll show you exactly how to turn 1 gig into 100 and build a sustainable pipeline of new gigs.

‍

You'll learn:

‍

• The 2 essential keys to building a healthy pipeline of new gigs.

‍

• How to earn that FIRST set of gigs that gets everything flowing (these can be the hardest gigs to land, but we'll give you the exact steps you need to take).

‍

• 7 different ways to find the right speaking opportunities (without wasting time using Call for Speakers forms or Speaker Bureaus!)

‍

• How to subdivide your audiences to branch into more valuable fractals where your message will resonate with new audiences.

‍

• The 1 thing you should NEVER do when trying to land gigs (it destroys your chances of getting booked).

‍

Escape the roller coaster of emotions that comes from the unpredictability of the speaking business.

‍

Break free from the constant feast-or-famine cycle that so many of us have experienced at one point or another.

‍

When you learn how to create a constant stream of inquiries flowing into your business, you'll always know when you'll be busy, when you're available, and how much revenue you can expect in the coming months.

3

Assets: The Big Four

So many speakers try to establish credibility and increase their expertise in the speaking world by creating a strong online presence, leveraging social media, and building their personal brand.

‍

It's reasonable to think that creating valuable content like blog posts, articles, YouTube videos, and podcasts is a good way to establish yourself as a thought leader in your industry.

‍

And it can be frustrating to spend so much time and effort creating content, reaching out to your audience, and networking on social media... without seeing any results.

‍

Many people will tell you that you just need to publish a book, create a podcast, or engage more with your audience to secure more speaking engagements.

‍

‍But they're forgetting the most important person: the event organizer.

‍

‍Instead of focusing on your brand and your website or your latest book, we need to focus on the event organizer. What are they looking for? What kind of experience do they want to provide their audience? What is valuable and important to them?

‍

When you think about your credibility, expertise, and fame from the event organizers’ perspective, you'll be able to better connect with event organizers and understand what’s going on inside their heads.

‍

And that's exactly what we'll show you how to do. You’ll step into the shoes of an event planner and discover how they think and how they plan huge, successful events.

‍

• You'll discover the 4 types of speakers that event planners love to hire (and how to be the type of speaker that event planners LOVE).

‍

• You'll dive into the 8 planning phases event organizers go through when planning an event (and how much pressure to use when contacting them in each phase).

‍

• We’ll even give you 14 example emails that you can send during each of those 8 phases (you’ll learn exactly what to do, how to do it, and when to do it).

‍

Instead of creating more content for your speaker website, you'll create the 4 essential assets you need to get booked.

‍

‍One of them is game-changing for your speaking business.

‍

It’s your discussion document.

‍

‍This is the secret weapon that lets you win gig after gig. And we’re going to take you step by step to help you create it.

‍

We're going to show you:

‍

• The 4 discussion document rules (if you break one of these rules, your discussion document just won’t have the same punch).

‍

• The 7 essential parts of an effective discussion document, and we’ll walk you step by step as we create each part together (and, here’s a hint, one of them is your session description!)

‍

• How to make your event organizers feel like they are getting the red carpet treatment.

‍

• Where the discussion document fits into your overall sales process (and how to use it so that it actually works).

‍

And you’ll even get a link to Andrew's real-life discussion document web page sample so you can see the content, organization, and design in action. And we’ll give you 2 more examples from real speakers just like you.

‍

Plus, we'll show you how to create another essential asset for your speaking business: your speaker agreement.

‍

There are 12 essential sections you need, and as a special bonus, we're going to give you 4 helpful hints to make yours stand out... and make it super easy for event organizers to sign.

‍

Here's a little secret: what you’re going to learn in this course are things that very, very few speakers actually do.

‍

When you send your completed discussion document to your client, it’ll shock them, amaze them, and position you as the BEST option for their event. It can even persuade people you’ve never met to choose you.

‍

‍That’s why it’s the secret weapon that wins you gig after gig.

‍

‍And when you find out how easy it is to create, you won’t believe it. It’s game-changing for your speaking business.

‍

Those are just two of the essential assets you need. We'll reveal the other two and show you exactly how to create them, how to use them in your sales process, and how to use them to land any gig.

‍

You'll leave this course armed with the 4 assets that increase your brand value and establish your worth in the eyes of event organizers.

4

Timing Is Everything

If you've ever felt lost on your speaking business journey, you're not alone. As a professional speaker, you know your final destination – you want to land the right high-paying gigs consistently and reliably.

‍

But when an inquiry comes in and you find an event planner who's interested in your speech, what do you do next?

‍

‍What are the exact steps you need to take to land the gig?

‍

Whether you're trying to land your first gig or your fiftieth gig, it can be challenging to know what steps to take next, and when to take them. And without a map that can guide you to your final destination, it can be confusing, frustrating, and discouraging.

‍

‍But it doesn't have to be that way.

‍

‍Not when you have the perfect map: a detailed and efficient sales process.

‍

You’ll know exactly what to do and when to do it.

‍

Having a structured, reliable, and repeatable approach for managing inquiries and leads and turning them into booked speaking engagements is the key to winning more gigs, more often.

‍

That's why we're going to guide you through the entire sales process, from start to finish. And you'll do it with the Gig-in-a-week Simulation!

‍

During the simulation, you’ll:

‍

• Receive inquiries from several different mock event organizers

‍

• Make initial contact with event organizers

‍

• Complete a client theme call

‍

• Use your negotiation skills to negotiate a fee

‍

• Deliver your session description and speaker agreement

‍

And hopefully, you’ll land the gig!

‍

You see, a detailed and effective sales process is your road map to speaking on the biggest keynote stages. That's why we're going to help you outline your entire sales process and give you step-by-step instructions for following up in a timely and efficient manner to guide the event organizer all the way to the final sale.

