00:00 Youâre listening to âSteal The Showâ with Michael Port. From speeches to job interviews to deal-closing pitches. How to guarantee a standing ovation for all the performances in your life. I am Michael. And this episode is about opening your show. How to start a presentation. Because Iâll tell you what, this is where people get really scared. What do you do to start? Whatâs the first thing you should say? How do you walk on stage? This is the most anxiety-provoking moment in a speech. And by the way, if you donât know me, I am the author of six books, I am New York Times best-selling author, which is cool especially considering my fourth grade teacher said I had the worst spelling sheâd seen in 25 years as a teacher and you could barely get me to write a five paragraph essay in high school.
00:47 But when you have something to say, youâll do whatever it takes to get your message out into the world. And I believe you are that way. Now why am I teaching you performance? Because, yes Iâve written lots of books on marketing and sales over the last decade, in fact âBook Yourself Solidâ is probably my most infamous and best selling book over the last decade. But I was once a professional actor. I have a MFA from the NYU Graduate Acting Program at NYU and I was on âSex and the Cityâ, âThird Watchâ, âAll My Childrenâ, I was in films like the âPelican Briefâ, âDown To Earthâ, âThe Believerâ. I did voice-overs for brands like AT&T, Coors Beer, Budweiser, Johnson & Johnson, MTV, Pizza Hut, and others. And then raised to do Brawn that was it. Iâd roll out the⊠Ahh⊠Brawn. Smart thinking. And by the way, none of these brands have endorsed this show unfortunately. But if you know anybody there or you work at one of them, call me and Iâm happy to let you pay for all of these episodes. That would be fantastic.
01:49 So listen, opening. You see what I just did? I opened. Now I put my bio in there, I recommend never doing your bio yourself. Thatâs really key. Donât do your bio yourself. Make sure somebody presents you. And if youâre lucky you can look through these episodes and youâll see an episode on your introduction, your bio and prepping your presenter. But now that youâre on stage, how do you start? And there are a number of different openings that I have heard and Iâm sure you have too, including, âIâm happy to be here.â But whatâs the alternative? That youâre really pissed off that youâre there? Of course youâre happy to be there so show them. Donât tell them. Or Iâve seen, âNow we only have a little time so Iâm gonna⊠â Oh my God. The audience is sitting there thinking, âOh so I guess that means we wonât learn much.â Some other clunkers. Maybe an off topic story that doesnât land, filler material or a joke that is not related to the topic, âI just flew in from Duluth. Boy my arms are tired.â Or maybe even a little audience interaction improv that isnât guaranteed to work.
03:02 Now, sometimes the presenter will start with housekeeping notes. And by the way never use the word housekeeping. It signals to the audience that they donât have to listen yet. And the bottom line is cut to the chase. If youâre happy to be there, show them. If you only have a little time, donât waste time on filler. And your entrance, it seems like a huge moment because thatâs when the audience sees you for the first time. However, you can take it easy. If youâre relaxed and can smoothly move right into your presentation, youâll be fine. You donât need to start with a story as itâs typically a cliche way to open a speech. It doesnât mean you shouldnât but remember this is art, there isnât one way to make it and you canât start with a story if you know it will kill.
03:52 Just donât spend too much time on the setup because the audience may get fidgety waiting to hear what they came for. Now self-effacing humor can work really well after a powerful bio because sometimes if the bio sets you up as super successful, very powerful, then they sit back with their arms crossed and go, âAlright, let me see what you got.â That happens with me often, especially âcause I teach performance. People will sit back and go, âAlright let me see what you got.â So sometimes Iâll start a speech by saying, âHey guys, lean in for a second.â And I have them lean in the front of their chairs. And if they donât, if anybody doesnât, I wait, I say, âEven you too buddy, come on. Come on big guy.â Itâs always the big guy in the back who doesnât wanna do it. But if you get him to do it then right there, the audience knows that youâre in charge of that room. And Iâll ask them, âHow can you tell how much BS exists in any one particular field or industry?â Long pause. I stand up, cross my arms and say, âCount the number of books written about it.â And thereâs a usually a little giggle and then I say, âTake leadership, sales, marketing.â And then another giggle. And I say, âAnd Iâve written six. So what does that tell you?â And then I get a bigger giggle.
