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Whose Idea Was That? A Practical Guide to Using Sources Thoughtfully

Essential advice to ensure the reliability of sources in an era of misinformation.

5
minute read
Published on
September 29, 2025
To build credibility and deliver value, speakers and authors must choose their sources conscientiously.

Once, when I was a professor, a student raised his hand and said, “Someone once said that…” and then he proceeded to quote the most important authority on the subject. (Okay, it was me. He quoted me to me.)

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“I said that last week,” I said. The class tittered. 

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Inside, I felt a nauseating conflict of feelings: proud that I am so quotable and irritated that I didn’t get credit for it. Oh, and ashamed that I felt those first two things, too, but that has more to do with being raised the daughter of an immigrant who stressed humility above all else.

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Still, I’m here to help you avoid being that kid by giving you some advice on how to use sources to help you make your point while simultaneously bolstering your credibility and prompting your listeners to trust what you say. 

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A Cultural Note on “Intellectual Property”

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Right off the bat, I’d like to emphasize that this is an American opinion. In many other countries, most notably China, there are very different ideas about how to use ideas that come from not-you. 

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In the U.S., it is a matter of “intellectual property.” Ideas and language are understood as the property of one person who originated them. In any medium meant for public consumption, then, we must give “credit” to the person who is the “owner” of those ideas or words, and we do this with citation.

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In many other places, however, there’s a different understanding: ideas and the words which express them are considered property of the culture, no matter who originated them. People learn to build on those ideas, and put those new ideas out there into the collective pot, knowing others will build on those ideas someday. And, in fact, citing every little thing can come across as tedious and priggish. Any idea contains the DNA of ten other ideas. Nobody, in other words, can “own” an idea or a phrase. Everybody shares.

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But in the U.S. and most other Westernized cultures, we understand the use and/or quotation of ideas and language without giving credit to be a form of stealing, because an idea is personal or institutional property. And nobody trusts a thief, right?

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So take all of this advice in context. When you’re speaking outside the U.S., do a little recon to find out what the local opinions are about all this. But here are my best two pieces of advice for you about how to ensure you’re coming across as reliable, smart, principled, and trustworthy as a speaker in the United States.

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#1 Always be very clear about where you get your information.

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Your audience should understand the who, when, and where: From whom did you get the info? When was it said or written (a quotation about women’s equality from 1802 will look very different from one from 2022). Where was it published/broadcast?

‍

Does your source cite sources for their information? Or do they just give the information as if it’s fact? What if their information is bad? Then you’ve got a high-stakes game of Telephone with bad information.

‍

Remember that when you cite information from other sources, you are giving a form of evidence for your own claims, not making a claim in itself (the original source already did that). The sources you share are designed to support your ideas and Core Message. 

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#2 Choose your sources wisely.

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You’re using sources to prop up your own ideas and words, so ensure they’re sturdy. In general, you want sources that are timely, unbiased, verifiable, vetted, and reinforced by others.

‍

Here are a few things to keep in mind to ensure reliability of sources in an era of misinformation: 

‍

Know the source, and ensure it’s been vetted. If you can’t name a source, it’s likely not a good one. Writers and speakers associated with major institutions—universities, public policy offices, prestigious publications—are generally vouched for by those institutions. Bob, writing from his mom’s basement in his underwear and a tin foil hat, is likely not vouched for by anyone. (Unless you count his mom.)

‍

The more recent, the better. Books necessarily contain older information than articles (books take much longer to publish). See your sources in context. For evidence of how they thought about bloodletting in the 1400s in Europe, use sources from 1400s Europe. But to put those ideas into perspective, use medical sources from the present. 

‍

Everybody is motivated by something, of course, but sources without skin in the game are generally more trustworthy. When I’m buying something on the internet, I read customer reviews on Trustpilot, not the reviews the company posts on their website. It’s not fail-safe, but it helps. 

‍

Your source should have verifiable information—look at the sources they cite, too! Try to find the same information from two unrelated sources if you’re quoting a statistic or an historical fact.

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just quote others—“unpack” those quotations, really squeeze the juice (okay, the meaning) out of them, then synthesize those quotations into new ideas (yours).
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the research to find sources that are timely, unbiased, verifiable, vetted, and reinforced by others.

Giant Red Flags to Avoid 

‍

If you’d like a few red flags to make this easier, avoid any “information” that comes with phrases like “people are saying,” “sources show,” “everyone knows,” and even “experts say.” 

‍

If you’re my age, you remember those Trident Gum commercials that bragged that “four out of five dentists recommend” Trident. 

‍

That tagline is overflowing with questionable statements and red flags. How were these dentists chosen? (Were they employed by Trident?) How many dentists were there? (Five or 5,000?) How was the question asked? (There’s a big difference between asking, “What would you recommend for controlling tooth decay?” versus “Would you recommend Trident sugar-free gum or a lollipop to control tooth decay?”)