‍

We'll also explain the reason why the speaker’s sales process is unique from almost all other sales processes–and exactly how you need to adjust your sales approach.  

‍

A clear and efficient sales process that guides event organizers from the first spark of interest to a signed speaker agreement is the key to getting on more stages and sharing your message with more audiences.

‍

But to get on more stages, more often, you're going to need to do a little customization.

‍

Most speakers out there will tell you that to be able to engage and connect with your audience, you need to tailor your content, stories, and speech to their specific needs and interests.

‍

And many speakers do just that. They spend the weeks and months before the event creating an almost new speech for their audience, one that's special and unique just for them.

‍

But here's the secret:

‍

‍You shouldn't customize your entire speech for each new event.

‍

‍In fact, a really experienced meeting planner will actually be nervous if you tell them you’re planning to customize your speech.  

‍

Because they know that a fully customized speech can’t reliably deliver the same great experience to their audience.

‍

The fastest way to a secure spot on the keynote stage is with a refined speech, one that you perform over and over at every event where you're booked.

‍

You won't customize your entire speech for each new event. Instead, you'll customize only specific parts–saving you time, energy and, most importantly of all, helping you create a referable speech faster.

‍

That's why we're going to show you:

‍

• The exact question you need to ask your event organizer to discover how they feel about customized speeches (and how to respond to win the gig).

‍

• The exact parts of your speech that you can modify (and the 3 parts that should always stay the same).

‍

• The one thing (that's not your speech) that you should definitely customize for every different event (and the 6 steps to do just that).

‍

• The 3 “customization” options you can use to keep your event organizers happy and eliminate the stress and work of customizing your speech for every event (option #3 is the easiest of all... and it takes less than 30 minutes!)

‍

When you understand the customization paradox and know exactly how to talk to event planners about customized speeches, you'll be ten steps ahead of the majority of speakers.

‍

You'll save valuable time, be able to refine your speech faster and more efficiently, and you'll keep your audience and event planners happy by consistently providing a spectacular experience onstage.

‍

And speaking of customization, we'll also show you exactly how to create your best marketing tool as a speaker: your customized session description!

‍

‍To help you create a powerful, persuasive session description:

‍

• We'll reveal the 3 things that every strong session description has, along with 3 real-life examples from some of our favorite professional speakers.

‍

• We'll guide you through the 6 steps to writing a gig-winning session description.

‍

• And after you write and submit your own unique session description for your speech, our Heroic Coaches will review it and give you feedback to make it even stronger and more persuasive.

‍

With expert feedback, step-by-step instruction, and all the templates, timelines, follow-up processes, phone scripts, intros, and example emails you need for the speaker's sales process...

‍

You'll have everything you need to win more gigs, more often.

5

Track. Manage. Follow up.

If your "business records" are a pile of manila folders, sticky notes, and multiple notebooks filled with event information...

‍

Or if your attempts to create an online tracking system for your speaking info haven't gone as smoothly as you like...

‍

Or if your "CRM" isn't relationship managing...

‍

You're not alone. It's not easy to know what information should be saved. Keeping track of all your different events and speaking data can be challenging.

‍

Most speakers only track the gigs that they book. The basics: the name of the event, where it is, the date, the fee they accepted, and the event organizer's information.

‍

But there's so much more you should be keeping track of.

‍

In fact, we're going to give you a spreadsheet with 64 simple data points you should be tracking.

‍

The simple habit of tracking your business data helps you better understand your speaking business, gives you new insights, and helps you make smarter decisions.

‍

And during the 12-week course, we're going to help you start tracking all the important information you need.

‍

We're even going to give you 2 professional tracking tools that you can use to organize and register all your speaking data.

‍

When you start tracking your speaking data, you'll be able to:

‍

• Know when the perfect time to increase your fees is for you specifically (this is different for everyone, but after analyzing your speaking data, you’ll know exactly when you should do it).

‍

• Onboard new team members faster and create a better business partnership (it'll be so much easier to train new members of your team and get them up to speed with your unique business processes).

‍

• Negotiate with clients more effectively (because you'll know your average fee, your yearly revenue goals, and when your busy and slow months are).

‍

• Set more realistic goals based on specific data (and achieve them faster).

‍

The speaking industry can be hectic and unpredictable, but if you're tracking your speaking data, it doesn't have to be.

‍

We'll give you all the tools you need to get your calendar and your speaking data under control–and make it work for you.

‍

See the bigger picture. Make better business decisions. Start tracking your speaking data and make it work for you.

6

Velocity Philosophy

You've written, perfected, and rehearsed your speech. And you're ready to deliver it on stages (and on screens!).

‍

Here's the thing: you have to get on stages and screens as fast as possible.

‍

The faster you get on stage, the faster you'll be able to get the stageside leads and referrals that are essential for a sustainable speaking business.

‍

But the truth is the industry is kind of working against you.

‍

You might have even experienced it yourself. If you book a gig today, that gig is probably at least 90 days away (often it's even more!). That means you're still 3 months away from giving your speech for the first time.

‍

And 3 months away from getting leads and referrals from your speech.

‍

That's 3 more months of more searching, more rehearsing, and more waiting... without generating any new leads, without improving your speech, and without advancing in your speaking career.

‍

But there's a way to get gigs fast... so instead of waiting 90 days to give your speech for the first time, you can get on stage (or on screen) next Thursday, in 10 days, or even tomorrow!

‍

And it doesn't matter if you're a seasoned veteran who's got a new speech you want to debut or if you're an aspiring speaker who's just starting out...

‍

You’ll discover the Velocity Philosophy is the key to booking new gigs fast... and creating a sustainable speaking business.

‍

We'll uncover:

‍

• The 3 Ps that will reveal the 3 main audiences you need to reach in order to book more gigs (faster than ever before).

‍

• How to find creative ways to connect with willing audiences (so you can land fast speaking gigs).

