Master a repeatable process for creating, building, and writing speeches that change the world—and your life.
life's biggest stages.
Start refining.
every single time.
life's biggest stages.
Start refining.
every single time.
Event organizers aren’t choosing YOU.
They’re choosing your speech.
Contrary to popular belief, getting asked to speak more isn’t about “marketing yourself” better. It’s not about adding more content to your website to improve your credibility. And it’s definitely not about sending more unsolicited emails to event organizers (it’s their #1 pet peeve).
In fact, getting more gigs isn’t about you at all.
There’s just one thing that determines if you’ll get booked.
It’s your speech.
If you have a transformational speech―one that changes the way your audience feels and thinks (and earns you stageside leads every time you give it)―you’ll be able to build a sustainable speaking career.
You only need one speech to make the jump from good to extraordinary.
We’ll show you how to craft that speech.
The one that launches you into speaking success.
The one that changes your life.
Our Promise
In just 3 months, you’ll have a rehearsal-ready script. And you’ll learn the repeatable process for creating, building, and crafting a referable speech.
The Program
In this connected-distance learning program, you'll get visionary feedback, step-by-step instructions, and rallying support from a group of leaders just like you.
Discover the formula for developing new speeches that "WOW" your audience (and meeting planners) and transform your speaking career.
Craft one life-changing speech. And after you do, you'll be prepared to craft dozens more. This works for all types of presentations.
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The 10 Keys to Speech Writing Success
We’ve made script writing easier than ever before. Discover the 10 keys to speech writing success. These keys form part of the repeatable process for crafting truly transformational speeches. Speeches that earn you gigs—over and over again.
Find the One
Your speech is NOT for everyone (but that’s a good thing).
Your target audience is just as important as your content. Powerful language, stories, and examples aren't enough. To craft a speech with exponentially greater impact, you need to understand three powerful truths about your audience. Transmit your speech to the right audience, and you’ve won the battle before it even begins.
1
Find Your Visionary Idea (It Might Be Hiding in Plain Sight)
Everything you need to make the jump from expert to visionary.
Don’t stand out among the experts, start playing a whole different game. Turn your good idea into a visionary speech—and escape the competitive, stagnant “how-to” zone of the speaking world. This is how to find the one thing that propels you out of Expertville and into Visionary Town.
2
Create Your Signature Intellectual Property
In just a few weeks, you’ll have a convincing and inspiring big idea.
Refine, revise, and perfect the most valuable part of your speech: your unique intellectual property. Then turn it into assets, revenue, and impact through dozens of types of thought leadership products and services. This is more than just part of your speech—it’s the foundation of your entire business model.
3
The HEROIC Speech-Writing Formula
Master the repeatable process for creating, organizing, and writing a transformational speech.
To deliver a truly transformational experience, you need a script. But not one that makes you seem robotic, stiff, or unnatural on stage. There’s a repeatable process for writing remarkable speeches, and it starts with our proprietary content development methodology. It makes everything easier.
4
Find Your Creative Flow
Stop waiting for inspiration to strike and start organizing.
Ignite your creativity by outlining your speech. The way you organize your speech can make or break your audience’s experience. Choose from one of the 7 most effective speech-writing frameworks—and make your speech easy for you to write and easy for your audience to understand and implement.
5
Founder of Blue Goat Cyber, Keynote Speaker, Bestselling Author
"I feel what I've learned HEROIC will not only help me on my current speech, but every speech I do moving forward. The frameworks, coaching, support, environment, and masterclasses are first rate! This has been a super challenging, transformative, and rewarding experience."
Say Goodbye to Writer’s Block
It doesn’t matter if you think you're any good at writing or not.
There’s one simple mindset shift that empowers you to overcome feelings of inadequacy and start writing. Do this one simple thing every day to silence your inner critic, eliminate creativity killers and overcome all writing barriers—and finally craft the ground-breaking speech you’ve dreamt of.
6
Craft Captivating Stories
Share the types of stories that audiences will never forget.
“Show, don’t tell” is just the beginning. Write stories with less, so you can perform with more. Unlock your personal stories and come up with dozens of stories in minutes. This is the cure for boring speeches, and the key to fascinating your audience from the opener to the final applause.