‍

When you use information from other sources, you are standing on the shoulders of those sources, using them as a foundation for what you say and think. Make sure they’re sturdy enough to stand on. 

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include a bad source just to have something to quote.
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find non-biased sources to support your Core Message.

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Sources Are Tools for Driving Home Your Core Message  

‍

And finally, remember that this advice goes for both direct quotation (when you’re using the exact words of a source) and indirect quotation (when you’re summarizing the ideas of a source).

‍

All of this is to say that you should think about using other sources as a way to help you make your point, not as a substitution for your own ideas. Sources are tools. You might even say they’re resources.

‍

You’ll notice that in an article about citing sources, I don’t seem to have cited a single one. That’s because most of it comes from me, my personal experiences and ideas. And people are saying I really know my stuff. In fact, four out of five students would recommend me.

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That fifth student? He quotes me all the time, but he calls me “someone.”

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Who referred you?
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#1 Always be very clear about where you get your information.

‍

Your audience should understand the who, when, and where: From whom did you get the info? When was it said or written (a quotation about women’s equality from 1802 will look very different from one from 2022). Where was it published/broadcast?

‍

Does your source cite sources for their information? Or do they just give the information as if it’s fact? What if their information is bad? Then you’ve got a high-stakes game of Telephone with bad information.

‍

Remember that when you cite information from other sources, you are giving a form of evidence for your own claims, not making a claim in itself (the original source already did that). The sources you share are designed to support your ideas and Core Message. 

‍

#2 Choose your sources wisely.

‍

You’re using sources to prop up your own ideas and words, so ensure they’re sturdy. In general, you want sources that are timely, unbiased, verifiable, vetted, and reinforced by others.

‍

Here are a few things to keep in mind to ensure reliability of sources in an era of misinformation: 

‍

Know the source, and ensure it’s been vetted. If you can’t name a source, it’s likely not a good one. Writers and speakers associated with major institutions—universities, public policy offices, prestigious publications—are generally vouched for by those institutions. Bob, writing from his mom’s basement in his underwear and a tin foil hat, is likely not vouched for by anyone. (Unless you count his mom.)

‍

The more recent, the better. Books necessarily contain older information than articles (books take much longer to publish). See your sources in context. For evidence of how they thought about bloodletting in the 1400s in Europe, use sources from 1400s Europe. But to put those ideas into perspective, use medical sources from the present. 

‍

Everybody is motivated by something, of course, but sources without skin in the game are generally more trustworthy. When I’m buying something on the internet, I read customer reviews on Trustpilot, not the reviews the company posts on their website. It’s not fail-safe, but it helps. 

‍

Your source should have verifiable information—look at the sources they cite, too! Try to find the same information from two unrelated sources if you’re quoting a statistic or an historical fact.

X Mark icon
Dont
just quote others—“unpack” those quotations, really squeeze the juice (okay, the meaning) out of them, then synthesize those quotations into new ideas (yours).
Check mark icon
Do
the research to find sources that are timely, unbiased, verifiable, vetted, and reinforced by others.

Giant Red Flags to Avoid 

‍

If you’d like a few red flags to make this easier, avoid any “information” that comes with phrases like “people are saying,” “sources show,” “everyone knows,” and even “experts say.” 

‍

If you’re my age, you remember those Trident Gum commercials that bragged that “four out of five dentists recommend” Trident. 

‍

That tagline is overflowing with questionable statements and red flags. How were these dentists chosen? (Were they employed by Trident?) How many dentists were there? (Five or 5,000?) How was the question asked? (There’s a big difference between asking, “What would you recommend for controlling tooth decay?” versus “Would you recommend Trident sugar-free gum or a lollipop to control tooth decay?”)

‍

When you use information from other sources, you are standing on the shoulders of those sources, using them as a foundation for what you say and think. Make sure they’re sturdy enough to stand on. 

X Mark icon
Don't
include a bad source just to have something to quote.
Check mark icon
Do
find non-biased sources to support your Core Message.
,

Sources Are Tools for Driving Home Your Core Message  

‍

And finally, remember that this advice goes for both direct quotation (when you’re using the exact words of a source) and indirect quotation (when you’re summarizing the ideas of a source).

‍

All of this is to say that you should think about using other sources as a way to help you make your point, not as a substitution for your own ideas. Sources are tools. You might even say they’re resources.

‍

You’ll notice that in an article about citing sources, I don’t seem to have cited a single one. That’s because most of it comes from me, my personal experiences and ideas. And people are saying I really know my stuff. In fact, four out of five students would recommend me.

‍

That fifth student? He quotes me all the time, but he calls me “someone.”

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