‍

• The hands-down best kind of rehearsal ever (and how to use it to iterate your speech and earn stageside referrals).

‍

• The essential mindset shift you need in order to land fast gigs (don't be afraid of this 4-letter word).

‍

We'll also tell you about one of your most important assets as a professional speaker: other speakers!

‍

Referring other speakers for gigs is one of the best ways to maintain a strong relationship with your clients, and it's one of the best ways to find new speaking opportunities.

‍

We're going to show you:

‍

• How to double the amount of referrals you're getting now using a special asset that we like to call your “referral ring” (and we'll show you how to create your own).

‍

• The 4 types of speakers you should have in your referral ring (this maximizes the number of referrals you receive).

‍

• How to create the 5 things you need to be the easiest speaker to refer (other speakers will always choose to refer you to their clients if you have these 5 things).

‍

‍Very few speakers give referrals the attention they deserve. When you have the secrets we’ll teach you here, you'll know exactly how to reach out to the right people to get gigs that aren't 90 days away.

‍

We'll give you everything you need to get on stage, faster.

‍

But we're not just going to give you the secrets. We're going to introduce you to the people, too.

‍

‍The speakers you'll meet in this course are key to helping you build your speaking career fast.

‍

‍They are the ones who will increase your speaking velocity.

‍

And the best part is, you don't even have to look for them, or find them on your own–some of them will be right alongside you throughout this program (and maybe even for the rest of your speaking career).

‍

You won't find anything like this anywhere else.

7

The Other Two-Thirds

After spending so much time and energy getting your clients to the signed speaker agreement phase of your sales process it's essential to create a world-class experience they'll always remember.

‍

You have a unique idea that you want to share with the world. You've worked hard to craft a message that's inspiring and transformative. Your passion and charisma empower you to easily engage with the audience.

‍

But it can be challenging to know exactly what to do before the day of the event, before you walk on stage or turn on your camera, and even after you finish your session.

‍

Do you have a structured plan that tells you exactly what to do during the months leading up to the gig?

‍

What do you do during the event to earn referrals and stageside leads?

‍

How can you keep building the relationship with the event organizer after the gig?

‍

Without a clear and organized plan that shows you exactly what to do before, during, and after the big day, it's challenging to stay on track and know what to do next. That's why we're going to show you...

‍

‍How to “WOW” your clients, before, during, and after the gig.

‍

‍We'll give you all the checklists, timelines, email templates, and to-do lists you need to give your client the best experience possible.

‍

You'll be able to “WOW” your clients every step of the way when you know the 12 things you need to do before the event...

‍

The 2 types of follow-up plans you need to have in place to keep nurturing the relationship with your event organizer...

‍

And everything you need to do the day of the gig (including your tech check) to make sure your speech is a big success...both for you and your event organizer!

‍

We'll show you how to do all of that. And you'll also discover:

‍

• The one thing that annoys your event organizers more than anything while they're busy preparing for the big day (avoid this at all costs!).

‍

• The 4 big goals you need to achieve in the time between the signed speaker agreement and the day of your speech–and how to do each one.

‍

• How to cement yourself in your client’s mind as the easiest speaker they’ve ever had the pleasure to work with!

‍

To help you achieve everything you need to do BEFORE the big day, we're going to...

‍

• Give you the most complete, detailed, and accurate pre-event timeline and checklist with the 12 things you need to do before the date of the event arrives.

‍

• Show you the secret trick to impressing your clients right after landing the gig–this will take you about an hour and a half, but it will build a client-relationship that will last you your whole career.

‍

• Reveal how to make more people in your industry think you’re an expert–with just one simple video. And we’ll even take you through the 7 steps to create the video!

‍

• Teach you the 5 elements of a strong intro script and the 3 keys to writing a successful intro script... and we'll even show you Andrew's intro script (one he's spent years perfecting!)

‍

• Show you what a speaker resources page is, what the 6 essential elements that your speaker resources page needs… and how to make your own.

‍

• Teach you one of the best ways to rehearse your speech–and the 5 steps for a successful rehearsal session. And that's not all. To make sure you earn as many stageside leads as possible DURING your speech, we're going to...

‍

• Teach you the secret of compounding gigs (the key to building a sustainable speaking business).

‍

• Show you exactly how to build a process designed to get you referrals. Learn how to earn one, or two, or three (or more!) other gigs at every event you speak at.

‍

• Reveal the one specific referral technique you can use during your speech to maximize the number of stageside leads you earn. It's super easy to do... and we'll show you exactly how it’s done, and Andrew will even tell you the exact line he uses in his speech to make the whole thing work.

‍

• Give you 7 other referral techniques that you can use to maximize the number of stageside leads you earn at your events.

‍

• Reveal the 1 surprising thing the day of the gig that can make or break your client relationship.

‍

• Give you “The Ultimate Tech-Check Checklist,” complete with 31 items that you can’t forget to check before getting on stage.

‍

And finally, to help you keep nurturing the relationship with your clients AFTER the gig we're going to...

‍

• Help you create 2 types of follow-up plans so you can keep building the relationships you worked so hard to create…

‍

• Show you how to keep your past clients happy and satisfied so they can consider you for future events in the long term…

‍

This will help you create a sustainable speaking business, take advantage of your relationships with event organizers, and secure you as one of their favorite speakers... one they can count on in the future.

8

The Sustainable Speaking Career

To build a fulfilling and long-lasting career as a professional speaker–one that gives you the freedom to make your own schedule, travel the world, and do what you love–you need to create a sustainable speaking business.

‍

But the speaking industry can be unpredictable. It's a highly competitive market, and knowing how to make the right decisions to create a sustainable business is difficult.

‍

Staying up to date with the latest market trends, adjusting to unexpected changes, and dealing with multiple clients at once can make planning for the future a challenge.