04:55 And then I tell them, âAnd my point is, Iâm gonna keep as much BS out of this as I possibly can, there isnât one way to do anything. Iâm gonna show you my world, view my perspective. What I found works, what I found works for my clients. If some of it resonates for you, take it, run with it. If all of it resonates with you, fantastic. If none of it resonates with you, sorry.â And then we go on and we have some fun. And thatâs it. And then they go, âAh, heâs gonna be easy, heâs gonna be chill, heâs gonna be relaxed.â And that really makes a big deal. So self-effacing humor can work after a powerful bio. But just keep in mind that there is a difference between self-effacing and self-destructive humor. I once heard a speaker attempting some self-deprecating humor at the start of her speech by apologizing to the audience because they had to listen to her. I was shocked. I nearly, literally⊠Well, I wouldnât say literally, but I nearly fell off my chair. And I imagine youâve heard the old adage, âTell them what youâre gonna tell them, tell them, and then tell them what youâve told them.â And it makes perfect sense and itâs completely appropriate in some situations. And it can even be helpful. But not all speeches need to open with a âHereâs what weâre gonna do today.â
06:04 Definitely, definitely stay away from saying âHereâs what Iâm gonna talk to you about.â Most people want an experience. They donât wanna be talked to. In fact, taking the audience on a journey that they donât expect can be exciting. If the speech is good, you donât need to tell them what youâre gonna tell them and then tell them. For example, when you see a movie, it really starts out with the cast telling you whatâs gonna happen for the next 90 minutes and that everyone dies in the end. And Iâm sure youâve seen a movie trailer that ruined the movie for you. Thatâs what can potentially happen if you donât walk a fine line. Now, that may be different when youâre doing a podcast or youâre doing webinars or teleseminars and conference calls, because they can leave at any time. And I suppose they can do that in a talk, but theyâre less likely to. Theyâll spend the first at least 15 to 20 minutes or so with you. If itâs terrible, then theyâll leave, but they wonât leave after three. On the webinar and podcast, conference call, et cetera, you may need to detail âHereâs all the takeaways that youâre gonna get.â That makes sense. I get that. Thatâs fine. But in an experience in a room, you can lead them on a journey, and it can be really exciting for them. They want to know whatâs coming next, and they will wait for it. Theyâll be excited for it.
07:24 So, I heard Andrew Sullivan give a TED talk, and he is one of the original members of DreamWorks, and he said when they work on a film, they think of the perfect film as a four, and their job is to give the audience two, and the audience needs to give them two. Because if they give them a four, they give them everything. They donât make the audience work for their lunch at all. Then the audience just sits back, takes it in, and doesnât engage with the film in the same way. But if they donât give them enough, if they give them one instead of two, then the audience canât keep up. They miss it. They canât connect with it. So they want the audience to work for their lunch. So you want your audience to work for their lunch, but not so hard that itâs not worth it. Thereâs a balance between those two things. Now, for a business or an academic workshop, maybe it makes more sense to outline whatâs gonna happen and when, including things like breaks and lunch, et cetera. People wanna know when they can use the loo. And for a curriculum-based presentation, thereâs a little more call for âHereâs what weâre gonna do.â Now, in these situations, itâs not about approach. But thereâs no rule that says you must follow this structure either.
08:35 The point is, just go into it easily. Donât worry about the opening so much. Donât worry about setting off fireworks or making a huge bang. If you can do that, if thatâs the direction youâre going with your style of performance, fantastic. You wanna drive a car onto stage, have 20 clowns jump out of it, and then youâre the last one and you open your speech, fantastic. Thatâd be quite genius. Iâd love to see it. Videotape it and send it to me. But itâs not necessary. You can just move smoothly into the speech and then build and build and build as you go, and then end with a big powerful close.
09:13 This is Michael Port, and I am strongly suggesting you go to stealtheshow.com, pick up a copy of the book, get lots of free bonuses. Oh, yeah. When you do a book launch, when you sell books, youâre trying to sell as many as you possibly can. So what you do is, you give away the store. You give away the farm, as it were. So weâre giving away up to $84,000 worth of products and services from Heroic Public Speaking Training. Even some âBook Yourself Solidâ training programs are in there. There are live events that you can come to just by buying a few books. So thereâs a lot of different stuff you can get there. I would say go over to stealtheshow.com right now, or if you donât want anything extra, just go to Amazon, Barnes & Noble, anywhere books are sold. Get yourself a copy. If you donât wanna do any of that and just wanna go right to the public speaking, go to heroicpublicspeaking.com. Weâve got some free stuff for you there also thatâll make you a better speaker, 100% guaranteed. Either way, weâre always here for you. You can shoot us an email at questions@michaelport.com. You can call 414-FOR-PORT. Thatâs 414-F-O-R-P-O-R-T. Keep thinking big about who you are and what you offer the world, and open strong. This is Michael Port, signing off. Bye for now.
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