Win gigs, more often, at higher fees. Start building your sustainable speaking business today.
You're not in the speaking business. You're in
the event organizer relationship business.
This is a step-by-step guide to nurturing client relationships from the first introduction, through negotiating your fees, to winning the gig. It's everything you need before, during, and after you hit the stage (or screen).
The goal? Continuous referrals and repeat gigs.
We give you everything–from pre-event timelines and email templates to data tracking technology–to position yourself not just as a speaker, but as a trusted event partner.
This isn't just about booking more gigs. This goes much further. We'll teach you the art of demand generation, pricing strategies, and sustainable business growth.
The end result? A long-lasting, profitable business.
Because at HEROIC, we know it's more than just getting the gig; it's building the speaker's lifestyle–the one you've always dreamed of.
Our Promise
Rapidly identify new gigs, calculate and increase your fees, negotiate speaking agreements, and unlock the confidence to transform each new booking into a stepping stone for future opportunities.
The Program
This isn't a passive learning program; it's an active 12-week journey to elevate your speaking business.
Our new teaching platform integrates cutting-edge online course technology to deliver a university-level learning experience.
Alongside speakers just like you, you'll be trained and mentored in live sessions every week, where we dive deeper and address your specific questions.
12
40
100
12+
5
12
7
training videos
12
5
The 8
Fundamental
Pillars
Discover what truly shapes a successful speaking career. From the intricacies of nurturing client relationships to the strategies of consistent demand generation, our curriculum is grounded in eight fundamental pillars.
These pillars, refined through years of industry experience and insights, aren't just about mastering the art of the speaking business—they're about using the data to build a thriving, sustainable business around your passion.
Here's a closer look at what you'll master over the next 12 weeks...
The FEE Factor Formula
The world's first formula to reliably set, negotiate, adjust, and increase your fees.
Our unique FEE Factor Formula empowers you to effectively establish and negotiate your worth. Gain insights and tools for optimal pricing and position yourself for success in the competitive speaking market.
1
Turn 1 Gig Into 100
Everything you need to build a sustainable pipeline of new gigs.
Elevate your speaking career with our proven method for turning a single speaking engagement into a thriving pipeline of opportunities. Learn to bypass traditional channels and directly cultivate valuable connections in your niche, ensuring a consistent stream of speaking gigs and stable income.
2
Assets: The Big 4
Exactly what you need, where to put it, and how you use it to land any gig. Fast.
Become the type of speaker event planners love to hire. Create and utilize the four essential speaking assets to increase your brand value and establish your worth in the eyes of event organizers.
3
Timing is Everything
How successful speakers land gigs by getting inside the mind of every event planner.
Shift your focus from you and your brand to your event organizer. Understand how they plan, prepare, and put on speaking events. Develop a reliable and effective sales process and learn how to create and use the best marketing tool for speakers.
4
Professional Keynote Speaker
"I just landed my first big gig... above the fee I calculated in week 2. They wanted a speech and a deeper dive 'workshop-style' training. I quoted a higher fee, negotiated, and got a signed agreement with full payment for $8,500. I can't thank y'all enough for leading me to this!"
Track. Manage. Follow Up.
The world's first formula to reliably set, negotiate, adjust, and increase your fees.
We’ll go beyond the basics, and show you 64 simple data points you can track so you can see the bigger picture, and make smarter (more profitable) decisions.
5
Velocity Philosophy
Everything you need to get on stage, faster.
The faster you get on stage, the faster you’ll get your stageside leads and referrals that will sustain your career. Find better ways to connect with the right audiences and other speakers to increase your speaking velocity.
6
The Other Two-Thirds
How to become one of the most referred speakers in the entire industry.
Learn what to do (and not do) before, during and after your speaking event to create a world-class experience they’ll always remember – leading to lasting and fruitful relationships and referrals.
7
The Sustainable Speaking Career
Learn how to increase your demand as a speaker (easily, and sustainably).
Discover how to use your speaking calendar, target inquiries, rates, and other practices can help you find the balance between your fee and your demand in the marketplace.