‍

And many speakers simply don't have enough information about their own businesses to make the right decisions to create a sustainable speaking business.

‍

‍Here's the truth: creating a sustainable business isn't about "marketing yourself." It's about finding a balance between the fee you quote and your demand in the marketplace.

‍

That's why we're going to show you...

‍

‍The secret for increasing your demand as a speaker.

‍

‍When you discover how to generate demand for your speech, you'll be well on your way to building a sustainable speaking business.

‍

And you'll realize that your time on stage isn’t just the end result of all your hard work and rehearsal time.  It’s actually a pathway that leads to even more inquiries and even higher demand!

‍

You see, whether or not you generate more demand depends on just 1 thing. Lucky for you, it’s something that you control. We're going to tell you all about it and help you maximize this 1 thing to help you increase your demand.

‍

We'll also tell you the key to planning your speaking calendar each year– if you don’t have this, you won’t know how or when to increase your fees and it will be almost impossible to make smart decisions for your business.

‍

You'll discover:

‍

• Exactly how many inquiries you need yearly for a sustainable speaking business...

‍

• The perfect time to increase your fees (this is different for everyone, but after we help you start keeping track of your speaking data, you’ll know exactly when this is).

‍

• The 5 essential questions you need to ask yourself BEFORE hiring an assistant or a salesperson (if you can’t answer “yes” to all 5 questions, you aren’t ready yet!).  

‍

• The most important thing your team needs to understand (because if they don’t, it can ruin your relationships with your clients!).

‍

• A list of EVERYTHING you should document in your speaking business (complete with 43 items you must document before adding anyone to your team).

‍

• Why you actually want to lose about 50% of your inquiries due to price (we'll even draw it out for you on our Speaking Demand Curve).

‍

• How to find the sweet spot for your speaking business (the perfect balance between your fee and your demand in the marketplace).

‍

By the end of this program, you’ll know the specific steps you need to take to increase your demand…

‍

And create a sustainable speaking business that thrives long into the future, giving you the life you've always dreamed of and more opportunities than you can possibly imagine.

Cancel icon

1

The FEE Factor Formula

2

Turn 1 gig into 100.

When you're searching for new speaking opportunities, Call for Speakers forms and Speaker Bureaus might seem like a great option.

‍

All you have to do is fill out your information, tell them about your speech, and they'll do all the work of finding you the best gigs.

‍

But after dealing with the frustration of spending hours filling out forms, and the desperation of waiting weeks and weeks for a response, most speakers start to wonder if there's a better way.

‍

‍And there is.

‍

‍It's all about building relationships. We'll show you exactly who to build relationships with and how to do it.

‍

‍In fact, we'll give you the 6 steps to finding these important people in your specific niche or fractal.

‍

This works for both brand-new speakers and experienced speakers who want to get their clients excited about a new speech.

‍

We'll show you exactly how to turn 1 gig into 100 and build a sustainable pipeline of new gigs.

‍

You'll learn:

‍

• The 2 essential keys to building a healthy pipeline of new gigs.

‍

• How to earn that FIRST set of gigs that gets everything flowing (these can be the hardest gigs to land, but we'll give you the exact steps you need to take).

‍

• 7 different ways to find the right speaking opportunities (without wasting time using Call for Speakers forms or Speaker Bureaus!)

‍

• How to subdivide your audiences to branch into more valuable fractals where your message will resonate with new audiences.

‍

• The 1 thing you should NEVER do when trying to land gigs (it destroys your chances of getting booked).

‍

Escape the roller coaster of emotions that comes from the unpredictability of the speaking business.

‍

Break free from the constant feast-or-famine cycle that so many of us have experienced at one point or another.

‍

When you learn how to create a constant stream of inquiries flowing into your business, you'll always know when you'll be busy, when you're available, and how much revenue you can expect in the coming months.

3

Assets: The Big Four

So many speakers try to establish credibility and increase their expertise in the speaking world by creating a strong online presence, leveraging social media, and building their personal brand.

‍

It's reasonable to think that creating valuable content like blog posts, articles, YouTube videos, and podcasts is a good way to establish yourself as a thought leader in your industry.

‍

And it can be frustrating to spend so much time and effort creating content, reaching out to your audience, and networking on social media... without seeing any results.

‍

Many people will tell you that you just need to publish a book, create a podcast, or engage more with your audience to secure more speaking engagements.

‍

‍But they're forgetting the most important person: the event organizer.

‍

‍Instead of focusing on your brand and your website or your latest book, we need to focus on the event organizer. What are they looking for? What kind of experience do they want to provide their audience? What is valuable and important to them?

‍

When you think about your credibility, expertise, and fame from the event organizers’ perspective, you'll be able to better connect with event organizers and understand what’s going on inside their heads.

‍

And that's exactly what we'll show you how to do. You’ll step into the shoes of an event planner and discover how they think and how they plan huge, successful events.

‍

• You'll discover the 4 types of speakers that event planners love to hire (and how to be the type of speaker that event planners LOVE).

‍

• You'll dive into the 8 planning phases event organizers go through when planning an event (and how much pressure to use when contacting them in each phase).

‍

• We’ll even give you 14 example emails that you can send during each of those 8 phases (you’ll learn exactly what to do, how to do it, and when to do it).

‍

Instead of creating more content for your speaker website, you'll create the 4 essential assets you need to get booked.

‍

‍One of them is game-changing for your speaking business.

‍

It’s your discussion document.

‍

‍This is the secret weapon that lets you win gig after gig. And we’re going to take you step by step to help you create it.

‍

We're going to show you:

‍

• The 4 discussion document rules (if you break one of these rules, your discussion document just won’t have the same punch).

‍

• The 7 essential parts of an effective discussion document, and we’ll walk you step by step as we create each part together (and, here’s a hint, one of them is your session description!)

‍

• How to make your event organizers feel like they are getting the red carpet treatment.

