Most of the time, if a speech is not working, it’s structural. Just like a house: if the doors don’t close right or the sewer system regurgitates into your basement, it’s almost always a problem caused by structural failure.Â
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That’s because everything in that house relies on its bones. The shape determines how well it functions as a system.
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In the same way, if a speech has problems, you usually need to fix the system by looking at its bones.Â
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Whether it’s an ending that’s not working (or one you just can’t seem to write), unconvincing logic, an “I’m-out-of-ideas” standstill, or a main point you can’t figure out, try taking a look at the structure before you throw in the towel.
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Speeches—and Poetry—Depend on Structure
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I became a devoted structure fanatic thanks to poetry. Lyric poetry, with fewer words than most written genres (usually, anyway… I’m looking at you Walt Whitman), is so much about how you say a thing. You learn to make use of everything—the juxtaposition of ideas, voice and tone, imagery, rhythm and the music of the language—to get the most impact out of a few words.
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That means making use of what meanings get created by the relationships between words, not just each word’s denotation. It’s about verbal economy. It is, in other words, so much about structure.
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Of course, all of that goes for other genres, too, but it tends to be less obvious. In a speech, most especially because your reader is usually a listener, what you say is linear.
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In other words, a listener experiences what you’ve written in a very time-bound way. She can’t reread or re-experience what’s been said or skip ahead; she has no choice but to plod (or hurry) along the path you guide her down.Â
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In a speech, you only get one chance with each sentence so, just like with lyric poetry (which was initially also meant to be heard, not read), economy and clarity are key.Â
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So we might say that a speech is like poetry, in that both are traditionally aural forms and rely heavily on structure to make their meaning.


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