7
Know Exactly What to Fix (And How)
Get expert feedback on your big idea, your outline, and your script.
Feedback from family, friends, and even fellow speakers isn’t enough to craft a keynote-worthy speech. Visionary feedback is crucial to massive improvement and rapid results. Transform your writing with personalized feedback from HEROIC’s award-winning Writing Faculty.
8
Forget About the “Catchy” Title
You need a speech title that sells.
Cut the sparkles and fluff. There’s only two things your speech title needs to do. If your title doesn’t do those two things, it won’t get the attention it deserves (no matter how good your speech is). Craft a title that paves the way to the keynote stage and attracts the attention of event planners, CEOs, and audience members.
9
Write a Rehearsal-Ready Script
And remember, it doesn’t have to be perfect.
The “stage-to-page” content creation strategy will take you from blank pages to keynote stages. Get all the support you need to craft unexpected content that gives your audience goosebumps. Speech writing doesn’t end. You’ll keep revising and improving your speech in the next phase—the rehearsal process.
10
Learning Experience Designer at Unboxed Training & Technology
"The coaching was exactly what I needed to up-level my script and turn it from a 15-minute TED Style talk that combined some big ideas with some tactical how-tos, into a highly impactful keynote that has the power to change lives. I am looking forward to getting this thing live on a stage!"
Meet AJ Harper, your new writing mentor
After spending over 30 years as a ghostwriter, developmental editor, and book publisher, AJ helped develop HEROIC’s GRAD | Speech Writing Mastery program to teach speakers how to write speeches that sell.
But AJ doesn't just work with writers and speakers, she changes their lives.
You’re going to love AJ.
And she can’t wait to meet you.
Who it’s for
This is an intensive program in speech writing for professional and aspiring speakers, thought leaders, entrepreneurs, and people on a mission to change lives. Is it for you?
Professional Speakers
who want to increase their speaking fee and craft a referable speech that gets them new gigs every single time they give it.
Ambitious Aspiring Speakers
who want to make their message more meaningful, more useful, and more inspiring for the audiences they serve (and want to make it to the keynote stage as fast as they can).
Entrepreneurs and Business Leaders
who want to craft a memorable message that produces a return on investment when they present to investors, shareholders, clients, customers, and employees.
Knowledgeable Experts
who want to stand out from the crowd and are ready to take the leap to become highly sought-after thought leaders.
Feedback-Averse Speakers
who are unwilling to accept supportive help and are convinced their first draft is the only draft they need.
Impertinent Improvisers
who have winged their speeches for years and don’t like the idea of preparing their speech with a transformational script that will improve their performance.
Paralyzed Perfectionists
who will never be happy if their work is anything less than perfect and are unable to accept their best effort, instead resorting to tearing themselves (and others) down.
Shortcut Seekers
who are looking for the fastest, easiest, most effortless way to write an award-winning speech—but aren’t willing to do the work necessary to write a transformational speech.
Co-Founder of Super Productive, Founder of SO Productive, Keynote Speaker
"Extreme accountability. If you are struggling to get it done. This program will help you turn an idea into a rehearsal-ready script and guide you through every step of their proven process."
Master a repeatable process for creating, building, and writing your speech.
The speech writing process you’ll master in just a few months is something very few speakers know about.
Just ask most speakers how they prepare. They’ll probably tell you they prepare slides, make an outline, jot down some notes, then hit the stage.
That’s the norm in today’s speaking industry. But the norm is never the path to success.
In GRAD | Speech Writing Mastery, we'll give you everything you need to craft a transformational speech. You’ll get:
Everything you need to craft a speech that changes the world.
When you script your content, you’ll make a bigger transformational impact on your audience. You’ll be more confident on stage. You’ll be able to improve your speech every time you give it (faster than ever before). And you’ll land more gigs, because you’ll have crafted a referable speech.
We get it, writing an entire speech can seem frightening and overwhelming. But you’re not going to do it alone.
You’ll have an entire writing team with award-winning writing coaches cheering you on during the program.
By the end of the course, you’ll have used the HEROIC speech-writing formula to successfully craft a winning speech.
And not just any speech—THE speech.
The speech that will take your speaking career to the next level.
The speech that will transform you from expert to visionary.
The speech that will bring you financial freedom and long-awaited success.
The speech that will change everything… for you and your audiences.