‍

• Where the discussion document fits into your overall sales process (and how to use it so that it actually works).

‍

And you’ll even get a link to Andrew's real-life discussion document web page sample so you can see the content, organization, and design in action. And we’ll give you 2 more examples from real speakers just like you.

‍

Plus, we'll show you how to create another essential asset for your speaking business: your speaker agreement.

‍

There are 12 essential sections you need, and as a special bonus, we're going to give you 4 helpful hints to make yours stand out... and make it super easy for event organizers to sign.

‍

Here's a little secret: what you’re going to learn in this course are things that very, very few speakers actually do.

‍

When you send your completed discussion document to your client, it’ll shock them, amaze them, and position you as the BEST option for their event. It can even persuade people you’ve never met to choose you.

‍

‍That’s why it’s the secret weapon that wins you gig after gig.

‍

‍And when you find out how easy it is to create, you won’t believe it. It’s game-changing for your speaking business.

‍

Those are just two of the essential assets you need. We'll reveal the other two and show you exactly how to create them, how to use them in your sales process, and how to use them to land any gig.

‍

You'll leave this course armed with the 4 assets that increase your brand value and establish your worth in the eyes of event organizers.

4

Timing Is Everything

If you've ever felt lost on your speaking business journey, you're not alone. As a professional speaker, you know your final destination – you want to land the right high-paying gigs consistently and reliably.

‍

But when an inquiry comes in and you find an event planner who's interested in your speech, what do you do next?

‍

‍What are the exact steps you need to take to land the gig?

‍

Whether you're trying to land your first gig or your fiftieth gig, it can be challenging to know what steps to take next, and when to take them. And without a map that can guide you to your final destination, it can be confusing, frustrating, and discouraging.

‍

‍But it doesn't have to be that way.

‍

‍Not when you have the perfect map: a detailed and efficient sales process.

‍

You’ll know exactly what to do and when to do it.

‍

Having a structured, reliable, and repeatable approach for managing inquiries and leads and turning them into booked speaking engagements is the key to winning more gigs, more often.

‍

That's why we're going to guide you through the entire sales process, from start to finish. And you'll do it with the Gig-in-a-week Simulation!

‍

During the simulation, you’ll:

‍

• Receive inquiries from several different mock event organizers

‍

• Make initial contact with event organizers

‍

• Complete a client theme call

‍

• Use your negotiation skills to negotiate a fee

‍

• Deliver your session description and speaker agreement

‍

And hopefully, you’ll land the gig!

‍

You see, a detailed and effective sales process is your road map to speaking on the biggest keynote stages. That's why we're going to help you outline your entire sales process and give you step-by-step instructions for following up in a timely and efficient manner to guide the event organizer all the way to the final sale.

‍

We'll also explain the reason why the speaker’s sales process is unique from almost all other sales processes–and exactly how you need to adjust your sales approach.  

‍

A clear and efficient sales process that guides event organizers from the first spark of interest to a signed speaker agreement is the key to getting on more stages and sharing your message with more audiences.

‍

But to get on more stages, more often, you're going to need to do a little customization.

‍

Most speakers out there will tell you that to be able to engage and connect with your audience, you need to tailor your content, stories, and speech to their specific needs and interests.

‍

And many speakers do just that. They spend the weeks and months before the event creating an almost new speech for their audience, one that's special and unique just for them.

‍

But here's the secret:

‍

‍You shouldn't customize your entire speech for each new event.

‍

‍In fact, a really experienced meeting planner will actually be nervous if you tell them you’re planning to customize your speech.  

‍

Because they know that a fully customized speech can’t reliably deliver the same great experience to their audience.

‍

The fastest way to a secure spot on the keynote stage is with a refined speech, one that you perform over and over at every event where you're booked.

‍

You won't customize your entire speech for each new event. Instead, you'll customize only specific parts–saving you time, energy and, most importantly of all, helping you create a referable speech faster.

‍

That's why we're going to show you:

‍

• The exact question you need to ask your event organizer to discover how they feel about customized speeches (and how to respond to win the gig).

‍

• The exact parts of your speech that you can modify (and the 3 parts that should always stay the same).

‍

• The one thing (that's not your speech) that you should definitely customize for every different event (and the 6 steps to do just that).

‍

• The 3 “customization” options you can use to keep your event organizers happy and eliminate the stress and work of customizing your speech for every event (option #3 is the easiest of all... and it takes less than 30 minutes!)

‍

When you understand the customization paradox and know exactly how to talk to event planners about customized speeches, you'll be ten steps ahead of the majority of speakers.

‍

You'll save valuable time, be able to refine your speech faster and more efficiently, and you'll keep your audience and event planners happy by consistently providing a spectacular experience onstage.

‍

And speaking of customization, we'll also show you exactly how to create your best marketing tool as a speaker: your customized session description!

‍

‍To help you create a powerful, persuasive session description:

‍

• We'll reveal the 3 things that every strong session description has, along with 3 real-life examples from some of our favorite professional speakers.

‍

• We'll guide you through the 6 steps to writing a gig-winning session description.

‍

• And after you write and submit your own unique session description for your speech, our Heroic Coaches will review it and give you feedback to make it even stronger and more persuasive.

‍

With expert feedback, step-by-step instruction, and all the templates, timelines, follow-up processes, phone scripts, intros, and example emails you need for the speaker's sales process...

‍

You'll have everything you need to win more gigs, more often.

5

Track. Manage. Follow up.

If your "business records" are a pile of manila folders, sticky notes, and multiple notebooks filled with event information...

‍

Or if your attempts to create an online tracking system for your speaking info haven't gone as smoothly as you like...

‍

Or if your "CRM" isn't relationship managing...

‍

You're not alone. It's not easy to know what information should be saved. Keeping track of all your different events and speaking data can be challenging.

