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S3E126 | Scott Stratten on Harnessing Your Personality for Fun and Profit

Co-founder of UnMarketing discusses crafting a speaking career that fits your personality.

72
minute read
Published on
January 9, 2024
Scott Stratten, co-founder of UnMarketing and co-host of UnPodcast.

S3EP126 Episode Details

On today’s episode of Steal the Show, we’re talking about crafting a speaking career that suits your personality and life goals.

Scott Stratten co-founded UnMarketing and co-hosts UnPodcast with his wife and business partner, Alison Stratten. Together, they’ve published five bestselling business books, and recently released The Jackass Whisperer: How to Deal with the Worst People at Work, at Home and Online—Even When the Jackass is You. Scott shares what he’s learned from delivering upwards of 70 speeches a year.

How You Can Steal the Show

  • The role of selling books in your speaking career and vice versa.
  • What to do when you’re surrounded by jackasses.
  • The best point in your speech to deliver a teaching point.
  • Why it matters who’s laughing at your humor on stage—and who’s not.
  • The two ingredients every speaker must have.
  • What Scott’s singular goal is and how he nails it.
  • Why a video with 4,000 views was way more impactful that a video with 13 million views.
  • The number one reason speakers get booked.
  • One of the most valuable things he’s learned when negotiating his speaking fee.
  • Scott’s secret for filling downtime between gigs, and why we should all do it.
  • The number one mistake speakers make before they even take the stage.
  • How Scott went from bankruptcy to booking 30 talks in 10 weeks from just one tweet.

Learn more about Scott here.

And, you can purchase Scott’s latest book: The Jackass Whisperer: How to Deal with the Worst People at Work, at Home and Online—Even When the Jackass is You.

If you enjoyed this show, you may also want to hear:

Episode 123: Drew Tarvin on Selling a Topic Nobody’s Searching For

Episode 122: Phil Jones on Getting the Gigs You Want

Episode 120: Alison Levine on How to Scale Your Story to a Referable Speech

Full Transcript

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Learn how to give speeches that transform how people think and perceive the world. We’ll teach you how to write, perform, and get booked.
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