At HEROIC, moments of magic happen all the time. Stirring performances, creative breakthroughs, those aha! instances when everything suddenly becomes clear—that's what we're all about. Only, it's not (just) magic. It's the result of fine-tuned, perfectly calibrated experiences that have been designed, refined, and whipped into shape by Alex Mottershead. As HEROIC's Experiential Design Manager, Alex draws on her history in events, entertainment, and education to identify and drive innovative strategies that enhance (and maximize) our students' experience. When magic happens at HEROIC, take a close, close look, and you'll see Alex's fingerprints all over it. Alex earned her B.S. in Tourism and Hospitality from Temple University.