‍

Most speakers only track the gigs that they book. The basics: the name of the event, where it is, the date, the fee they accepted, and the event organizer's information.

‍

But there's so much more you should be keeping track of.

‍

In fact, we're going to give you a spreadsheet with 64 simple data points you should be tracking.

‍

The simple habit of tracking your business data helps you better understand your speaking business, gives you new insights, and helps you make smarter decisions.

‍

And during the 12-week course, we're going to help you start tracking all the important information you need.

‍

We're even going to give you 2 professional tracking tools that you can use to organize and register all your speaking data.

‍

When you start tracking your speaking data, you'll be able to:

‍

• Know when the perfect time to increase your fees is for you specifically (this is different for everyone, but after analyzing your speaking data, you’ll know exactly when you should do it).

‍

• Onboard new team members faster and create a better business partnership (it'll be so much easier to train new members of your team and get them up to speed with your unique business processes).

‍

• Negotiate with clients more effectively (because you'll know your average fee, your yearly revenue goals, and when your busy and slow months are).

‍

• Set more realistic goals based on specific data (and achieve them faster).

‍

The speaking industry can be hectic and unpredictable, but if you're tracking your speaking data, it doesn't have to be.

‍

We'll give you all the tools you need to get your calendar and your speaking data under control–and make it work for you.

‍

See the bigger picture. Make better business decisions. Start tracking your speaking data and make it work for you.

6

Velocity Philosophy

You've written, perfected, and rehearsed your speech. And you're ready to deliver it on stages (and on screens!).

‍

Here's the thing: you have to get on stages and screens as fast as possible.

‍

The faster you get on stage, the faster you'll be able to get the stageside leads and referrals that are essential for a sustainable speaking business.

‍

But the truth is the industry is kind of working against you.

‍

You might have even experienced it yourself. If you book a gig today, that gig is probably at least 90 days away (often it's even more!). That means you're still 3 months away from giving your speech for the first time.

‍

And 3 months away from getting leads and referrals from your speech.

‍

That's 3 more months of more searching, more rehearsing, and more waiting... without generating any new leads, without improving your speech, and without advancing in your speaking career.

‍

But there's a way to get gigs fast... so instead of waiting 90 days to give your speech for the first time, you can get on stage (or on screen) next Thursday, in 10 days, or even tomorrow!

‍

And it doesn't matter if you're a seasoned veteran who's got a new speech you want to debut or if you're an aspiring speaker who's just starting out...

‍

You’ll discover the Velocity Philosophy is the key to booking new gigs fast... and creating a sustainable speaking business.

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We'll uncover:

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• The 3 Ps that will reveal the 3 main audiences you need to reach in order to book more gigs (faster than ever before).

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• How to find creative ways to connect with willing audiences (so you can land fast speaking gigs).

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• The hands-down best kind of rehearsal ever (and how to use it to iterate your speech and earn stageside referrals).

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• The essential mindset shift you need in order to land fast gigs (don't be afraid of this 4-letter word).

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We'll also tell you about one of your most important assets as a professional speaker: other speakers!

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Referring other speakers for gigs is one of the best ways to maintain a strong relationship with your clients, and it's one of the best ways to find new speaking opportunities.

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We're going to show you:

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• How to double the amount of referrals you're getting now using a special asset that we like to call your “referral ring” (and we'll show you how to create your own).

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• The 4 types of speakers you should have in your referral ring (this maximizes the number of referrals you receive).

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• How to create the 5 things you need to be the easiest speaker to refer (other speakers will always choose to refer you to their clients if you have these 5 things).

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‍Very few speakers give referrals the attention they deserve. When you have the secrets we’ll teach you here, you'll know exactly how to reach out to the right people to get gigs that aren't 90 days away.

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We'll give you everything you need to get on stage, faster.

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But we're not just going to give you the secrets. We're going to introduce you to the people, too.

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‍The speakers you'll meet in this course are key to helping you build your speaking career fast.

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‍They are the ones who will increase your speaking velocity.

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And the best part is, you don't even have to look for them, or find them on your own–some of them will be right alongside you throughout this program (and maybe even for the rest of your speaking career).

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You won't find anything like this anywhere else.

7

The Other Two-Thirds

After spending so much time and energy getting your clients to the signed speaker agreement phase of your sales process it's essential to create a world-class experience they'll always remember.

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You have a unique idea that you want to share with the world. You've worked hard to craft a message that's inspiring and transformative. Your passion and charisma empower you to easily engage with the audience.

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But it can be challenging to know exactly what to do before the day of the event, before you walk on stage or turn on your camera, and even after you finish your session.

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Do you have a structured plan that tells you exactly what to do during the months leading up to the gig?

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What do you do during the event to earn referrals and stageside leads?

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How can you keep building the relationship with the event organizer after the gig?

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Without a clear and organized plan that shows you exactly what to do before, during, and after the big day, it's challenging to stay on track and know what to do next. That's why we're going to show you...

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‍How to “WOW” your clients, before, during, and after the gig.

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‍We'll give you all the checklists, timelines, email templates, and to-do lists you need to give your client the best experience possible.

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You'll be able to “WOW” your clients every step of the way when you know the 12 things you need to do before the event...

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The 2 types of follow-up plans you need to have in place to keep nurturing the relationship with your event organizer...

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And everything you need to do the day of the gig (including your tech check) to make sure your speech is a big success...both for you and your event organizer!

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We'll show you how to do all of that. And you'll also discover:

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• The one thing that annoys your event organizers more than anything while they're busy preparing for the big day (avoid this at all costs!).

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• The 4 big goals you need to achieve in the time between the signed speaker agreement and the day of your speech–and how to do each one.

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• How to cement yourself in your client’s mind as the easiest speaker they’ve ever had the pleasure to work with!

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To help you achieve everything you need to do BEFORE the big day, we're going to...