8
Speaker, CEO of The Alternative Board
"I wholeheartedly recommend this program for every speaker, regardless of the amount of speaking experience you have. It provides a comprehensive framework to build a successful speaking business from the ground up. The skills and resources I gained from GRAD | Speaking Business Mastery have set me up for sustainable growth as a professional speaker."
Who it’s for
This program takes dedication and hard work. It's not for everyone. If you're one of the following types of people, you'll benefit immensely from the expertise, knowledge, and assets you'll gain during this program.
who are starting out in the speaking industry and looking to establish a firm footing with a long-term vision in mind.
who want to reassess their strategies, increase their demand, and rejuvenate their career trajectory.
who are specialists in their fields and want to branch out into speaking to share their expertise.
who have written books or content and want to extend their reach through speaking engagements.
who view public speaking as just a hobby and aren't interested in making it a substantial part of their career.
looking for a "get-rich-quick" scheme or expecting overnight success without putting in the work.
who aren't interested in building relationships with event organizers or fellow speakers to bolster their careers.
and comedians or artists who focus only on entertainment without an emphasis on the business aspects of speaking.
“This process has worked for speakers, just like you.”
Here's what HEROIC alumni have to say about GRAD | Speaking Business Mastery.
"I recently spoke at an event with thousands of attendees and some really big-name celebrity speakers. Because of the work I did with HPS, I was named the top-rated speaker of the entire event. Their process is a game-changer and that talk has spawned five more keynotes."
"I recently spoke at an event with thousands of attendees and some really big-name celebrity speakers. Because of the work I did with HPS, I was named the top-rated speaker of the entire event. Their process is a game-changer and that talk has spawned five more keynotes."
"I recently spoke at an event with thousands of attendees and some really big-name celebrity speakers. Because of the work I did with HPS, I was named the top-rated speaker of the entire event. Their process is a game-changer and that talk has spawned five more keynotes."
Keynote Speaker, Empowerment Coach, Entrepreneur
I had a client theme call yesterday, and it went incredibly well! I used the discussion document from the program and applied Andrew’s happy meal pricing. I'm so grateful for the tools from the past 12 weeks. I recouped my investment from just one call.
Professional Keynote Speaker, Self-Care Strategist, Concierge Coach at bnourished
"This course is mind-bogglingly good - it's the missing link. It is so thoughtful, crafted, curated and professional. You guys continue to astound me."
International Keynote Speaker, Entrepreneur
"Absolutely thrilled with this course! Michael Port and Andrew Davis’s dynamic videos, the organized platform, brilliant coaches, and hands-on learning are exceptional. It’s an essential, exhilarating journey for anyone serious about mastering the speaking business!"
Ready to learn more about our GRAD programs? Reach out to our admissions team to learn more.
Your Commitment: 6 Hours Per Week
We get it, it's a serious commitment. It's not for everyone. Many people aren't willing to commit to changing their speaking careers and taking advantage of this exceptional opportunity.
But if you are, we promise to give you all the resources, templates, steps, plans, and connections you need to finally create the speaking business you've worked so hard for.
And you’ll discover that it's easier than you imagined.
It’s all here.
You'll get everything you need to transform your speaking business. All the tips, techniques, templates, checklists, and secrets to building a sustainable speaking career and landing gigs, more often, at higher fees. When you enroll, you'll get it all.
Step-by-step instructions to create what every speaker needs.
HEROIC Business Faculty and visionary speakers to guide you, encourage you, and support you all along the way.
A HEROIC Speaker Handbook filled with every idea, tip, best practice, template, and framework you need to build a sustainable speaking business.
Access to a community of professional speakers for advice, referrals, and collaboration.
40 exciting, entertaining, and valuable video lessons from top-ranked keynote speakers and best-selling authors Michael Port and Andrew Davis.
Frequently Asked Questions
Let’s find the next best step in your thought leadership journey. Tell us about your goals (we’re all for vision boards and master plans) and fill out the application form in as much detail as possible. Our Admissions team carefully evaluates each applicant so they can make tailored recommendations specific to your goals.
Meet Your Faculty
Our business faculty give you actionable steps, pro-tips (ones few speakers in the industry actually use), and valuable advice for creating a sustainable and profitable speaking business.