Script a speech that will change your life forever. Then script another. And another. And another. For the rest of your speaking career.
Meet HEROIC's
Writing Faculty
Best-selling authors, editors, publishers, and professors have mastered the craft of writing and speech writing and they can help you master it as well. They'll guide you, give you visionary feedback, and help you put the finishing touches on your speech.
“This process has worked for hundreds of speakers, just like you.”
Here's what HEROIC alumni have to say about GRAD | Speech Writing Mastery.
"I recently spoke at an event with thousands of attendees and some really big-name celebrity speakers. Because of the work I did with HPS, I was named the top-rated speaker of the entire event. Their process is a game-changer and that talk has spawned five more keynotes."
"I recently spoke at an event with thousands of attendees and some really big-name celebrity speakers. Because of the work I did with HPS, I was named the top-rated speaker of the entire event. Their process is a game-changer and that talk has spawned five more keynotes."
"I recently spoke at an event with thousands of attendees and some really big-name celebrity speakers. Because of the work I did with HPS, I was named the top-rated speaker of the entire event. Their process is a game-changer and that talk has spawned five more keynotes."
NASA Astronaut
“I spoke at IBM Think in Vegas yesterday. Home run. I felt it was by far my best speech ever and that is due to the great training you and the team are giving me. I "went big" and the audience reacted. I really felt in the zone and well connected to the audience … I took it to a new level. I got applause during the speech three times and many more laughs than I've ever gotten before. Many attendees (50+) came up afterwards, thanking me for the inspiration and for helping bring clarity to their paths. I had a couple of people say that I changed their lives. Three people got choked up with tears in their eyes while expressing their gratitude.”
Keynote Speaker, Author of High Velocity Hiring
“I was a good speaker when I came to HEROIC. Now, I deliver great keynotes with performances that entertain and inform. My speaking fee grew 50% in the year following my involvement and doubled the following year. I've recouped my investment many times over. Plus I'm part of a community of talented and diverse people whom I've come to know and love.”
Life Coach, Balanced Path Coaching, Keynote Speaker
“HEROIC was one of the best investments of my life. I didn’t sign up for GRAD to become a professional speaker. I just wanted to be more confidence and deliver better speeches. I did a talk yesterday about how to get back 10 hours a week to a group of 30 business owners. I got fantastic feedback and they’ve asked me to come back – 11 people reached out to work with me after my talk. Mind blown. The training I received from HEROIC has made me a better communicator in every way. I’ve paid back my investment in spades. I’m so incredibly grateful to everyone at HEROIC. Thank you for creating such a life-changing course.”
Founder of Lead Through Strengths
“I had a lot of rust. I hadn't spoken in front of an audience for 4 years. Fast forward: I'm so booked that events are coming out of my ears. 88 events so far this year, so I'm working on a new price sheet tomorrow to raise prices and stop wearing myself ragged. It has been an exciting year and a half, and I just wanted to give you a shout out for your huge contribution on getting me back into the groove as I launched.”
A Lifetime Return on Investment
After you master this repeatable process for speech writing, you’ll be able to apply the same big idea development process to any type of presentation you give…for the rest of your life.
Just imagine what this could do for your speaking career…
Develop a new speech every year.
Create new hit speeches that stay up to date with the latest news and trends and have multiple speeches ready to offer to your lifetime clients.
Become the most transformational speaker.
Be known as the best, most entertaining, and most credible speaker in your fractal. The one audiences love. The one who event planners love to book for events. The one you've always dreamed of being.
Never worry about getting booked again.
Get speaking invitations and stageside leads every time you give your referable speech—more than enough to fill up your calendar every single month.
Script a speech that will change your life forever.
Write the best speeches of your life—because when you know how to create big ideas, catalog and organize content, and tell inspirational stories, speech writing becomes easier than ever.
Your Journey Begins Here.
Each year, HEROIC hosts four GRAD | Speech Writing Mastery Programs. In each cohort, we only accept 65 students, and spots fill up fast. Acceptance is not guaranteed. We curate each cohort carefully to make sure that everyone enrolled will be successful.
May
Jul
Aug
Dec
Frequently Asked Questions
Script a speech that will change your life forever. Then script another. And another. And another. For the rest of your speaking career.