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• Give you the most complete, detailed, and accurate pre-event timeline and checklist with the 12 things you need to do before the date of the event arrives.

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• Show you the secret trick to impressing your clients right after landing the gig–this will take you about an hour and a half, but it will build a client-relationship that will last you your whole career.

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• Reveal how to make more people in your industry think you’re an expert–with just one simple video. And we’ll even take you through the 7 steps to create the video!

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• Teach you the 5 elements of a strong intro script and the 3 keys to writing a successful intro script... and we'll even show you Andrew's intro script (one he's spent years perfecting!)

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• Show you what a speaker resources page is, what the 6 essential elements that your speaker resources page needs… and how to make your own.

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• Teach you one of the best ways to rehearse your speech–and the 5 steps for a successful rehearsal session. And that's not all. To make sure you earn as many stageside leads as possible DURING your speech, we're going to...

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• Teach you the secret of compounding gigs (the key to building a sustainable speaking business).

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• Show you exactly how to build a process designed to get you referrals. Learn how to earn one, or two, or three (or more!) other gigs at every event you speak at.

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• Reveal the one specific referral technique you can use during your speech to maximize the number of stageside leads you earn. It's super easy to do... and we'll show you exactly how it’s done, and Andrew will even tell you the exact line he uses in his speech to make the whole thing work.

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• Give you 7 other referral techniques that you can use to maximize the number of stageside leads you earn at your events.

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• Reveal the 1 surprising thing the day of the gig that can make or break your client relationship.

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• Give you “The Ultimate Tech-Check Checklist,” complete with 31 items that you can’t forget to check before getting on stage.

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And finally, to help you keep nurturing the relationship with your clients AFTER the gig we're going to...

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• Help you create 2 types of follow-up plans so you can keep building the relationships you worked so hard to create…

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• Show you how to keep your past clients happy and satisfied so they can consider you for future events in the long term…

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This will help you create a sustainable speaking business, take advantage of your relationships with event organizers, and secure you as one of their favorite speakers... one they can count on in the future.

8

The Sustainable Speaking Career

To build a fulfilling and long-lasting career as a professional speaker–one that gives you the freedom to make your own schedule, travel the world, and do what you love–you need to create a sustainable speaking business.

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But the speaking industry can be unpredictable. It's a highly competitive market, and knowing how to make the right decisions to create a sustainable business is difficult.

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Staying up to date with the latest market trends, adjusting to unexpected changes, and dealing with multiple clients at once can make planning for the future a challenge.

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And many speakers simply don't have enough information about their own businesses to make the right decisions to create a sustainable speaking business.

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‍Here's the truth: creating a sustainable business isn't about "marketing yourself." It's about finding a balance between the fee you quote and your demand in the marketplace.

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That's why we're going to show you...

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‍The secret for increasing your demand as a speaker.

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‍When you discover how to generate demand for your speech, you'll be well on your way to building a sustainable speaking business.

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And you'll realize that your time on stage isn’t just the end result of all your hard work and rehearsal time.  It’s actually a pathway that leads to even more inquiries and even higher demand!

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You see, whether or not you generate more demand depends on just 1 thing. Lucky for you, it’s something that you control. We're going to tell you all about it and help you maximize this 1 thing to help you increase your demand.

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We'll also tell you the key to planning your speaking calendar each year– if you don’t have this, you won’t know how or when to increase your fees and it will be almost impossible to make smart decisions for your business.

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You'll discover:

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• Exactly how many inquiries you need yearly for a sustainable speaking business...

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• The perfect time to increase your fees (this is different for everyone, but after we help you start keeping track of your speaking data, you’ll know exactly when this is).

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• The 5 essential questions you need to ask yourself BEFORE hiring an assistant or a salesperson (if you can’t answer “yes” to all 5 questions, you aren’t ready yet!).  

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• The most important thing your team needs to understand (because if they don’t, it can ruin your relationships with your clients!).

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• A list of EVERYTHING you should document in your speaking business (complete with 43 items you must document before adding anyone to your team).

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• Why you actually want to lose about 50% of your inquiries due to price (we'll even draw it out for you on our Speaking Demand Curve).

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• How to find the sweet spot for your speaking business (the perfect balance between your fee and your demand in the marketplace).

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By the end of this program, you’ll know the specific steps you need to take to increase your demand…

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And create a sustainable speaking business that thrives long into the future, giving you the life you've always dreamed of and more opportunities than you can possibly imagine.

Student Success Stories

Real Growth Happens Here

Our students made a decision: to stop relying on instinct alone and start communicating with intention.

The Work. The Results.

This is the transformation that happens when you commit to mastering your voice, presence, and craft.

Tammy Barlette

Founder and CEO

"If you are on the fence about investing in yourself by signing up for HEROIC GRAD, let this be your little push to go for it. I encourage you to invest in the training and do what they tell you, even if you don’t initially understand, and put in the work. They are absolute professionals who you should trust with this training if you really want to speak professionally."

Sarah Kernion

CEO & Founder, Saturday's Story

"HEROIC didn’t just elevate my craft—it calibrated my compass. It aligned me with a rare breed of humans: those who aren’t merely “public speakers,” but stewards of transformation. People who change the world one deliberately chosen word, pause, and presence at a time."

Michelle Hutchings-Medina

Chief Everything Officer - MHM Speaks

"There are few courses I’ve taken as an adult that I would label as life changing. HEROIC GRAD meets that mark. It’s not just the course content and learning. It’s the impact audiences will experience as a result. Even more so are the relationships we will continue building within our cohort. Each and every encounter was well thought out and in service of the learner."

Tim Thompson

Certified Profit First Professional

"Working with the Performance Faculty at HEROIC has been the best investment - of not just monetary resources but time, emotion, and energy resources as well. Their experiences straighten learning curves as much as possible so that the student's journey is a faster line from start to finish than it would be without them. The ROI is immeasurable!"

Lauren Ruotolo

Keynote Speaker & Owner

"Last fall I sat in a room full of some of the most accomplished and fascinating people I had ever met. I was looking for a way to enhance my public-speaking abilities and stretch out of my comfort zone, and well…the Universe never fails! I attended HEROIC Public Speaking’s CORE program last October and was absolutely blown away. I knew I couldn’t stop there and had to jump into their GRAD Speech Writing & Performance Mastery program. Last week I graduated, and I’m unbelievably grateful for such an incredible experience. I learned, I grew, and most importantly, I got to connect with some of the most amazing people. My biggest thank you to the HEROIC Faculty and my incredible cohort for your love and support throughout this experience."

Katie Sandoe

Founder & Chief Illumination Officer at Kathryn Sandoe LLC

"A speech has the power to change the world… including you, the speaker! Some learning experiences are hard to describe. You can never quite convey the transformation that occurs within you or the lifelong friendships that you build. Unless you’ve experienced it, you can’t fully comprehend it. HEROIC forever changed my craft of professional speaking. More than writing and stage mastery, I found a 'family' of amazing people who helped me lean into the fullness of who I am. The 'too much' sentiment (said to me my whole life) has become my superpower onstage. Just when I thought I had given my all, the Faculty unlocked more—and my peers celebrated it! Heck, even my stage wardrobe was pushed to be bigger, brighter, bolder."

Aaron Mitchell

CEO

"For the last seven months, I’ve been enrolled with HEROIC to take my skills to the edge of my capability and beyond. I’m a self-proclaimed 'hater'—very discerning—and I’ve never been in a place quite like this. They tell me to take chances and support me through the awkward phase of turning the note or insight into a behavior. They hold me accountable with warmth and clarity. They encourage me to do the same for others, so a group of strangers become accountability partners on a painful journey of self-expression. They’ve built a culture that demands I treat my speech like it can change the world—and somehow, it’s actually fun. What happens in the room with expert faculty sustains far beyond it. Culture matters… and HEROIC has something special."

Robin Camarote

Consultant, Trainer, and Coach

"I recently completed HEROIC's GRAD | Speech Writing & Stage Performance Mastery program, and I can honestly say it was one of the best professional investments I’ve ever made. Yes, I walked away with next-level speaking skills—but that was just the beginning. What I really gained? A fresh perspective on how I show up and communicate. A network of brilliant, driven professionals who will be lifelong allies. A new approach to my work that will serve me for the rest of my career.

It’s easy to hesitate before investing in yourself—but the right ones don’t just teach skills. They shift your thinking, connect you to a powerful community, and give you an edge that lasts. If you’ve been considering stepping up your presence, your impact, and your ability to own the room, this is the kind of training that changes everything."

Erik Martinez

CEO & Owner

"I’m happy to share that I’ve obtained a new certification: HEROIC GRAD | Speech Writing & Stage Performance Mastery! I first participated in HEROIC’s CORE, and then I signed up for a journey of learning how to craft a speech and take it onstage. And I loved every minute of it. It was transformative, emotional, and a lot of work. But I learned, I grew, and I will forever be better because of the experience—and most importantly, the PEOPLE I met on the journey."

Sonya Hopson

CEO & Founder

"I can truly say that this experience was absolutely the best investment I could have made, with an immediate return on investment. HEROIC pours into each and every student. Their approach is genuine and their intentions are pure. I have never felt so supported. The entire team at HEROIC has my sincere gratitude and appreciation. I fully embrace the challenge to become an impactful speaker, one speech at a time."

Vitale Hardin

President + CEO

"I thought I was signing up to become a trained keynote speaker. And yes, I did that—but what actually happened was so much deeper. I became a fuller, more grounded version of myself. I found my voice in a whole new way. I walked away with clarity, confidence, and a group of friendships I didn’t know I needed—but now can’t imagine being without. This wasn’t just about learning how to speak onstage. It was about learning how to be seen. How to serve. How to bring the audience with me—every step of the way. To the entire HEROIC team—thank you. You are masters at your craft, and you lead with such fierce care and integrity. You changed me."

Rosanna Berardi

Managing Partner and U.S. Immigration Lawyer at Berardi Immigration Law

"If you want to be like everyone else, live on autopilot. But if you want to next-level your life, do what only mildly crazy people do—sign up for training at the amazing HEROIC Public Speaking. Amazing faculty, experiential learning, students from across the country. Outside of my comfort zone? A little. Worth it? 150%! Can’t wait to use all of my new skills."

Jacqueline Chu

Psychotherapist & Speaker at Jacqueline Y. Chu, Author at Lotusmind Press

"I used to believe that performance and authenticity were opposites—but at HEROIC Public Speaking, I realized I had misunderstood what authenticity really means. The best speakers are performers, not for perfection, but for impact. Every gesture, pause, and tonal shift is crafted in service of the audience. This reframe was life-changing. It’s not about looking good—it’s about helping more powerfully. Grateful to the HEROIC team for showing me how excellence in my craft is a form of service."

Michael Maloney

Business Owner

"Don't question it. Just do it."

Segami Segami

Professional Speaker

"This experience takes you across the whole spectrum from ideation, the process, to production. Since HEROIC is based on referrals, they deliver more than 150% to earn your trust and confidence. It's the best business model."

Johanna Beyer

Principal at On Your Path Consulting

"Connection. Learning. Joy. These are just a few of the gifts I received from saying yes to a 7-month deep-dive with HEROIC Public Speaking. I enrolled with one goal—deliver a TED Talk—but I didn’t expect the transformation. I faced my inner critic, broke through old patterns, and discovered tools I didn’t know I needed. This experience pushed me, changed me, and opened my heart. The friendships, the growth, the magic—it will stay with me forever."

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